Mgt Accnting Project-Decision Making
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Transcript of Mgt Accnting Project-Decision Making
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Acknowledgement
I would like to thank our college for giving us the opportunity to
deal with project as a part of B.COM (H) curriculum.
I would like to take this opportunity to express our humble gratitude
to our respected professors, for the creative support and motivation
we received from them.
It was very reflective learning with them and I am sure it will be
very helpful in my further studies and fields of work. I am grateful
to them as they helped me in all necessary requirements of myproject. Thus, this is my sincere thanks to the professor for the
guidance and support and for imparting me with great knowledge.
I also extend my heartfelt thanks to my family and well wishers.
Thanking you
Surabhi jain
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CONTENTS
INTRODUCTION
RELEVANT COSTS AND BENEFITS
SIX STEPS IN DECISION MAKING
PROCESS
RELEVANT COSTS
IRRELEVANT COSTS
VARIABLE COSTING AND DECISION
MAKING
EXAMPLES
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INTRODUCTION
When you have a choice between two or more alternatives and youhave to select one, you are making a decision. If there is no choice,
you will have to simply follow or obey. So a decision implies a
selection, a choice, a verdict or a nod.
In everyday life, decisions are made. A personal decision affects an
individual but organizational decisions cause a change, good or bad,
to a lot many people known as stakeholders. So decision making in
an organization must be systematic and not off the cuff. A good
executive must be good at decision making.
Decision making can be regarded as an outcome of mental
processes leading to the selection of a course of action among
several alternatives. Every decision making process produces a final
choice. The output can be an action or an opinion of choice.
It may be noted that every decision involves a certain degree of risk.
Very few decisions are made with absolute certainty. So a good
decision would be to choose a solution with the highest probabilityof success and in accordance with the goals, desires, lifestyle and
values etc.
RELEVANT COST AND
BENEFITS
Relevant means linked or concerned. If an event has nothing to do
with a situation, it is not relevant. Marble processing units at
Karachi may suffer because of unrest in a far-off area like Swat. It
would be relevant as Swat supplies marble rocks. But turmoil in
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Hyderabad, a town much near to Karachi than Swat, would be
irrelevant for the marble units.
Any decision must be evaluated under cost-benefit criteria. The
benefits must be more than the cost except in social projects where
benefits may be equal to cost. Benefits can be in the form of cashreturn, perks, advantages, customers satisfaction or reputation of a
company. While cost means value, worth or sacrifice made.
A management accountant is a member of cross functional team
and, having un-restricted access to MIS, makes a contribution by
providing facts and figure which bring objectivity to the report.
Besides, a management accountant would ensure that theinformation must be relevant (pertinent to the decision
problem); accurate (precise); and timely (arrive in time for the
decision to be made). Companies will occasionally trade-off
accuracy for timeliness.
SIX STEPS IN DECISION
MAKING PROCESS AND
MA ROLE
1. Clarify the decision problem. One must be clear about the
problem. One must look for the root cause or hidden problem
rather than the apparent problem.
2. Specify the criteria . After clarifying a problem, criteria must
be specified for decision-making. What is the objective:maximize profit, increase market share or social service.
3. Identify alternatives. Explore all alternatives, their pros and
cons. This is a critical step in the decision making process.
4. Develop a decision model. This is a simplified version of the
problem. No irrelevant information, only factors relevant to the
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problem is highlighted. It brings together all elements of a
problem like the criteria, the constraints, and the alternative.
5. Collect the data. Relevant data must be collected to
incorporate objectivity in the process. It may be primary data or
secondary data. But it must be up-to-date, timely and accurate.6. Select an alternative. One all formalities are completed,
requisite information obtained and processed, a most suitable or
appropriate choice should be selected.
RELEVANT COSTS
In order to qualify for relevancy, a cost must meet two criteria: (i)
They affect the future and (ii) they differ among alternatives.
