MICE A New Paradigm for Tourism - World Tourism Organization · MICE A New Paradigm for Tourism 8th...
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MICE
A New Paradigm for Tourism
8th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy
Bali, 28 April to 1 May 2014
INDONESIA MICE
Ministry of Tourism and Creative Economy Republic Indonesia April 2014
MICE Development Directorate was set
up
Asia Africa Conference
ICCA Member
1955
1980
Jakarta Convention
Bureau
1996
RI-1 “Indonesia to boost MICE”
2010
MICE Promotion Directorate was
set up
Visit Indonesia
Year
1990 1st UNFCCC
2007
World Ocean Conference and Coral Triangle
Initiative
2009 2011
ASEAN Summit
ASEAN Touris Forum
2012
APEC
2013
2007
History of MICE Industry
MICE, one of 7 thematic
development
2012
Current State of MICE
2008 2009 2010 2011 2012 2013
MICE 190,970 205,037 236,082 251,998 169,243 306,623
TOTAL VISITORS
6,234,497 6,323,730 7,002,944 7,649,731 8,044,462 8,637,725
SHARE 3.06% 3.24% 3.37% 3.29% 2.10% 3.55%
Data : Survey MTCE
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
2008 2009 2010 2011 2012 2013190.970 205.037 236.082 251.998 169.243 306.623
6.234.497 6.323.730 7.002.944
7.649.731 8.044.462
8.637.275
TOTAL VISITORS
MICE VISITORS
Current State of MICE : Convention
Current State of MICE : Convention
8% 8% 7% 5% 4% 3% 3% 3% 3% 2% 2% 1% 0%
0%
-14% -20%
-15%
-10%
-5%
0%
5%
10%
Estimated Size 2011 versus 2012 in % change (UFI)
China 8.996.000
Japan 1.932.750
Hong Kong 876.500
Korea 826.750
India 810.750
Taiwan 629.250
Australia 536.750
Thailand 464.250
Singapore 308.250
Malaysia 296.000
Indonesia 189.750 Vietnam
150.250
Philippines 145.000 Macau
72.500
Pakistan 72.500 Strong Growth
Largely domestic focus
International organisers
looking for opportunities &
partners
Still underperforming due
to lack of capacity
Trade Fair Markets by Estimated net SQM sold 2012 (UFI)
Current State of MICE : Trade Exhibitions
Current State of MICE : MICE Facilities
Jakarta Convention Center
Built in 1992
10th Non-Aligned Movement
Summit in 1992
members of the International
Congress and Convention
Association (ICCA) and AIPC
Bali Nusa Dua Convention Center
4000 available rooms impressive 70,000 sq.m garden landscape and a
breathtaking Balinese architecture of a total 25,000 sq.m building area
The new facilities will include: a total of 3,974 sqm meeting room , 20 breakout rooms, plenary space to accommodate 2,000 people over 4 separated rooms
Jakarta International Expo
Trans Convention Center
largest premium meeting,
conference and exhibition venue
in Bandung
setting for up to 6,000 persons
Total Area 3,250 sqm
JAKARTA INTERNATIONAL EXHIBITION & CONGRESS CENTER
Built in 2016
Total exhibition area of 60,000m²
70 meeting rooms
Parking space for 6,000 cars,
2,000 motorcycles, 150 buses,
marshalling area for 48 trucks
JIExpo has 30 years
experience
held a variety of events in
trade and consumer sectors,
locally and internationally
and across a diverse scale
Indonesia International Expo & Convention Center (IIECC)
Built in 2014
Total exhibition area of
60,000m²
2 Convention Centres
Indonesia MICE Destinations
Medan
Palembang
Makasar
Manado
Padang/ Bukit Tinggi
Bali
Lombok
Balikpapan
Jakarta
Bandung
•Surabaya
Yogyakarta Solo
Batam Pekanbaru
Bintan
Accessibility
Venues
Supporting Facilities
Past- Events
Human Resource
Stakeholders Commitment
Market Priorities
JAKARTA
SURABAYA
YOGYAKARTA
BATAM
BALI
LOMBOK
BALIKPAPAN
PALEMBANG
PADANG
BANDUNG
MAKASSAR
MANADO
SOLO
SEMARANG
BINTAN
MEDAN
Meeting
Incentive
Conference
Exhibition
Skala sedang
Skala sedang
Skala sedang
Skala sedang
Skala kecil - sedang
Skala kecil - sedang
Market Priorities
Economic Corridors of MP3EI – Priority Industries
Banda-Aceh
Medan
Padang
Pekanbaru
Tanjungpinang
Jambi
Bengkulu Palembang
Pangkal Pinang
Bandar Lampung
Jakarta
Serang
Sumatra Corridor
Palm Oil Rubber Coal Shipping Steel
Surabaya Semarang
Yogyakarta
Bandung
Java Corridor
Food and Beverages
Textile Transportation
Equipment
Shipping ICT Defence
equipment
Kalimantan Corridor
Oil and Gas
Coal Palm Oil
Steel Bauxite Timber
Pontianak
Banjarmasin
Samarinda
Sulawesi Corridor
Agriculture Cocoa Fishery
Nickel Oil and Gas
Mamuju
Makassar
Kendari
Palu
Gorontalo
Manado
Bali – Nusa Tenggara Corridor
Tourism Fishery Animal Husbandry
Denpasar (Bali)
Lombok
Kupang
Papua – Kepulauan Maluku Corridor
