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Transcript of Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Raj...
![Page 1: Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Raj Tumber Business Advisor SCORE Southern Nevada.](https://reader034.fdocuments.net/reader034/viewer/2022052603/56649ebf5503460f94bc9f71/html5/thumbnails/1.jpg)
Social Media MarketingNCET October 15,2010Michael Bindrup, MBA GMBusiness Development AdvisorNevada Small Business Development Center
Raj TumberBusiness AdvisorSCORE Southern Nevada
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About NCET
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About SCORE
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About NSBDC
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About NMI
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Social Marketing Sites
STAY CONNECTED
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Content Outline
Twitter FacebookWoot & GrouponYouTube & AnimotoSocial Media AnalyticsQ&A
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Social Marketing Sites
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Company Profile
Created in 2006 by Jack Dorsey.Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
100 MILLION USERS
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Twitter.com
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Best Practice - Twitter:
Event Based TweetsLink Link LinkCustomize your backgroundUse Hash Tags - seachablilityFollow as many people as you can
Observe and ImproveDo not hard sell
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Company Profile
500 MILLION USERS
Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with Harvard
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Facebook.com
Set up a Personal pageSet up a Business page (Add-on)Add Contents, Photos & Biz
Profile Invite friendsSet up a Sub-Domain – Min. 25
Fans (http://facebook.com/choosedomain)
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START ADVERTISING
Status Updates – Wall Posts – Add Links Post Targeted Updates Ask Questions Hold Contests Request Feedback
It’s all content driven
What are the viral drawbacks? Individuals with too many friends.
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EFFECTIVE MARKETING
HOW?
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Social Buying
WootGrouponLiving Social
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Social Buying – Woot
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Social Buying - Groupon
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Social Buying - Groupon
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Social Buying - Groupon
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Social Buying- LivingSocial
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Social Buying- LivingSocial
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Social Buying- LivingSocial
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Social Buying- LivingSocial
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Social Buying- LivingSocial
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Video Sharing:
You TubeAnimoto
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Video Sharing: Blendtec
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Best Practice - Video Sharing:
Set up a ChannelHave a StrategyHave a Concept – Be UniqueWatch Production ValueAllow feedbackShow link info on videos
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Measuring Social Media
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Conclusion: Your Next Step
Commit ResourcesCreate a Social Media PlanIntegrate with MarketingDo Your HomeworkContent is KingMetrics
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Questions
Thank You