Normally, the following are relevant Costs:
DIFFERENTIAL COST:
A differential cost is the difference in cost items under two or more
decision alternatives specifically two different projects or situations.Where same item with the same amount appears in all alternatives, it
is irrelevant. For example, a plot of land can be used for a shopping
mall or entertainment park. The plot is irrelevant since it would be
used in both the cases. Similarly, future costs and benefits that are
identical across all decision alternatives are not relevant.
INCREMENTAL OR MARGINAL COST:
Where as differential cost is a difference between the cost of twoindependent alternatives, incremental or marginal cost is a cost
associated with producing an additional unit. In case of a university,
it could be cost of admitting another student. Even operating a
second shiftis an example of incremental cost. It would be noted
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that the two decisions are not independent as second shift depends
upon first shift.
OPPORTUNITY COST:
It is cost of opportunity foregone. Farhana is a fresh graduate from a
business university. She got two offers, one of Rs.25,000 from an
investment bank and another of Rs.15,000 for a teaching-assistant in
a university. Another of her class-fellow, Shabana got the same offer
from the same university. While Shabana would be happy to join the
university, Farahan would not as she would lose an opportunity to
serve at the bank for Rs.25,000.
IRRELEVANT COSTS
Sunk costs are past costs. These cannot be changed with any future
decision. Suppose, a piece of land has already been purchased by acompany for a sum of Rs.30 million. Also suppose, the company is
consider covering it with a wall which would cost Rupees two
million. While the sum of Rs.30 million is a sunk cost, the other of
Rs.2 million is a future cost or out of pocket expenses. It is relevant
to decision: whether to erect a wall now or postpone it for the next
month, whether it should be two-meter or three-meter high. Whether
a wall is erected or not and, if erected, whether it is 2 or 3 meter, the
sum of Rs.30 million for land would remain the same. It is a sunkcost and therefore irrelevant to the decision.
Similarly, a cost which is identical in all decisions is irrelevant.
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VARIABLE COSTING AIDS IN
DECISIONS SUCH AS:
1.)FIXATION OF SELLING PRICE
Under marginal costing, fixed costs are ignored and price is
determined on the basis of variable costs (marginal). In normal
business conditions, the price fixed must cover full costs otherwise
firm will incur losses. In certain circumstances like trade depression,
dumping, seasonal fluctuation in demand, highly competitive market
etc. pricing is fixed with the help of marginal costing rather than full
costing.
During trade depression, the price may go down even below the full
cost of the product. In such case, the management has to decide
whether to close down the production activities until the recession is
over or continue the production activities. In case, the production
activities are closed down, the firm will incur loss equal to its fixed
cost or un-escapable costs. The main emphasis of management is to
minimise its losses. The firm should continue its production
activities so long as the selling price is more than the marginal costsbecause any contribution earned will help in recovery of the fixed
costs which results in reduction of loss.
Dumping means selling the product in foreign market at a price less
than its total cost. The firm recover its fixed cost from the domestic
market and marginal cost of the product becomes the basis for price
fixation. Similarly if the firm produces product of seasonal demand
or perishable goods marginal costing is more useful technique than
full costing.
EXAMPLE:
Fixed Cost Rs. 100000
Variable Cost Rs. 7 per unit
Current market price Rs. 8 per unit
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Output 50000 units
Should company sell or not?
Solution:
Variable Cost (50000 units@ Rs. 7) Rs. 350000Fixed Cost 100000
Total Cost 450000
Cost per unit = Rs. 450000/50000 units = Rs. 9
Although the selling price does not cover the total cost, yet it is wise
to continue to produce and sell because such a step will reduce the
loss (on account of fixed cost) that will be incurred if production isstopped.
If production is stopped, the loss would be Rs. 100000 (the amount
of fixed cost), but if production is continued the loss will be as
follows:
Sales (50000 units @ Rs. 8) Rs. 400000
Less: Total cost (Marginal cost+Fixed cost) Rs. 450000
Loss Rs. 50000
Thus, by continuing to produce and sell at below total cost, the loss
is reduced by Rs. 50000, i.e, from Rs. 100000 to Rs. 50000.
