1. For the Inside Track on yourCustomers, Competitors, Market andIndustry

2. Mission ProfileSurveys, focus CompetitiveCUSTOMERS groups &COMPETITORSanalysisinterviewsCurrent Prospective Market scanningRegional RegionalPositioningINDUSTRY market MARKET strategiesmappingMarket profilingTrends & Forecasting 3. Determine whats new with the Identifies changes in the competition. targeted demographic New competitorsCurrent, Prospective New products/ services , Regional Measures customer product/ Competitive analysis Identify how market share isCUSTOMERSservice satisfaction.COMPETITORSdivided among the players inSurveys, focus your segment. Identifies opportunities or Market Scanninggroups & interviews threats in the existing Identify the top 3 competitors. customer base Assesses your competitors level of responsiveness to changes in Identifies new target groupsthe market place. Identifying the newest How to best position your trends within the industry product/ service in order toand determine how it grow, maintain or captureRegional marketimpacts your current Positioning Strategiesmarket share. mapping product/ service.MARKETINDUSTRY Assess the 4Ps within theTrends & Knowledge on how the Market profiling market place in order toForecasting regional market is determine how toorganized regarding differentiate your productprice, distribution, regulat or service. ions. 4. Agricultural Chemicals Plant, a division of Lascelles Limited, asked Kaizen Business Development, to undertake a multi-territory market research project. KBD (Kaizen Business Development) took the time to understand ourneeds and assisted us in refining the scope. During the process we found KBD tobe responsive and attentive. The final report was on time, insightful, easy toread, and is being used as an active tool.Graham Dunkley, General Manager, Lascelles LTD 5. The product profiling and market analysis was an integral part of a proposal that won the distributive rights for a global brand family. G&A Communications Inc. 6. The Small Business Association appreciates the business/member relationship ithas with Kaizen Business Development Inc. To conduct a diagnostic study on theagro-processing sector. The staff of Kaizen was pleasant to work with and the association is pleased to have this firm as a part of the team. Andrea Taylor, Operations Manager Barbados Small Business Association 7. PAST PROJECTSBTA Brand Development Research GEL Market Analysis for brand positioningNew Tech Inc. Customer Satisfaction & St. Vincent Coop Bank Brand Impact AnalysisHanschell Inniss Ltd Product Profiling 8. To discover MORE aboutCALL: 246-426-3254Email:Alison Rice Research Analyst arice@kaizenbarbados.com 0rAlison Holder Strategic Developer aholder@kaizenbarbados.com