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Arindam Chaudhuri A Sandeep&

ISBN : 978-93-259-5351-2Price : `525Pages : 452Year : 2011Size : 6.25” x 9.5” Paperback

STRATEGIC MANAGEMENTANALYSIS • IMPLEMENTATION • CONTROL

A NagISBN : 978-81-259-4267-2Price : `395Pages : 636Year : 2011Size : 8.25” x 11” Paperback

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I N D U S T R I A L R E L A T I O N S A N D

LABOUR LAWSThe sixth revised edition of Industrial Relations and Labour Laws captures the significant developments that have taken place in the realm of labour laws and industrial relations in the recent past. The most notable development in the legislative sphere is the amendment in the Industrial Disputes Act, 1947 in 2010. In the judicial sphere, there has been a marked shift in the approach of the Indian judiciary in the area of discipline and disciplinary procedure.

6thEDIT ION

Revised

S C Srivastava

In In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools.

Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012

3

CONTENTSInvitation to Authors ......................................................................... 4

Specimen Requisition Form ............................................................. 5

Library Order Form.......................................................................... 6

Text Details .............................................................................. 7 – 70

Author Index/Order Form ...................................................... 71 – 73

Vikas Regional Representatives Contact No. .............................. 74

List of Distributors ................................................................. 74 – 86

FINANCE ................................................................................................. 7-11

ACCOUNTING ....................................................................................... 12-19

MARKETING ......................................................................................... 20-26

PRODUCTION & OPERATIONS MANAGEMENT ................................. 27-28

STRATEGIC MANAGEMENT ..................................................................... 29

PROFESSIONAL & SELF DEVELOPMENT ......................................... 30-34

MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR .......... 35-37

HUMAN RESOURCE MANAGEMENT ................................................... 38-41

BUSINESS COMMUNICATION .................................................................. 42

GENERAL.............................................................................................. 43-44

ENVIRONMENT & MANAGEMENT ....................................................... 45-46

RESEARCH METHODOLOGY.................................................................... 47

QUANTITATIVE METHODS .................................................................. 47-50

ECONOMICS ......................................................................................... 51-55

TRAVEL AND TOURISM MANAGEMENT .................................................. 56

COMPUTER SCIENCE .......................................................................... 57-66

KNOWLEDGE MANAGEMENT .................................................................. 67

BUSINESS LEGISLATION .................................................................... 68-70

BOOKS FOR WORKING PROFESSIONALS ............................................ 73


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VIKAS®


7Finance

New in this Book

Check Your Concepts

Quiz Exercises

Practical Projects

TABLE OF CONTENTS

Part 1:Valuation: Nature of Financial Management, Concepts of Value and Return, Valuation of Bonds and Shares, Risk and Return: An Overview ofCapital Market Theory, Risk and Return: Portfolio Theory and Assets Pricing Models, Beta Estimation and The Cost of Equity, Options and theirValuation, Part 2: Investment Decisions: Capital Budgeting Decisions, The Cost of Capital, Determining Cash Flows for Investment Analysis, ComplexInvestment Decisions, Risk Analysis in Capital Budgeting, Real Options, Investment Strategy and Process, Part 3: Financing and Dividend Decisions:Financial and Operating Leverage, Capital Structure: Theory and Policy, Valuation and Financing, Dividend Theory, Dividend Policy, Part 4: Long-termFinancing: Capital Market Efficiency and Capital Markets in India, Long-Term Finance: Shares, Debentures and Term Loans, Convertible Debentures andWarrants, Asset-Based: Lease, Hire Purchase and Project Financing, Venture Capital Financing, Part 5: Financial and Profit Analysis: FinancialStatements and Cash Flow Analysis, Financial Statement Analysis, Financial Planning and Strategy, Part 6:Working Capital Management: Principlesof Working Capital Management, Receivables Management and Factoring, Inventory Management, Cash Management, Working Capital Finance,Part 7: Managing Value and Risk, Corporate Restructing, Mergers and Acquisitions, Derivatives for Managing Financial Risk, International FinancialManagement, Shareholder Value and Corporate Governance, Part 8: Annexure

Free Students CD Containing

Answers to Review Questions and Problems

Additional Problems for practice from CA

and other professional examinations

Comprehensive Cases for analyzing financial

decisions in complex, real-life situations

Power point presentations for all chapters

Excel-based Financial Problems to practice the use of

spreadsheets in finance

Web Links for an exhaustive list of finance-related sites

Key Definitions and Formulae as a useful ready reckoner

Dr I M Pandey is currently Professor of

Finance, Delhi School of Economics,

University of Delhi. A PhD from Delhi School

of Economics, he was earlier Professor, Indian

Institute of Management, Ahmedabad.

I M Pandey

The tenth edition demonstrates that the

subject of finance is simple, interesting and

relevant in practice. Application-oriented, it

ISBN: 978-81259-49541

Price : 365 Pages : 564

Size: 7.25 × 9.5TABLE OF CONTENTS

Financial Management: Scope and Objectives; Sources of Long-term Finance;Time Value of Money; Valuation of Shares and Debentures; Risk and Return;Portfolio Theory and CAPM; Beta Estimation and the Cost of Equity; Cost ofCapital; Capital Budgeting Techniques; Cash Flow Estimation; Risk Analysis inCapital Budgeting; Operating and financial Leverages; Capital Structure: Theoryand Practice; Dividend Theory and Practice; Nature of Working CapitalManagement; Cash Management; Receivables management; Inventory Management;Financing Working Capital; Long-term Financial Planning

The book details how to analyse the financial performance of

a firm and how to manage corporate funds and liquidity. It

focuses on financial decision making and the role of the

finance manager as an efficient user of financial resources.

Concepts, assumptions and financial techniques are discussed

in simple, non-technical language.

ESSENTIALS OF FINANCIAL

MANAGEMENT

(3rd Ed.)

ISBN: 978-81259-37142


Size: 8.25 × 11

FINANCIAL MANAGEMENT

(10th Ed.)Bestseller focuses on the analytical approach to financial decisions,

making it a one-point reference for all its readers and most

importantly, the book helps students to relate theories and

concepts to practice.

Teachers’Manual

Available

I M Pandey

Salient Features:

A variety of topics including financial analysis, capital budgeting,

debt-equity mix, sources of finance, dividend policy, working capital

management and financial planning.

To facilitate a better and easy understanding of the concepts and

techniques, the book is enhanced with a summary of the key points,

illustrative problems and examples.

New Ed.


8

ISBN: 978-81259-31201


Size: 7.25 × 9.5

TABLE OF CONTENTSAn overview of Financial Services and Markets,Leasing, Factoring and Forfaiting, Securitization,Venture Capital, Credit Rating, Credit Cards,Mutual Funds, Insurance Merchant Banking,Money Market and Treasury Bill Market, CallMoney, CBLO and REPO Markets, CommercialPapers and Certificate of Deposit Markets,Commercial Bill Markets, Government (GuiltEdged) Securities Market, Corporate Debt Market,Primary Market, Secondary Market, Options,Future Markets.Dr Punithavathy Pandian

The text provides a comprehensive view of financial

services and markets complemented by case studies

and numerical problems for conceptual clarity. It meets

the requirements of MBA, M. Com. and MFA students

of various universities.

FINANCIAL SERVICES AND

MARKETS

ISBN: 978-81259-31263


Size: 6.75 × 9.5

TABLE OF CONTENTSCorporate Restructuring; Forms of Corporate Restructuring; Mergers and Acquisitions as Growth Strategy; Mergers and Acquisitions Motivesand Synergies; Takeover and Defence Tactics; Intents of Target Companies; Companies Act, 1956; Securities and Exchange Board of India(Buyback of Securities) Regulations, 1998; Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers)Regulations, 1997; Clauses 40A and 40B of the Listing Agreements of the BSE and the NSE; Securities and Exchange Board of India (Delistingof Securities) Guidelines, 2003; Accounting for Amalgamations and Demergers; Tax Aspects of Amalgamations and Demergers; Funding ofAcquisitions; Leveraged Buyouts; Valuation of Target Companies; Tata Steel – Corus (Cross Border Acquisition); Grasim – UltraTech(Demerger and Acquisition); ICICI Bank–ICICI (Amalgamation); Demerger of Tower Business of RCOM and RTL

Prasad G. Godbole is an alumnus of IIM,

Ahmedabad. He holds PGDM in Finance from

IIMA and also holds AICWA degree along with a

LLB (Gen) degree from Mumbai University. He is

running his own consultancy company focussing

on strategic and financial consultancy, business

processes reengineering and mergers and

acquisitions.

P G Godbole

This book aims to give its readers a concise yet

comprehensive coverage of the subject from all angles

which no other Indian book in the market has

accomplished so far.

MERGERS, ACQUISITIONS

AND CORPORATE

RESTRUCTURING

Features of the Book

Analyses all relevant Indian laws,

regulations and accounting standards

Includes multiple interpretations of many

provisions

Comprises over 60 numerical or

situational illustrations to explain difficult

concepts and legal provisions

Interprets and explains 4 comprehensive

cases and 9 mini cases from the Indian

corporate history and current affairs to

enhance understanding

Contains latest SEBI delisting of equity

shares regulations in a seperate chapter

titled STOP PRESS!!!

Includes 21 appendices comprising laws,

rules and regulations related to mergers

and acquisitions, making it a one stop

reference for students

Dr Punithavathy Pandian

is Professor in the Department of

Commerce, Madurai Kamaraj

University. She is known for her

contribution to teaching and

research for more than three

decades.

Finance

Teachers’Manual

Available


9

TABLE OF CONTENTSAn Introduction to Indian FinancialSystem, Savings and FinancialIntermediation, Commercial Banking,Reserve Bank of India, Regional RuralBanks, Cooperative Credit, DevelopmentBanking, Non-Bank Financial Companies,Investment Banking, Merchant Banking,Mutual Funds, SEBI and Regulation ofPrimary and Secondary Markets, MoneyMarket, Foreign Exchange Market, PrimaryMarket, Secondary Market: StockExchanges, Foreign Investment and itsRegulations, Accessing InternationalCapital Markets, The Indian Fiscal System

A PhD in Economics from Indiana

University, USA, H R Machiraju is a

teacher, researcher and financial

economist. He has over four

decades of teaching experience

and has taught at Andhra

University and BITS (Pilani).

ISBN: 978-81259-39818


Size: 6.75 × 9.5

INDIAN FINANCIAL SYSTEM

(4th Ed.)

H R Machiraju

An all-inclusive textbook covering major concepts,

regulations and practices in the working of financial

intermediaries, capital market, money market and foreign

exchange market. It puts the Indian financial system in

perspective, making it perfect for students of business

administration and economics as also for those appearing

in professional exams such as CA, CFA and ICWAI.

TABLE OF CONTENTSPart I: Indian Stock Market • Introduction to Investmentand Securities • Investment Alternatives • New Issue Market• The Secondary Market • Listing of Securities • BSE,NSE, OTCEI and NSDL • Stock Market Indices • TheSecurities and Exchange Board of India • Part II: SecurityAnalysis • Risk • Bond Return and Valuation • StockReturn and Valuation • Fundamental Analysis • TechnicalAnalysis • Efficient Market Hypothesis • Options andFutures • Part III: Portfolio Management • PortfolioConstruction • Markowitz Theory • The Sharpe SingleIndex Model • Capital Asset Pricing Theory and ArbitragePricing Theory • Portfolio Evaluation • Portfolio Revision. Dr Punithavathy Pandian is Professor in the

Department of Commerce, Madurai Kamaraj

University. She is known for her contribution to

teaching and research for more than three decades.

ISBN: 978-81259-10848


Size: 7.25 × 9.5

SECURITY ANALYSIS AND

PORTFOLIO

MANAGEMENT

Dr Punithavathy Pandian

Comprehensive and student-friendly; the

book provides a detailed exposition on the

Indian Stock Market, theories of portfolio

management and new financial products.

Bestseller

New in this Book

Financial Sector Assessment

International Financial Crisis

and the reasons why India

escaped financial contagion

Basel II Guidelines 2007/2008

Reserve Bank and Priority

Sector

Microfinance

Decline of DFI'S and increase

in the role of capital market

and banks in project finance

Demise of Investment Banks in

USA in 2008

Corporate Bond Market

Secondary Market in Bonds

Altered structure of

international syndicated loans

Teachers’Manual

Available

Finance

CoreTextbook

CoreTextbook


10Finance

ISBN: 978-81259-10107


Size : 7.25 × 9.5

TABLE OF CONTENTSProject Identification and Feasibility • Market Appraisal• Technical Appraisal • Financial Appraisal• Economic Appraisal • Financing Capital Structure• Choice of Securities and Guidelines for their Issue• Term Loans • External Commercial Borrowing and Euro-issues• Venture Capital • Lease Finance• Working Capital Finance.

H R Machiraju, Honorary Professor at the

Post-Graduate Centre, Giayatri Vidya Parishad,

Vishakhapatnam.

H R Machiraju

The book presents the criteria for assessing the

competitive status of a project unit and methods to

improve quality and productivity.

ISBN: 978-81259-53098


Size: 6.75 × 9.5

Dr Girish P Jakhotiya has been a Professor of Finance

and Strategy at the well-known Jamnalal Bajaj

Institute of Management Studies (University of

Mumbai) from 1985 to 1999. Currently, he is the Chief

Consultant at Jakhotiya & Associates, Mumbai. He

can be reached at [email protected]

G P Jakhotiya

It is a pioneering book which combines strategic

analysis of financial structures, policies, decisions and

models. Providing an interface between strategy and

finance, it facilitates both, strategic thinking and

financial acumen. It contains original, pragmatically-

tested ideas on strategic management of finance and

financial evaluation of strategies, has plentiful of live

case studies, many creative diagrammatic

presentations, questions for intellectual discussions

and solved numerical examples.

STRATEGIC FINANCIAL

MANAGEMENT

2nd Revi. & Enlarged Ed.

INTRODUCTION TO PROJECT

FINANCE:An Analytical

Perspective

New in this Edition

Full length chapters on Ratio analysis, Cost of capital,

Sources of capital, Working capital management,

Investment appraisal techniques, and Leasing

Detailed discussion on “Strategic use of derivatives” in

the chapter “Innovative Financial Engineering”

Real corporate case studies at the end of each chapter

illustrating various components of SFM

TABLE OF CONTENTSIntroduction to Strategic Financial Management, ConceptualFramework of Strategic Financial Management, Ratio Analysis forFinancial Performance Appraisal, Cost of Capital, Sources of Capital,Working Capital Management, Investment Appraisal Techniques,Strategic Wage Management, Financial Aspects of Supply ChainManagement and Distribution Chain Management, InnovativeApproach to Internal Cost-profit Analysis, Financial Aspects ofCorporate Restructuring, Valuation, Innovative Financial Engineering,Leasing, Ethical Aspects of Strategic Financial Management

New Ed.


11

Finance

TABLE OF CONTENTS

Section 1: Fundamental Topics: Project Management and Corporate Planning, Corporate Financial Objective, Time Value of Money,Interest Rate and Basics of Cost of Capital, Cost of Capital, Section 2: Concept Stage: Strategic Investment Decisions and Project Ideas,Project Feasibility Study, Project Financing, Section 3: Analysis Stage 1: Cost-Benefit Analysis, Financial Analysis, Critical Examinationof Evaluation Techniques, Required Rate of Return from Projects, Economic and Social Cost-Benefit Analysis, Section 4: Analysis Stage2: A Framework of Project Risk Management, Project Risk Analysis, Project Portfolio Risk, Section 5: Planning, Execution andCompletion Stage: Allocation of Limited Capital, Network Analysis and Execution Plan, Project Execution and Control, Post-CompletionAudit (PCA), Section 6: Special Topics: Inflation and Project Investment, Economic Life of Projects and Replacement Policy, InfrastructureProjects, International Capital Budgeting.

A doctorate in Finance from Sardar Patel

University, Gujarat, Prof Patel taught at B J

Commerce College, Sardar Patel

University and XLRI, Jamshedpur. In 2000,

he moved to the US, where he worked for a

brief time in the industry before returning

to academia, joining first at California

State University and then Chancellor

(formerly Myers) University, Cleveland,

Ohio. In April 2009, he returned to India

to join as a Director of School of

Petroleum Management, Pandit

Deendayal Petroleum University, Gujarat.

ISBN: 978-81259-31348


Size: 6.75 × 9.5

PROJECT MANAGEMENT:Financial Evaluation with Strategic

Planning, Networking and Control

(2nd Ed.)

B M Patel

The book discusses all the issues related to Project

Management. Strategic considerations, recognition of

the human factor and need for administrative set-up are

interwoven in this book while developing the main theme

of the financial side of project management.

New in this Book

New chapters titled 'Infrastructure Projects and

Project Financing' have been added

'Economic and Social Cost Benefit' and 'Network

Analysis and Execution Plan' have been

enriched with additional material

Components of interest rates has been

elaborated and the concepts of cost of capital

and required rate of return built on it

More examples and real cases and enhanced

diagrammatic explanation.

Chapterization scheme has been revised in the

line of phases of project life cycle

References, footnotes and web links have been

added to give readers access to extra material

for further reading

Key Features

Strategy, human aspect, administrative issues

and system approach have been integrated in a

single thread without compromising on

conceptual clarity and simplicity

Use of spreadsheet has been extensively

explained in chapters where it is most

applicable

A continuous case has been built around the

theme of each chapter throughout the book.


12

TABLE OF CONTENTS

Evolution of Banking Institutions, Part I: Commercial Banking Theory, Commercial Banking,Part II: Central Banking Theory, Central Banking, Part III: Indian Banking, The Indian JointStock Banks, Commercial Banks and Industrial Finance, Commercial Banks and Priority Sectors,Banking Legislations and Reforms I, Banking Legislations and Reforms II, Micro-finance, ChangingDimensions of Regulatory and Supervisory Framework, Factoring Services, Merchant Banking,Changing Profile of Indian Banking, The Foreign Banks, The Indigenous Bankers and the MoneyLenders, Non Banking Financial Institutions, Cooperative Banking, The State Bank of India, TheReserve Bank of India, The Money Market, Part IV: Foreign Banking Systems, The EnglishBanking System, The American Banking System, Part V: Foreign Exchange, Principles ofForeign Exchange, The International Monetary Fund and The International Bank for Reconstructionand Development, Part VI: Practical Banking, Banker and Customer, Accounts of Customers,Cheques, Promissory Notes, The Paying Banker, The Collecting Banker, Customer’s Passbook,Loans and Advances I, Loans and Advances II.

K C Shekhar is presently,

Professor and Head of the

Department of Accounting

and Finance at the

University of Zambia.

Lekshmy Shekhar, is

working as Manager,

Global Enterprise Systems

Support - SAP Finance,

Discovery

Communications Inc,

Washington, DC, USA.

K C Shekhar

Lekshmy Shekhar

This twentieth all-inclusive edition is the most

comprehensive book on the topic. It has been thoroughly

revised and the statistical data has been updated to reflect

the changes that have taken place in the field in recent times.

An all-time classic

Accounting

ISBN: 978-81259-34356


Size : 6.75 × 9.5

Dr S N Maheshwari is director general,

Delhi Institute of Advanced Studies, Delhi,

Sharad K Maheshwari, Finance Manager,

Baker Hughes EHO Limited.

Dr S N Maheshwari

Sharad K Maheshwari

The textbook covers the syllabi of BBA courses of major

universities which provides basic knowledge of accounting

principles and practices in a systematic manner.

FINANCIAL ACCOUNTING FOR

BBA


Learning objectives and key terms in every chapter

Objective type questions for testing the student’s understanding

Essay type questions for review, discussion and practice

Over 200 practical problems with solutions and around 125 illustrations

32 Accounting Standards dealt in detail with latest amendments

therein

TABLE OF CONTENTS

Meaning and Scope of Accounting, Accounting Principles, Basic AccountingTerms, Journalizing Transactions, Ledger Posting and Trial Balance, Sub-Divisionof Journals, Bank Reconciliation Statement, Capital and Revenue, Final Accounts,Rectification of Errors, Depreciation Provisions and Reserves, Accounting Conceptof Income, Computer and Accounting, Inventory Valuation. The Joint StockCompany, Shares and Share Capital, Debentures, Company Final Accounts

BANKING THEORY AND

PRACTICE

(20th Ed.)

New in this Book

New chapter on Microfinance included

The English Banking System’ revised as per the Banking Act, 2009

The American Banking System’ revised according to the changes in

monetary policy

‘The International Monetary Fund and the International Bank for

Reconstruction and Development’ revised based on the Voice and Quota

Reforms and the changing contours of IMF

‘Changing Profile of Indian Banking’ has been rewritten to highlight the

new rules and reforms emerging in the banking system

Elements, such as learning objectives, summary and assessment

questions added in every chapter

Appendices included

ISBN: 978-81259-37159


Size : 6.75 × 9.5

Teachers’Manual

Available


13

Accounting

COST ACCOUNTING:Principles and Practice

(11th Ed.)

An authentic textbook on Cost Accounting, indispensable

for students at the undergraduate level. The large number

of charts and diagrams bring to light the finer points of

the subject and make it easily comprehensible.

ISBN: 978-81259-38330


Size : 6.25 × 9.5

M N Arora

New in this Edition

Additional problems and solutions given in the

Appendix

TABLE OF CONTENTS

Overview, Material Cost, Labour Cost, Overhead Cost, Activity Based Costing, Output orUnit Costing (Cost Sheet), Job and Batch Costing, Contract Costing, Process Costing,Joint Products and By-Products, Operating Costing ( Service Costing), Non-Integrated andIntegrated Accounts, Reconciliation of Cost and Financial Accounts, Delhi University Questionpapers with Answers and hints, Revisionary Problems and Solutions as Appendix

New in this Edition

Updated position regarding IFRSs and steps for their

convergence in India

Two new chapters, namely: Human Resource Accounting

and Innovative Concepts in Section II of the book

Section V relating to Case Problems to make the study of

the subject more interesting and a real value addition to the

knowledge of the reader

ISBN: 978-93259-56193


Size : 6.75 × 9.5

TABLE OF CONTENTS

Section – I: Accounting Fundamentals: • Meaning and Scope of Accounting• Accounting Principles • Basic Accounting Terms • Journalizing Transactions• Ledger Posting and Trial Balance • Sub-division of Journal • NegotiableInstruments • Final Accounts • Rectification of Errors • Depreciation Provisionsand Reserves • Inventory Valuation Section – II: Cost and Management

Accounting: • Management Accounting: Nature and Scope • Cost Accounting:Meaning and Scope • Basic Cost Concepts • Human Resource Accounting •Innovative Concepts Section – III: Financial Analysis: • Financial Statements:Analysis and Interpretation • Funds Flow Statements • Cash Flow StatementSection – IV: Planning and Control: • Budgetary Control • InnovativeBudgeting Techniques • Standard Costing • Variance Analysis • MarginalCosting and Profit Planning • Decisions Involving Alternative Choices •Pricing Decisions Section – V: Case Problems: • Accounting Principles •Prepartion and Analysis of Financial Statements • Funds Flow Statement •Cash Flow Statement • Budgetary Control • Standard Costing • DecisionsInvolving Alternative Choices • Index

Dr S N Maheshwari is

presently, Director General,

Delhi Institute of Advanced

Studies, Delhi. He is also

the Chairman, Indian

Society of Accounting and

Management, New Delhi.

Dr Suneel K Maheshwari -

Professor of Accounting in

the Division of Accountancy

and Legal Environment,

Marshall University, USA.

