Mgt Accnting Project-Decision Making

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    Acknowledgement

    I would like to thank our college for giving us the opportunity to

    deal with project as a part of B.COM (H) curriculum.

    I would like to take this opportunity to express our humble gratitude

    to our respected professors, for the creative support and motivation

    we received from them.

    It was very reflective learning with them and I am sure it will be

    very helpful in my further studies and fields of work. I am grateful

    to them as they helped me in all necessary requirements of myproject. Thus, this is my sincere thanks to the professor for the

    guidance and support and for imparting me with great knowledge.

    I also extend my heartfelt thanks to my family and well wishers.

    Thanking you

    Surabhi jain

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    CONTENTS

    INTRODUCTION

    RELEVANT COSTS AND BENEFITS

    SIX STEPS IN DECISION MAKING

    PROCESS

    RELEVANT COSTS

    IRRELEVANT COSTS

    VARIABLE COSTING AND DECISION

    MAKING

    EXAMPLES

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    INTRODUCTION

    When you have a choice between two or more alternatives and youhave to select one, you are making a decision. If there is no choice,

    you will have to simply follow or obey. So a decision implies a

    selection, a choice, a verdict or a nod.

    In everyday life, decisions are made. A personal decision affects an

    individual but organizational decisions cause a change, good or bad,

    to a lot many people known as stakeholders. So decision making in

    an organization must be systematic and not off the cuff. A good

    executive must be good at decision making.

    Decision making can be regarded as an outcome of mental

    processes leading to the selection of a course of action among

    several alternatives. Every decision making process produces a final

    choice. The output can be an action or an opinion of choice.

    It may be noted that every decision involves a certain degree of risk.

    Very few decisions are made with absolute certainty. So a good

    decision would be to choose a solution with the highest probabilityof success and in accordance with the goals, desires, lifestyle and

    values etc.

    RELEVANT COST AND

    BENEFITS

    Relevant means linked or concerned. If an event has nothing to do

    with a situation, it is not relevant. Marble processing units at

    Karachi may suffer because of unrest in a far-off area like Swat. It

    would be relevant as Swat supplies marble rocks. But turmoil in

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    Hyderabad, a town much near to Karachi than Swat, would be

    irrelevant for the marble units.

    Any decision must be evaluated under cost-benefit criteria. The

    benefits must be more than the cost except in social projects where

    benefits may be equal to cost. Benefits can be in the form of cashreturn, perks, advantages, customers satisfaction or reputation of a

    company. While cost means value, worth or sacrifice made.

    A management accountant is a member of cross functional team

    and, having un-restricted access to MIS, makes a contribution by

    providing facts and figure which bring objectivity to the report.

    Besides, a management accountant would ensure that theinformation must be relevant (pertinent to the decision

    problem); accurate (precise); and timely (arrive in time for the

    decision to be made). Companies will occasionally trade-off

    accuracy for timeliness.

    SIX STEPS IN DECISION

    MAKING PROCESS AND

    MA ROLE

    1. Clarify the decision problem. One must be clear about the

    problem. One must look for the root cause or hidden problem

    rather than the apparent problem.

    2. Specify the criteria . After clarifying a problem, criteria must

    be specified for decision-making. What is the objective:maximize profit, increase market share or social service.

    3. Identify alternatives. Explore all alternatives, their pros and

    cons. This is a critical step in the decision making process.

    4. Develop a decision model. This is a simplified version of the

    problem. No irrelevant information, only factors relevant to the

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    problem is highlighted. It brings together all elements of a

    problem like the criteria, the constraints, and the alternative.

    5. Collect the data. Relevant data must be collected to

    incorporate objectivity in the process. It may be primary data or

    secondary data. But it must be up-to-date, timely and accurate.6. Select an alternative. One all formalities are completed,

    requisite information obtained and processed, a most suitable or

    appropriate choice should be selected.

    RELEVANT COSTS

    In order to qualify for relevancy, a cost must meet two criteria: (i)

    They affect the future and (ii) they differ among alternatives.