2.) EXPLORING NEW MARKETSSometimes, a company is not able to fully utilize plant
capacity when selling at total cost plus profit basis. In such
a case, it may explore new markets and find opportunitiesto receive additional bulk order or export order at a price
which may be below total cost but above variable cost so
that the price makes a contribution. The entire amount of
contribution form such sales is profit because fixed cost is
already recovered from current sales at total cost plus profit
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basis. Such additional sales at below total cost is possible
only because in accepting bulk orders and export sales,
price discrimination is possible. In this way spare plant
capacity can be utilized to earn additional profit.
Additional Order for Utilizing Spare Capacity:
When a company has a spare (or idle) capacity which it is not
able to utilize because of sales constraint and it receives a bulk
order at below normal selling price, such an order should be
accepted, and provided existing sales are not affected by price
discrimination. It will earn the company additional profit, by
utilizing spare capacity.
Export Sales:
Additional orders may be accepted from a foreign market at
below normal price or below total cost but above marginal cost.
Export sales yield additional contribution when such sales are at a
price which is above variable cost.
While determining profitability of accepting export orders, thefollowing additional factors should be considered.
Export sales may result in additional costs like special
packing cost, additional quality checks, freight and
insurance charges etc..., if not borne by importer. These
costs should be deducted from contribution to determine
profit from export order.
Export sales may result in certain cost benefits like exportsubsidy from government , exemption or concessions in
excise duty or duty drawbacks, etc.. In determining profit
from export order, these items should be deducted from
cost or added in contribution.
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EXAMPLE:
Indo-British Company has a capacity to produce 5000 articles but
actually produces only 2000 articles for home markets at the
following costs.
Rs.
Materials 40000
Wages 36000
Factory Overheads -Fixed 12000
-Variable 20000
Administration Overheads -Fixed 18000
Selling and Distribution -Fixed 10000Overheads -Variable 16000
Total Cost 152000
The home market can consume only 2000 articles at a selling price
of Rs. 80 per article. An additional order for the supply of 3000
articles is received from a foreign country at Rs.65 article. Should
this order entails an additional packing cost of Rs.3000.
Solution:
Statement of Marginal Cost and
Contribution
(Of 3000 articles for export)
Rs.
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Materials @ Rs. 20 per article 60000
Wages @ Rs. 18 per article 54000
Variable Overheads Factory @Rs. 10 per
Article 30000
-Selling and dist. @ Rs. 8per article 24000
Marginal Cost of sales 168000
Sales (3000 articles @ Rs. 65) 195000
Contribution 27000
Less: Additional Packing Cost 3000
Additional profit 24000
Acceptance of this export order results in additional profit of Rs.24000 and thus the order should be accepted.
3.) MAKE OR BUY DECISIONSThe make-or-buy decision is the act of making a strategic choice
between producing an item internally (in-house) or buying it
externally (from an outside supplier). The buy side of the decisionalso is referred to as outsourcing. Make-or-buy decisions usually
arise when a firm that has developed a product or partor
significantly modified a product or partis having trouble with
current suppliers, or has diminishing capacity or changing demand.
Make-or-buy analysis is conducted at the strategic and operational
level. Obviously, the strategic level is the more long-range of the
two. Variables considered at the strategic level include analysis of
the future, as well as the current environment. Issues like
government regulation, competing firms, and market trends all have
a strategic impact on the make-or-buy decision. Of course, firms
should make items that reinforce or are in-line with their core
competencies. These are areas in which the firm is strongest and
which give the firm a competitive advantage.
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An enterprise may decide to purchase the product rather than
producing it, if is cheaper to buy than make or if it does not have
sufficient production capacity to produce it in-house. With the
phenomenal surge in global outsourcing over the past decades, the
make-or-buy decision is one that managers have to grapple withvery frequently.
