1. BUILDING ON CUSTOMER CENTRICITY

2. #DTS13#Jabrawww.Jabra.dk 3. GN STORE NORD:HEADQUARTERSIN DENMARKESTABLISHED1869 OPENED FIRST TELEGRAPH CONNECTING NORTHERNEUROPE TO JAPAN &4,100 EMPLOYEESHONG KONG VIA SIBERIAA LEADER IN AUDIO COMMUNICATIONSSOLUTIONS WITH JABRA, GN RESOUND & OTOMETRICS #DTS13#Jabrawww.Jabra.dk 4. JABRA TODAY - THE FACTS SPEAK FOR THEMSELVESWORLDS LARGESTPROVIDER OF MOBILE HEADSETS30% SHARE CONTACT CENTER MARKET& OFFICE HEADSETWORLD CLASS RESEARCH LAB850 EMPLOYEES20% SHARE20 INTERNATIONALMARKET#DTS13SALES OFFICES #Jabrawww.Jabra.dk 5. AN AWARD-WINNING PORTFOLIO 6. Etc.WE WORK WITH 99% OF GLOBAL FORTUNE 100 COMPANIESEXCEPT ONE...WE ARE WORKING ON IT. 7. JABRA BUSINESS SOLUTIONS SOLD ABOUT SEVEN PRODUCTS EVERY MINUTE LAST YEAR. 24 HOURS A DAY. SEVEN DAYS A WEEK. 8. >50% of all visitors left site after seeing just 1 pageOnly 0.6% of all referrals from Google did not search for the word Jabra404-error page was the top 5 entry page>5% of visitors were using a smartphone 9. MARKETERS AGREEDIGITAL IS MOST EFFECTIVESource: B2B Marketing Outlook, Google/Ipsos OTX 10. Source: The B2B Barometer, Circle Research 11. HOW CHALLENGING DO YOU FIND ONLINE MARKETING?Source: Penton Marketing Services, via Econsultancys B2B Internet Statistics Compendium 12. .ONLY 0.6% OF ALL REFERRALS FROM GOOGLE DID NOT SEARCH FOR THE WORD JABRA !!$ $@ 13. VISITS SEARCH LEADS SOCIAL+300% +600% +200% +3.500% 14. Jabra CMS v.227.19 15. BUILDING ON CUSTOMER CENTRICITY 16. 1. 2. 3. 4. 5. 6.TRAFFIC LEADS SALES SATISFACTION SOFT CONVERSIONS SOCIAL MEDIA ENGAGEMENT 17. THE WARM WEBSITE The goal is to offer the best possible experience when interacting with Jabra, and be able to profile any visitor from any location on any device with any goal from any referral with any insight at any time, and be able to react on it immediately offering relevant and valued sticky content 18. GETTING DRIVE QUALITY TRAFFIC FROM SEARCH ENGINES & SOCIAL MEDIAGROWING BUILD BRAND AWARENESS THROUGH ENGAMENTGROW PREFERENCE & LOYALTYKEEPING WORLD-CLASS SUPPORT & DRIVING ADVOCACY 19. RESEARCHTO DO IT RIGHT 20. IT REALLY HAS TO BE SUPER EASY TO USE 21. IF THEY DONT SPEAK MY LANGUAGE FOR SURE I CANNOT GET SUPPORT 22. I MUST FIND THAT IT IS RELEVANT TO ME 23. I EXPECT THAT IT WORKS ON MY PHONE AND MY IPAD, FOR SURE 24. I MORE OFTEN TURN TO SOCIAL MEDIA, AS IM ALREADY THERE 25. VIDEO IS GREAT, I RATHER WATCH VIDEOS THAN READ LONG TEXT. NO COMMERCIALS PLEASE!OCTOBER VIEWS134,151CHANGE+3.6%OCTOBER AV TIME1m09s 26. VIDEO IS GREAT, I RATHER WATCH VIDEOS THAN READ LONG TEXT. NO COMMERCIALS PLEASE!OCTOBER VIEWS134,151CHANGE+3.6%OCTOBER AV TIME1m09s 27. I TRUST MY FRIENDS AND REVIEWS AND MY DAD 28. I RATHER HELP MYSELF ONLINE THAN TALKING TO SOME STUDENT 29. LAUNCH 20 TRANSLATED SITESLAUNCH Jabra.com Less days in Feb. 30. I JUST NEED A FREAKING HEADSET WITH A FREAKING RJ9 CONNECTOR. I'VE BEEN LOOKING FOR 15 MINUTES ON YOUR WEB SITE AND I CAN'T FIND A SINGLE STINKING THING ABOUT HOW TO PLUG YOUR HEADSET INTO MY PHONE. TALK ABOUT FRUSTRATED. WTF? 31. 20142013REAL-TIME BEHAVIORAL CONTENT ADAPTIONDATA DRIVEN DECISIONSCAPTURE USER DATAWEB ANALYTICSABOUT US ERACUSTOMER CENTRIC ENGAGEMENT BASED ON OWNED DATA 32. #DTS13#Jabrawww.Jabra.dk