    Normally, the following are relevant Costs:

    DIFFERENTIAL COST:

    A differential cost is the difference in cost items under two or more

    decision alternatives specifically two different projects or situations.Where same item with the same amount appears in all alternatives, it

    is irrelevant. For example, a plot of land can be used for a shopping

    mall or entertainment park. The plot is irrelevant since it would be

    used in both the cases. Similarly, future costs and benefits that are

    identical across all decision alternatives are not relevant.

    INCREMENTAL OR MARGINAL COST:

    Where as differential cost is a difference between the cost of twoindependent alternatives, incremental or marginal cost is a cost

    associated with producing an additional unit. In case of a university,

    it could be cost of admitting another student. Even operating a

    second shiftis an example of incremental cost. It would be noted

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    that the two decisions are not independent as second shift depends

    upon first shift.

    OPPORTUNITY COST:

    It is cost of opportunity foregone. Farhana is a fresh graduate from a

    business university. She got two offers, one of Rs.25,000 from an

    investment bank and another of Rs.15,000 for a teaching-assistant in

    a university. Another of her class-fellow, Shabana got the same offer

    from the same university. While Shabana would be happy to join the

    university, Farahan would not as she would lose an opportunity to

    serve at the bank for Rs.25,000.

    IRRELEVANT COSTS

    Sunk costs are past costs. These cannot be changed with any future

    decision. Suppose, a piece of land has already been purchased by acompany for a sum of Rs.30 million. Also suppose, the company is

    consider covering it with a wall which would cost Rupees two

    million. While the sum of Rs.30 million is a sunk cost, the other of

    Rs.2 million is a future cost or out of pocket expenses. It is relevant

    to decision: whether to erect a wall now or postpone it for the next

    month, whether it should be two-meter or three-meter high. Whether

    a wall is erected or not and, if erected, whether it is 2 or 3 meter, the

    sum of Rs.30 million for land would remain the same. It is a sunkcost and therefore irrelevant to the decision.

    Similarly, a cost which is identical in all decisions is irrelevant.

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    VARIABLE COSTING AIDS IN

    DECISIONS SUCH AS:

    1.)FIXATION OF SELLING PRICE

    Under marginal costing, fixed costs are ignored and price is

    determined on the basis of variable costs (marginal). In normal

    business conditions, the price fixed must cover full costs otherwise

    firm will incur losses. In certain circumstances like trade depression,

    dumping, seasonal fluctuation in demand, highly competitive market

    etc. pricing is fixed with the help of marginal costing rather than full

    costing.

    During trade depression, the price may go down even below the full

    cost of the product. In such case, the management has to decide

    whether to close down the production activities until the recession is

    over or continue the production activities. In case, the production

    activities are closed down, the firm will incur loss equal to its fixed

    cost or un-escapable costs. The main emphasis of management is to

    minimise its losses. The firm should continue its production

    activities so long as the selling price is more than the marginal costsbecause any contribution earned will help in recovery of the fixed

    costs which results in reduction of loss.

    Dumping means selling the product in foreign market at a price less

    than its total cost. The firm recover its fixed cost from the domestic

    market and marginal cost of the product becomes the basis for price

    fixation. Similarly if the firm produces product of seasonal demand

    or perishable goods marginal costing is more useful technique than

    full costing.

    EXAMPLE:

    Fixed Cost Rs. 100000

    Variable Cost Rs. 7 per unit

    Current market price Rs. 8 per unit

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    Output 50000 units

    Should company sell or not?

    Solution:

    Variable Cost (50000 units@ Rs. 7) Rs. 350000Fixed Cost 100000

    Total Cost 450000

    Cost per unit = Rs. 450000/50000 units = Rs. 9

    Although the selling price does not cover the total cost, yet it is wise

    to continue to produce and sell because such a step will reduce the

    loss (on account of fixed cost) that will be incurred if production isstopped.

    If production is stopped, the loss would be Rs. 100000 (the amount

    of fixed cost), but if production is continued the loss will be as

    follows:

    Sales (50000 units @ Rs. 8) Rs. 400000

    Less: Total cost (Marginal cost+Fixed cost) Rs. 450000

    Loss Rs. 50000

    Thus, by continuing to produce and sell at below total cost, the loss

    is reduced by Rs. 50000, i.e, from Rs. 100000 to Rs. 50000.