Factors that may influence a firm's decision to buy a part rather than
produce it internally include lack of in-house expertise, small
volume requirements, desire for multiple sourcing, and the fact that
the item may not be critical to its strategy. Similarly, factors that
may tilt a firm towards making an item in-house include existing
idle production capacity, better quality control or proprietary
technology that needs to be protected.
The make-or-buy question represents a fundamental dilemma faced
by many companies. Today's global competition forces
manufacturing companies to re-evaluate their existing processes,
technologies, manufactured parts and services in order to focus on
strategic activities. However, companies have finite resources andmay not be able to afford to have all activities in-house.
This has resulted in an increasing awareness of the importance of
the make-or-buy decision, the dilemma organizations face when
deciding between keeping technologies/processes in-house or
purchasing them from an outside supplier the ability to make such
decisions in a structured and rational manner is likely to improve a
company's overall performance.
EXAMPLE:
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Rani and Co. manufactures automobile accessories and parts. The
following are the total
processing costs for each unit.
(Rs.)
Direct material cost 5,000Direct labour cost 8,000
Variable factory overhead 6,000
Fixed cost 50,000
The same units are available in the local market. The purchase price
of the component is Rs. 22,000 per unit. The fixed overhead would
continue to be incurred even when the component is bought from
outside, although there would be reduction to the extent of Rs. 2,000per unit. However, this reduction does not occur, if the machinery is
rented out.
Required:
(A) Should the part be made or bought, considering that the present
capacity when released
would remain idle?
(B) In case, the released capacity can be rented out to anothermanufacturer for Rs. 4,500 per
unit, what should be the decision?
Solution:
(A) The present capacity when released would be remain
idle
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Statement showing the cost to make or buy
Cost Element per unit Make Buy
Direct Material 5000
Direct Labour 8000
Variable Factory
Overheads
6000 19000
Purchase Price 22000
Reduction in Fixed Cost
per unit
19000
(2000)
20000
Since the cost to make is less than the price to buy, it is desirable to
manufacture the component as the idle capacity is not, alternatively,
used.
(B) Statement showing costs of two alternatives, when released
capacity is rented out
Cost Element per unit Make Buy
Relevant cost to make 19000
Purchase Price 22000
Related Income from
alternative use per unit
(4500)
Total Relevant Cost 19000 17500
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In the above situation, the decision is in favour of buying from
outside.
4.) PRODUCT MIX DECISIONSThe product mix of a company, which is generally defined as the
total composite of products offered by a particular organization,
consists of both product lines and individual products. A product
line is a group of products within the product mix that are closely
related, either because they function in a similar manner, are sold to
the same customer groups, are marketed through the same types of
outlets, or fall within given price ranges. A product is a distinct unit
within the product line that is distinguishable by size, price,
appearance, or some other attribute. For example, all the courses a
university offers constitute its product mix; courses in the
marketing department constitute a product line; and the basic
marketing course is a product item. Product decisions at these three
levels are generally of two types: those that involve width (variety)
and depth (assortment) of the product line and those that involve
changes in the product mix occur over time.
The discussion on selection of most profitable product mix may be
discussed in two parts:
(a) when there is no key factor
(b) when there is a key factor
(a) When there is no key (limiting) factor:
When there is no key factor, the product mix that provides thehighest amount of contribution is considered as the most
profitable sales mix. This holds good when fixed cost does not
change due to changes in sales mix.
However, when changes in sales mix are associated with changes
in fixed cost, then that sales mix which provides the highest profit
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is considered as the most profitable sales mix. In other words,
relative profitability of mixes will be evaluated on the basis of
their profit and not on the basis of their contribution when a
change in product mix is associated with change in fixed cost.
EXAMPLE:
The following production/sales mixes are capable of achievement in
a factory:
(i) 2000 units of product A and 2000 units of product C.
(ii) 4000 units of product B
(iii) 1000 units of product A, 2000 units of product B and
1600 units of product C.