CA Sharad K Maheshwari -

Finance Manager, Baker

Hughes, EHO Ltd

Dr S N Maheshwari

Dr S K Maheshwari

CA Sharad K Maheshwari

The unique features of this book lie in its simple

and systematic presentation of theory, which would

enable the students to solve practical problems with

ease. The other main strengths of this book are:

plentiful illustrative examples and end-of-the-chapter

exercises with answers.

A TEXTBOOK OF ACCOUNTING

FOR MANAGEMENT

(3rd Ed.)

CoreTextbook

Teachers’Manual

Available

New Ed.

Bestseller

Bestseller


14

Accounting

ISBN: 978-93259-56186


Size : 6.75 × 9.5

Dr S N Maheshwari Dr S K Maheshwari

Sharad K Maheshwari

Financial Accounting provides a comprehensive coverage to

course requirements of students appearing in the accounting

paper at the Foundation Examinations of Institute of

Chartered Accountants of India, the Institute of Company

Secretaries of India and the Institute of Cost & Works

Accountants of India. It also meets the requirements of

students appearing in the Financial Accounting paper at the

BCom examinations of different Indian universities.

FINANCIAL ACCOUNTING

5th edition

includes IFRS

New in this Book

Issue of 32 Accounting Standards affecting the

preparation of accounts by corporate enterprises.

Notification of 35 Ind ASs by the Ministry of Corporate

Affairs (MCA).

Formulation of a road map for the convergence of

Indian Accounting Standards with IFRS.

Brief details of 32 Accounting Standards issued by ICAI.

TABLE OF CONTENTSSection I: Accounting Principles and Processes: Meaning and Scope of Accounting •Accounting Principles • Basic Accounting Terms • Journalizing Transactions • LedgerPosting and Trial Balance • Sub-Division of Journal • Negotiable Instruments • BankReconciliation Statement • Matching Concept • Capital and Revenue • Final Accounts• Rectification of Errors • Depreciation Provisions and Reserves • Accounting Conceptof Income • Sectional and Self-Balancing Systems • Accounts of Non-Profit MakingOrganizations Single Entry System (Final Accounts From Incomplete Records) •Computers and Accounting Section - II: Special Accounting Problems: ConsignmentAccounts • Joint Venture Accounts • Account Current and Average Due Date • InventoryValuation • Hire Purchase, Lease and Instalment Purchase Systems • Branch Accounts• Departmental Accounts • Accounting For Price Level Changes • Insurance ClaimsSection - III: Partnership Accounts: • Fundamentals • Reconstitution of PartnershipFirms - I (Admission) • Reconstitution of Partnership Firms - II (Retirement, Death andAmalgamation) • Dissolution of a Partnership Firm Section - IV: Recent Examinations'

Questions with Solutions: BCom (Hons) Delhi University, 2009, 2010, 2011 • CS(Foundation), June, 2010, December, 2010, June, 2011• Appendices

ISBN: 978-81259-30914


Size : 7.25 × 9.5

Dr S N Maheshwari Dr S K Maheshwari

Definitive, comprehensive and best selling textbook on

accountancy. It meets requirements of students preparing

for B.Com., M.Com., MBA and Professional examinations

conducted by different institutions, such as ICAI, IIB,

ICSI, ICWAI.

ADVANCED ACCOUNTANCY VOL-I

(10th Ed.)


Properly graded, practical problems with answers

Includes questions from recent examinations of renowned

universities

Objective type questions

Alternative solutions to practical problems with the text

New in this Edition

Basic features of 32 accounting standards issued by the Institute

of Chartered Accountants of India.

Updation and convergence of Indian accounting standards with

international financial reporting standards.

Strengthening and updating of the text material in the light of

new accounting standards

Latest questions and problems from examinations conducted by

different professional bodies and Universities

CoreTextbook



Dr S K Maheshwari is presently professor

of Accounting at marshall university, USA.

Dr S N Maheshwari is presently, Director

General, Delhi Institute of Advanced

Studies, Delhi. He is also the Chairman,

Indian Society of Accounting and

Management, New Delhi.

Dr Suneel K Maheshwari - Professor of

Accounting in the Division of Accountancy

and Legal Environment, Marshall

University, USA.

CA Sharad K Maheshwari - Finance

Manager, Baker Hughes, EHO Ltd

New Ed.

Bestseller


15

Accounting

ISBN: 978-81259-30921


Size : 7.25 × 9.5

ADVANCED ACCOUNTANCY

VOLUME-II

(10th Ed.)

Dr S N Maheshwari

Dr S K Maheshwari

Definitive, comprehensive and best selling textbook on

accountancy.

It meets requirements of students preparing for B.Com.,

M.Com., MBA and Profess ional examinations conducted

by different institutions, such as ICAI, IIB, ICSI, ICWAI.

New in the Tenth Edition

Properly graded, practical problems with answers

Includes questions from recent examinations of renowned universities

Objective type questions

Alternative solutions to practical problems with the text

New in this Book

Basic features of accounting standards issued by the Institute of

Chartered Accountants of India, relating to corporate accounting.

Guidance notes on ESOP, and revision of the norms regarding

classification of banking companies advances.

Relevant changes due to:

Enactment of the Companies Act 2006 and amendments in Schedule

VI to the Companies Act

Enactment of the finance act, 2008

Amendment to Bonus Issue Guidelines by SEBI effective from Feb. 3,

2009

Dr S N Maheshwari is director

general, Delhi Institute of Advanced

Studies, Delhi,

Dr S K Maheshwari is presently

professor of Accounting at marshall

university, USA.

ISBN: 978-81259-31294


Size : 7.25 × 9.5

CORPORATE ACCOUNTING

(5th Ed.)

Dr S N Maheshwari

Dr S K Maheshwari

Exhaustive and lucidly written text with illustrative

examples which meets the requirements of B.COM.,

M.COM., MBA and professional examinations

New in the Fifth Edition

Includes a new chapter ‘Accounting for Financial Instruments’ meant

for CA Final students dealing with Accounting for Equity Index

Options and Equity Stock Options

Explains three new innovative concepts –Lean Accounting ,

Forensic Accounting and International Accounting – in the chapter

‘Recent Developments in Accounting’

Incorporates details of AS 15 (Revised 2005)

Contains exhaustive illustrations and problems on buy back of shares

Incorporates all the following amendments

Enactment of the Reserve Bank of India (Amendment) Act 2006

and the Banking Regulation (Amendment) Act, 2007

Issue of three new Accounting Standards AS 30, AS 31 and AS 32

Revision of norms regarding classification of advances and making

provisions in case of banking companies

Enactment of the Finance Act, 2008

Amendment to Bonus Issue Guidelines by SEBI effective from

February 2009



Dr S K Maheshwari is presently professor

of Accounting at marshall university, USA.

TABLE OF CONTENTSSection–I: Introductory; Shares and Share Capital; Debentures; Company Statutory Records; Company Final Accounts; Valuation of Goodwilland Shares; Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation andAbsorption; Company Liquidation Accounts; Financial Reporting for Financial Institutions; Accounting for Financial Instruments; Section -II:Insurance Companies Accounts; Banking Companies Accounts; Double Account System; Holding Companies; Hotel Companies Accounts;Accounts of Government Companies and Statutory Corporates Section-III: Management Accounting: Nature and Scope; Financial Statements:Analysis and Interpretation; Funds Flow Statement; Cash Flow Statement; Accounting for Price Level Changes; Valuation of Assets; HumanResource Accounting; Social Cost Benefit Analysis; Recent Developments in Accounting.


16

Accounting

ISBN: 978-81259-21998


Size: 7.25 × 9.5

Dr S N Maheshwari

Dr S K Maheshwari

The text contains detailed solutions to all the

practical problems given at the end of each chapter

and also solutions to the problems set at the recent

university and professional examinations.

PROBLEMS AND SOLUTIONS

IN ADVANCED ACCOUNTANCY

VOL–I (6th Ed.)

ISBN: 978-81259-23411


Size : 7.25 × 9.5

Dr S N Maheshwari

Dr S K Maheshwari

Text contains detailed solutions to all the

practical problems which have been

properly graded, given at the end of each

chapter in Advanced Accountancy, as also

solutions to the problems set at the recent

university and professional examinations.

PROBLEMS AND SOLUTIONS IN

ADVANCED ACCOUNTANCY

VOL–II (7th Ed.)


Problems are properly graded

Covers general problems relating to Company Accounts and Management

Accounts

Detailed solutions to all the practical problems given at the end of

chapter

TABLE OF CONTENTSSection One (Company Accounts) Accounting Standards; Shares and share Capital;Debentures; Company Final Accounts; Valuation of Foodwill and Shares; Acquisitionof Business, Profit Prior to Incorporation and Statutory Report; Internal Reconstruction;Absorption, Amalgamation and External Reconstruction; Company Liquidation Accounts.

Section Two (Specific Companies Accounts) Insurance Companies Accounts; BankingCompanies Accounts; Double Account System; Holding Companies; Hotel Companies

TABLE OF CONTENTSSection One (Accounting Principles and Processes) Basic Concepts:An Overview; Journalising Transactions; Ledger Posting and TrialBalance; Sub-Division of Journal; Negotiable Instruments; BankReconciliation Statement; Final Accounts; Rectification of Errors;Depreciation, Provisions and Reserves; Advanced Final Accounts;Sectional and Self-Balancing Systems; Accounts of Non-TradingInstitutions; Single Entry Method. Section Two (Special Accounting

Problems) Consignment Accounts; Joint Venture Accounts; AccountCurrent and Average Due Date; Branch Accounts; Departmental Accounts;Hire Purchase, Lease and Installment Purchase Systems; RoyaltyAccounts; Inventory Valuation; Insurance Claims; Contract Accounts;Insolvency Accounts; Miscellaneous Accounts. Section Three(Partnership Accounts) Fundamentals; Reconstitution of PartnershipFirms-I; Reconstitution of Partnership Firms-II; Dissolution ofPartnership Firms.

Accounts. Section Three (Management Accounting) Financial Statements – Analysis & Interpretation; Funds Flow Statement; Cash FlowStatement; Accounting for Price Level Changes; Miscellaneous.

Dr S N Maheshwari is director general, Delhi

Institute of Advanced Studies, Delhi,

Dr S K Maheshwari is presently professor of

Accounting at marshall university, USA.


17

Accounting

TABLE OF CONTENTS

Accounting Principles and Processes: Meaning and Scope of Accounting; Accounting Principles; Basic Accounting Terms; JournalisingTransactions; Ledger Posting and Trial Balance; Sub-Division of Journal; Negotiable Instruments; Bank Reconciliation Statement; MatchingConcept; Capital and Revenue; Final Accounts; Rectification of Errors; Accounting Concept of Income; Depreciation Provisions and Reserves;Single Entry System; Special Accounting Problems: Consignment Accounts; Joint Venture Accounts; Hire Purchase, Lease and InstalmentPurchase Systems; Branch Accounts; Account Current and Average Due Date; Inventory Valuation Partnership Accounts: Fundamentals;Reconstitution of Partnership Firms-I (Admission); Reconstitution of Partnership Firms-II (Retirement, Death and Amalgamation); Dissolutionof a Partnership Firm; Company Accounts: The Joint Stock Company; Shares and Share Capital; Debentures; Company Final Accounts;Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation and Absorption;Management Accounting: Management Accounting: Nature and Scope; Financial Statements: Analysis and Interpretation; Funds FlowStatement; Cash Flow Statement.

ISBN: 978-81259-30853


Size : 6.75 × 9.5

AN INTRODUCTION TO

ACCOUNTANCY

(10th Ed.)

Dr S N Maheshwari

Dr S K Maheshwari


A new chapter on ‘Basic Accounting Terms’ to clarify the

basic concepts

Basic features of 32 Accounting Standards issued by the

Institute of Chartered Accountants of India

Updating for convergence of Indian Accounting Standards

with International Financial Reporting Standards

Strengthening and updating of the text material in the

light of new accounting standards

Enactment of the Companies (Amendment) Act 2006 and

amendments in Schedule VI to the Companies

Enactment of The Finance Act, 2008

Latest questions and problems from examinations

conducted by different professional bodies and Universities

Dr S N Maheshwari is director general, Delhi

Institute of Advanced Studies, Delhi,

Dr S K Maheshwari is presently professor of

Accounting at marshall university, USA.

Simple presentation of theory, enables students to

solve practical problems in accounting and also

provides plentiful illustrative examples and end-of-

chapter exercises with answers.

Dr Musadiq A Sahaf is Professor and

Director, The Business School, University

of Kashmir, Srinagar.

ISBN: 978-81259-26566


Size : 7.25 × 9.5

MANAGEMENT ACCOUNTING:

Principles & Practice

(2nd Ed.)

Dr M A Sahaf

The text aims at maintaining a balance between

conceptual and practical approaches to accounting. It

explains complex issues in a simple way and integrates

theory with real-world practice.

New in this Book

Reorganization of text under graded sections

Chapters on Differential costing, Activity-based costing, Pricing policy

and decisions, and Emerging trends in management accounting

Learning tools in the form of chapter objectives, highlighted key terms,

chapter summary, further reading references

Larger number of solved and unsolved problems

Topical Indian case studies

TABLE OF CONTENTSPart I: Management Accounting Fundamentals. Part II: Accounting for FinancialAnalysis. Part III: Accounting for Managerial Decisions. Part IV: Accounting forPlanning and Execution. Part V: Performance Measurement and Evaluation. PartVI: Specialized Topics in Accounting

CoreTextbook

Bestseller


18

Accounting

ISBN: 978-81259-05530


Size : 6.25 × 9.5

TABLE OF CONTENTSIntroduction to Managerial Accounting • The Balance Sheet and RelatedConcepts • The Profit and Loss Account and Related Concepts • AccountingMechanics: Basic Records • Accounting Mechanics: Preparation of FinancialStatements • Revenue Recognition and Measurement • Matching of Revenuesand Expenses: Inventory Pricing and Valuation • Fixed Assets andDepreciation Accounting • Intangible Assets • Foreign Currency Accounting• Regulatory Framework of Financial Reporting in India • Analysis ofFinancial Ratios • Analysis of Cash Flow Ratios

S K Bhattacharyya, formerly IFCI, Professor of Management at the Indian Institute of Management, Ahmedabad.

John Dearden, the Krannert Professor of Business Administration at the Harvard Business School, Boston and was earlier

the Financial Systems Manager of Ford Motor Company.

Revised by S Venkatesh, faculty, Indian Institute of Management, Bangalore.

S K Bhattacharyya

John Dearden

Revised by S Venkatesh

This book incorporates the refinements in the

accounting concepts and practices in the earlier

editions and reflects on new issues and developments

in the field of accounting at the international and

national levels.

ISBN: 978-81259-98979


Size : 6.25 × 9.5

Dr I M Pandey is currently Professor of Finance, Delhi

School of Economics, University of Delhi. A PhD from

Delhi School of Economics, he was earlier Professor,

Indian Institute of Management, Ahmedabad

I M Pandey

The text emphasizes the importance of accounting

information for managerial decision making and

solving problems. Primarily meant for students of

management, chartered accounting and cost &

management accounting courses.

MANAGEMENT ACCOUNTING

(3rd Ed.)

ACCOUNTING FOR MANAGEMENT:Text & Cases

(3rd Ed.)

TABLE OF CONTENTSPart I: Introduction • The Framework of Management Accounting• Part II: Managerial Uses of Financial Statements • Statements ofFinancial Information : Balance Sheet and Profit and Loss Account •Statement of Changes in Financial Position • Financial Analysis •Part III: Accounting for Planning • Cost Classifications andAllocation • Cost-Volume-Profit Analysis and Operating Leverage •Profit Planning : A Budgetary Approach • Capital Expenditure Planning• Part IV: Accounting for Control • Standard Costing : Nature andSignificance • Variance Analysis for Cost Control • Flexible Budgetsfor Controlling Manufacturing Overhead Costs • ResponsibilityAccounting and Reporting • Part V : Accounting for Decision-Making • Variable Costing • Relevant Costs for Decision-Making.

CoreTextbook


19

Accounting

A TEXTBOOK OF COST AND

MANAGEMENT ACCOUNTING

(10th Ed.)

M N Arora

A Textbook of Cost and Management Accounting provides

the students with thorough grounding in cost concepts,

cost behaviour and methods and techniques of cost and

management accounting with an understanding of the

uses and limitations of cost and financial data for

managerial operations. The approach of the book is

examination oriented. Problems and solutions have also

been included in all chapters, where possible. Theoretical

and numerical questions included in the book have been

mostly selected from various examinations. Objective type

questions have been given to serve as self test by students.

This is an ideal book for self study.

New in this Edition

All chapters thoroughly revised

Latest information on Cost Accounting Standards (CAS) issued by

the Institute of Cost Accountants of India (ICAI)

Chapter on 'Miscellaneous Topics' thoroughly revised and re-named

'Advanced Cost Management Techniques' in which quite a few sub-

topics have been added

Revision and augmentation of practical problems

TABLE OF CONTENTS

Section I: COST ACCOUNTING: Overview of Cost Accounting; Material Cost; Employee Cost (Labour Cost); Overhead Cost; Output

or Unit Costing (Cost Sheet); Job and Batch Costing; Contract Costing; Process Costing; Joint Products and By-Products; Operating

Costing (Service Costing); Non-Integrated and Integrated Accounts; Reconciliation of Cost and Financial Accounts; Section II:

MANAGEMENT ACCOUNTING: Management Accounting - Nature And Scope; Financial Statement Analysis; Funds Flow Statement;

Cash Flow Statement; Marginal (Variable) Costing and Cost-Volume-Profit Analysis; Budgeting and Budgetary Control; Standard Costing

and Variance Analysis; Strategic Decision Making; Responsibility Accounting and Transfer Pricing; Miscellaneous Topics; Index

ISBN: 978-93259-56209

Price : Pages : 1148

Size : 6.75 × 9.5

M N Arora has teaching experience of

more than four decades in Hans Raj

College, University of Delhi. He is also

a Fellow Member of the Institute of Cost

and Works Accountants of India.

ISBN: 978-81259-28560


Size : 6.25 × 9.5

ESSENTIALS OF COST

ACCOUNTING

M N Arora

An ideal book for undergraduate students of

management which follows a ‘theory and problems’

approach with diagrams, illustrations for effective

learning.

New in this Book

Book contains numbers of solved problems and illustrations

and unsolved problems with answers and hints as well as

objective type questions and select theory questions.

TABLE OF CONTENTS

Introduction; Material Cost — Accounting and control; Labour

Cost — Accounting and control; Overheads; Job and Batch

Costing; Contract Costing; Process Costing

New Ed.

M N Arora has teaching experience of

more than four decades in Hans Raj

College, University of Delhi. He is also

a Fellow Member of the Institute of Cost

and Works Accountants of India.

Teachers’Manual

Available

A Textbook of

Cost and

Management

Accounting


20

ISBN: 978-81259-42597


Size : 8.5 × 11

TABLE OF CONTENTSSection I: Foundation of Marketing • Fundamentals of Marketing • Marketing Research •Marketing Environment • Consumer Behavior • Section II: Selection of markets • Segmentationand Targeting • Positioning • Section III: Product decisions • Product Management • BrandManagement • Management of Innovations • Section IV: Pricing decisions • Pricing strategy •Section V: Distribution decisions • Distribution • Retailing • Section VI: Communication

decisions • Integrated Marketing Communication • Advertising Management • Section VII:Impact of Competition on strategy • Competitive Marketing Strategy • Section VIII: Reachingconsumers directly • Direct Marketing • Internet Marketing • Personal Selling and Sales Management• Section IX: Analyzing markets • Business Marketing • Marketing of Services • InternationalMarketing • Marketing for Non-profit Organizations • Rural Marketing • Section X: Case Studies

Arun Kumar is an engineering

graduate from IIT, Roorkee,

and a management graduate

from Faculty of Management

Studies, University of Delhi.

He is presently teaching at

NIILM Centre for Management

Studies, New Delhi.

N Meenakshi is a doctorate

from Faculty of Management

Studies, University of Delhi.

She is presently teaching at

NIILM Centre for Management

Studies, New Delhi.

Arun Kumar N Meenakshi

A comprehensive text that is more prescriptive than

descriptive with corporate insights describing

researched, implemented and result-driven application,

and best practices.

MARKETING MANAGEMENT

(2nd Ed.)

Marketing

Bestseller

Teachers’Manual

Available

CoreTextbook


The text is prescriptive rather than descriptive.

Researched, implemented, result-driven applications drawn from

leading companies across diverse industries throughout the

world.

These practices, describing the whys, hows and results thereof of

a company's actions, will enhance learning.

Marketers can adopt these practices to elevate individual and

organizational performance.

Illustrations of implementation of marketing concepts by well-

known Indian companies and brands.

Latest moves of companies and brands as they cope with

competition and environment.

Several diagrams, flow charts and tables in each chapter to

facilitate learning.

One short Indian case after each chapter, focused on specific

issues dealt with in the chapter.

Illustrative comprehensive Indian cases covering a spectrum of

topics.

Key Features

Presents evolution and historical background of events.

Includes a brief section on the synergies between Advertising, PR and Events.

Pre-event, during-event, and post-event activities have also been clearly

demarcated by using step-by-step event flow analysis.

Features numerous figures, exhibits, tables and case studies for clarity of concepts.

Exposition on formulation and implementation of business strategies

ISBN: 978-81259-14495


Size : 7.25 × 9.5

EVENT MARKETING AND

MANAGEMENT

Sanjaya Singh Gaur

Sanjay V Saggere

India centric in its focus, this book has a plethora of

international examples aimed at providing an in-depth

understanding of events as a strategic communication tool at

the generic level.

Sanjaya Singh Gaur— Assistant Professor of

Marketing, SJM School of Mgmt., IIT, Mumbai.

Sanjay V Saggere—Vice President of Syspro

Technology Inc, a US based Information Technology

and products company.

TABLE OF CONTENTS

Part I: Introduction to Events • What are Events? • Why Events? • Key Elements ofEvents • Part II: Event Marketing • Understanding the Event Market • Concept ofProduct in Events • Concept of Pricing in Events • Concept of Promotion in Events •Part III: Event Management • Event Management • Strategic Market Planning •Strategic Alternatives for Growth • Evaluation of Event Performance


21

ISBN: 978-81259-07732


Size : 6.25 × 9.5

MARKETING MANAGEMENT:

Text and Cases

Rajagopal

A textbook that integrates concepts and techniques with

demonstrative tables, graphs and case studies providing

an exposure to students to a wide range of managerial

situations.

Rajagopal, PhD, FRSA

(London) Professor,

Department of Marketing,

Business Division, Monterrey

Institute of Technology and

Higher Education, ITEMS

Mexico City Campus, Mexico.

TABLE OF CONTENTS

Conceptualisation • Marketing ManagementProcess • Consumer Behaviour • Marketing Mix• Organisation, Control and Strategy Building• Services Marketing • Supply Chain Managementand Physical Distribution • Sales Management,Retailing and Wholesaling • Activity Schedulingin Marketing • Advertising Management• Marketing Research.

ISBN: 978-81259-14273


Size : 6.25 × 9.5

BRAND MANAGEMENT:

The Indian Context

Y L R Moorthi

A crisp text that bridges the gap between theoretical

aspects of brand management and the reality of Indian

Market.

Y L R Moorthi is faculty,

marketing area at the

Indian Institute of

Management, Bangalore.

