Michael Darby Credentials

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This presentation gives an overview of my career to date and includes projects undertaken before beginning Pod in 2001. I would be very happy to talk through this work in detail with you, because as always the spoken word adds an extra dimension to a presentation.

Transcript of Michael Darby Credentials

  • 1.

2. Michael Darby, Pod Design

  • 28+ years experience
  • Hybrid: design, marketing, brand strategy, writing and communications
  • Its all about communication so it must be all about thinking too
  • Design has been trivialised
  • Simplicity is everything
  • Dont ask me to design a bridge

3. just tell me that you want to cross the river 4. Client experience BelgiumFedEx CyprusPopular Bank of CyprusDenmarkSantaris PharmaFranceAlcatel, Groupe Bull,GermanyCompaq, Deutsche Bank, HanseaticaHollandRuijters BankInternationalCargill, HSBC, Orange, Reckitt & Coleman, IBMIrelandAIBNorwayNarvessenSouth AfricaNedcorSpainGalerias PreciadosSwitzerland Bally, Barry Callebaut, Eutectic + Castolin, Schindler, SwissAir, SwissRe, UBSUAESchuster, Pechtold & Partners, SHMUK Abbey National, BMW, Boeing, Citibank, Deloitte Haskins + Sells, Midland Bank, The Halifax, Intelligent Energy, Leeds Permanent Building Society, Prudential, RAB, Siemens, Zanders, Philips, Allders, Jaeger, Ryman, Earls Court Olympia, IIR, Miller Freeman, P&0, BT, Orange, COLT Telecom plc, ATEI, TMA, Picon, British Rail, London Underground, Sally Travel,Greycoat, Grosvenor Square Properties, Heron, Ladbroke Group, MEPC, Prudential Portfolio Managers, Thames Television, University of Cambridge, Wimpey plc. 5. I thinkin wordsandpictures 6. Brand reinforcement Miller Freeman plc The communication ofa sales message to exhibitors at a mens classic fashion trade show, which was under threat from a young and groovyrival show. 7. 8. 9. 10. 11. Brand reinforcement Boeing Assisting Boeings marketingwith brand messages and ideas. 12. 13. 14. Market-specific branding Zanders The design of targeted promotions to specific markets: Zanders is a high quality German paper mill and had not previously targeted the English design community with its papers. 15. 16. Internal brand communication University of Cambridge The compilation, writing and design of visual identity branding guidelines for a non brand-and non design-literate audience. 17. 18. Brand communication Swissair The internal disseminationof a global corporate message utilising elements of theexisting visual identity. (Undertaken while at Dialog) 19. 20. 21. 22. Brandmaintenance Orange The writing and implementation of joint branding guidelines, ensuring an appropriately weighted image at all timesin cobranding exercises. 23. 24. Corporate identity The Leeds The creation, implementationand management of a nancial services corporate identity. Seven years+ project. 25. 26. 27. 28. 29. 30. Visual identity Various A selection of othervisual identities,both large and smallscale. 31. 32. 33. 34. 35. 36. Brandcreation Intelligent Energy The creation and managementof an international brand,from pre-funding inceptionto IPO and beyond. Ongoing 37. Intelligent Energy Stationery Literature system Multimedia communications (including film) Exhibitions/interiors Website Advertising Product design coordination and launch (ENV) Guidelines/internal communications tools Brand expression and definition. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. Digital Christmas card 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. Communications and branding activity createda global audience of overone third billion people 73. Summary 74. Michael Darby: summary Highly experienced: pan-Europeanand international branding Creative and strategic: rare abilityto articulate visually and verbally Multi-disciplinary: thorough knowledge of processes and technical issues Costeffective: low overheads and accessto a network of proven, efficient services Flexible and reliable : able to work aroundyour schedules and requirements Safe: proven track record. 75. What I offer: Multi-faceted service: brand and communications strategy, ideas and concepts, copywriting, design and art direction. (Includes traditional print media as well as web and digital media.)Consultancy: two and a half decadesof experience in branding, design and communications in many market sectors Design management: having held senior management posts throughout my careerIm comfortable managing creative peopleand services or liaising with clients at all levels. 76. Modus operandi for projects

  • Agree brief and outline plan
  • Proposal: scope work
  • Budget: fees and estimates of costs
  • Detailed plan(including roles and responsibilities)
  • Timings: critical time path and commitments
  • Ongoing reviews and benchmarking
  • To ensure delivery to the highest standards.

77. Why I work this way

  • Cost effective
  • Best practice
  • Flexibility
  • Control and consistency
  • Builds strong relationships/better understanding
  • Delivers on the promise.