MI full capabilities presentation
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Ask Mason SEO…
...How our Search Engine Optimization service not only increases your current organic presence via the major search engines but also focuses on a specific set of keywords for your business along with you current social meida standing. Whether your goal is to increase youtube video views or page rank on Google ask Mason…
SEO | PPC | Social Email Remarketing
• We deploy a full suite of tools and strategies, including but not limited to extensive keyword development, geo-targeting, multi-variant ad copy tests, landing page analysis, video and radio ads, day parting, audience segmenting and more.
• We use a blended practice of PPC for immediate results and SEO for site stability over time.
• These tactics are deployed and then measured in real time, with hourly adjustment made based on the performance of the campaign.
– How was your previous account set up?– Is Aqua Dive using all of the major engines or just Google?– What was your previous Cost Per lead/ Cost Per Sale– Where you tracking calls as well as emails?– What was the ratio of call to email?– What was your conversion rate?
Tactics & Strategy
SEO | PPC | Social Email Remarketing
METHOD | SEO
Overview | Opportunity | Recommendations
Our SEO videos in 4th & 5th position in organic search results
Overview | Opportunity | Recommendations
Google+
Overview | Opportunity | Recommendations
•Regularly Update Google +1 business page
•Create a natural following, with +1’s to increase visibility
•Publish all content for maximum backlinks and brand exposure
•Further optimize Facebook page and create new, SEO friendly landing pages on Facebook
•Img Alt Tag updates – Help each individual product become indexed in Google & Bing images
•External blog for generating new content and backlinks
•Grow the YouTube channel with more videos for a wider audience
SEO Strategies & Tactics for Q1
• Optimize URL structure
– Many pages online today are not correctly structured an example of this is below- • http://www.diveaqua.com/dev/index.php?act=viewCat&catId=2
– Proper URL Structure Optimization would look like this• www.diveaqua.com/courses• Same goes for every single page of any site
– A full suite and site audit of each • H1• H2• Meta Tag• Meta Description • Anchor Text• Interlinking
URL Structure Optimizations
SEO | PPC | Social Email Remarketing
• This is a key process for the ranking of any site
– Having these pages will clearly define what pages have the most power and relevancy. (What pages you want viewed more than others)
– Applying a robots.txt file to specify which pages the search engines are allowed to crawl.• Right now, with out the proper SEO XML Site map
Google will index– pages that are dead– Deleted– not functioning
SEO XML Site-Map
SEO | PPC | Social Email Remarketing
Key-Word Rank Research
Mason Interactive will work in selecting a specific set of targeted keywords for each site execute the following in the selection process– Current Keyword Volume– Current Competition on Keyword– Conversion relevance on Keyword conversion
Then our team will rank the final list to have a base line for the campaign start
SEO | PPC | Social Email Remarketing
Ask Mason Geo Targeted PPC…
...How our proprietary Geo Targeting Software process and technology can combine to increase online response rates by more than 30% with no additional media cost. Whether you sell auto transmissions in thousands of locations nation-wide (AAMCO), Dr. Phil’s favorite meal plan (BISTRO MD), Doctorate Degrees (The Chicago School), our proprietary process will work for you.
SEO | PPC | Social Email Remarketing
IWHAT DOES THE PRODUCT DO?
IIHOW DOES IT LOOK “IN ACTION”?
III WHAT ARE THE RESULTS?
SEO | PPC | Social Email Remarketing
What Does The Product Do?
It gives the user what they are looking for. Someone searching in Brooklyn sees a Brooklyn landing page; someone in Long Island sees a Long Island Landing page.
SEO | PPC | Social Email Remarketing
Someone in Brooklyn Looks for AAMCO, and sees an advertisement about
Brooklyn.
SEO | PPC | Social Email Remarketing
…And They Land on a Brooklyn Page – giving them exactly what
they wanted.
SEO | PPC | Social Email Remarketing
Someone in Long Island Looks for AAMCO, and he sees an advertisement
about Long Island.
SEO | PPC | Social Email Remarketing
…And In this case, the user lands on a Long-Island-Specific Page.
SEO | PPC | Social Email Remarketing
But if someone looks for a specific location – say, “Valley
Stream AAMCO”…
SEO | PPC | Social Email Remarketing
…They go directly to that location's page.
SEO | PPC | Social Email Remarketing
Results
Without revealing confidential information, we can say that Costs Per Lead have decreased by more than 30%.