Food agriculture Copper Nickel
Oil and Gas Fishery
Sofifi
Ambon
Sorong Manokwari
Timika
Jayapura
Merauke
Palangkarya
National MICE Strategy
Destination Development
Industry Development
Promotion Development
Fostering MICE development in 16 destinations : • Capacity building • Coordinating the local stakeholders for
destination development (infrastructure etc)
• Bidding support • Event support • Tradeshow
• Capacity Building : training • Facilitating certification for corporate and
professionals
Institution Development • Indonesia MICE Alliance
MICE Supporting Agencies
Association
Government
MICE
JCNEB Jakarta
Convention and Exhibition Bureau
MICE related Association
ITPB Indonesia Tourism
Promotion Board
Regional Tourism
Promotion Board
Education Institution
Universities & Vocational
Institution
Central Government
IECA Indonesian Exhibition
Companies Association
PHRI Indonesia Hotel and
Restaurant Association
ASITA Association of The Indonesia Tours &
Travel Agencies
SIPCO Society of Indonesia
Professional Convention Organizer
INCCA Indonesian Congress
and Convention Association
Media Industries National
Standardization Bureau
Supporting Agency for MICE
Ministry of Tourism and Creative Economy Secretariat General
Directorate of Industry
Development
Directorate of MICE and Special Interests
Development
Directorate of MICE and Special
Interests Promotion
DG of Media, Design & Science Based – Creative
Economy
DG of Art and Culture Based –
Creative Economy
DG of Tourism Marketing
DG of Tourism Destination
Development
International Relations Bureau
Center of Education and
Training
Data and Information
Center
Professional Certification Center
Tourism & Creative Economy Resource
Development Agency
MICE Supporting Agencies
Ministry of Tourism & Creative Economy
Collateral Material
DG of Tourism
Marketing
RoadShow Trade Shows
Souvenirs
Networking
Performance Reception
Help Desk
Event Support
Delegate Boosting
Promotion
ICCA UFI
SITE
Site Inspection
Famtrip Bidding
Center of Education &
Training Database &
Research
Competency Standard
Training
DG of Destination
Development
Dit of MICE Development
Special Events Development
Data Base & Research
Product Development Capacity
Building
Capacity Building
Dit of Industry Development
Standardization
Data Base
Secretariat General
Research & Development
In-house training
International Relations
Benefits of MICE and Major Events
MICE : APEC 2013
• 5.250 officials delegates • 1.500 business delegates • 3.000 journalists
MICE : APEC 2013
• Nation Branding • Networking & business contacts • Business negotiations • Transfer of knowledge • Destination exposure • Capacity Building
Tourism & Cultural Promotion
International Cycling Race
Integrating multi-sectors and multi-regions development • Infrastructure improvement (roads,
bridges, drainages, sanitation, electricity, internet, telecommunication, airports, seaports)
• Facilities Development (hotels, banks,
transportation, tour & travel, restaurant)
2009 2010 2011 2012 2013 2014
4 regions 10 regions 12 regions 14 regions 17 regions 18 regions
7 days 9 days 10 days 10 days 11 days 13 days
4 stages 6 stages 7 stages 7 stages 7 stages 9 stages
462 km 551.7 km 739 .3 km 854 km 1000 km 1200 km
Boosting the local economic
development
Destination Image
Number of international Visitors
Hotel Occupancy
Sport Tourism
MICE Destination Promotion
Collateral Material
DG of Tourism
Marketing
RoadShow Trade Shows
Souvenirs
Networking
Performance Reception
Help Desk
Event Support
Delegate Boosting
Promotion
ICCA UFI
SITE
Site Inspection
Famtrip Bidding
MICE Capacity Building
• Certification Program - Professional Certification
- Corporate Certification
• Socialization & Workshop (Technical Assistant) to
local Stakeholders
Challenges
• Recognition of business events (MICE) as key economic
growth sector
• Integrated support from Government
• Development of Integrated Venues & Precincts
• No CVB
• Human Resource Development (gov and industry)
Future Plans for MICE in country
• Put MICE on National Development agenda
• Build Indonesia Convention and Exhibition Bureaus
• Capacity building program for Indonesia MICE
stakeholders
• Strengthening cooperation with industries
Thank You
Terimakasih
Rizki Handayani Director of MICE and Special Interest Promotion Ministry of Tourism and Creative Economy Republic Indonesia