TABLE OF CONTENTS

Brand Success • Brand Equity • Brand Extension • BrandPersonality • Brand Repositioning


Includes Indian Examples

Empirical approach to topics on brand

success and brand repositioning

Highlights

Personal care product categories

organizations

Exhaustive treatment of brand personality

and brand image

Marketing

ISBN: 978-81259-13719


Size : 6.25 × 9.5

INDUSTRIAL MARKETING

MANAGEMENT

M Govindarajan

The book provides a comprehensive review and analysis

of industrial marketing issues, practices and strategies

with reference to Indian Scenario with the main focus

on building a conceptual understanding for developing

industrial marketing strategies.

M Govindarajan—

Assistant Professor in

Management,

Department of

Mechanical Engineering,

Anna University.

TABLE OF CONTENTS

Industrial Marketing Landscape • Industrial Markets, Goods andCustomers • Industrial Buying Behaviour • Industrial MarketSegmentation • Industrial Marketing Planning • Industrial ProductPlanning and Development • Industrial Product Pricing • IndustrialAdvertising and Sales Promotion • Industrial Marketing Research• Projects Marketing • Logistics and Marketing Control


22

Marketing

ISBN: 978-81259-13085


Size : 6.25 × 9.5

TABLE OF CONTENTSPart I: Changing Marketing Scenario • Part II:Managing Product Lines in the Present-Day Context• Part III: Managing Brands: Practice OrientedDimensions • Part IV: Consumer Behavior and itsImplication on Marketing Strategies • Part V:Business to Business Marketing: Need for ConceptualFocus • Part VI: Contemporary Issues in Marketing.

S Ramesh Kumar,

Professor of Marketing,

Indian Institute of

Management,

Bangalore.

S Ramesh Kumar

The text bridges the gap between academic concepts and

marketing practice. The theory is blended with apt real-life

case studies that would enable the reader to get an integrated

view of how brands could make use of marketing concepts to

formulate strategies.

MANAGING INDIAN BRANDS:Marketing Concepts and Strategies

(2nd Ed.)

ISBN: 978-81259-14426


Size : 5.5 × 8.5

Sukhpal Singh

RURAL MARKETING:Focus on Agricultural Inputs

The book provides an in-depth understanding of the market

for agricultural input and suggests specific solutions for

their better marketing.

TABLE OF CONTENTS

Rural Marketing: An Introduction • Market for AgriculturalInputs • Marketing of Seeds • Understanding Market forSeed: A Case Study • Marketing of Fertilisers: Marketand Marketing Mix • Marketing of Pesticides • CaseStudies of Bio-pesticide Firms • Marketing of Tractors• Marketing of Credit • Strategies for Rural Marketing

Sukhpal Singh, Associate

Professor, Indian Institute

of Rural Management,

Anand, Gujarat.

H Peeru Mohamed

A Sagadevan

This book explains the cardinal priciples of

effective CRM, making it a useful source of

reference for designing, developing and

implementing CRM in any organization.

H Peeru Mohamed,

Assistant Professor and

Coordinator of MBA

programme School of

Management, Anna

University, Chennai.

A Sagadevan, Country

Manager, Singapore

and Malaysia

Operations of SRM

Systems and Software

Pvt Ltd.

TABLE OF CONTENTS

Focus on Customer Relationship • Building CustomerRelationship Management • An Insight into CRM and eCRM• CRM Process • CRM Implementation • Integration of CRMwith ERP System • Call Centre • Integration of CRM withData Warehouse.

CUSTOMER RELATIONSHIP

MANAGEMENT:

A Step-by-Step Approach

ISBN: 978-81259-12057


Size : 6.25 × 9.5


23

Marketing

ISBN: 978-81259-30976


Size : 5.5 × 8.5

RURAL MARKETING:Environment, Problems

and Strategies

(3rd Ed.)

T P Gopalaswamy

A comprehensive text that provides an in-depth analysis

of the rural environment, the problems associated with

rural marketing and the strategies that can be

successfully adopted to deal with them.

T P Gopalaswamy–Retired Professor of

Marketing, IIM, Bangalore

TABLE OF CONTENTS

Introduction; rural market environment; rural demand and rural market index;Problems in Rural Marketing; marketing of agricultural inputs; marketing ofconsumables, durables and services; marketing of agricultural produce, and ruraland cottage industry products; role of financial institutions in rural marketing; roleof cooperative institutions in rural marketing; rural marketing strategies; socialmarketing and corporate social responsibility; cases; bibliography; Index

Key Features

Contains latest developments in rural initiatives

Includes a new chapter on Services Marketing

Deals with issues such as branding of agricultural products.

Contains a separate chapter on Corporate Social Responsibility.

CoreTextbook

Marketing in India: Text and Cases (fourth revised edition)

takes a contemporary look at the marketing scenario in

India as it prevails today. It examines the modern trends of

advertising, market segmentation, brand strategy and

product and distribution planning in the post-liberalized

era. The revised edition has many added advantages in

that it analyses current developments in retailing,

telemarketing, Internet marketing and rural marketing.

The highlight of the book are the 32 case studies (most of

them are fresh) that are illustrative of varied marketing

situations in the Indian context.

MARKETING IN INDIA:Text and Cases

(4th Revi Ed.)

ISBN: 978-93259-56766


Size : 7.25 × 9.25

Dr S Neelamegham is President of NIILM

Centre for Management Studies. He is the

co-founder of the Academy of Indian

Marketing and has been the Dean of the

Faculty of Management Studies of

University of Delhi. Visiting Professor at

several national and international

universities, Dr Neelamegham is a

renowned scholar in the area of

management and an authority on

marketing.

S Neelamegham

TABLE OF CONTENTS

Part I: Marketing in India; Part II: Consumer Behaviour and Segmentation Strategy;Part III: Product Strategy; Part IV: Advertising and Communication Strategy; PartV: Promotion and Pricing Strategies; Part VI: Distribution in Marketing; Part VII:Challenges of Rural Marketing; Part VIII: The Retail Sector

Features of the BookOffers thorough and comprehensive analysis of the marketing arena

Juxtaposes contemporary marketing trends in India against global

economic developments

Provides keen insights into current marketing practices and their evolution

Discusses modern trends of web-marketing, Internet advertising and 'all-

under-one-roof' marketing

Profiles the modern consumer

Presents real-life case studies relating to diverse businesses

Must-read for students of business administration, researchers and

practising marketers

New Ed.


24

TABLE OF CONTENTS

Section I: Marketing Research • Nature and Scope of Marketing Research • Typesof Marketing Research • Marketing Research Process • Marketing Research andMarketing Decision Making • Marketing Research Organization • Scientific Methodand Hypothesis • Research Design • Sampling Design • Secondary Sources of Data• Primary Sources of Data • Attitude Measurement and Scaling Techniques •Questionnaire Design • Personal Interview Method • Processing, Analysis andInterpretation of Data • Report Writing • Application of Marketing Research ProductResearch • Price Research • Consumer Motivation Research • Advertising Research• Sale Research • Marketing Research Agencies and Ethic Issues • Section II:Consumer Behaviour • Consumer Behaviour: An Overview • Consumer Behaviourand Marketing Decisions • Consumer Research • Marketing Segmentation • TheIndian Consumer • Environment Influences on Consumer Behaviour • PersonalFactors - Age & Life Cycle Stage • Personality and Self Concept • Motives,Perception, Attitude and Learning • Consumer Decision Process • AlternativeEvaluation • Purchase Process • Consumer Behaviour Models • Diffusion of Innovation• Organisational and Industrial Consumer Behaviour • Consumerism • ConsumerMovement in India

Marketing

MARKETING RESEARCH &

CONSUMER BEHAVIOUR

ISBN: 978-81259-14761


Size : 5.5 × 8.5

P Saravanavel

S Sumathi

Text is mainly for the students of M.A., M.Sc., M.Com. and

M.B.A. with the purpose of blending both concepts and

applications from the field of consumer behaviour and most

importantly jargon has been avoided.

Key Feature

Large number of illustrations and tables

Review questions at the end of each chapter

Appendix provides sample questionnaires

Prof P Saravanavel—having more than three

decades of teaching experience for M.Com.

and MBA courses.

S Sumathi—M.A. in Psychology as well as

Master Degree holder in Marketing

Management also holding PG Diploma in

Digital Electronics and Computer Applications.

ISBN: 978-81259-18561


Size : 8.5 × 11

INTERNATIONAL MARKETING:Global Environment • Corporate Strategy

• Case Studies

Rajagopal

Rajagopal—PhD, FRSA (London)

Professor, Department of Marketing,

Business Division, Monterrey

Institute of Technology and Higher

Education, ITESM Mexico City

Campus, Mexico

This book presents marketing strategies with a cross-

functional approach to global business operations. It

integrates major marketing paradigms and frameworks

underpinning the associated managerial applications.

Key Features

Short and contemporary contextual examples from business houses

Focus on the strategy employed in various marketing situations to enhance

contextual knowledge and arouse interest in the subject

Comprehensive cases at the end of chapters in order to enhance

application skills

A contemporary commentary on political thinking on the globalization

issues

An exclusive website (http://www.vikaspublishing.com

internationalmarketing) carrying additional learning tools in the form of

chapter-wise PowerPoint presentations.

TABLE OF CONTENTS

Globalization: Thoughts and Process • Global Marketplace: Environment and management• International Monetary System • International Economic Environment • Cultural Environment• Political and Legal Environment • Product Strategy • Cultural Environment • Political andLegal Environment • International Promotion Strategies • International Sales Management• Political and Legal Environment • International Marketing Research • International Tradeand India • International Sales Management • International Trade in Emerging Markets: Asiaand Latin America • Case Studies • Discussion Questions • Learning Activities • ClassroomActivities • Select Readings


25

Key Features

Conceptual and theoretical clarity

Critical evaluation of arguments

Explanatory illustration of points and arguments with relevant Indian examples

Marketing

ISBN: 978-81259-15324


Size : 7.25 × 9.5

CONSUMER BEHAVIOR:

Concepts, Applications & Cases

M S Raju

Dr Dominique Xardel

An application and case-oriented text that enables the

readers to understand and utilize the science of

consumer behaviour.

M S Raju, B.Tech

(Hons) IIT, MIE,

Professor—Indian

Institute of Advanced

Management,

Visakhapatnam.

Dr Dominique

Xardel—MS PhD,

Associate Dean,

ESSEL School of

Business, Paris

TABLE OF CONTENTS

Section I: Introduction • Family • Women Consumers • RuralConsumers • Special Area Consumers • Section II: PersonalityTraits & Influences • Consumer Perception • Consumer learning •Attitudes • Group & Opinion Dynamics • Culture & Social Class •Section III: Consumer Research • Consumer Profiling • DigitalMarketing • Customer Relations Management • Section IV:Segmentation • Motivation • Communication and Persuasion• Innovation • Section V: Consumer Protection • Ethics in theoperation of Consumer Behavior • Section VI: Case studies • HBLNIFE • Global village • Blair Purifier • Oriflame • Titan • Bigbox.com• May I use your name • Arriving to land anywhere Special Papers •Rural Banking • Customer Focus • Typical Advertisements •Reproduction of typical advertisements

ISBN: 978-81-259-40593


Size : 8.25 × 11

THEORY OF CONSUMER

BEHAVIOUR

Dr Shri Prakash

This book provides a concise explanation and a critical

evaluation of the concepts, theories and models of

consumer behaviour. What gives this book an edge over

the others are the practical examples both from India and

abroad. The book exudes freshness as it embodies an

economist's insights and a management expert's

perception of consumer behaviour. This book will be an

asset to students of management and economics, teachers,

researchers, marketers and policy makers.

Dr Shri Prakash— Currently, Professor and

Dean (Research) at the Birla Institute of

Management Technology (BIMTECH). He

completed his PhD in Economics from the

University College of Wales, UK.

Key Feature

Includes an entire new chapter on women consumers

CoreTextbook

TABLE OF CONTENTS

Part I: Introduction: Consumer and Consumption: Pivot of Economy andBusiness; Decision Theory; Stylized Facts of Business and Economy CircularFlows and Stocks of Men, Materials, Money and Consumption; Hedonism,Materialism and Utilitarianism—Base of Consumer Behaviour Part II: Economic

Models of Consumer Behaviour: Utility Analysis of Consumer Behaviour; Lawof Equi-Marginal Utility; Indifference Preference Analysis of Consumer Behaviour;Indifference Preference Analysis Merits, Demerits and Practical Applications; Part III: Managerial Models of Consumer Behaviour:

Derivation of Demand Curve/Function; Aggregate Consumption Function Theory and Applications; Consumer Protection in India and theConsumer Protection Act, 1986; Part IV: Empirical Models of Consumer Behaviour: Models—Concepts and Types; Models ofConsumer Behaviour; Culture and Motivational Involvement Theories of Consumer Behaviour; Part V: Manipulation of Consumer

Decisions: Learning Theories and Models of Consumer Behaviour; Social and Economic Background of Consumer Behaviour; Influence ofGroups on Consumer Behaviour; Changing Profile of Consumer and Consumption Baskets; Communication, Advertising and ConsumerBehaviour; Diversification of Consumption Baskets and Consumer Durables; Growth of Income and Aggregate Consumption in India:Analysisin Macro Framework; Generalization of Engel’s Law of Consumption; Intellectual Capital, Branding and Brand Value; Purchase DecisionMakers for Households; Index


26

Marketing

ISBN: 978-81259-11623


Size : 6.25 × 9.5

TABLE OF CONTENTSSalesmanship in Olden Days • Channels of Distribution • SellingJobs and Salesman • Qualities of a Good Salesman • Knowledgeof Goods and Selling Points • Buying Motives • Knowledge ofCustomers • Psychology in Selling• Selling Process • TheApproach • Presenting and Demonstration • Overcoming Objections• The Close • Organization of Sales Department • Sales Manager• Recruitment and Selection • Training of Salesman• Remuneration of Salesman • Motivation of Salesman• Control and Supervision of the Sales Force • Sales Office Routine• Sales Promotion • Advertising • Media of Advertising • PublicityCampaign • Display • Appeals in Advertising • Advertising Copy• Advertising Layout • Advertising Agency

P K Sahu—Senior

most Professor,

Department of

Commerce,

Berhampur University.

Dr Kishore C Raut—

Reader, Department of

Commerce,

Berhampur University.

P K Sahu

Dr Kishore C Raut

A simplified and graded approach, all the chapters are

qualitatively updated and the examples and illustrations in

the book are drawn from realistic situations which help the

reader develop winning confidence.

SALESMANSHIP AND SALES

MANAGEMENT

(3rd Ed.)

ISBN: 978-81259-00474


Size : 6.25 × 9.5

Rustom S Davar

Sohrab R Davar

Nusli R Davar

SALESMANSHIP AND

PUBLICITY

(16th Ed.)

A good textbook from a practical viewpoint and a number of

illustrations of actual sales talks, meeting objections raised

by prospective customers make the book more valuable.

TABLE OF CONTENTS

Part I: Sales Organization • Marketing and the Selling Effort• Distribution-Importance and Methods • Sales Organization • Duties of the Sales Managerand Control of Salesman • Selection of Salesman • Training of Salesman • Allocation ofTerritories and Sales Conferences • Remuneration of Salesman • Part II: The Art ofSalesmanship • Fundamentals of Successful Selling • Knowledge of the Goods • Study ofBuying Motives • Different Types of Customers • Types of Sales • Travelling Salesman:Responsibilities and Problems • Travelling Salesman: Getting the Interview and theApproach • Retail Salesman: Duties, Responsibilities and Problems • Effective Sales Talk• Sales Talk: Effective Presentation & Demonstration • Sales Talk: Overcoming Objections• Sales Talk: Closing the Sales • Part III: Advertising & Publicity • Advertising &Publicity: Meaning & Importance • Window-Dressing, Show-Rooms and Exhibitions •Press Advertising • Outdoor Advertising • Advertising Literature and Other Forms ofAdvertising • Foundations of An Efficient Advertising Programme • Production of AdvertisingMaterials • Production of Advertising Materials: Preparation of Layout • Study of Appeals• Advertising Agency: Need Organization and Working • Public Relations

Rustom S Davar—Principal,

Davar’s College of Commerce,

Mumbai.


27

WAREHOUSE MANAGEMENT

AND INVENTORY CONTROL

Production & Operations Management

ISBN: 978-81259-16635


Size : 5.5 × 8.5

TOTAL QUALITY MANAGEMENT:

Principles & Practice

S K Mandal

A user-friendly text designed to cater to the needs of

new-age readers by dividing the subject into as many

building blocks as would facilitate complete

understanding of the concepts, principles and practice of

TQM and by developing the subject from 'Quality' to

'Total Quality'.

S K Mandal—Formerly Director (Scientific

Services), Tata Steel, Jamshedpur.

TABLE OF CONTENTS

Introduction to TQM • Management of Quality vs Total Quality• TQM Principles and Approach • Components of TQM • Implementation Models ofTQM for Performance Excellence • ISO-9000: Objective, Approach and Role • Structureand Organization for TQM • Strategic Tools and Techniques for TQM • StatisticalTools and Techniques in TQM Practice • Strategic Tools for Radical PerformanceImprovement • Practice for TQM • Environment Management and TQM • An Overviewof TQM and Learning Points • Case Studies of Hypothetical Business Class •Bibliography • Glossary of Terms and Terminology • Index

Key Features

Significance of ISO-9000 and environment management in TQM

Highlights of benchmarking, BPR, and six-sigma practice

Case studies

ISBN: 978-81259-12101


Size : 6.25 × 9.5

J P Saxena—Consulting Engineer,

Saudi Cement Company, Saudi

Arabia.

J P Saxena

This book covers in detail the various aspects of planning,

organizing, execution and control of activities of

warehousing and inventory control and integrates sound

theory and practical experience through necessary

information ideas, guidelines and procedures comparable

to computer applications in conformance to ISO standards.

TABLE OF CONTENTSPart I: Warehouse Management • Warehouse Organisation • Requisitions andReplenishment of Materials • Receipt and Inspection of Materials • Issue of Materials• Stock Taking • Discrepancies and their Resolution • Control of Tools, Surplus andScrap Materials • Storage and Handling Practices of Materials • Computerisation ofWarehouse Activities • Performance Evaluation of Stores Activities • ISO Standardsand Warehouse Activities • Warehouse Location, Layout and Facilities Planning •Warehouse Security, Safety and Maintenance • Part II: Inventory Control • InventoryClassification Strategies • Codification • Standardization • Inventory ControlModel • Inventory Control Techniques • Effective Management of Spare Parts •Valuation of Inventory


28

Production & Operations Management

ISBN: 978-81259-13771


Size : 6.25 × 9.5

P K Mathur

IMPLEMENTING ISO 9001:2000Comprehensive and reader-friendly, this book lucidly

presents the fundamentals of the standard.

TABLE OF CONTENTS

Section I: Fundamentals • Section II: The “8” QualityManagement Principles • Section III: Understanding theStandard • Section IV: Using the Standard • Section V:Sample Documents • Appendices

P K Mathur—Technical

Director & Management

Representative Verny

Group of Companies,

Hyderabad.

N K Nair

It explains the methods of classifying and codifying

items; how to fix minimum and maximum levels; the

different ways of effecting recoupment and how

purchases are made.

N K Nair—Formerly,

Head of the Stores and

Purchase Department

of Machinery

Manufacturers

Corporation Ltd,

Kolkata.

TABLE OF CONTENTS

Part I: General • Part II: Stock Control • Part III: Purchase• Part IV: Stores • Part V: Packing and C & F • Part VI:Miscellaneous.

PURCHASING AND MATERIALS

MANAGEMENT (2nd Ed.)

ISBN: 978-81259-79398


Size : 5.5 × 8.5

SUPPLY CHAIN MANAGEMENT: SEVEN WINNING TIPS THAT

EVERY SALESPERSON SHOULD KNOW is a book that offers

valuable tips on how to leverage the cooperation of all

stakeholders in a business environment. These simple yet

effective tips will benefit sales professionals immensely as

they will facilitate the smooth running of the supply chain

and align all organizational activities along a shared goal.

SUPPLY CHAIN MANAGEMENT

Key Features

Presents fresh ideas that work

Bypasses management jargon to present simple solutions

Proffers useful suggestions for collaboration between sales, supply chain

and customers

Bidur Dhaul, Director of Commercial Operations with

Philips Healthcare, India, has obtained his MBA from

INSEAD Business School, France.

Enver Yücesan is Professor of operations

management in the Technology and Operations

Management Area at INSEAD, France.

Bidur Dhaul • Enver Yücesan

ISBN: 978-81259-52046

Price : 195 (HB) Pages : 100

Size : 5.5 × 8.5

TABLE OF CONTENTS

In Conversation • Tip 1: Mastering Sales, Inventory and OperationsPlanning •Tip 2: Preventing a Supply Chain Tsunami (The'Bullwhip' Phenomenon) • Tip 3: Tackling the Cost vs ServiceTrade-off • Tip 4: Designing Key Performance Indicators andMonitoring Business Balanced Score Cards • Tip 5: BolsteringCollaboration • Tip 6: Designing Tax-efficient Supply Chains • Tip7: Managing Product Life Cycles • Afterword

NEW


29

Strategic Management

This is a book written in the context of

the Indian business environment but with

a global orientation. It is comprehensive

and contemporary in its approach.

STRATEGIC MANAGEMENT:Analysis �� Implementation �� Control

New in this Edition

Provides comprehensive coverage of the subject keeping

the Indian business environment and students in mind.

Includes a chapter on 'corporate governance', which is one

of the most significant subjects in contemporary business.

Contains opening caselets at the beginning of each

chapter and 20 complete cases in Part VII related to

different aspects of strategic management.

Includes 10 case exercises with design/framework, points

and references for the students to develop complete case

studies.Dr A Nag—Currently a strategy consultant

and teaches strategic management,

strategic marketing and international

business strategy in various institutes.

A Nag

TABLE OF CONTENTS

Part I: Understanding Strategic Management Process: Understanding Corporate Strategy; Strategic Management Process; CorporateStrategy and Corporate Governance; Part II: Company Mission, Competences and the Environment; Corporate Mission, Objectives andResponsibility; Internal Competences and Resources; External Environmental Factors; Part III: Strategy Analysis and Alternatives;Stability Strategies; Strategies for Managing Change; Expansion Strategies; Part IV: Competitive Analysis, Strategy Selection and

Activation Process; Industry and Competition Analysis; Selection and Activation of Strategy; Part V: Implementation of Strategy;Implementation: Structures and Systems; Implementation: Functional and Operational; Implementation: Behavioural and Values; Part VI:Evaluation of Corporate Strategy; Strategy Evaluation and Control; Part VII: Case Method in Strategic Management; A. Guide To CaseMethod/Study; B. Long/Complete Cases; C. Short Cases/Exercises

ISBN: 978-81259-42672


Size : 8.25 × 11

BUSINESS POLICY AND

STRATEGIC MANAGEMENT

ISBN: 978-81259-11630


Size : 6.25 × 9.5

Sukul Lomash

P K Mishra

This book focuses on conceptual understanding

of process and articulation of strategies with guide

to case analysis and case studies.

Sukul Lomash—Additional General Manager,Bharat Heavy Electricals Ltd., Bhopal.

P K Mishra—Director, CR Institute ofManagement and Dean, Faculty of Management

Studies, Barkatuallah University, Bhopal.

TABLE OF CONTENTS

Business Planning and Strategic Management • StrategicManagement Processes • Defining Vision and Mission of aCompany • Environment Scanning and Analysis • Analysisof Industry • Study and Evaluation of MultinationalEnvironment • Forecasting the Business Environment •Internal Analysis of Company Profile • Long-term Objectivesand Grand Strategies • Analysis of Strategies and Choice •Operationalizing and Implementing Strategies • Integrationof Structure, Leadership and Culture for InstitutionalizingStrategy • Guiding, Evaluating and Controlling Strategies• Guide to Case Analysis • Case Studies.