Cost per units is as follows:
A B C
Direct Materials (Rs.) 20 16 40Direct Wages (Rs.) 8 10 20
Fixed Cost is Rs. 20000 and variable overheads per unit of A, B and
C are Rs.2, Rs.4 and Rs. 8 respectively. Selling Prices of A, B and C
are Rs. 36, Rs. 40 and Rs.100 per unit respectively.
Determine the marginal contribution per unit of A, B and C and the
profits resulting from product mixes (i), (ii) and (iii).
Solution: Marginal Cost Statement Per unit of products
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A B C
(Rs.) (Rs.) (Rs.)
Selling price (S) 36 40 100
Direct Material 20 16 40
Direct Wages 8 10 20
Variable overhead 2 4 8
Variable cost (V) 30 30 68
Contribution (S V) 6 10 32
Statement Showing Comparative Profitability
Sales Contribution Total Fixed Profit
Contribution Cost
(i) A 2000units 12000
C 2000
units 64000 76000 20000 56000
(ii) B 4000
Units 40000 40000 20000 20000
(iii) A 1000
Units 6000
B 2000
Units 20000
C 1600
Units 51200 77200 20000 57200Conclusion: The sales mix (iii) is the most profitable as it yields the highest amount of
contribution and profit.
(b) When there is a key factor
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When a key factor is operating, selection of the most profitable
sales mix is based on contribution per unit of key factor. The
product which makes the highest amount of contribution per unit
of key factor is the most profitable one and its production is
pushed up. The second preference is to be given to product whichyields the second highest contribution per unit of key factor and
so on and in the end that product should be produced which
yields least contribution per unit of key factor and to the extent of
availability of the key factor.
In case a number of key factors are operating simultaneously, the
basic principle remains the same but problem becomes more
mathematical in nature and one has to resort to Linear
Programming to determine the optimal product mix.
EXAMPLE:
A company manufactures three products. The budgeted quantity,
selling prices and unit costs are as under:
A B C
(Rs.) (Rs.) (Rs.)
Raw materials 80 40 20(@Rs. 20per kg)
Direct Wages 5 15 10
(@Rs. 5 per hour)
Variable Overheads 10 30 20
Fixed Overheads 9 22 18
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Budgeted Production(in units) 6400 3200 2400
Selling price per unit 140 120 90
Required:
(i) Present a statement of budgeted profit
(ii) Set optimal product mix and determine the profit, if the
supply of raw materials is restricted to 18400 kg.
Solution:
(i) Statement of budgeted profit
A B C Total Rs.Budgeted production (units)
Selling Price (Rs,)
Sales (S)
Raw materials
Direct Wages
Variable Overheads
Total Variable Cost (V)
Contribution (S-V)Less: fixed cost*
PROFIT
6400
140
896000
512000
32000
64000
608000
288000
3200
120
384000
128000
48000
96000
272000
112000
2400
90
216000
48000
24000
48000
120000
96000
1496000
1000000
496000171200
324800
*Calculation of fixed cost:
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A=6400 units* Rs.9 = Rs. 57600
B=3200 units*Rs.22 70400
C=2400 units* Rs.18 43200
Total fixed cost Rs. 171200
(ii) When raw material is the key factor
A B C
Raw material per unit of output 4 kg 2 kg 1 kg
Total raw material consumed (kg) 6400*4 3200*2 2400*1=25600 =6400 =2400
Rs.288000 Rs. 112000 Rs.96000
25600 kg 6400 kg 2400 kg
Rs. 11.25 Rs.17.50 Rs. 40
III II I
Ranks:*Contribution per kg of raw material is calculated as:
Total contribution/Total raw materials consumed
Suggested sales mix (raw material is the key factor)
Rank I Product C- 2400 units * 1 kg =2400 kg
Rank II Product B- 3200 units * 2 kg = 6400 kg
Rank III Product A- 2400 units * 4 kg (balance) = 9600 kg
Total materials available 18400 kg
Thus the suggested product mix is: A-2400 units, B- 3200 units and C- 2400
units