Q3 '10 Q4 '10 Q1 '11 Q2 '11
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
Variance From Average Cost Per Lead
----Post Implementation----
SEO | PPC | Social Email Remarketing
Minimum ImplementationWith several options when it comes to local online advertising there are many programs that sound like a winner but take months or longer to implement, with Mason the process is streamlined with a full time project manager assigned to the opportunity.
List of Business Locations or Campuses• Address• Main Service or School of• Phone number
Creative Assets• High Resolution Logo’s• Approved Content
SEO | PPC | Social Email Remarketing
Ask Mason Nationally Targeted PPC
How our proprietary Pay Per Click process, technology, strategy and team can combine to increase conversions on each level.• Qualified Phone Call• Qualified Leads• Direct Sales• Email Capture
SEO | PPC | Social Email Remarketing
• 29 New Campaigns created• 30,000+ Keyword bid changes• 18,000+ New keywords added• 10,000+ Text ad changes
2011 Google AdWords and Search Alliance Pay Per Click Optimizations
Overview | Opportunity | Recommendations
Marchex Phone Tracking
• Marchex phone tracking allows us to tracking phone orders for Nashua Nutrition.
Overview | Opportunity | Recommendations
Nashua Nutrition Online Sales & Calls
Online SalesCalls
Site Link Extensions
• Site Link Extensions enables the text ad to have additional links below when the ad is in top position.
Overview | Opportunity | Recommendations
Remarketing
• Remarketing allows you to show ads to users who have previously visited one of the Nashua
Nutrition landing pages. • We created generic remarketing banners, popular
protein bars, and holiday banners.
Overview | Opportunity | Recommendations
Communications Extension Beta: Newsletter
Overview | Opportunity | Recommendations
Ask Mason Social Email Marketing &
Remarketing…...How our proprietary Social ReMarketing process and technology combine to grow online sales by 400%. Whether you sell $3,000 beds (Natural Form), auto transmissions in thousands of locations nation-wide (AAMCO), Dr. Phil’s favorite meal plan (BISTRO MD), Doctorate Degrees (The Chicago School), or Soy Meal Replacements, (soy.com) Social ReMarketing will work for you.
SEO | PPC | Social Email Remarketing
Email Registration- Increase the size of your active database through newsletter registration tools and strategies Email Strategy- Convey the right message to your audience through proper segmentation techniquesRevenue Stream Create a new revenue stream by messaging users directly through Newsletters, Powersales, and Cascade Emails
Database Growth with Email Marketing and Remarketing
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SEO | PPC | Social Email Remarketing
Approach
SEO | PPC | Social Email Remarketing
Approach
SEO | PPC | Social Email Remarketing
METHOD | Database Growth
Each Page on the website has a “Stay Tapped In” Newsletter Sign Up that is currently being used to collect new user info.
SEO | PPC | Social Email Remarketing
Above you will see a Social Contest on Facebook, our team has created a flow to generate a “like” and then collecting an “email address” to register for the contest
METHOD | Database Growth
SEO | PPC | Social Email Remarketing
Above you will see another example of a Social Contest on Facebook, for this specific contest you can see we have implemented video.
METHOD | Database Growth
SEO | PPC | Social Email Remarketing
METHOD | Newsletters
SEO | PPC | Social Email Remarketing
METHOD | Powersales
SEO | PPC | Social Email Remarketing
1st EmailWelcome To Draft
Magazine. Our team was founded
by X
2nd Email Sent: Why do we write
about Food, Travel, & Beer?
3rd Email Sent: Promotes the most
current Social Contest
Email Cascade stops
No open moves to next emailNo open moves
to next email
METHOD | Cascade Initiation
A Typical campaign development schedule calls for 1 “cascade” per month. A “cascade” can be anywhere from 2-6 MESSAGES based on customer interaction, strategy and segmentation. The Welcome cascade introduces you to your audience in a friendly and specific way. “WELCOME”
SEO | PPC | Social Email Remarketing
METHOD | Cascades
Re-subscribe
SEO | PPC | Social Email Remarketing
METHOD | Cascades
Abandon Cart or Subscription Page
SEO | PPC | Social Email Remarketing
METHOD | Cascades
Welcome Cascade
SEO | PPC | Social Email Remarketing
With all of the deliverables and action items that need to take place it all starts with the development of a calendar. The calendar will outline all aspect of the campaign. From Creative development to approval and send dates.
Production Schedule
Data Gathering and ESP
EvaluationProduction
Schedule and Strategy Lay
Out
Content Development
(Articles, Images, Press
Releases)Campaign Initiation
Reporting Requirements
and “KPI” Defined
Evaluate and Optimize
SEO | PPC | Social Email Remarketing