Bestseller


30

Professional & Self Development

ISBN (PB): 978-81259-37005

ISBN (HB): 978-81259-37050

Price (PB) 175 (HB) 300

Pages : 116 Size : 5 × 8

TABLE OF CONTENTSYou Are a Diamond! The Discovery begins! � What is the CARAT of the Diamond in You? The first P of the Discovery: PASSION TheSecond P of the Discovery: POSITIVE ENERGY � How Well CUT Is the Diamond in You? The Third P of the Discovery: PERFORMANCEThe Fourth P of the Discovery: PERSEVERANCE � What Is the COLOUR of the Diamond in You? The Fifth P of the Discovery:PERSONALITY The Sixth P of the Discovery: PEOPLE � What Is the CLARITY of the Diamond in You? The Seventh P of the Discovery:PRINCIPLES The Eighth P of the Discovery: PERSPECTIVE The Ninth P of the Discovery: PATRIOTISM � You Are a Diamond! NowDazzle!

Prof Arindam Chaudhuri

A book on self-discovery, self-belief and optimism book for

any and everyone who aspires to break out of the cocoon of

self-satisfaction and chooses to tread the path of self-

improvement. Using the diamond as a metaphor for human

beings, the author draws a parallel between the 4 Cs that the

excellence of a diamond is judged on and the corresponding

9 qualities in human beings.

DISCOVER THE DIAMOND

IN YOU

Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist

and three times National Award-winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, which is

ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements

as well as Overall, amongst all B-Schools in India).

Dr Malay Chaudhri—Founder of The Indian Institute of Planning & Management and Ex-Professor of IIM-Bangalore.

ISBN: 978-81259-33120


Size : 5.5 × 8.5

Dr M Chaudhuri

Prof A Chaudhuri

THE GREAT INDIAN DREAM The book not only analyses the basic impediment in India's

march to glory but also makes an attempt to identify budgetary

resources to end the poverty of the masses. Authors have also

discussed how the inequality among sections of population

can be removed within a reasonable time frame. Lastly, they

have shown what needs to be done to catch up with the developed

world by the year 2025.

TABLE OF CONTENTS

Chapter 1: India Betrayed: Looking Local, A Rich Nation Remains Poor — India underthe Lens — The Betrayers; Chapter 2: Happy Capitalism: Thinking Global, The Questfor a Better World: From Dictatorial Communism to Dictatorial Capitalism — TheWild West Believes in the Survival of the Fittest – Happy Capitalism: The Most UrgentHumane Agenda; Chapter 3: The Great Indian Dream, Restoring Pride: Alternatives fora Journey Towards Dignity – Appendix

ISBN: 978-81259-37036


Size : 5 × 8

Bestseller


31

ISBN: 978-81259-51940


Size : 6.25 × 9.5

THORNS TO COMPETITION

Arindam Chaudhuri �� Rajita Chaudhuri

THORNS TO COMPETITION is a book that presents

a set of competition-beating strategies to sell a product.

It showcases the selling mantra of the 21st century

through the acronym T-H-O-R-N-S. The authors profile

the 'Thorns' in Competition thus:

Target it right|hit where it hurts|obsess with it

Reinvent it|nail it|sell it

TABLE OF CONTENTS

• Thorns to Competition • Target ItRight!!! • Hit Where It Hurts • Obsessabout Your Customer • Reinvent It!!! •Nail It!!! • Sell It!!! • Postface ArindamChaudhuri

Key Features

Incorporates the latest research and developments

that have taken place in the last 10 years in the field

of organizational behaviour

A comprehensive content - a total of 261 distinct

topics discussed

Each distinct topic carries a corresponding case

A summary for every distinct topic

The CEO, Women in the Workforce, Decision Making,

Negotiations Managing and Enhancing Work

Performance are some of the topics that have not

been discussed in any other competition books.

ISBN: 978-93259-53512


Size : 6.25 × 9.5

CULT

Arindam Chaudhuri • A Sandeep

CULT is a book for all existing and aspiring CEOs who

face constant challenges in the rapidly evolving and cut-

throat business world of this time and era. Business

realities of yesteryears have snowballed into a new

dynamics wherein the business head needs to focus

clearly on the company's shareholders and stock market

wealth maximization. The name of the game is leadership

and strategic vision.

Prof. Arindam Chaudhuri is a Management Thought Leader &

Teacher, Entrepreneur, Public Speaker, Author, Economist and three

times National Award-winning Film-Maker. He is the Honorary

Director of the IIPM Think Tank at IIPM, which is ranked as one of

India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in

Global Exposure and No.5 in Placements as well as Overall,

amongst all B-Schools in India).

Prof. A Sandeep is one of South Asia's distinguished exponents on

Strategic Management. He is the Dean, Research and Consulting,

at the Indian Institute of Planning and Management (IIPM), where

he teaches Strategic Management. He is concurrently the Group

Editor at Planman Media.

TABLE OF CONTENTS

Section I LEADERSHIP— • Vision • Authoritarianleadership • CEOs that we recognise • The power of oneman at the top o Risk-taking by CEOs • Communicate!Regularly! • The power of MBA • Pay-performance •Succession planning • The winning losers! • Passion •Multi-tasking • Loyalty • Sustained sincerity • Youth •Employee satisfaction and Firing • Health • Women CEOsSection II BUSINESS STRATEGY— • Globalization •Diversification • Importance of advertising • R&D andtechnology: do they pay off? • Quality and Six Stigma •Second movers' advantage • Controversies and corporatereputation • Services versus manufacturing • SBUs • Goingpublic & private Equity • M&As • Shareholders' wealthmaximization • Product differentiation • Going the BruceLee way • Competition o Recession • CSR • Ethics

Arindam Chaudhuri is a management thought leader and

teacher, entrepreneur, public speaker, author, economist

and 3-time National Award winning film maker. He is the

Honorary Director of the IIPM Think Tank at IIPM, ranked

as one of India's topmost B-Schools.

Prof Rajita Chaudhuri is the Dean, Centre for Enterprise

Management at the Indian Institute of Planning and

Management, New Delhi. She is also a regular and well-

acclaimed columnist of 4Ps Business and Marketing

magazine.


NEW

NEW

Bestseller

Bestseller


32

Shri Vasant Sathe, senior politician, speaks... ‘It was

brilliant. We need geniuses like Arindam to take this

country out of the current state of confusion.’

Executive Director, BHEL, Mr R C Jain, speaks...

‘An excellent opportunity to share ideas... very useful

inputs... a very candid and simple way of indianising

management science.’

Chetan Sharma, NDTV, speaks... ‘A great concept

which would become even greater were it to translate

into a movement.’

Prof. Arindam Chaudhuri is a Management Thought

Leader & Teacher, Entrepreneur, Public Speaker, Author,

Economist and three times National Award-winning Film-

Maker. He is the Honorary Director of the IIPM Think Tank

at IIPM, which is ranked as one of India's topmost B-

Schools (No.1 in Intellectual Impact, No.1 in Global

Exposure and No.5 in Placements as well as Overall,

amongst all B-Schools in India).

Bestseller

COUNT YOUR CHICKENS

BEFORE THEY HATCH

ISBN: 978-81259-10732


Size : 5.5 × 8.5

Arindam Chaudhuri

Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher,

Entrepreneur, Public Speaker, Author, Economist and three times National Award-

winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM,

which is ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact,

No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all

B-Schools in India).

Arindam Chaudhuri

KHUDI KO KAR BULAND ITNA (Count

Your Chickens Before They Hatch –

Hindi Edition)

ISBN: 978-81259-12439


Size : 5.5 × 8.5

TABLE OF CONTENTS

The Making of ‘Count Your Chickens Before They Hatch’ (doread it!) • If You think you can, you are right • Friends whom youwill meet in hell • Talk man and I can see thee • Pegging culturalholes • Sleepy cows to galloping horses.


ISBN : 978-81259-16260


Size : 5.5 × 8.5

COUNT YOUR CHICKENS

BEFORE THEY HATCH

(Bangla Edition)

Arindam Chaudhuri


33


ISBN: 978-81259-47264


Size : 5.5 × 8.5

(Hindi Edition)

ISBN: 978-81259-45659


Size : 7.25 × 9.5

SACH

Gautam Bhattacharya

GAUTAM BHATTACHARYA is a prolific, prize-winning cricket writer, who has been covering the game for nearly three

decades. He has covered eight World Cups, 90 Test matches and more than 300 One-dayers. He has successfully

straddled cricket reporting, newspaper editing, anchoring TV shows and authoring books. With 20 books to his credit in

Bengali, this is his first book in English.

By some strange connection of fate, seven days separated him and his subject in their first real encounter with

international cricket. Gautam covered his maiden international match at Jamshedpur on 7 December 1983. Exactly a

week before that, Sachin Tendulkar, just stepping into his teens, sat at the Wankhede stands to watch the same teams -

India and the West Indies.

He first interviewed Sachin way back in 1988, when the gawky teenager had just got into the Mumbai team. Since

then he has covered Tendulkar almost non-stop for the last 23 years.

Gautam is the Sports and Entertainment Editor of India's frontline language newspaper Ananda Bazar Patrika.

SACH – SACH - SACH - a nick name, yet the

complete truth! Sach is not a mid-summer night's

dream or a fairy tale. Sachin Tendulkar is a flesh

and blood icon whose trail-blazing footsteps have

accorded him the highest stature worldwide.

This book is the journey of a man who dreamed

The book SIZZLES with NEW FEATURES:

FOREWORD by Mahendra Singh Dhoni

83 INTERVIEWS with eminent individuals on

WHAT SACHIN MEANS to them

A SUPER EXCLUSIVE: GREG CHAPPELL on SACHIN -- breaking

his silence after FOUR years

40 NEVER-BEFORE-ASKED QUESTIONS answered — by SACHIN

'When Sachin took the field in Mumbai, for Pakistan, Imran was his

captain …' THIS AND MANY MORE UNKNOWN ANECDOTES

‘Most people who admire Sachin only see the successful part of him É I wish they had an opportunity to see the other sidetoo. They would see with how much care and intensity he prepares himself each day even after 22 years. No wonder we callhim the God of Cricket. I often think that if cricket is Ram, then Sachin is Hanuman, Ram’s biggest disciple. I will say heis as close to the idea of a perfect man that I have ever seen É’

big, stretched his arms towards the sky and reached the

summit. A record 83 individuals, all path-breakers in their own

right, speak out on what Sachin means to them. If Asha Bhosle

calls him 'God's apna aadmi', and Kapil Dev wants him 'to stand as

tall as Mahatma Gandhi', Viv Richards gives him '10 upon 10'.

Taking the reader through Sachin's journey of life, the author

steps boldly on what has been 'forbidden' ground till now - the

controversy surrounding the erstwhile Indian coach - Greg

Chappell, who breaks his silence on Sachin after four long years.

The high-point of this must-have book is a set of 40 never-

before-asked questions put to Sachin by the author. And Sachin

does not shy away from the controversial ones.

Bhattacharya shares with us the cricketer's values, his appealing

humility, non-star like image, his persona as a son, husband and

a father. Introduced through eye-catching and popular

phraseology, the chapters in the book capture the soul of the

man fondly referred to as the 'God of Cricket'!

Idolized by the young, revered by his colleagues,

blessed by the old guard - Sachin Tendulkar who

created history at the age of 16, today continues to

rewrite it, as the unified voice of the country salutes

him.

Bestseller


34

ISBN: 978-81259-42566


Size : 6.25 × 9.5

TABLE OF CONTENTSIntroduction: A Next Generation BI; Knowledge and KnowledgeModelling; Web 2.0, Semantic Web and Knowledge Management;Introduction to Intelligent Systems; Hybrid Intelligent Systems;Filtering Techniques; N=1 and R=G Analytical Services; A GenericKnowledge-based BI Framework; A Software FrameworkImplementing KB.BIF and Case Study; Index

Rajendra M

Sonar—has been

with Shailesh J.

Mehta School of

Management, IIT

Bombay, for

almost 8 years.

Associate

Professor,

Information

Systems/

Technology.

The book covers the techniques, technologies and

frameworks that can be used to build next generation BI.

NEXT GENERATION BUSINESS

INTELLIGENCE

ISBN: 978-81259-42603


Size : 5.5 × 8.5

Sharu Rangnekar

IN THE WONDERLAND OF

INDIAN MANAGERS

(2nd Ed.)

In the book author spots the inbuilt idiocies and

idiosyncracies of our managerial systems and traditions, and

blasts them sardonically. Common problems and their

solutions have been described in his characteristic style.


ISBN: 978-81259-42610


Size : 5.5 × 8.5

IN THE WORLD OF CORPORATE

MANAGERS

(2nd Ed.)

The book is meant for managers at all levels and has solutions to

common problems. Diverse situations have been examined and ways

to tackle them have been succinctly worked out.

Sharu Rangnekar

Rajendra M Sonar

Key Features

The book illustrates how the web, web 2.0, semantic web,

intelligent systems and filtering techniques can contribute to

building next generation of intelligence.

Unlike other books in this genre, this goes far beyond

traditional BI approaches centred around technologies like

OLAP, data mining and data warehouse.

The framework is supported by case studies that have been

implemented in the commercial environment successfully.

Sharu Rangnekar—Popular lecturer, trainer and writer on management topics.

TABLE OF CONTENTSHow to Avoid Making Decisions; The Jagirdari System in Indian Industry; StrangeRitual Called Recruitment; The Tragedy That is Training; How to Promote WithoutReally Promoting; Five Faces of Indian Managers; Management by Crisis; TheProblem of Illiterate Managers; The Technique of Defensive Management; ManagerialPublic Speaking; Trials and Tribulations of Indian Executives; Organizing for O &M; Dummy Haves Versus Dummy Have-nots; The Last Letter of the Alphabet onManagement i.e. Theory “Z”

TABLE OF CONTENTSWhat is Management; Emergence of Managerial Role; Concept ofManagerial Effectiveness; Team-building with Subordinates; Team-building with Boss & Colleagues; Problems in Management; Authorityin Management; Delegation; Motivation; Communication; DecisionMaking; Corporate Planning; Coping with Trade Unions; The FirstLine Supervisor; Practice of Top Management; Work Ethics & WorkCulture; Human Resource Development; The Art of Listening; ManagingExecutive Stress; Leadership in Management; Superlative Managers


35

Management Process & Organizational Behaviour

ISBN: 978-81259-30938


Size : 8.5 × 11

ORGANIZATIONAL BEHAVIOUR:

A Modern Approach

Arun Kumar �� N Meenakshi

With focus on holistic development of the individual,

this book prescribes methods to manage employees and

suggests that the management takes responsibility for

everything that might adversely affect an employee's

capacity to work creatively and intelligently,

irrespective of the place—inside the organization or

outside it.

Arun Kumar—An engineering graduate from IIT,

Roorkee, and a management graduate from

Faculty of Management Studies, University of

Delhi. He is presently teaching at NIILM Centre

for Management Studies, New Delhi.

N Meenakshi—A doctorate from Faculty of

Management Studies, University of Delhi. She is

a post-graduate in International Business from

Delhi School of Economics and is presently

teaching at NIILM Centre for Management

Studies, New Delhi.

TABLE OF CONTENTS

Introducing Life in Organizations… Living Beyond Means, SelfManagement • Managing Careers, Leadership, Motivation, DecisionMaking, Group Dynamics, • Team Dynamics, Communication, ConflictManagement, Negotiation, Personality, • Organization Structure, Valuesand Culture, Organizational Change, The CEO, Women in the Workforce,Managing and Enhancing Performance

Key Features

Incorporates the latest research and developments that

have taken place in the last 10 years in the field of

organizational behaviour

A comprehensive content - a total of 261 distinct topics

discussed

Each distinct topic carries a corresponding case

A summary for every distinct topic

The CEO, Women in the Workforce, Decision Making,

Negotiations Managing and Enhancing Work Performance

are some of the topics that have not been discussed in any

other competition books.

ISBN: 978-81259-09361


Size : 6.25 × 9.5

ORGANISATIONAL BEHAVIOUR

M N Mishra

This book covers the entire gamut of organisational

behaviour with its emphasis on Indian cases and

examples including a lucid exposition on corporate

development.

M N Mishra—Head and Dean, Faculty of Commerce,

Banaras Hindu University, Varanasi.

TABLE OF CONTENTS

Organization • Behaviour in an Organization • Perception • Learning• Personality • Job Design and Job Satisfaction • Motivation—Basics• Motivation—Application • Group Behaviour & Foundations• Intergroup Behaviour • Conflict in Organization • Power and Politics• Communication • Stress an Management • Delegation of Authorityand Centralization • Leadership • Group Dynamics • OrganisationalStructure • Organisational Changes • Technological Changes andBehaviour • Organizational Culture • Corporate Development• Corporate Behaviour • Corporate Design and Decision-making• Performance Evaluation and Reward Systems.

CoreTextbook

Teachers’Manual

Available


36

Key features of the Book

Extensively covers various micro and macro

facets of organizational behaviour

Coverage is broad, up to date and balanced in

terms of concept and application

Presentation is thought-provoking to make the

subject interesting and comprehensible in a

simple way.


ISBN: 978-81259-16093


Size : 6.25 × 9.5

J S Chandan—Professor of

Management, School of

Business and Public

Administration, Medgar

Evers College, City

University of New York.J S Chandan

The latest developments in the field of organizational

behaviour have been incorporated to give the students and

practitioners a better grasp of the latest research in

understanding human behaviour for organizational and

personal benefit.

Relevant case studies with each chapter as well as those at

the end of the book refer to the organizational environment

of both the USA and India.

ORGANIZATIONAL BEHAVIOUR

(3rd Ed.)

CoreTextbook

TABLE OF CONTENTSOverview • Introduction to Organizational Behaviour • Approaches to Organizational Behaviour • Individuals in Organizations • Foundationsof Individual Behaviour • Motivation and Behaviour • Motivation at Work • Designing Motivating Jobs • Perception • Personality • Learningand Behaviour Reinforcement • Stress and Behaviour • Creativity and Individual Decision-making • Group Dynamics • Group Behaviour •Group Decision-making • Inter-group Relations and Conflict • Communication • Power and Politics • Leadership in Organizations •Characteristics of Organizations • Organizational Structure and Design • Organizational Change and Development • Organizational Cultureand Climate • Caselets

ISBN: 978-81259-40579


Size : 8.5 × 11

PRINCIPLES AND PRACTICES

OF MANAGEMENT

The book successfully converts what the students have

to study into a flexible curriculum with a modern,

multi-disciplinary approach to education. It appeals

to all segments of the population, from students to

teachers, across different class, caste and creed, with

the aim of transforming their lives.

Partho S Sengupta

Partho S Sengupta —Currently a Professor at the

School of Management, KIIT University, Bhubaneswar

(Orissa).

TABLE OF CONTENTS

Part 1: Who Are You?; Development of Management Thought; Fundamentals of Business Principles-A Pictorial Representation; BusinessPolicy - The New Indian Managers in the Borderless World; Individual Strategic Implementation Process; Part 2: Organization I;Organization II; Planning and Decision Making; Directing; Communication; Control and Coordination; Leadership-The Change Agent of21st Century India; Motivation; Part 3: Performance Planning Systems and Appraisal Methodology; Training and Development; The War-Imitators vs Innovators; Providing Urban Amenities to Rural Areas (PURA)

Key features

An innovative textbook that has made the study

of management easier for all segments of the

population.

The book’s learning genre encourages a

questioning mode within the reader.

The book’s topical and pragmatic approach

helps the reader understand the emerging

trends better.

Questions or Exercises for self assessment.

Figures, tables and pictures have been

extensively used for clarity in understanding.

Teachers’

Manual

Available


3737

ISBN: 978-81259-90300


Size : 5.5 × 8.5

MANAGEMENT THEORY &

PRACTICE

J S Chandan

This book combines all concepts of Management Theory

and Practice with balanced coverage of various

approaches to the subject matter and will be of immense

value to the students and teachers of management of

all universities and professional institutions,

executives and heads of business organizations and

management consultants.

J S Chandan—Professor of Management,

Medgar Evers College, City University of

New York.

TABLE OF CONTENTS

Part I: General Management: Introductory Concepts • Management: AnIntroduction • Evolution of Management Thought • Modern Approaches toManagement • Part II Section (A): Managerial Functions • OrganizationalPlanning • Forecasting • Part II Section (B): Organizing for Efficiency

• Organizing as a Management Function • Organizational Design • OrganizationalDevelopment (OD) • Part II Section (C): The Staffing Function: The

Management of Human Resources • The Staffing Function • Career Planningand Managerial Development • Part II Section (D): The Directing Function• The Directing and Leading Function • Motivation • Communication • ConflictManagement • Part II Section (E): Principles of Controlling • Function ofControlling • Control Techniques • Management Information Systems (MIS) andControl • Part III: Additional Elements of Management • Managerial DecisionMaking • Quantitative Decision Making • Management Science and OperationsResearch • Production / Operations Management • International Management• Social and Ethical Issues in Management


ISBN: 978-81259-99280


Size : 5.5 × 8.5

OFFICE ORGANISATION & MANAGEMENT

(2nd Ed.)

S P Arora

This book throws light on the basic principles and

functions of management and highlights the managerial

functions of planning, communication and control in the

light of their applicability in the area of office

management.

TABLE OF CONTENTS

The Office and its Functions • Office Management and Office Manager • OfficeOrganisation • Delegation of Authority and Departmentation • Office Systems andRoutines • Office Accommodation and Layout • Office Environments • Security •Departments of Modern Office • Office Supervision • Records Management – I •Records Management – II • Office Furniture, Equipment and Machines – I • OfficeFurniture, Equipment and Machines – II • Forms, Design, Management andControl • Communication • Office Correspondence and Mail • Office Stationeryand Supplies and their Control • Standardisation, Standards and WorkMeasurements • Production Control and Quality Control • Office Cost Reductionand Cost Saving • Office Manuals and Office Audit • Business Reports • StatisticalData • Office Personnel – I • Office Personnel-II

S P Arora—Senior Lecturer in the Dept. of

Commerce, School of Correspondence

Courses & Continuing Education,

University of Delhi.

J S Chandan—

Professor of

Management,

Medgar Evers

College, City

University of New

York

MANAGEMENT:Concepts and Strategies

Simple, clear, unambiguous and structured manner text,

well-grounded and authoritative this book covers the tools,

techniques and strategies used by effective managers.

ISBN: 978-81259-03376


Size : 6.25 × 9.5

J S Chandan

TABLE OF CONTENTS

Part I: Management: An Overview • Part II: PlanningStrategies • Part III: Organizing Strategies • Part IV: DirectingStrategies • Part V : Controlling Strategies • Part VI:

Supplemental Topics • Part VII: Managerial Profiles.


38


Provides case problems and practical

experiences

It consists of ten chapters embracing all the

essentials of human resource management

Human Resource Management

ISBN: 978-07069-19131

Price: 340 Pages : 420

Size: 7.25 × 9.5

TABLE OF CONTENTS

• An introduction to Human Resource Management • Human

Resource Policy, Strategy and Planning • Recruitment and

selection • Training and Development • Performance appraisal

and Management • Promotion, Transfer and separation •

Counselling, empowerment and quality of work life •

Compensating Human Resources • The Industrial (Employee)

Relations Framework and Changing roles of Actors • Industrial

Relations Approaches

R S Dwivedi—Has been

Professor of Management

at Kurukshetra University,

Haryana for around two

decades, and a Consultant

in Human Resource

Management. He also

served as Chairman, Dean

and Vice-Chancellor of

the University.R S Dwivedi

It emphasizes the general management approach to HRM to

meet the challenges which organizations face in using their

human resources effectively. It is structured around key

terms stressing the need for proactive HRM to accomplish a

competitive edge, and discusses in detail several changes

that have taken place in the field of people management.