    2.) EXPLORING NEW MARKETSSometimes, a company is not able to fully utilize plant

    capacity when selling at total cost plus profit basis. In such

    a case, it may explore new markets and find opportunitiesto receive additional bulk order or export order at a price

    which may be below total cost but above variable cost so

    that the price makes a contribution. The entire amount of

    contribution form such sales is profit because fixed cost is

    already recovered from current sales at total cost plus profit

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    basis. Such additional sales at below total cost is possible

    only because in accepting bulk orders and export sales,

    price discrimination is possible. In this way spare plant

    capacity can be utilized to earn additional profit.

    Additional Order for Utilizing Spare Capacity:

    When a company has a spare (or idle) capacity which it is not

    able to utilize because of sales constraint and it receives a bulk

    order at below normal selling price, such an order should be

    accepted, and provided existing sales are not affected by price

    discrimination. It will earn the company additional profit, by

    utilizing spare capacity.

    Export Sales:

    Additional orders may be accepted from a foreign market at

    below normal price or below total cost but above marginal cost.

    Export sales yield additional contribution when such sales are at a

    price which is above variable cost.

    While determining profitability of accepting export orders, thefollowing additional factors should be considered.

    Export sales may result in additional costs like special

    packing cost, additional quality checks, freight and

    insurance charges etc..., if not borne by importer. These

    costs should be deducted from contribution to determine

    profit from export order.

    Export sales may result in certain cost benefits like exportsubsidy from government , exemption or concessions in

    excise duty or duty drawbacks, etc.. In determining profit

    from export order, these items should be deducted from

    cost or added in contribution.

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    EXAMPLE:

    Indo-British Company has a capacity to produce 5000 articles but

    actually produces only 2000 articles for home markets at the

    following costs.

    Rs.

    Materials 40000

    Wages 36000

    Factory Overheads -Fixed 12000

    -Variable 20000

    Administration Overheads -Fixed 18000

    Selling and Distribution -Fixed 10000Overheads -Variable 16000

    Total Cost 152000

    The home market can consume only 2000 articles at a selling price

    of Rs. 80 per article. An additional order for the supply of 3000

    articles is received from a foreign country at Rs.65 article. Should

    this order entails an additional packing cost of Rs.3000.

    Solution:

    Statement of Marginal Cost and

    Contribution

    (Of 3000 articles for export)

    Rs.

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    Materials @ Rs. 20 per article 60000

    Wages @ Rs. 18 per article 54000

    Variable Overheads Factory @Rs. 10 per

    Article 30000

    -Selling and dist. @ Rs. 8per article 24000

    Marginal Cost of sales 168000

    Sales (3000 articles @ Rs. 65) 195000

    Contribution 27000

    Less: Additional Packing Cost 3000

    Additional profit 24000

    Acceptance of this export order results in additional profit of Rs.24000 and thus the order should be accepted.

    3.) MAKE OR BUY DECISIONSThe make-or-buy decision is the act of making a strategic choice

    between producing an item internally (in-house) or buying it

    externally (from an outside supplier). The buy side of the decisionalso is referred to as outsourcing. Make-or-buy decisions usually

    arise when a firm that has developed a product or partor

    significantly modified a product or partis having trouble with

    current suppliers, or has diminishing capacity or changing demand.

    Make-or-buy analysis is conducted at the strategic and operational

    level. Obviously, the strategic level is the more long-range of the

    two. Variables considered at the strategic level include analysis of

    the future, as well as the current environment. Issues like

    government regulation, competing firms, and market trends all have

    a strategic impact on the make-or-buy decision. Of course, firms

    should make items that reinforce or are in-line with their core

    competencies. These are areas in which the firm is strongest and

    which give the firm a competitive advantage.

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    An enterprise may decide to purchase the product rather than

    producing it, if is cheaper to buy than make or if it does not have

    sufficient production capacity to produce it in-house. With the

    phenomenal surge in global outsourcing over the past decades, the

    make-or-buy decision is one that managers have to grapple withvery frequently.

    Factors that may influence a firm's decision to buy a part rather than

    produce it internally include lack of in-house expertise, small

    volume requirements, desire for multiple sourcing, and the fact that

    the item may not be critical to its strategy. Similarly, factors that

    may tilt a firm towards making an item in-house include existing

    idle production capacity, better quality control or proprietary

    technology that needs to be protected.

