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MICE Tourism: An Increased

Opportunity for the Black Sea Destinations

Inbound Tourism: World

Source: World Tourism Organization (UNWTO)

International tourist arrivals and tourism receipts, 1995-2012*

529562

588 604 626677 676 696 690

762807

853908 892

949

403436 436 443 457 476 466 485

533

634680

746

860 854

929927

9951.035

942

1.0761.041

0

200

400

600

800

1000

International tourist arrivals (million)

International tourism receipts (BOP Travel, US$ billion)

Purpose of VisitInternational Tourist Arrivals (million) Inbound tourism by purpose of visit, 2012 (share)

Source: World Tourism Organization (UNWTO) ©

Leisure, recreation and

holidays52%

VFR, health, religion, other

27%

Business and professional

14%Not specified7%

Inbound Tourism: Central and Eastern EuropeInternational tourist arrivals and tourism receipts, 1995-2012*

5866

7268 65

69 7276

81

89 9094

9992

95

2027 28 27

21 20 21 22 2429

3339

49 48 48

103 104112

58 5756

0

50

100

150

International tourist arrivals (million)

International tourism receipts (BOP Travel, US$ billion)

The Value of the Black Sea Destinations

• The Black Sea Destinations attracted over 94 million international tourists in 2012 that represents 18% of the whole European tourism

• Turkey is today the number 6 in the ranking of top 10 inbound tourism destinations

• The Russian Federation entered the top 10 at number 9, climbing three positions

The Value of the Black Sea Destinations

• The successful Euro 2012 has considerably ensured the growth of inbound tourism volume in Ukraine

• Both Bulgaria and Romania showed positive balance in terms of international tourist arrivals

• Georgia, the small tourism destination, was the fastest growing one in 2012 in Central and Eastern Europe with 36% growth

MICE Tourism – Key Trends in the Black Sea City Destinations

•Improved accessibility•The role of Convention Bureaus •Increased accommodation capacities and overnight stays•New brand hotels•Upcoming mega events•Membership in international associations

MICE Tourism – Key Trends in the Black Sea Coastal Destinations

•Heavy investment in hard infrastructure•Improved accessibility•Increased number of brand and luxury hotels•Increased number of conference facilities

MICE Tourism – Key Trends in the Black Sea Coastal Destinations

•New product development•International cultural and sporting events •Positioning strategies and marketing campaigns•Extended seasonality

Europe: International Tourist Arrivals still to grow from 500 mn to almost 750 mn

500 mn

International Tourism, Europe International Tourist Arrivals, million

Source: World Tourism Organization (UNWTO) ©

0

200

400

600

800

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

620 mn

740 mn

Thank you!

Mr. Beka JakeliRegional Programme for Europe, UNWTO

Visit us at unwto.org