TABLE OF CONTENTS

Part I: Industrial Relations: Contextual and Constitutional Framework • Introduction to Labour Laws and Industrial Relations • Industrial

Relations: An Overview • Constitutional Framework on Industrial Relations Part II: Trade Unions and Law: • A Contextual and Historical

Analysis and Current Issues of Trade Unions in India • Judicial Delineation of Statutory Definition of Trade Union and Trade Dispute •

Registration of Trade Unions • Members, Office Holders and Outsiders in Trade Unions • Trade Union Finances and Funds • Privileges of

Registered Trade Unions • Recognition of Trade Unions • Collective Bargaining • Unfair Labour Practices and Victimizations Part III:

Industrial Disputes Act, 1947: • Industrial Disputes Act: Contextual Framework • Concept and Scope of Industrial Dispute and Individual

Dispute • Arena of Interaction and Participants in Industrial Disputes • Workmen • Settlement of Industrial Disputes • Powers of the Appropriate

Governments • Instruments of Economic Coercion • Lay-off, Retrenchment, Transfer and Closure • Discharge and Dismissal • Management's

Prerogative during the Pendency of Proceedings Part IV: Standing Orders: • Contextual Framework of the Industrial Employment (Standing

Orders) Act, 1946 • Scope and Coverage of the Industrial Employment (Standing Orders) Act, 1946 • Concept and Nature of Standing Orders •

Certification Process---Its Operation and Binding Effect • Modification and Temporary Application of Model Standing Orders • Interpretation and

Enforcement of Standing Orders • Role of the Government under the IESOA Part V: Workers' Participation in Management • Workers'

Participation in Management

A TEXTBOOK OF HUMAN

RESOURCE MANAGEMENT

INDUSTRIAL RELATIONS AND

LABOUR LAWS

(6th Ed.)

ISBN: 978-93259-55400


Size : 7.25 × 9.5

S C Srivastava

The sixth revised edition of Industrial Relations and

Labour Laws captures the significant developments

that have taken place in the realm of labour laws and

industrial relations in the recent past. The most

notable development in the legislative sphere is the

amendment in the Industrial Disputes Act, 1947 in

2010. In the judicial sphere, there has been a marked

shift in the approach of the Indian judiciary in the

area of discipline and disciplinary procedure.

Moreover, new norms/principles have been evolved

to determine the classification of a person as a

workman, provide relief in case of illegal/wrongful

termination of service of workmen, determine notice

period for strike/lock-out in public utility services

and for regularization of services of daily, temporary,

casual or contract workers. Extensively revised and

updated in line with the changes in the law, this

edition also gives a new and more holistic dimension

to the subject of labour--management relations.

Prof. S C Srivastava—

Professor Suresh C Srivastava

is presently the Secretary

General of the National Labour

Law Association. Professor

Srivastava is a visiting faculty

member in several universities

and research institutions

including IIT (Delhi), IIM

(Rohtak), MDI, Gurgaon, Indian

Institute of Coal Management,

Ranchi and National Labour

Institute, Noida. He is presently

a member of the committee

appointed by the Prime Minister

to review labour laws.

New Ed.


39

Salient Features:Compels the reader to delve into his psyche and explore values. Student and teacher-

friendly. Even the most intricate theories deliberated in a lucid and simple language.

Quotes from the scriptures as well as Hindi and Urdu poetry with explanations. Examples

from everyday life


TABLE OF CONTENTS

From Personnel Management to Human Resources Management • Evolution of

Stages of Human Resources Management • Job Design and Motivation

• Empowerment • Recruitment and Selection • Placement, Induction, Promotion,

Succession and Career Development • Performance Appraisals • Motivation: Why

People Work Well • Communication • Leadership • Organizational Culture and

Employee Behaviour • Training and Development • Compensation Administration

• Conflict Management • Collective Bargaining • Discipline, Domestic Enquiry

and Grievance Procedure • Quality of Working Life • Human Resources Information

Systems • Human Resources Accounting • Appendix I: Industrial and Physical

Safety • Appendix II: Social Security.

Biswanath Ghosh—Professor and Dean of

Management, Bengal College of Engineering

and Technology, Durgapur.

ISBN: 978-81259-07817


Size: 6.25 × 9.5

HUMAN RESOURCES

DEVELOPMENT

AND MANAGEMENT

Biswanath Ghosh

Lucidly written text which highlights the personnel

problems from a holistic perspective and relates the same

to the realization of the objectives of an organization.

TABLE OF CONTENTSValue Education; Self Exploration; Happiness and Prosperity-A Look at Basic Human Aspirations;

Prioritizing Human Needs and Aspirations-for Fulfillment and Overall Happiness; Understanding True

Happiness and Prosperity; Actualization of Aspirations and Harmony; Coexistence of the 'Gross' and the

'Subtle'-Body and Soul; The Needs of Sentient 'I' and the Physical Body; Understanding the Body as

an Instrument of 'I'- 'I' as a Seer ( ), Doer ( ) and Experiencer ( ); Characteristics and Activities

of 'I'-Harmony within 'I' and True Meaning of Prosperity; Sanyam and Swasthya- Constraints, Restraints

and Good Health; Harmony in the Family- The Basic Unit of Human Interaction; Salient Values in

Relationships- Nyay, Trust, Respect and Mutual Fullfilment; Harmony in Society-Universal and

Harmonious Social Order; Harmony in Nature; The Four Orders of Nature- Inter-connectedness and

Mutual Fulfilment; Understanding Existence- Co-existence of Mutually Interacting Units In All-pervasive

Space; Holistic Perception of Harmony-At all levels of Existence; Human values and Definitiveness of

Ethical Human Conduct; Implications of Holistic Understanding of Harmony

Subhash B Gogate—Civil

Engineering graduate from

Bihar Institute of

Technology.

ISBN: 978-81259-37135


Size: 6.75 × 9.5

HUMAN VALUES &

PROFESSIONAL ETHICS

Subhash B Gogate

Various issues pertaining to human values, holisticunderstanding and harmony at all levels of existence areexplained in the most intelligible, logical and scientificmanner.

TABLE OF CONTENTSIntroduction to Business Ethics; Nature, Scope and Purpose of Ethics; Importance of Ethics and

Moral Standards; Features, Types and Relevance of Values; Model of Management in the Indian

Socio-Political Environment; Ethical Theory and Enlightened Egoism; Corporations and Social

Responsibilities; Unethical Behaviour by Individuals in Organizations; Ethics and Decision-

making; Making Moral Decisions; Ethics of Advertising; Ethical Investment; Ethics and

International Business; Sci-Tech and Ethics; Law and Ethics; HRM and Ethics; Ethics and the

Environment; Ethical Vision of Management: Vedantic Approach; Human Values for Indian

Managers; Lessons from Ancient Indian Education System; The Law of Karma; Professional

Ethics; Quality of Working Life; Total Quality Management; Ethics and Religion; Buddhist

Economics; Ethics of Vivekananda, Gandhiji, Aurobindo and Tagore

Biswanath Ghosh—Professor and

Dean of Management, Bengal

College of Engineering and

Technology, Durgapur.

ISBN: 978-81259-20595


Size: 5.5 × 8.5

ETHICS IN MANAGEMENT

AND INDIAN ETHOS

(2nd Ed.)

Biswanath Ghosh

This comprehensive and lucid Text highlights the importance

of ethics in doing good business and discusses on practical

points.


40

Key Features

Given detailed illustrations of practice adopted by Indian companies

Chapter on appraisals have been considerably enlarged and the

major changes that have rocked the industrial relations structure in

the post emergency period

Many useful prevailing concepts in industrial legislation have been

added.ISBN: 978-81259-99051


Size : 5.5 × 8.5

TABLE OF CONTENTSThe Personnel Function • Position of the Personnel Department • Personnel Department

in Practice • Manpower Planning • The Manpower Selection Process • Manpower

Selection Practices in India • Manpower Training and Development • Job Changes

- Promotions, Transfers and Dislocations • Personnel Productivity through Motivation

• Personnel Supervision — Leadership Styles • Wages Administration and Wages

Policy • Employee Fringe Benefits and Social Security • Industrial Relations • Industrial

Disputes and the Legislative Framework • Employee Communications • Performance

Appraisals • Personal Records & Audit.

R S Davar—Principal, Davar’s College of

Commerce, Mumbai.

R S Davar

The book covers all aspects of personal management and

explains lucidly incorporating the modern finding of

behavioural schemes with emphasis on their applicability

in the Indian context.

PERSONNEL MANAGEMENT

& INDUSTRIAL RELATIONS

(10th Ed.)

ISBN: 978-81259-23428


Size : 5.5 × 8.5

Prof. M V Pylee

A Simon George

INDUSTRIAL RELATIONS AND

PERSONNEL MANAGEMENT

(2nd Ed.)

The only book of its kind in India dealing with all aspects

of industrial relations and human resource development–

an excellent guide for labour and personnel managers.

TABLE OF CONTENTS

Part 1: Employer-Employee Relations: Industrial Relations; Role ofIndustrial Manager, Personnel Manager, Trade Unions and the Foreman;Industrial Democracy; Attitude and Morale. Part 2: PersonnelManagement: Organization of a Personnel Department; Education andTraining of Workers; Absenteeism; Grievance Procedure; DisciplinaryProcedure. Part 3: Welfare Services: Health Service; Safety; EmployeeServices; Industrial Canteens and Housing. Part 4: Conditions of Service:Wages; Working Hours and Overtime; Increments and Promotions;Retrenchment; Holidays and Leave Facilities; Retirement Benefits.Part 5: Labour Legislation: Rights and Obligations of Employees;Settlement of Disputes; Labour Legislation. Part 6: Human ResourceDevelopment: Objectives of HRD; HRD in the 21st Century; Policiesand Practices in USA; Performance Appraisal System; Trade UnionRights and Responsibilities; ILO’s Declaration on Equality for WomenWorkers; The Principle of Kaizen; Workers’ Participation in Management:The Indian Experience; References; Index

Prof. M V Pylee—Former VC of the

University of Cochin and Founder Director of

the School of Management Studies, is now

Director General of the Asian Institute of

Development & Entrepreneurship.

A Simon George—Director of International

Services (India) rendering management

services.



41


A comprehensive text with relevant case studies on HRM issues

which provide students the opportunity for critical analysis

and recommendations.

Dr D K Bhattacharyya

Dr Dipak Kumar Bhattacharyya—

Director, Camellia School of Business

Management, Kolkata and

Shantiniketan.

ISBN: 978-81259-37104


Size : 6.75 × 9.5

INDUSTRIAL MANAGEMENT

Dr D K Bhattacharyya

This book with its comprehensive coverage of topics, both

practical and operational, would make the would-be engineers

confident of taking significant workplace/management

decisions, thus enhancing their employability.

Dr Dipak Kumar

Bhattacharyya—

Director, Camellia

School of

Business

Management,

Kolkata and

Shantiniketan.

TABLE OF CONTENTS

Introduction to Industrial Management: Concept, Nature, Process

and Significance, Organizational Planning, Organizing, Staffing

in Organizations, Directing and Motivation in Organization,

Directing through Leadership, Organizational Control,

Coordination in Organizations, Forms of Organization,

Introduction to Human Resource Management, Organizational

Behaviour and Employee Perception.


Basic theoretical concepts discussed with reference to industry practices

Each chapter is self contained and gradually leads to successive levels of knowledge to

ensure holistic understanding of the subject

Includes illustrative examples, models, mathematical problems and their solutions, etc.

MCQs made available at the end of the book to help students test their learning

ISBN: 978-81259-53081


Size: 6.75 × 9.5

TABLE OF CONTENTS

Introduction to Industrial Management, Industrial Ownership, Introduction to Production and Operations Management, Productivity and Industrial

Management, Organization Planning, Organizing, Staffing in Organizations, Direction and Motivation in Organization, Leadership, Organizational

Control, Coordination in Organizations, Production Planning and Control, New Product Planning and Development, Scheduling and Sequencing of

Production, Work Study, Materials Management and Inventory Control, Quality Management Practices, Environmental Issues for Industrial Management

Industrial Management has been specifically written and

designed for BTech students with special emphasis on Gautam

Buddh Technical University (GBTU). The book addresses the

core theories of industrial management to help students apply

their learned knowledge in future managerial decision making.

It is expected that this book will receive wide acceptance from

both students and teachers because of its wide coverage in a

reader-friendly style.

The book aims to develop the potential of the students and

groom them as future managers.

INDUSTRIAL MANAGEMENT

(GBTU & MMTU)

ISBN: 978-81259-18097


Size: 6.25 × 9.5

TABLE OF CONTENTS

Human Resource Management–An Overview; History of HRM;

Human Resource Planning; Recruitment and Selection; Training

and Development; Performance Appraisal; Post-Appraisal

Analysis; Performance Counselling and Monitoring; Motivating

Human Resources; Human Resource Records and Information

Systems; HR Accounting and Audit; Human Resource Research;

Human Resource Policies; Employee Welfare; Compensation

Management; Employee Discipline; Grievance Handling;

Collective Bargaining; International/Global HRM; Current

Issues and Trends in HRM; Bibliography; Index

Dr P G Aquinas—Professor

and Dean, Aloysius

Institute of Business

Administration, St Aloysius

College, Mangalore.

P G Aquinas

HUMAN RESOURCE

MANAGEMENT:Principles and Practice

New Ed.


42

Business Communication

ISBN: 978-81259-18462


Size : 5.5 × 8.5

Sailesh Sengupta

MANAGEMENT OF PUBLIC

RELATIONS & COMMUNICATION

(2nd Ed.)

The text caters to the professional need of practicing PR

persons, the academic requirements of the students of PR

and communication courses emphasizing on the

development of personal skills in the practice of public

relations.

TABLE OF CONTENTS

The Principles of Public Relations • Public Relations Defined :

Scope and Dimensions • PR and Other Forms of Public

Communication • Organisation of PR Department: Staff and

Budgeting • Organisation, Management and PR • Emplpoyee

Relations and Employee Communication • Group Communication

• Producing a House Journal • Financial Public Relations • Spoken

Word Communication • Managing Corporate Crises • Press and

Public Relations • Corporate Public Relations-I • Corporate Public

Relations-II • Corporate Public Relations-III • A Case Study by

the Author.

Sailesh

Sengupta—

Faculty member

of Bhartiya Vidya

Bhawan College

of

Communication &

Management,

Indian Institute of

Public Relations

and IGNOU

affiliated colleges

at New Delhi.

ISBN: 978-81259-40562


Size : 7.25 × 9.5

R K Madhukar

BUSINESS COMMUNICATION

(2nd Ed.)

The book provides a sharp focus on all relevant concepts and

cardinal principles of business communication and adds value

to the reader's understanding of the subject. Following a

simple, need-based and sequential approach, the book is

relevant, highly stimulating and readable to both the students

and the practitioner. It makes learning exciting and prepares

the reader to face real-life situations with confidence and

understanding.

TABLE OF CONTENTS

Expanse and Scope of Communication; Making Communication Effective; Non-Verbal Communication; Listening Skills; Communication

Skills; Business Letters; Internal Communication; Rules of Good Writing; Speeches and Presentations; Interactive Communication; Mass

Communication; Report Writing; Interviews; Career-Seeking Communication; Charts, Graphs and Pictures; Negotiation Process and its

Management; Cross-Cultural Dimensions of Business Communication; Business Communication in the New Millennium; Index

R K Madhukar—General Manager,

Canara Bank, Head office : Bengaluru

New in this Edition

Thoroughly revised, restructured and updated in accordance with the syllabi

of major universities and institutes across India.

Every chapter has been revisited and revised, and four new chapters have

been added to make the book complete and contemporary.

While sharpening the focus on essentials of business communication, this

edition adopts a refreshing approach and covers new ideas, concepts and

latest developments on the subjects.

Key Features

Follows an extremely student-friendly and teacher-friendly approach, making

learning and teaching fun and exciting.

Quotations, exhibits and topics have been enhanced as the book explores

new horizons in business communication.

Places the subject of business communication in a broader dynamic and

general management context.

Power point presentations and instructor's manual are also available on

request.

CoreTextbook


43

General

Salient FeaturesAn exhaustive section on practice exercises after each

conversation topic

Enhanced grammar and usage tips with additional

expressions

Aural-oral drills to help correct pronunciation and attain

fluency

D C Kapoor

D C Kapoor—Director, National Institute of

Careers in Export and Marketing (NICEM), New

Delhi

TABLE OF CONTENTS

Why Export • What is Exporting • Trends in India’s Foreign Trade

• Institutional Framework and Export Promotion Measures in India • Export

Promotion Measures • Profile of the European Union • International Economic

Organisations • Commercial Relations and Trade Agreements • Organising

Export • Starting an Export Business • Export Strategy and Export Marketing

Plan • Locating the Prospective Buyers • Export Marketing Mix • Marketing

Channels • Marketing Communication Mix • Locating and Selecting Overseas

Agents • Organising Sales Promotion Trips • Sending Export Samples to

Prospective Buyers • Export Terms of Payment • Export Costing and Pricing

• Processing an Export Order • Labelling, Packaging, Packing and Marking

of Export Consignments • Quality Control and Pre-shipment Inspection

• Central Excise Clearance of Goods for Export • Transportation and Shipment

of Goods for Export • Marine and Air Cargo Insurance • IS/ISO 9000 and New

ISO 14000 Series International Standards for Quality Systems • General

System of Preference (GSP) Scheme Certificate of Origin • Export

Documentation Framework • Foreign Exchange Control Regulations for

Export • Arranging Finance for Export Pre-shipment and Post-shipment •

The Role of the Export Credit Guarantee Corporation of India • Export

Import Bank of India (Exim Bank)

M C Sreevalsan

M C Sreevalsan—

Senior Teacher & Head,

Department of English,

Medhane Alem

Comprehensive Secondary

School in Ethiopia.

TABLE OF CONTENTS

Looking for something • Asking and giving directions • At the greengrocer’s • Arrival of relatives

from abroad • Making inquiries about a journey • Reserving berths for a journey • Planning for a

picnic • Neither a borrower nor a lender be • Veg or non-veg • Expressing a regret • At the bus stop

• Speaking on the phone • Tea-time • At the post office • Helping a friend • At the bank • A casual

meeting • About hobbies • On transport • On road accidents • Talking about the vegetable garden •

On retirement • How an arranged marriage takes place • Booking accomodation at a hotel • At the

restaurant • Giving a message on the phone • On household chores • Calling on a friend • On falling

standards in educational institutions • Boarding a train • Talking about applying for a job • At the

interview • Health care even when healthy • Seeing off a relative at the airport • On punctuality •

Friends talk about their ambition • Changing the wheel of a car • Talking about the cost of living

• Up goes the standard of living • Fixing an appointment with the dentist • Buying a birthday

present • The importance of spoken English • How to improve your vocabulary • On fishing •

Sanitation and hygiene • Inviting to a get-together • Getting things done • Planning to build a house

• Getting ‘pollution under control’ certificate • How to protect our environment • Talking about

obligations • At the market • My visit to London • How to make an omelette • Titbits • On vacation

• At the railway station • Be practical • How I spent the last Sunday • Ironing clothes • Friend in

hospital • At a ready-made shop • At the supermarket • Buying a lottery ticket • Busy with studies

• My ideal world • Life is beautiful • Travelling around • Looking back at past events • What is the

dialogue about? • Talking casually on the phone • Has anything been done! • Mercy killing •

Whither development • Good living • Answers to exercise for practice • Oral-aural drills • Short

notes on tenses and their uses • The passive voice • Question tags • Must and need • Words often

confused • Common mistakes in English.

ISBN : 978-81259-31218


Size : 5.5 × 8.5

SPOKEN ENGLISH : A Hands-on Guide to

English Conversation Practice (3rd Ed.)

ISBN: 978-81259-09392


Size : 6.25 × 9.5

EXPORT MANAGEMENTThe text book is useful for students, entrepreneurs,

exporter, importer or marketers alike.


44

General

ISBN: 978-81259-12033


Size : 6.25 × 9.5

TABLE OF CONTENTS

Part I: Strategic Management • Emerging Chinese MNCs: Case of Konka Group

Company Ltd • Miles to go... • Core Competence and Flexibility-based Strategy: A

Case Study of HCL • Food Processing Industry in India: Challenges for Pepsico

• The Enigma of Existence: An Application of Theory of Constraints for the Formulation

of Strategic Initiative • System Dynamics of Indian Telecom Sector Focussed Towards

C-DOT • Part II: Financial Management • Troubling Times for the Giant • Cost

Reduction through Insurance Management • Strategic Decision Making for Ruchi I

Retail Store • Part III: Operations / Organization Management • DVB–Is it Just

Sick • People Factors: Key Issues and Critical Success Factors Associated with

Reengineering (BPR/ERP) • Investment Appraisal for Networking Services: A Case

Study on Investment in Indian IT Industry • The Unsatisfied Customer.

Prem Vrat—IIT, Delhi

K K Ahuja—Senior Director, Gujarat Heavy Chemicals Ltd.

P K Jain—Department of Management Studies,

IIT, Delhi.

Prem Vrat �� K K Ahuja

P K Jain

This book is collection of award winning case studies that

have been classified into the areas of strategic management,

financial management and operation / organization

management. The case studies coupled with theoretical

inputs, relate to the real organizational situations faced by

managers.

CASE STUDIES IN

MANAGEMENT

ISBN: 978-93259-57640


Size: 6.25 × 9.5

TABLE OF CONTENTSBusiness and Society in India-An Overview • Role of Public Policy in Promoting CSR

and Sustainability • Corporate Social and Environmental Responsibility-A Survey of

Literature • Corporate Social Responsibility-A Global View • Role of NGOs in Promoting

CSR • CSR in Public Enterprises • Family Firms and Corporate Social Responsibility

• CSR in the Banking Industry • CSR in Multinational Companies • Sectoral Differences

in CSR and Sustainability • Corporate Social and Environmental Reporting • Data

Analysis and Results • Critical Issues in Implementation • Conclusions and

Recommendations

Prof. C V Baxi is the Former Director

of the Management Development

Institute (MDI), Gurgaon.

Prof. Rupamanjari Sinha Ray is a

Faculty member and currently, the

Area Chairperson of the Economics

Department, MDI, Gurgaon.

C V Baxi

Rupamanjari Sinha Ray

Corporate Social Responsibility: A Study of CSR Practices in

Indian Industry is based on a study sanctioned by the All India

Council for Technical Education (AICTE) during 2008-10. It

draws upon primary data collected from field visits to eighty

companies (including NGOs) covering a wide spectrum of

sectors. While providing a complete overview of the CSR

policies and practices in India, it includes illustrative cases

prepared on the basis of company websites, reports and

literature survey. These have been supplemented and

reinforced by short summaries of personal interviews and

discussions with key executives, senior managers, executives

and high-level management teams of various companies.

CORPORATE SOCIAL

RESPONSIBILITY


Takes a close look at the existing CSR scenario in India.

Covers the private and public sectors, as well as family firms, MNCs and

the banking industry.

Detailed discussion on the role of NGOs.

Also covers corporate social and environmental reporting.

Focuses on sectoral differences in CSR and sustainability.

Provides detailed data analysis.

Must-read for researchers, academicians, students, practitioners and

public policy makers.