    The make-or-buy question represents a fundamental dilemma faced

    by many companies. Today's global competition forces

    manufacturing companies to re-evaluate their existing processes,

    technologies, manufactured parts and services in order to focus on

    strategic activities. However, companies have finite resources andmay not be able to afford to have all activities in-house.

    This has resulted in an increasing awareness of the importance of

    the make-or-buy decision, the dilemma organizations face when

    deciding between keeping technologies/processes in-house or

    purchasing them from an outside supplier the ability to make such

    decisions in a structured and rational manner is likely to improve a

    company's overall performance.

    EXAMPLE:

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    Rani and Co. manufactures automobile accessories and parts. The

    following are the total

    processing costs for each unit.

    (Rs.)

    Direct material cost 5,000Direct labour cost 8,000

    Variable factory overhead 6,000

    Fixed cost 50,000

    The same units are available in the local market. The purchase price

    of the component is Rs. 22,000 per unit. The fixed overhead would

    continue to be incurred even when the component is bought from

    outside, although there would be reduction to the extent of Rs. 2,000per unit. However, this reduction does not occur, if the machinery is

    rented out.

    Required:

    (A) Should the part be made or bought, considering that the present

    capacity when released

    would remain idle?

    (B) In case, the released capacity can be rented out to anothermanufacturer for Rs. 4,500 per

    unit, what should be the decision?

    Solution:

    (A) The present capacity when released would be remain

    idle

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    Statement showing the cost to make or buy

    Cost Element per unit Make Buy

    Direct Material 5000

    Direct Labour 8000

    Variable Factory

    Overheads

    6000 19000

    Purchase Price 22000

    Reduction in Fixed Cost

    per unit

    19000

    (2000)

    20000

    Since the cost to make is less than the price to buy, it is desirable to

    manufacture the component as the idle capacity is not, alternatively,

    used.

    (B) Statement showing costs of two alternatives, when released

    capacity is rented out

    Cost Element per unit Make Buy

    Relevant cost to make 19000

    Purchase Price 22000

    Related Income from

    alternative use per unit

    (4500)

    Total Relevant Cost 19000 17500

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    In the above situation, the decision is in favour of buying from

    outside.

    4.) PRODUCT MIX DECISIONSThe product mix of a company, which is generally defined as the

    total composite of products offered by a particular organization,

    consists of both product lines and individual products. A product

    line is a group of products within the product mix that are closely

    related, either because they function in a similar manner, are sold to

    the same customer groups, are marketed through the same types of

    outlets, or fall within given price ranges. A product is a distinct unit

    within the product line that is distinguishable by size, price,

    appearance, or some other attribute. For example, all the courses a

    university offers constitute its product mix; courses in the

    marketing department constitute a product line; and the basic

    marketing course is a product item. Product decisions at these three

    levels are generally of two types: those that involve width (variety)

    and depth (assortment) of the product line and those that involve

    changes in the product mix occur over time.

    The discussion on selection of most profitable product mix may be

    discussed in two parts:

    (a) when there is no key factor

    (b) when there is a key factor

    (a) When there is no key (limiting) factor:

    When there is no key factor, the product mix that provides thehighest amount of contribution is considered as the most

    profitable sales mix. This holds good when fixed cost does not

    change due to changes in sales mix.

    However, when changes in sales mix are associated with changes

    in fixed cost, then that sales mix which provides the highest profit

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    is considered as the most profitable sales mix. In other words,

    relative profitability of mixes will be evaluated on the basis of

    their profit and not on the basis of their contribution when a

    change in product mix is associated with change in fixed cost.

    EXAMPLE:

    The following production/sales mixes are capable of achievement in

    a factory:

    (i) 2000 units of product A and 2000 units of product C.

    (ii) 4000 units of product B

    (iii) 1000 units of product A, 2000 units of product B and

    1600 units of product C.

    Cost per units is as follows:

    A B C

    Direct Materials (Rs.) 20 16 40Direct Wages (Rs.) 8 10 20

    Fixed Cost is Rs. 20000 and variable overheads per unit of A, B and

    C are Rs.2, Rs.4 and Rs. 8 respectively. Selling Prices of A, B and C

    are Rs. 36, Rs. 40 and Rs.100 per unit respectively.

    Determine the marginal contribution per unit of A, B and C and the

    profits resulting from product mixes (i), (ii) and (iii).

    Solution: Marginal Cost Statement Per unit of products

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    A B C

    (Rs.) (Rs.) (Rs.)

    Selling price (S) 36 40 100

    Direct Material 20 16 40

    Direct Wages 8 10 20

    Variable overhead 2 4 8

    Variable cost (V) 30 30 68

    Contribution (S V) 6 10 32

    Statement Showing Comparative Profitability

    Sales Contribution Total Fixed Profit

    Contribution Cost

    (i) A 2000units 12000

    C 2000

    units 64000 76000 20000 56000

    (ii) B 4000

    Units 40000 40000 20000 20000

    (iii) A 1000

    Units 6000

    B 2000

    Units 20000

    C 1600

    Units 51200 77200 20000 57200Conclusion: The sales mix (iii) is the most profitable as it yields the highest amount of

    contribution and profit.

    (b) When there is a key factor

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    When a key factor is operating, selection of the most profitable

    sales mix is based on contribution per unit of key factor. The

    product which makes the highest amount of contribution per unit

    of key factor is the most profitable one and its production is

    pushed up. The second preference is to be given to product whichyields the second highest contribution per unit of key factor and

    so on and in the end that product should be produced which

    yields least contribution per unit of key factor and to the extent of

    availability of the key factor.

    In case a number of key factors are operating simultaneously, the

    basic principle remains the same but problem becomes more

    mathematical in nature and one has to resort to Linear

    Programming to determine the optimal product mix.

    EXAMPLE:

    A company manufactures three products. The budgeted quantity,

    selling prices and unit costs are as under:

    A B C

    (Rs.) (Rs.) (Rs.)

    Raw materials 80 40 20(@Rs. 20per kg)

    Direct Wages 5 15 10

    (@Rs. 5 per hour)

    Variable Overheads 10 30 20

    Fixed Overheads 9 22 18

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    Budgeted Production(in units) 6400 3200 2400

    Selling price per unit 140 120 90

    Required:

    (i) Present a statement of budgeted profit

    (ii) Set optimal product mix and determine the profit, if the

    supply of raw materials is restricted to 18400 kg.

    Solution:

    (i) Statement of budgeted profit

    A B C Total Rs.Budgeted production (units)

    Selling Price (Rs,)

    Sales (S)

    Raw materials

    Direct Wages

    Variable Overheads

    Total Variable Cost (V)

    Contribution (S-V)Less: fixed cost*

    PROFIT

    6400

    140

    896000

    512000

    32000

    64000

    608000

    288000

    3200

    120

    384000

    128000

    48000

    96000

    272000

    112000

    2400

    90

    216000

    48000

    24000

    48000

    120000

    96000

    1496000

    1000000

    496000171200

    324800

    *Calculation of fixed cost:

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    A=6400 units* Rs.9 = Rs. 57600

    B=3200 units*Rs.22 70400

    C=2400 units* Rs.18 43200

    Total fixed cost Rs. 171200

    (ii) When raw material is the key factor

    A B C

    Raw material per unit of output 4 kg 2 kg 1 kg

    Total raw material consumed (kg) 6400*4 3200*2 2400*1=25600 =6400 =2400

    Rs.288000 Rs. 112000 Rs.96000

    25600 kg 6400 kg 2400 kg

    Rs. 11.25 Rs.17.50 Rs. 40

    III II I

    Ranks:*Contribution per kg of raw material is calculated as:

    Total contribution/Total raw materials consumed

    Suggested sales mix (raw material is the key factor)

    Rank I Product C- 2400 units * 1 kg =2400 kg

    Rank II Product B- 3200 units * 2 kg = 6400 kg

    Rank III Product A- 2400 units * 4 kg (balance) = 9600 kg

    Total materials available 18400 kg

    Thus the suggested product mix is: A-2400 units, B- 3200 units and C- 2400

    units