NEW


45

Environment & Management

ISBN: 978-81259-07671


Size : 5.5 × 8.5

BUSINESS ENVIRONMENT

K Chidambaram

V Alagappan

This book provides a conceptual framework of the

various aspects of business environment, particularly

its legal aspect.

K Chidambaram,

V Alagappan—Professors, Department of

Commerce, Madurai Kamaraj University.

TABLE OF CONTENTS

An Introduction to Business Environment • Industrial Policy and Licensing •

Industries (Development and Regulation) Act, 1951 • Monopolies and Restrictive

Trade Practices Act, (MRTP Act), 1969 • Foreign Capital • Multinational

Corporations • The Securities and Exchange Board of India (SEBI) • Industrial

Sickness • Small-scale Industries • Social Responsibility of Business • Consumerism

and Consumer Protection • Privatisation of Public Enterprises

ISBN: 978-81259-98962


Size : 5.5 × 8.5

ECONOMIC ENVIRONMENT OF

BUSINESS

(2nd Ed.)

Biswanath Ghosh

The text reflects the rapidly changing business

environment in India after the announcement of new

economic policy and comprehensively deals with micro-

environment elements.

Biswanath Ghosh—Department of

Commerce and Management, Burdwan

University.

TABLE OF CONTENTS

Part I: Economic Environment • Political Environment • Legal Environment

• Sociological Environment • Technological Environment • Indian Economy:

Sectoral Divisions • Social Responsibilities of Business • Institutional Framework

of Business • Environment of Movements • Government Role in Shaping

Business Environment • New Industrial Policy 1991 Aspects of Economic

Reforms • Aspects of Economic Policies • Planning in India • Acute Economic

Problems • Part II: Pricing Decisions • Basic Macro Economic Concepts

• Planning: Theoretical Background.

Key Features

Updated and current information in all topics

Highlights role of SEBI and its guidelines for disclosure and

investor protection

Covers new industrial policy, licensing, role of MNC’s and

privatisation

Includes detailed coverage of topics on consumer protection and

industrial sickness


46

Environment & Management

ISBN: 978-81259-10510


Size : 5.5 × 8.5

TABLE OF CONTENTS

Public Control of Business: The Historical Setting • Constitutional Framework

of Government Control of Business • Industrial Policy and Industrial Licensing •

Control of Monopolies: Experience and Implications • Company Law of India •

Trends in Corporate Management Since Independence • Government Control over

Foreign Direct Investment and Collaboration • Capital Market, Stock Exchange

and SEBI • Government Control over Distribution and Price of Essential

Commodities • Import Control • Exports and Government Policy • Government’s

Promotional Role in Industrial Development • Public Sector Development Banking

• Government Policy and Small-Scale Industry • Government and Planning •

India’s Ninth Five Year Plan • Interface Between Government and Public Sector •

Environment & Pollution Control • Privatisation—A Global Revolution of the

1980s • New Economic Policy Environment in India and Early Experiments with

Privatisation.

N K Sengupta—Member of Parliament

(Lok Sabha), Director General,

International Management Institute,

India. Formerly Secretary, Planning

Commission. Secretary, Ministry of

Finance, Dept. of Revenue. Secretary,

Dept. of Supply

N K Sengupta

A wonderful text which provides a broad analysis of the

international and national issues of the government-business

interface.

GOVERNMENT AND BUSINESS

(6th Ed.)

ISBN: 978-81259-02928


Size : 6.25 × 9.5

G N Pandey

ENVIRONMENTAL MANAGEMENT Text that serves best for planners &

executives.

TABLE OF CONTENTS

Impact of Development on Environment • Engineering Ethics • Effects of Pollution on

Living Systems, Effluent Guidelines and Standards • Water Pollution and Control • Air

Pollution and its Control • Noise Pollution and its Control • Treatment, Utilization and

Disposal of Sewage • Solid Waste Disposal • Environmental Pollution, Monitoring and

Control in Tannery • Pesticides —Pollution and Abatement • Radioactivity in the

Environment, its Monitoring and the Evaluation of its Significance • Pollution Control

of Effluents in the Fertilizer Industry • Oil Pollution: Prevention, Control

• Environmental Pollution and its Control in the Pulp and Paper Industry • Utilization,

Treatment and Disposal of Cane Sugar Industry Effluents • Utilization of Distillery

Effluents • Environmental Pollution Control in the Cotton Textile Industry • Environment

and Pollution Conservation of Material Resources and Energy through Recycling •

Renewable Energy Resources • Conservation of Energy • Environmental Management •

Planned Industrial Development • The Environmental Audit.

G N Pandey—PhD, Director, Institute

of Engineering and Technology,

Lucknow


47

Key Features

The arrangement of the different statistical tables has been

redesigned.

Several illustrations have been added along-with questions

at the end of almost every chapter

Answers to some of the numerical questions have also been

given.

Research Methodology/Quantitative Methods

ISBN: 978-81259-87454


Size : 5.5 × 8.5

QUANTITATIVE TECHNIQUES

(3rd Ed.)

C R Kothari

C R Kothari—Associate Professor and Head,

Department of Economic Administration and

Financial Management, School of Commerce,

University of Rajasthan, Jaipur.

TABLE OF CONTENTS

Quantitative Techniques: An Introduction • Survey Techniques: Research

Methodology • Probability Theory • Random Variables and Probability

Distributions • Sampling Theory and Its Basic Concepts • Chi-Square (�2)

Test • Analysis of Variance • Regression and Correlation Analysis - I (Simple

Regression and Correlation) • Regression and Correlation Analysis - II (Multiple

Regression and Correlation including Partial Correlation • Linear Programming

- I • Linear Programming - II • Inventory Planning / Control • Queuing (or

Waiting Line) Theory • Theory of Games • Simulation: Monte Carlo Technique

• Network Analysis — CPM and PERT • Elementary Decision Theory • Ratio

Analysis: Important Business Ratios • Value Analysis • Statistical Quality

Control • Appendices • Appendix A : Input-Output Analysis • Appendix B:

Elements of Matrix Algebra • Appendix C: Statistical Tables • Answers to

Randomly Selected Numerical Questions.

ISBN: 978-81259-52053


Size 8.5 × 11

RESEARCH METHODOLOGY:

Concepts and Cases

Dr Deepak Chawla

�� Neena Sondhi

Research Methodology: Concepts and Cases provides a

comprehensive and stepwise understanding of the

research process with a balanced blend of theory,

techniques and Indian illustrations from a wide cross-

section of business areas.

Dr Deepak Chawla—has been a professor with the

International Management Institute (IMI), New

Delhi, since 1991. He was earlier Dean

(Academic), Dean (Research), Programme Director

for various post-graduate programmes and the

Registrar of IMI. A Fellow of Indian Institute of

Management, Ahmedabad (IIM-A).

Dr Neena Sondhi—is Professor at the International

Management Institute, New Delhi.

TABLE OF CONTENTS

Introduction to Business Research; Formulation of the Research Problem

and Development of the Research Hypotheses; Research Designs:

Exploratory & Descriptive; Experimental Research Designs; Secondary

Data Collection Methods; Qualitative Methods of Data Collection; Attitude

Measurement and Scaling; Questionnaire Designing; Sampling

Considerations; Data Processing; Univariate and Bivariate Analysis of

Data; Testing of Hypotheses; Analysis of Variance Techniques; Non-

Parametric Tests; Correlation and Regression Analysis; Factor Analysis;

Discriminant Analysis; Cluster Analysis; Multi Dimensional Scaling;

Report Writing and Presentation of Results

Teacher’sManual

Available

Bestseller

Key Features

Coverage of all topics taught in universities and business

schools

34 real time cases researched from all domains of business

management

Explicit instructions on usage of traditional methods and

SPSS on usage of data collection and analysis

Thorough and simplified understanding of the stepwise

progression of the research process

Two comprehensive cases encompassing the entire syllabus

of all national and international universities and business

schools in India


48

Quantitative Methods

ISBN: 978-81259-04182


Size : 6.25 × 9.5

TABLE OF CONTENTSIntroduction • Statistical Terms and Concepts • Data Collection

• Data Presentation • Data Characteristics: Descriptive Measures • Basic

Concepts of Probability • Probability Distribution • Sampling

Distribution • Statistical Inference: Estimation • Hypothesis Testing I

• Hypothesis Testing II • Hypothesis Testing III • Hypothesis Testing

IV (Comparing Several Proportions Chi Square Test) • Hypothesis Testing

V(Comparing Several Population Means) One-Way Analysis of Variance

(ANOVA) • Regression and Correlation Analysis • Multiple Regression

• Non-Parametric Statistics • Time Series Analysis • Statistical Decision

Making • Statistical Quality

J S Chandan—

Medgar Evers

College, City

University of

New York.

J S Chandan

A unique feature of the book is the inclusion of databases to

be utilized by computers and software statistical packages.

STATISTICS FOR

BUSINESS AND ECONOMICS

ISBN: 978-81259-16543


Size : 5.5 × 8.5

C B Gupta • Vijay Gupta

AN INTRODUCTION TO

STATISTICAL METHODS

(23rd Ed.)

A core textbook for students taking statistics as a course in

Commerce, Management, Economics or any other area of the

social sciences. A large number of illustrations have been

provided to demonstrate the use the statistical techniques in

diverse situations and understand their applicability.

TABLE OF CONTENTS

Introduction • The Field of Statistics • Statistical Inquiries and

Sampling • Collection of Data-Preliminary Considerations

• Collection of Data-Techniques • Classification and Tabulation

• Diagrammatic Representation • Graphic Representation • Measures

of Central Tendency • Measures of Dispersion • Moments, Skewness

and Kurtosis • Analysis of Time Series • Index Numbers

• Interpolation • Relationship Between Variables – Regression and

Correlation • Probability • Sampling Distributions • Estimation

and Testing of Hypothesis • Tests on Large Samples • Tests on

Small Samples and Goodness of Fit • Attributes and Their

Association • Vital Statistics • Statistical Quality Control • Statistics

for Business Decisions • Linear Programming • Theories of Games.

C B Gupta—Ex-Adviser,

Birla Institute of

Management

Technology, Delhi,

Former Principal,

SRCC, Delhi.

Vijay Gupta—Professor

of Aeronautical

Engineering, Indian

Institute of Technology,

Kanpur.

CoreTextbook

TABLE OF CONTENTS

� Number System � Basic Algebra ��Set Theory ��Ratio, Proportion

and Variation ��Functions and Graphs ��Theory of Quadratic

Equations ��Combinatorics ��Binomial Expansion ��Progressions

��Interests and Annuities ��Coordinate Geometry ��Locus ��Straight

Lines in Plane ��Circles in Plane � Appendix 1: Multiple Choice

Questions with Answers � Appendix 2: University Question Papers

with AnswersDr Bikas Chandra Bhui—Head, Mathematics Dept.,

Meghnad Saha Institute of Technology, Kolkata

Prof. D Chatterjee—Distinguished Professor, St Xavier’s

College, Kolkata

ISBN : 978-81259-49596


Size: 5.5 × 8.5

MATHEMATICS FOR BBA

Bikas Chandra Bhui �� Dipak Chatterjee

Mathematics for BBA has been written especially for students

of BBA. The book presents the various topics in a clear, concise

and comprehensible manner. The vast experience of the authors

in this regard has played a steering role. A wide range of

application-oriented problems and assignments have been

included, covering the different subject areas. A large number

of worked-out examples will not only help students understand

the concepts but also broaden their


49


ISBN: 978-81259-86082


Size : 5.5 × 8.5

BUSINESS STATISTICS

(2nd Ed.)

�� Dr J S Chandan

�� Prof. Jagjit Singh

�� K K Khanna

The book will serve as a textbook for graduating

engineers and scientists for the course on

Entrepreneurship Development, Also the book will be

useful to short term training programmes, generally

organized by state entrepreneurship development

institutes jointly with State Directorate of Industries,

Financial Institutions, Department of Science and

Technology, Government of India, etc.

Dr J S Chandan—Professor, Medgar Evers College, City

University of New York

Prof. Jagjit Singh—PhD (USA) Senior Professor and

Executive President, Institute of Marketing & Management,

New Delhi

K K Khanna—Reader in Commerce, Zakir Hussain College,

Delhi University

TABLE OF CONTENTS

Descriptive Statistics • Statistical Terms and Concepts

• Data Collection • Data Presentation • Data

Characteristics Descriptive Measures • Probability

Theory and Probability Distributions • Sampling

Distributions • Inferential Statistics • Hypothesis

Testing • Inference from Small Samples • Analysis of

Variance (Anova) • Regression and Correlation

Analysis • Multiple Regression • Non-Parametric

Statistics • Statistical Decision Making

• Index Numbers • Analysis of Time Series • Statistical

Table.

ISBN: 978-81259-15317


Size : 7.25 × 9.5

MATHEMATICS AND STATISTICS FOR

MANAGEMENT

K B Akhilesh

�� S B Balasubrahmanyam

An application-oriented textbook with largest number

of fully solved case studies.

K B Akhilesh—Professor, Department of

Management Studies, Indian Institute of

Science, Bangalore.

S B Balasubrahmanyam—A mechanical

engineer and an MBA also holds a

doctorate in Strategic Management from

IISc, Bangalore.

TABLE OF CONTENTS

1. Set Theory and its Applications; 2. Time Value of Money; 3. Functions;

4. Progressions; 5. Matrices, Determinants and Applications; 6. Limits and

Continuity of Functions; 7. Derivatives and Applications; 8. Partial Derivatives

and Applications; 9. Maxima and Minima of Functions; 10. Integral Calculus

and Applications; 11. Linear Programming and its Variants; 12. Non-Linear

Programming; 13. Dynamic Programming; 14. Game Theory; 15. Simulation;

16. Probability and Value Accepted; 17. Theoretical Distributions; 18. Sampling

and Sample Designs; 19. Data Analysis and Interpretations-I (Descriptive

Statistics); 20. Data Analysis and Interpretations-II (Inferential Statistics); 21.

Decision Theory; 22. Job Sequencing; 23. PERT and CPM; Appendix-A:

Supplementary Topics; Appendix-B: Mathematical Tables; Appendix-C: Statistical

Tables.

Key Features

Three-in-one textbook that covers Mathematics, Statistics and

Operations Research for business.

Contains 650 fully solved examples, 600 exercise problems with

answers and hints.

Contains more than 40 fully solved case studies.


50

New in this Edition

Many chapters have been reorganized to facilitate better

understanding

Complete new chapters on Goal Programming and

Markov Process and Markov Chain Analysis have been

incorporated

Two new topics – Sensitivity Analysis and Transshipment

Problems- have been added

C Programs with solutions have been included for better

comprehension of the students

Key Features

Includes solved problems and answers to recurring

university exam questions explanation and solutions to

problems


ISBN: 978-81259-31393


Size : 6.75 × 9.5

TABLE OF CONTENTS

Basics of Operations Research, Linear Programming, Graphical Method, Simplex Method, Artificial Variables Technique, Duality in Linear

Programming, Revised Simplex Method, Transportation Problem, Transshipment and Assignment Problems, Goal Programming, Integer

Programming Problems, Markov Processes and Markov Chains, Dynamic Programming, Sequencing Problems, Network Scheduling by

PERT/CPM, Inventory Control, Replacement Models, Queueing Theory, Game Theory, Simulation, Decision Theory

S Kalavathy—is currently Professor in

the Department of Mathematics, R.M.D.

Engineering College, Chennai.

S Kalavathy

Student-friendly and comprehensive, the book

adopts the solved-problems approach and meets the

syllabi requirements of engineering, computing and

management students of most universities.

OPERATIONS RESEARCH

WITH C PROGRAMS

(3rd Ed.)

ISBN: 978-81259-85672


Size : 5.5 × 8.5

C R Kothari

AN INTRODUCTION TO

OPERATIONAL RESEARCH

(3rd Ed.)

A good book for those who want to understand the concepts

and techniques in the field of Operations Researches is

based on basic concepts along with their applications in the

context of real life industrial and business situations.

TABLE OF CONTENTS

An Overview of Operational Research • Problem Formulation and

Modelling • Random Variables and Probability Distributions • Linear

Programming–I • Linear Programming–II (Transportation and

Assignment Problems) • Combinatorial Problems: Branch and Bound

Technique • Sequential Decisions: Dynamic Programming • Sequencing

Problems • Network Analysis – CPM and PERT • Elements of

Replacement Theory • Inventory Planning Control • Theory of Games

• Queuing (or Waiting Line) Theory • Simulation: Monte Carlo

Technique • Decision Theory • Investment Decisions & Analysis of

Rick/Uncertainty • Value Analysis • Statistical Quality Control

• Appendix 1 – A Note on Markov Processes • Appendix 2 – A Note on

Work Study • Appendix 3 – A Note on Exponential Smoothing • Appendix

4 – Statistical Tables.C R Kothari—Principal, University Commerce

College & Associate Professor, Department of

Economic Administration & Financial

Management, University of Rajasthan, Jaipur.

Bestseller

Teachers’Manual

Available

CoreTextbook


51

New in this Edition

Added new topics like rank, adjoint of a matrix, Gauss elimination

method, maxima and minima in functions of two variables,

graphical and simplex methods, duality principle, input-output

analysis, and consumer and producer surplus.

Application part has been vastly expanded, along with additional

solved examples and exercises.

Economics

ISBN: 978-81259-28416


Size : 5.5 × 8.5

BUSINESS MATHEMATICS

(2nd Ed.)

Zameeruddin, Khanna, Bhambri

A self-contained book where applications has been

vastly expanded along with additional solved examples

and exercises.

Qazi Zameeruddin—Taught at the

Department of Mathematics, Kirori Mal

College, University of Delhi

Vijay K Khanna—Reader, Department of

Mathematics, Kirori Mal College, University

of Delhi

S K Bhambri—Reader, Department of

Mathematics, Kirori Mal College, University

of Delhi.

TABLE OF CONTENTS

Logic; Sets; Groups, Rings and Fields; Real Numbers and Mathematical Induction;

Linear Equations and Inequalities; Solution of Equations—Quadratic and

Simultaneous; Progressions (AP, GP and HP); Surds and Indices; Cubic and

Biquadratic Equations; Permutations and Combinations; Binomial Theorem;

Sequences and Infinite Series; Logarithms; Interest and Annuities; Measurement

of Angles; Trigonometrical Ratios; Trigonometrical Ratios of Sums and Differences

of Two Angles; Properties of Triangles; Variation of Trigonometrical Ratios and

their Inverses; Heights and Distances; Co-ordinates and Loci; The Straight Line;

The Circle; Conic Sections; Differentiation; Applications of Differentiation:

(Tangents and Normals; Maxima and Minima; Expansions, Taylor’s and

Maclaurin’s Theorems; Applications to Commerce and Economics); Integration—

Different Methods; Reduction Formulas, Definite Integrals and Applications;

Matrices and Determinants; Vector Algebra; Linear Programming; Index;

Logarithm Tables

ISBN: 978-81259-24005


Size : 6.25 × 9.5

ESSENTIALS OF BUSINESS

ECONOMICS

D N Dwivedi

The book is as per the model syllabus of Business

Economics recommended by the UGC for BBA students

and also caters to BBE, B.Com. and PGDBM courses

run by the Indian universities and management

institutes.

Dr D N Dwivedi—Retired as Reader in

Economics, Ramjas College, University of

Delhi. He is presently Professor of

Economics at Maharaja Agrasen Institute

of Management Studies, Delhi

TABLE OF CONTENTS

Part - I: Introduction: Economics and Business Economics; The Economy, Its

Basic Problems and Price Mechanism; Laws of Demand and Supply and Market

Equilibrium Part - II: Theory of Consumer Demand: Analysis of Individual Demand;

Elasticity of Demand; Demand Forecasting Part - III: Production and Cost Analysis:

Theory of Production; Theory of Cost Part - IV: Market Structure, Pricing Theory

and Practices: Market Structure and the Firm’s Objectives; Price and Output

Determination under Perfect Competition; Pricing Decisions Under Monopoly;

Pricing Decision Under Monopolistic Competition; Pricing Decisions Under

Oligopoly Part - V: Factor Market and Factor Pricing: Factor Market–Factor

Demand and Supply; Theory of Wage Determination; Theory of Rent, Quasi-Rent

and Economic Rent; Theories of Interest; Theories of Profit; Index

Key Features

Learning objectives in the beginning of every chapter

A large number of diagrams for clarity of concepts

Case studies wherever required

Easy comprehensibility of the subject matter


52

Economics

TABLE OF CONTENTS

Review of Some Elementary Mathematics • Mathematical Reasoning • Sets

and Relations • The Number System • System of Equations and Inequations

Market Equilibrium • Trigonometry • Determinants and Matrices • Analytical

Geometry • Functions and Limits • Differential Calculus: Functions of One

Variable • Differential Calculus: Functions of Two or More Variables • Integral

Calculus • Differential and Difference Equations • Input Output Economics •

National Income and Economic Accounting • Linear Programming • Probability

and Statistics • Frequency Distributions • Measures Central Tendency •

Dispersion, Descriptive Measures, Expectation, Movements • Distribution I:

Some Theoretical Distributions • Distribution II: Discrete and Continuous

Distributions • Exact Sampling Distributions • Correlation and Regression •

Sampling • Statistical Inference: Estimation • Testing of Hypotheses • Analysis

of Variance (ANOVA) • Index Numbers • Time Series • Compilation and

Presentation of Statistics.

G S Monga—MA, M Sc, STAT, Dean Invertis Institute of

Management Studies, Civil Lines, Bareilly.

G S Monga

MATHEMATICS AND STATISTICS

FOR ECONOMICS (2nd Ed.)

ISBN : 978-81259-09828


Size : 6.25 × 9.5

ISBN : 978-81259-41958


Size : 6.75 × 9.5 TABLE OF CONTENTS

Part-One: Introduction • Part Two: Macroeconomic Accounting • Part-

Three: Macroeconomic Theory • Part-Four: Money, Interest and Prices •

Part-Five: Macroeconomic Policy, Foreign Exchange Rate and Banking •

Part-Six: Trade Cycle and Economic Growth • Name Index • Subject Index.

M C Vaish

MACROECONOMIC THEORY

(14th ed.)

M C Vaish—

Formerly

Professor and

Head of the

Department of

Economics,

University of

Rajasthan,

Jaipur.

Special Features

Basic terms and concepts explained with great clarity

Completely revamped chapters with updated information

Two new chapters – 'Taxation and Public Debt' and the

'Foreign Exchange Rate

Examination-oriented review questions at the end of each

chapter for the readers to assess their knowledge

Simple language to facilitate understanding of dif f icult

concepts

Separate name and subject indexes at the end of the book

ISBN : 978-81259-25309


Size : 5.5 × 8.5

TABLE OF CONTENTS

Part-I: Theory of Public Finance: Economic Activities and the State • Meaning and Scope ofPublic Finance • Principle of Maximum Advantage • Public Revenue—General Considerations •The Division of Tax Burden • Incidence of Taxes • Classification and Choice of Taxes • Effect ofTaxation • Public Debt • Public Expenditure—General Considerations • Effects of Public Expenditure• The Public Budget • Balanced Budget and Fiscal Policy • Federal Finance • Public Undertakings• Part-II: Indian Public Finance: Indian Federal Finance • Public Debt in India • Government ofIndia Finances • The Indian Tax System: Certain Issues • Railway Finances • Public Sector inIndia • State Finances • Agricultural Taxation in India • Local Finance • Comments on RecentCentral Government Budgets • Appendix I—Budgetary Deficits: Concepts and Measures • AppendixII—Relevance of Fiscal Policy in Economic Growth and Distributive Justice • Appendix III—ANote on VAT in India • Appendix IV—A Note on Service Tax in India • Appendix V—GenderBudgeting • Appendix VI—Incremental Budgeting.

H L Bhatia—Former Reader in

Economics, Shri Ram College of

Commerce, University of Delhi.

H L Bhatia

The edition in hand thoroughly tracks the contents and related issuesof a rapid and all-engulfing transformation of the Indian fiscal systemunder an impact of its own socio-economic dynamism and in responseto the changing scenario of globalization and the world economicorder. It makes use of the latest available data and information,including GOI and Railway Budgets for 2007-08, State GovernmentBudgets for 2006-07, and relevant reports of various Committees andCommissions.

PUBLIC FINANCE (26th Ed.)


53

ISBN : 978-81259-16512


Size : 7.25 × 9.5

TABLE OF CONTENTS

Part-I: Introduction • Part-II: Fundamentals of Market Economy • Part-III:

Theory of Consumer Demand • Part-IV: Theory of Production and Analysis of

Cost • Part-V: Theory of Firm • Part-VI: Theory of Factor Pricing • Part-VII:

General Equilibrium and Welfare Economics • Part-VIII: Macroeconomics

• Part-IX: Economic Growth and Business Cycles • Part-X: International

Economics

D N Dwivedi—Retired as Reader in

Economics, Ramjas College, University of

Delhi. He is presently Professor of

Economics at Maharaja Agrasen Institute

of Management Studies, Delhi.

D N Dwivedi

Principles of Economics is a comprehensive textbook for

undergraduate and postgraduate students. The book begins

with a simple introduction to economics as a social science,

moves on to basic economic problems of individuals, firms

and the society focusing on the problem of scarcity and choice,

and finally discusses the higher levels of economic theories.

Thus substantial changes have been made for this edition;

most chapters have been rewritten, expanded and updated

while some new chapters have been added. Graphical

illustrations and simple algebraic formulations have been

used, wherever necessary, for clear exposition of economic

theories. Review questions and exercises are given at the

end of each chapter to help students assess their own

understanding of economics.

PRINCIPLES OF ECONOMICS

(2nd Ed.)

Economics

Related Investment Measures (TRIMs) • Articles VI and XVI of GATT 1994 • Agreement on Implementation of Article VII of GATT 1994

• Agreement on Preshipment Inspection • Agreement on Rules of Origin • Agreements on Import Licensing Procedures • Agreement on

Safeguards • Part III: General Agreement on Trade in Services (GATS) • Agreement on Trade-Related Aspects of Intellectual Property Rights

• Trade Policy Review Mechanism • Part IV: Understanding on Rules and Procedures Governing Settlement of Disputes • Part V: Understanding

on Interpretation of Article II: 1(b) of GATT 1994 • Understanding on Interpretation of Article XVII of GATT 1994 • Understanding on Balance

of Payments Provisions of GATT 1994 • Understanding on Interpretation of Article XXIV of GATT 1994 • Understanding on Interpretation of

Article XXVIII of GATT 1994 • Understanding on Interpretation of Article XXXV of GATT • Part VI: Decision on Measures in Favour of Least

Developed Countries • Decision on Notification Procedures • WTO and Developing Countries • Seattle Ministerial Conference • Conclusions

ISBN: 978-81259-13795


Size : 6.25 × 9.5

WTO AND INTERNATIONAL TRADE

(2nd Ed.)

Dr M B Rao �� Manjula Guru

The book gives an in-depth analysis of the various facets

of international trade, and its regulations by the World

Trade Organisation.

Dr M B Rao—

Senior consultant

on tax matters,

company affairs

and arbitration,

received his

master's degree in

Law from the

University of

London.

Manjula Guru—A

consultant in the

areas of law and

economics.

TABLE OF CONTENTS

Part I: Principles of Private International Trade • State Controls of

Private International Trade • Evolution of GATT • GATT Provisions

— Its Working • GATT 1994—Uruguay Round Protocol to the

GATT 1994 • Part II: Agreement Establishing the WTO • Agreement

on Agriculture • Agreement on Application of Sanitary and

Phytosanitary Measures • Agreement on Textiles and Clothing

• Agreement on Technical Barriers to Trade • Agreement on Trade-

Key Features

Contains latest developments in rural initiatives

Includes a new chapter on Services Marketing

Deals with issues such as branding of agricultural

products.

Contains a separate chapter on Corporate Social

Responsibility.


54

Key Features

Clearer concepts and theories

More numericals & examples

More questions and exercises

Five new chapters, 10 new sections

New Chapters

‘Basics of the Market System and Market Equilibrium’ to

give an overview of the market system (ch. 6)

An introduction to macroeconomics to show its usefulness

for business management (ch. 18)

‘Circular Flow Model of the Economy’ shows how product

and money flows make it work (ch. 19)

Being a global problem, a study of ‘Inflation’ is important to

a business manager (ch. 25)

Changing business environment due to globalization needs

to be studied (ch. 26)

Economics

ISBN: 978-81259-23473


Size : 7.25 × 9.5

TABLE OF CONTENTS

Part-I: Introduction: Part-II: Analysis of Demand and Demand Forecasting: Part-

III: Production and Cost analysis: Part-IV: Market Structure, Pricing Theory and

Practices Part-V: Capital Budgeting and Investment Decisions

Part-VI: Macroeconomic Aspects Part-VII: International Economic Linkages Part-

VIII: Government and the Private Business, Index

Dr D N Dwivedi—Retired as Reader in

Economics, Ramjas College,

University of Delhi. He is presently

Professor of Economics at Maharaja

Agrasen Institute of Management

Studies, Delhi

D N Dwivedi

With some new chapters, new sections, sub-sections, and

additional explanatory matters, this book provides a complete,

comprehensive and authentic text on micro and macro aspects

of managerial economics.

MANAGERIAL ECONOMICS

(7th Ed.)

Bestseller

CoreTextbook

ISBN: 978-81259-42634


Size : 6.25 × 9.5

D N Dwivedi

Dr D N Dwivedi—

Retired as Reader in

Economics, Ramjas

College, University of

Delhi. He is presently

Professor of Economics

at Maharaja Agrasen

Institute of

Management Studies,

Delhi.

Teachers’Manual

Available

TABLE OF CONTENTS

Managerial Economics-Nature and Scope; Basics of

the Market System and Market Equilibrium; Analysis

of Consumer Demand; Analysis of Market Demand

and Demand Elasticities; Demand Forecasting; Theory

of Production; Theory of Cost; Market Structure and

Pricing Decisions; National Income: Concept and

Measurement; Business Cycles and Stabilization;

Inflation: Meaning, Theories and Control Measures;

Review Questions; Appendix; Glossary; Question Bank

Managerial Economics provides clearer concepts

and theories and also covers the syllabi of GBTU.MANAGERIAL ECONOMICS

(GBTU)


55

ISBN: 978-07069-95862


Size : 6.25 × 9.5

H G Mannur

H G Mannur—MA, PhD (USA), Head,

Economics Department, University of

Papua New Guinea, Port Morseby

Key Features

Includes real life examples in the form of a large number of case

studies and appendices.

Each chapter is followed by a glossary, readings and references,

and questions for review and exercises.

Contains latest available information and data

ISBN: 978-81259-16604


Size : 5.5 × 8.5

TABLE OF CONTENTS

Introductory; International Economics as a Separate Branch of Economics;

Some Analytical Tools Classical Theory of International Trade; Terms of

Trade; Modern Theory-I; Modern Theory-II; Growth and Trade; Gains from

Trade; Rate of Exchange-I; Rate of Exchange-II; Balance of Payments: The

Concept; Foreign Trade Multiplier; Balance of Payments: Adjustment

Mechanism; Free Trade vs Protection; Trade Policy: Tariffs; Quantitative

Restrictions: Quotas; Dumping, State Trading and Export Subsidies; Import

Substitution vs Export-led Growth; Foreign Aid vs Trade; Foreign Direct

Investment and Outsourcing; Theory of Economic Integration: Globalisation;

Theory of Economic Integration: Regional Blocs; Regional Groupings: Some

Recent Developments; General Agreements on Tariffs and Trade; General

Agreement on Trade in Services (GATS); India’s Merchandise Foreign Trade;

India’s Balance of Payments; GATT/WTO and India; India’s Trade Policy;

Subject Index; Name Index

H L Bhatia—Former as Reader in

Economics, Shri Ram College of

Commerce, University of Delhi

H L Bhatia

A comprehensive textbook for university students,

aspirants of competitive examinations and professionals.

It covers the syllabi of leading Indian Universities with

appropriate case studies and real life examples.

INTERNATIONAL ECONOMICS

INTERNATIONAL ECONOMICS

(2nd Ed.)

The book explains in detail every aspect of the subject

and will be useful for the students of MA Economics

and M Com.

TABLE OF CONTENTS

Part One: International Trade Theory and Commercial Policy

• Introduction: The Principle of Trading • The Classical Theory of

International Trade: Comparative Advantage Model • International Trade

Equilibrium: Neo-classical Analysis • Terms of Trade: Concepts and

Significance • Foreign Trade and National Economics • The Modern Theory

of International Trade • Appendix • Obstacles to Trade and Trade Restrictions

• Commercial Policy – The Tariff Issue • Commercial Policy: The Theory of

Customs Unions • Part Two: Balance of Payments and Foreign Exchange

Rate • The Balance of Payments: Definitions and Concepts • Foreign Trade

and National Economics • The Balance of Payments and Foreign Exchange

Rate • Balance of Payments Adjustment Mechanism: Automatic System •

Balance of Payments Adjustment: Policy Issues • Optimum Currency Area

Theories • International Liquidity and the World Monetary System • Trade

Problems of Less Developed Countries • Author Index • Subject Index

Economics


56

Travel & Tourism Management

ISBN: 978-81259-05615


Size : 5.5 × 8.5

TABLE OF CONTENTS

Tourism: Introduction • Evolution of Tourism • Mass Tourism:Tourism in Modern Times • Geography of Tourism • Politics ofTourism • Tourist Motivation • Statistical Measurement in Tourism• Tourist Behaviour • Role of Travel Agencies • Transport andTourism • Accommodation: Hospitality Industry • Evolution ofHospitality Industry • Management of Hospitality Industry •Marketing in Tourism • Economic, Social and Ecological Impactsof Tourism • Promotion and Development of Tourism • Tourismin India.

Dr Biswanath Ghosh—Department of

Commerce & Management, Burdwan

University

Dr Biswanath Ghosh

Dealing with concepts as well as practices. The book

covers all important areas of the subject giving good idea

of the subject to beginners in a concise manner.

TOURISM & TRAVEL

MANAGEMENT

(2nd Ed.)

ISBN: 978-81259-04663


Size : 5.5 × 8.5

Mohammed Zulfikar

INTRODUCTION TO TOURISM

AND HOTEL INDUSTRY:With special focus on Front Office

Management

This book discusses in detail Tourism, Hoteliering and

its main branch - Hotel Front Office Management - in

the operative perspective and forms and a lot of emphasis

has been laid on tourism concepts and its utility to the

economy.

TABLE OF CONTENTS

Understanding Tourism Terminology • Growth of the

Tourism Industry • Tourism Scenario in India • The

Positive and Negative Impacts of Tourism • Hotels and

Hotel Groups • The Hotel Industry in India • Front

Office Management • Computers in the Hotel Industry

• Global Glossary of Hotel Terminology • Appendices

• Index.

Mohammed Zulfikar—A consultant in the

field of culinary concepts, menu planning

and market feasibility reports.


57

ISBN: 978-81259-36312


Size : 7.25 × 9.5

A FIRST COURSE IN COMPUTERS:(Based on Windows XP & Office XP)

(2nd Ed.)

Sanjay Saxena

The book is a computer manual, quick guide, help-

desk and a computer teacher, all rolled into one with

sample exercises given at the beginning of each section,

followed by step-by-step visual instructions, making

learning easy and effective.

Sanjay Saxena—CEO, Total Synergy

Consulting Private Limited, New Delhi

TABLE OF CONTENTS

Introduction to Computers, History of Computers, Basic Anatomy

of Computers, Operating Systems, Windows XP, Windows Vista,

MS Office XP, MS Office 2007, Word Basics, Mail Merge, Macros,

Excel Basics, Data Sort, Functions, PowerPoint Basics, MS Access,

MS Outlook, Internet Basics

New in this Edition

Thoroughly revised chapters on Excel and Access

Added screenshots for more clarity

Chapter objectives and summary for better

recapitulation

Key Features

Provides basic background knowledge of computers

Explains basic terms and concepts with great clarity

Provides detailed description of Office XP, MS Word,

MS Excel, MS PowerPoint, MS Access, MS Outlook

Computer Science

Bestseller

ISBN: 978-81259-14440

Price : 310

ISBN: 978-81259-14471

( 340 with CD)

Pages : 684

Size : 7.25 × 9.5

A FIRST COURSE IN

COMPUTERS 2003 EDITION

(3rd Ed.)

Sanjay Saxena

Text with the coverage on Internet, gives brief

introduction to computer basics with the complete

MS Office package.

Sanjay Saxena—CEO, Total

Synergy Consulting Private Limited,

New Delhi

TABLE OF CONTENTS

Part I: Introduction • Part II: MS DOS • Part

III: Windows • Part IV: MS Office • Part V:

MS Word • Part VI: MS Excel • Part VII - MS

PowerPoint • Part VIII: MS Access • Part IX:

MS Publisher • Part X: MS FrontPage

• Part XI - MS Outlook • Part XII: Internet.

Teacher’sManual

Available

MS OFFICE 2007 IN A NUTSHELLThis book will help the reader in understanding thecore Microsoft Office applications in detail, such asMicrosoft Word, Microsoft Excel, Microsoft PowerPointand Microsoft Access. It also teaches the reader to createor edit individual items in Microsoft Outlook. This bookcovers the basics of Windows Vista, the Internet andviruses. All the basic operations of Windows Vista, theInternet and MS Office 2007 are explained in a simplemanner covering the key functions of each packagealong with the details of menus, commands, toolbarsand icons. ISBN: 978-81259-50363


Size : 5.5 × 8.5

TABLE OF CONTENTS

1: Windows Vista, 2: Microsoft Word 2007, 3: Microsoft Excel 2007, 4:

Microsoft Access 2007, 5: Microsoft PowerPoint 2007, 6: Internet, 7:

Microsoft Outlook 2007, 8: VIRUS: The Destroyer

Sanjay

Saxena—CEO,

Total Synergy

Consulting

Private Limited,

New Delhi

Sanjay Saxena


58

Computer Science

Key Features

Focused at core desktop tools, namely, Word, Excel, PowerPoint, and

Access

Adopts learning-by-doing approach

Brings toolbars and icons in focus

Shows 'tips and tricks' to optimize your workingISBN: 978-81259-23442

Price 335 Pages : 448

Size 7.25 × 9.5TABLE OF CONTENTS

• 1. Operating Systems • 2. Windows XP • Introduction • How do Windows

Differ From Dos? • Why Windows XP? • Features of Windows XP • Getting

Started • Working with Windows • Start Menu & the Taskbar • Windows Explorer

– Files and Folders • The Control Panel • Accessories 3. Windows Vista • 4.

Office 2007 • 5. Word Basics • Starting Word • Creating Documents • Parts of

Word Window • Formatting Features • Menus, Commands, Toolbars and their

Icons • Word Exercise 1 • Word Exercise 2 • Word Exercise 3 Review Questions •

Mail Merge • Word Exercise 4 • Review Questions • Macros • Introduction • Do-It-

Yourself Exercises • Review Questions • 6. Excel Basics • Introduction • Menus,

Commands, Toolbars and Their Icons • Toolbars and Their Icons • Excel Exercise

I • Excel Exercise II • Excel Exercise III • Review Questions • Data Sort • Review

Questions • Functions • Do-It-Yourself Exercises • 7 PowerPoint Basics •

Introduction • Toolbar, Their Icons & Commands • Navigating in PowerPoint •

8. MS Access • Introduction • Parts of an Access Window


Synergy Consulting Private

Limited, New Delhi

Sanjay Saxena

The text has a step-by-step approach with sample exercises

and vivid illustrations that teaches the basic operations of

MS Office and explains the uses and working of each

package in a simple and easy to understand manner.

MS OFFICE XP FOR EVERYONE

ISBN: 978-81259-09521


Size : 7.25 × 9.5

Sanjay Saxena

MS OFFICE 2000

FOR EVERYONE

The text is based on ‘learning by doing’ methodology.

The book visually shows you step-by-step how to use

the different components of MS Office package to do

a wide variety of things.

TABLE OF CONTENTS

Introduction • MS Office • MS Word • MS Excel

• MS PowerPoint • MS Access • MS Outlook • MS

Publisher • MS Front Page

Sanjay Saxena—CEO, Total Synergy

Consulting Private Limited, New Delhi


59

Computer Science

Sanjay Saxena

A great book for those who are fresher and do not

have computer knowledge. It is so organized that

one can learn a great deal simply by reading the

text carefully and following the step-by-step

instructions given with it.


Synergy Consulting Private Limited,

New Delhi

TABLE OF CONTENTS

Basics of Computers; Networking; Word Processing and Spreadsheets; Internet and

Multimedia

ISBN: 978-81259-20601


Size : 6.25 × 9.5

COMPUTER APPLICATIONS IN

MANAGEMENT

The text aims at providing a sound theoretical

as well as practical basis for understanding

the subject.

TABLE OF CONTENTS

Understanding Computers; Data Representation; The

Central Processing Unit; Memory Organisation; Input

Devices; Output Devices; Multimedia; Computer

Software; Disk Operating System (DOS); Microsoft

Windows; Linux; Word Processing; Spreadsheet

Package; Presentation Package; Networking; Database

Management Systems; Internet - Connecting the

World; Information Technology and Society

Sanjay Saxena

�� Prabhpreet Chopra

CoreTextbook

Teachers’Manual

Available

INTRODUCTION TO INFORMATION

TECHNOLOGY

ISBN: 978-81259-28577


Size : 7.25 × 9.5

Sanjay Saxena—CEO, Total Synergy Consulting Pvt.

Ltd., New Delhi

Prabhpreet Chopra—A technology consultant


60

ISBN: 978-81820-93188


Size : 6.75 × 9.5

INTERNET FOR EVERYONE

Alexis Leon �� Mathews Leon

This book Internet for Everyone 15th Anniversary Edition explores

the basics of working with the internet. Numerous screenshots,

illustrations, and step-by-step instructions have been used to explain

the various features, which include:

• Internet-its past, present and future

• Internet and WWW-technologies and tools

• Working of Internet and WWW

• WWW and Web browsing

• Effective searching strategies

• Internet addressing and protocols

• Web design and development

• Online security and Cybercrimes

• Protecting your privacy and anonymity

• Protecting your data

• Finding jobs and making money

• Creating a website for you

• Blogging, social networking, and e-publishing

• Newsgroups, mailing lists, and discussion forums

• Chat, instant messaging, internet telephony, and video conferencing

TABLE OF CONTENTS

.Introduction to Internet, 2.How Internet Works, 3.Getting Connected, 4.World Wide

Web (WWW), 5.Web Browsers and Web Browsing, 6.Searching the Web, 7.Anonymity,

Safety and Privacy, 8.Internet Addressing, 9.Internet Protocols, 10.E-mail, 11.Websites

and Web Pages, 12.Overview of Web Technologies, 13.Blogging, 14.Electronic Publishing,

15.Social Networking, 16.Newsgroups, Mailing Lists and Discussion Forums, 17.Chat,

Instant Messaging (IM), Internet Telephony (VoIP) and Videoconferencing, 18.Making

Money on the Internet, 19.Creating Your Web Presence-A Case Study, 20.Internet Glossary,

List of Abbreviations, Index

Alexis Leon is a software

consultant, researcher, and writer.

He has more than 20 years of

consulting experience in the areas

of software development, IT,

software engineering, Internet and

WWW, etc.

Mathews Leon is the executive

director of L & L Consultancy

Services Pvt. Ltd., a company

specializing in web design and

development, Internet/intranet

development, software

development, multimedia and

CBT development, etc.

Computer Science

ISBN: 978-81820-92228


Size : 7.25 × 9.5


DATABASE MANAGEMENT

SYSTEMSThis book provides a clear and easy explanation of theory

and design and includes an excellent coverage of models

on real systems, real life examples and case studies with

up-to-date introduction to modern database technologies.

TABLE OF CONTENTS

Part I: Introduction • Part II: Database

Architecture, Design and Data Modeling • Part

III: Query Languages • Part IV: Database

Implementation Issues • Part V: Database

Technologies • Part VI: Database Applications

• Part VII: Appendices

Alexis Leon—A software

consultant researcher, and

writer. He has more than 20

years of consulting experience

in the areas of software

development, IT.

Mathews Leon—An executive

director of L&L Consultancy

Services Pvt. Ltd

15th Anniversary

Edition

New Ed.


61

ISBN: 978-81820-92341


Size : 7.25 × 9.5

TABLE OF CONTENTS

Part I: Computers—An Overview • Part II: Inside the Computer • Part III:

Number System & Boolean Algebra • Part IV: Memory • Part V: Input/

Output • Part VI: Computer Software & Software Development • Part VII:

Data Processing and Networking • Part VIII: Telecommunications

• Part IX: Security • Part X: Software Packages • Part XI: Internet and

Intranets • Part XII: Multimedia and Virtual Reality • Part XIII: Computers

in Business.

Alexis Leon is a software consultant, researcher, and writer. He has more than 20 years of consulting experience in the

areas of software development, IT, software engineering, Internet and WWW, etc.

Mathews Leon is the executive director of L & L Consultancy Services Pvt. Ltd., a company specializing in web design

and development, Internet/intranet development, software development, multimedia and CBT development, etc.


It is an indispensable textbook for all introductory courses

in computer science and covers the syllabi of various graduate

and postgraduate courses.

INTRODUCTION TO

COMPUTERS

Computer Science

Key Features

Deals with IT and related topics from fundamentals to the advanced.

New and revised edition includes new chapters on RDBMS & SOL, modern

databases, web technologies and web design cryptography, computer

security, etc.

Includes new and emerging fields of IT like KDD, Al, Bl, ERP, SCM,

CRM, mobile computing and business on the internet

ISBN: 978-81820-92457


Size : 7.25 × 9.5

FUNDAMENTALS OF

INFORMATION TECHNOLOGY

(2nd Ed.)

Alexis Leon

Mathews Leon

A jargon-free text which explains the subject in simple

comprehensible language with review questions and

details on latest technological developments.

Alexis Leon is a software consultant,

researcher, and writer. He has more

than 20 years of consulting experience

in the areas of software development,

IT, software engineering, Internet and

WWW, etc.

Mathews Leon is the executive director

of L & L Consultancy Services Pvt. Ltd.,

a company specializing in web design

and development, Internet/intranet

development, software development,

multimedia and CBT development,

etc.

TABLE OF CONTENTS

• Introduction to Computers • Five Generations of Modern Computers

• Classification of Digital Computer Systems • Anatomy of a Digital Computer

• Computer Architecture • The Number System • Central Processing Unit and Memory

• Secondary Storage Devices • Input Devices • Output Devices • Introduction to

Computer Software • Introduction to Software Development • Programming Languages

• Operating Systems • General Software Features and Trends • Introduction to Database

Management Systems • Database Architecture and Design • Relational Database

Management Systems and Structured Query Language • Modern Database Management

Systems • Introduction to Telecommunications • Computer Networks • Communications

Systems • Distributed Data Processing • Internet & World Wide Web • Overview of

Electronic Mail • Introduction to Intranets • Introduction to E-commerce and E-

business • Introduction to Web Design • Overview of Web Technologies • Introduction

to Computer Security • Cryptography • Computer Viruses, Bombs and Worms

• Introduction to Multimedia • Multimedia Applications • Introduction to Virtual

Reality • Introduction to Hypermedia • Artificial Intelligence and Business Intelligence

• Knowledge Discovery in Databses • Data Warehouses and Data Marts • Data Mining

and On-Line Analytical Processing • Enterprise Resource Planning • Supply Chain

Management • Customer Relationship Management • Geographic Information System

• Computer in Business and Industry • Computers at Home • Computers in Education

and Training • Computers in Entertainment, Science, Medicine, and Engineering

• Mobile Computing and Business on the Internet; Appendix A. History of Computing

Bestseller


62

Key Features

Most currently relevant areas have been

covered

14 chapters and an elaborate glossary for

quick reference

Number of objective questions given.

ISBN: 978-81259-15973


Size : 6.25 × 9.5

TABLE OF CONTENTS

Fundamentals of Data Communications • Wide Area Network • Transmission Media •

OSI Model and TCP/IP Suite • Data Modems • Data Transmission Networks •

Multichannel Data Communications • Wireless Mobile Communication • Networking

Fundamentals • Fiber Optics Communications • Data Link Protocol • Security • Local

Area Network • Internet Architecture.

Rajneesh Agrawal

Bharat Bhushan Tiwari

The book deals with various aspects of the subject vis-à-vis

the emerging trends in network-centric information

technology which provides the reader with an in-depth

framework of the fundamental concepts.

DATA COMMUNICATION AND

COMPUTER NETWORKS

ISBN: 978-81259-12385

Price: 400 Pages: 262

Size: 6.25 × 9.5

TABLE OF CONTENTS

Introduction to Computer Networks and Data Communication • Network

Classification, Communication, and Components • Network Standards

and OSI Model • Other Network Standards • Local Area Network • High

Speed Networks • Wireless LAN and VSAT • ISDN (Integrated Services

Digital Networks) • Transmission Control Protocol/Internet Protocol

• Client/Server Computing • Distributed Systems – Fundamentals and

Applications.

R S Rajesh, Selection Grade Lecturer, Deptt. of

Computer Science and Engg. Manonmaniam

Sundaranar University, Tirunelveli.

K S Easwara Kumar, Assistant Professor, School of

Computer Science and Engineering, Anna

Univeristy, Chennai

R Balasubramanian, Senior Lecturer, Department

of Computer Science, Manonmaniam Sundaranar

University, Tirunelveli.

R S Rajesh �� K S Easwara Kumar

R Balasubramanian

This book aims to give its readers a concise yet

comprehensive coverage of the subject from all angles

which no other Indian book in the market has

accomplished so far.

COMPUTER NETWORKS:Fundamentals & Applications

Key Features

Clear and logical sequence of topics

Discussing on extended network features

like ISDN and Distributed Computing

Review questions at the end of every

chapter

Introduction of HTTP and Enterprise Java

Beans as case studies for client/server

application

Discussion on latest technologies namely

Blue Tooth and WAP.

Rajneesh Agrawal—Working as senior scientists in the Department of Information Technology under the Ministry of

Communications and Information Technology.

Bharat Bhushan Tiwari—Working as senior scientists in the Department of Information Technology under the Ministry

of Communications and Information Technology.

Computer Science


63

Computer Science

ISBN: 978-81259-38521


Size : 6.75 × 9.5

MANAGEMENT INFORMATION

SYSTEMS

The book offers the most effective coverage in

terms of content and draws on both academic

research and current practices to present an

organizational perspective of MIS.

TABLE OF CONTENTS

Trends in the World of Business, Information and its

Value, Basics of Management and Organization, Information

and Decision-making, Systems Concepts and Approach,

Information Systems in Organizations, Strategy and

Information Systems, Information Systems Planning,

Information System Analysis and Design, Developing

Information Systems, Information Systems Implementation

and Evaluation, Database Management System, Information

Security, Issues in Information System Management,

Decision Support Systems and Expert Systems, Enterprise

Architecture and Systems

Dr Nirmalya Bagchi is a PhD in Business Management

(Information Management) from the University of Calcutta

and also holds an MBA degree. He is currently with the

Administrative Staff College of India at Hyderabad as an

Associate Professor and also teaches at the Centre for

Innovation and Technology.

Dr Nirmalya Bagchi

Key Features

Latest topics in IT including Data Warehousing, Data Mining,

Intelligent Agents, EIS and ERP Systems.

Elaborates the importance of connectivity and communication,

highlighting the importance of Networking and use of the Internet,

Intranet and e-mail as productivity, cost, marketing and communication

tools.

Provides operational suggestions or tenets in different sections of the

book - a unique and useful feature for both experienced and lay IT

users.

Simple and user-friendly with numerous illustrations to enhance

learning, and minimum jargon - caters to a large cross-section of

readers from different functional specialisations.

ISBN: 978-81259-05370


Size : 6.25 × 9.5

BUSINESS INFORMATION SYSTEMS

Muneesh Kumar

This book identifies the role of a manager in the

process of planning, designing and developing IT

infrastructure.

Muneesh Kumar—Professor,

Department of Financial Studies,

University of Delhi, South Campus,

New Delhi

TABLE OF CONTENTS

Section One: Planning Imperatives for IT Infrastructure • Information and

Managerial Effectiveness • Business Information Systems • Business Functions and

Information • Needs of Business • Information Systems and Managerial Process •

Planning for IT Infrastructure • Section Two: Developing IT Infrastructure • Defining

Hardware Requirements • Planning for Software Resources • Development of Accounting

Information System: A Modular Approach • Planning for Databases • Types of Information

Systems and Need Resource Matching • Section Three: Shared Information Systems

• Data Communication and Networking • Using Information Superhighways – Internet

and Intranet • Security Issues in IT Infrastructure • Section Four: Personal Information

Systems • Microcomputers – End User Focus • Office Suites and Productivity.

Key Features

Offers a business management perspective

for students, MIS managers, designers,

developers, implementers and users.

Relevant case studies that elaborately discuss

the concepts in every chapter.

CoreTextbook

Teacher’sManual

Available


64

Computer Science

ISBN: 978-93259-56704


Size : 5.5 × 8.5

ISBN: 978-93259-56612


Size : 5.5 × 8.5

Ankit Fadia

HOW TO UNBLOCK EVERYTHING

ON THE INTERNET How To Unblock Everything On The Internet is the 15th

book written by the cyber security expert and ethical

hacker Ankit Fadia. This book comes to the rescue of

all those who are deprived of information on blocked

websites: Social networking sites “ Facebook,

YouTube, Twitter…; Stock trading websites; USB Ports;

Applications; Chat software …. It teaches simple ways

to unblock access to everything on the Internet,

whichever part of the world you are in. Of interest to

students, office-goers, travellers – in fact, just about

anyone in front of a keyboard, readers are advised to

exercise caution in usage, taking the utmost care not

to contravene existing laws.

The Hindi translation of How to Unblock Everything on

the Internet makes the book accessible to non- English

speaking readers and users.

Ankit Fadia

ANKIT FADIA developed an interest in computer hacking from the age of 12. At 14

years of age, he published his first book entitled The Unofficial Guide to Computer

Hacking. It sold 3 million copies worldwide and was translated into 11 languages.

After the September 11 attacks, he cracked an encrypted email sent by the Al-Qaeda

terrorist network for a classified intelligence agency.

Author of 14 bestselling books on computer security and ethical hacking, he has

delivered over 1000 talks in 25 countries, received 45 awards and trained more

than 20,000 people in India and China. He hosts his own TV show called MTV

What the Hack! Running a successful consulting company, the AnkitFadiaTM

Certified Ethical Hacker (AFCEF) 4.0 is a first-of-its-kind certification program in

Ethical Hacking that aims at training and certifying ethical hackers in the field of

computer security.

ANKIT FADIA developed an interest in computer hacking from

the age of 12. At 14 years of age, he published his first book

entitled The Unofficial Guide to Computer Hacking. It sold 3

million copies worldwide and was translated into 11 languages.

After the September 11 attacks, he cracked an encrypted email

sent by the Al-Qaeda terrorist network for a classified intelligence

agency.

Author of 14 bestselling books on computer security and

ethical hacking, he has delivered over 1000 talks in 25

countries, received 45 awards and trained more than 20,000

people in India and China. He hosts his own TV show called

MTV What the Hack! Running a successful consulting

company, the AnkitFadiaTM Certified Ethical Hacker (AFCEF)

4.0 is a first-of-its-kind certification program in Ethical Hacking

that aims at training and certifying ethical hackers in the field

of computer security.

NEW

NEW

Bestseller


65

Computer Science

TABLE OF CONTENTS

Tracing E-mails, E-mail Forging, Extended Simple Mail

Transfer Protocol (ESMTP), The Post Office Protocol

(POP), SPAM, Cracking E-mail Accounts, Securing

E-mail, Countermeasures

ANKIT FADIA—

Acknowledged worldwide

as a prodigy on computer

security and cyber-

terrorism.

ISBN: 978-81259-18134


Size : 5.5 × 8.5

E-MAIL HACKING:Learn E-mail Hacking

the Easy Way

Ankit Fadia

The book will open the reader's eyes to security threats,

secrets and loopholes that until now were unnoticed.

TABLE OF CONTENTS

Computer Security and Intrusion Detection • Attack Framework

• Introduction to IDS and IPS • Principles of IDS • IDS

Architecture; Understanding TCP IP for IDS • Microsoft Internet

Acceleration and Security Server (ISA Server 2004) • Testing an

ISA Server Installation • TCP Dump • SNORT Appendices

ANKIT FADIA—

Acknowledged

worldwide as a

prodigy on computer

security and cyber-

terrorism.

ISBN: 978-81259-26511


Size: 5.5 × 8.5

INTRUSION ALERT:An Ethical Hacking Guide to Intrusion

Detection

Ankit Fadia �� Manu Zacharia

A beginners' guide to network security and Intrusion

Detection Systems shows you, step-by-step, how to

start and work with an Intrusion Detection System.

Ankit Fadia

Microsoft Windows is one of the most popular

and widely used operating systems in the world.

Windows Hacking 2.0 will teach users how to get

more out of their Microsoft Windows operating

system. Using the simple tips, tricks and tweaks

discussed in this book, you will be able to

completely customize everything about the look,

feel, features and functionality of Windows based

on your personal preferences.

Want to change the look and feel of everything

in Windows? Want to add more zing to your

Desktop? Want to change the pop up options when

you right click somewhere in Windows? Want to

increase the speed of your computer? Want to

disable the Windows options and features that

you don’t like? Want to improve the security of

your computer? Want to play some harmless

pranks on your friends? Want to bypass security

restrictions on your Windows system? Want to

unlock some hidden Windows features? No

matter what you wish to do in Windows, chances

are this book will have the answer for you.

ISBN: 978-93259-56643


Size : 5.5 × 8.5

WINDOWS HACKING 2.0

ANKIT FADIA developed an interest in computer hacking

from the age of 12. At 14 years of age, he published his first

book entitled The Unofficial Guide to Computer Hacking. It

sold 3 million copies worldwide and was translated into 11

languages. After the September 11 attacks, he cracked an

encrypted email sent by the Al-Qaeda terrorist network for a

classified intelligence agency.

New Ed.


66

Computer Science

ISBN: 978-81259-22513


Size : 5.5 × 8.5

TABLE OF CONTENTS

An Introduction to Encryption • Encryption and Cryptography • Encryption

Algorithms • Encryption Tools • Defeating Encryption • Practical Examples

of The Applications of Encryption

Ankit Fadia

Jaya Bhattacharjee

The book lies in its simple, easy-to-understand instructions

and presentation, enhanced greatly by relevant diagrams

and screenshots.ENCRYPTION: Protecting Your Data is a handbook that teaches

you how to encode the contents of plaintext in such a way so as

to hide its contents from outsiders. It includes all the necessary

topics to understand what encryption is all about: the definitions

of encryption and decryption, the concept of developing a key

in detail, cryptography, the most popular encryption algorithms,

how some of these popular algorithms work, digital signatures,

digital certificates, and most importantly, some real-life examples

of where encryption can be put to use. With the growing need to

safeguard one’s privacy in communication and transactions, the

implementation of encryption is almost a necessity today. It is

truly a friend in need for lay people, unfolding as it does the

theoretical, scientific and practical aspects of a user-friendly

security system.

ENCRYPTION: Protecting Your Data

ISBN: 978-81259-28676


Size : 7.25 × 9.5

TABLE OF CONTENTS

Chapter 1 Getting Started • Chapter 2 Programming Concepts

• Chapter 3 The Assembly Programming • Chapter 4 Tools of the

Trade: The Hackers’ Weapons • Chapter 5 Common Protection

Schemes: Risks and Solutions • Chapter 6 CD Copy Protection

Schemes • Chapter 7 PE Encoding and Compression • Chapter 8

Readymade Commercial Protections: Are They Any Better?

• Chapter 9 Anti-Debugging, Anti-Disassembling Tricks with

Source-Codes • Chapter 10 Anti-Tracing, Anti-Breakpoint Tips and

Tricks with Source-Codes • Chapter 11 The PE Format: Riddles

Revealed • Chapter 12 Cryptography –The Know-how • Chapter

13 Win32 API: The Darker Side • Chapter 14 S60 Piracy: A Different

Symbian Tour • Chapter 15 .NET Reversing: Anything Special? •

Chapter 16 Malware Reversing: Make Your Own A/V Research Lab

AppendicesAnkit Fadia—Acknowledged worldwide as a prodigy

on computer security and cyber-terrorism.

Nishant Das Patnaik—20 years of age, is a

computer security, cyber forensics and cyber anti-

terrorism expert. He is Founder-President of the

National Ethical Hackers' Association (NEHA).

Ankit Fadia

Nishant Das Patnaik

The book helps software developers to further

strengthen their programs against being broken into

by exposing them to various tools and techniques that

ill-intentioned people use to tear even a highly

protected program into bits.

SOFTWARE HACKING

Ankit Fadia—Acknowledged worldwide

as a prodigy on computer security and

cyber-terrorism.


67

Knowledge Management

ISBN: 978-81259-13634


Size : 6.25 × 9.5

KNOWLEDGE MANAGEMENT

Sudhir Warier

This book involves enhancing organizational

knowledge through sound practices of information

management and organizational learning and also

discusses the strategies, techniques and tools to

facilitate the design and development of an

organizational knowledge management system.

Sudhir Warier—Software Professional

TABLE OF CONTENTS

Essentials of Computing • Quality Re-Engineering Methodologies and

Business Paradigms • Knowledge Management–An Insight • Essentials of

Knowledge Management • Knowledge Management Techniques, Systems

and Tools • Organizational Knowledge Management Architecture and

Implementation Strategies • K- Careers

ISBN: 978-81259-16666


Size : 6.25 × 9.5

IT TOOLS AND APPLICATIONSThe book provides a clear conceptual understanding

of IT concepts. It includes ‘Do-it-yourself’ exercises

at the end of the book giving it a practical orientation.

TABLE OF CONTENTS

• Information Technology and Society • UnderstandingComputers • Data Representation • The Central ProcessingUnit • Memory Organization • Input Devices • OutputDevices • Multimedia • Computer Software • Disk OperatingSystem (DOS) • Microsoft Windows • Linux • WordProcessing • Spreadsheet Packages • Presentation Package

Sanjay Saxena

Prabhpreet Chopra

Sanjay Saxena—CEO, Total Synergy Consulting

Pvt. Ltd., New Delhi

Prabhpreet Chopra—A technology consultant


68

New in this Edition

Chapter 30—Crossing and Bouncing of Cheques and

Chapter 31—Information Technology Act, 2000 have been

significantly revised

Latest decided cases have been added.

Key Features

Quotes Indian and foreign cases at appropriate places with a

view to ensure necessary authenticity and clarity on the

subject

Includes test questions and practical problems with hints and

solutions in each chapter to enable students to evaluate

their understanding of the subject

Explains complicated provisions in easily comprehensible

language with the help of illustrations and analogies

New in this edition

‘Law of Consumer Protection’ has been added to keep abreast of the

requirements of various universities and professional examinations

The text has been improved with added reasoning wherever needed.

Existing illustrations have been updated, making them more suitable

to the present times

A few latest decided cases have been added to elucidate the law on

important specific points.

Business Legislation

ISBN: 978-81259-31379


Size : 5.5 × 8.5

TABLE OF CONTENTS

Part 1–Nature and Kinds of Contracts; Offer and Acceptance; Consideration; Capacity of Parties; Free Consent; Legality of Object andConsideration; Void Agreements; Contingent Contracts; Performance of Contracts; Discharge of Contract; Quasi Contract; Remedies for Breachof Contract; Indemnity and Guarantee; Bailment and Pledge; Agency; Part II–Contract of Sale of Goods; Conditions and Warranties; Transferof Property; Performance of Contract of Sale; Rights of Unpaid Seller; Part III–Definition and Nature of Partnership; Formation of Partnership;Rights, Duties and Liabilities of Partners; Dissolution of Partnership Firm Part IV–Negotiable Instruments; Parties to Negotiable Instruments;Presentation of Negotiable Instruments; Negotiation of Negotiable Instruments; Dishonour and Discharge of Negotiable Instruments; Crossingand Bouncing of Cheques; Part V–Information Technology; Bibliography

This book deals with the fundamental branches of business

law and is intended to serve as a textbook for the students of

B. Com. (Hons & Pass), CA Common Proficiency Test (CPT),

CA Professional Competence Course (PCC), CS Foundation

Programme, ICWA Intermediate, MBA and also for those

appearing for banking and competitive examinations.

BUSINESS LAW

(5th Ed.)

ISBN: 978-81259-31249


Size : 5.5 × 8.5

MERCANTILE LAW

(7th Ed.)

A comprehensive, systematic and coherent study of the laws

and exposition of statutory provisions with latest case

studies and illustrations.

TABLE OF CONTENTS

Part I–Law of Contract; Part II–Law of Sale of Goods; Part III–Law of Partnership;

Part IV–Law of Negotiable Instruments; Part V–Law of Information Technology;

Part VI–Law of Consumer Protection; Part VII–Law of Insurance; Part VIII–Law

of Insolvency; Part IX–Law of Arbitration and Conciliation

M C Kuchhal

M C Kuchhal

M C Kuchhal—Served for about four decades as

the senior faculty member of Shri Ram College

of Commerce, University of Delhi.

M C Kuchhal—Served for about four

decades as the senior faculty member

of Shri Ram College of Commerce,

University of Delhi.

Bestseller

Bestseller


69


Key Features

Quotes Indian and English cases with a view to ensure necessary authenticity and

clarity on the subject.

Includes test questions and practical problems with hints and solutions in each chapter

to enable students to evaluate their understanding of the subject.

Explains complicated provisions in easily comprehensible language with the help of

illustrations and analogies.

ISBN: 978-81259-53074


Size : 5.5 × 8.5

BUSINESS & INDUSTRIAL LAWS

(2nd Revi. Ed.)

For B.Com., Sem-II,

University of Delhi

M C Kuchhal

This book has been written for 'Business and Industrial Laws

Paper' of the B.Com. Semester-II Examination of University of

Delhi. The contents of the book have been designed strictly in

accordance with the semester based syllabus, effective from the

academic year 2011-12. The book attempts to present the

complicated subject of 'Business and Industrial Laws' in an

easily comprehensible manner. The intricate points of law have

been explained in as lucid, systematic and logical way as possible

in a compact form.

The entire text has been organized in four parts, namely, Law

of Contract, Law of Sale of Goods, Law of Limited Liability

Partnership and Industrial Laws.

This book presents the subject matter tailor-made, as per the

revised course structure of the Paper, to enable the students to

possess a text-book which caters to their needs in full.

M C Kuchhal served for about four decades as the

faculty member of Shri Ram College of Commerce,

University of Delhi, Delhi. He is the author of

renowned books like 'Business Law', 'Mercantile Law'

and 'Business Legislation for Management', published

by Vikas.

ISBN: 978-81259-50820


Size : 5.5 × 8.5

BUSINESS LAWS

For B.Com. (Hons.), Semester-I,

University of Delhi

M C Kuchhal

Key Features

Appropriate cases have been cited with a view to ensure necessary

authenticity and clarity on the subject

Test questions and practical problems with hints and solutions have been

given in each chapter to enable students to evaluate their understanding

Each complicated provision has been explained with the help of

illustrations and analogies

TABLE OF CONTENTS

Introduction PART I: LAW OF CONTRACT—• Nature and Kinds of Contracts • Offer and Acceptance • Consideration • Capacity of Parties

• Free Consent • Legality of Object and Consideration • Void Agreements • Contingent Contracts • Performance of Contracts • Discharge of

Contract • Quasi-Contracts • Remedies for Breach of Contract • Indemnity and Guarantee • Bailment and Pledge • Agency PART II: LAW OF

SALE OF GOODS— • Contract of Sale of Goods • Conditions and Warranties • Transfer of Property • Performance of Contract of Sale • Rights

of Unpaid Seller PART III: LAW OF LIMITED LIABILITY PARTNERSHIP— • Limited Liability Partnership (LLP) • Nature and

Incorporation of LLP • Partners and Their Relations: LLP • Accounts, Audit and Taxation • Conversion to Limited Liability Partnership •

Winding Up and Dissolution PART IV: LAW OF INFORMATION TECHNOLOGY— • Information Technology Act, 2000

The book has been written for Business Laws Paper of the B.Com.(Hons.), Semester-I examination of the University of Delhi inaccordance with its semester-based syllabus, effective from the academicyear 2011-12. Its contents have been largely extracted from the author'sreputed title 'Business Law' which has gained tremendous readershipover the years. This book presents the subject matter tailor-made, asper the revised course structure of the Paper, to enable the students topossess a textbook which caters to their needs in full.The book has been organized into four parts, namely, Law of

Contract, Law of Sale of Goods, Law of Limited Liability Partnership,and Law of Information Technology.

TABLE OF CONTENTS

Part I: LAW OF CONTRACT— • Nature and Kinds of Contracts • Offer and Acceptance • Consideration • Capacity of Parties • Free Consent• Void Agreements • Quasi-Contracts • Discharge of Contract • Remedies for Breach of Contract • Indemnity and Guarantee • Bailment and Pledge• Agency Part II: LAW OF SALE OF GOODS— • Contract of Sale of Goods • Conditions and Warranties • Transfer of Property • Rights ofUnpaid Seller Part III: LAW OF LIMITED LIABILITY PARTNERSHIP— • Limited Liability Partnership (LLP) • Nature and Incorporationof LLP • Partners and Their Relations: LLP • Accounts, Audit and Taxation • Conversion to Limited Liability Partnership • Winding Up andDissolution Part IV: INDUSTRIAL LAWS— • The Payment of Wages Act, 1936 • The Payment of Bonus Act, 1965 • The Payment of Gratuity Act,1972 • Bouncing of Cheques Part V: INDUSTRIAL LAWS—The Payment of Wages Act, 1936; The Payment of Bonus Act, 1965; The Payment ofGratuity Act, 1972

NEW

NEW

Bestseller

Bestseller


70

Key Features

Updates the book by incorporating the Companies (Amendment) Act, 2006

Gives latest rules, circulars, notifications, and clarifications issued by the

government

Includes the SEBI Guidelines, 2000

Showcases the emerging areas of the subject through four new chapters.


ISBN: 978-81259-53104


Size : 6.75 × 9.5

BUSINESS LEGISLATION FOR

MANAGEMENT

(3rd Ed.)

M C Kuchhal • Deepa Prakash

Business Legislation for Management is meant for students of business

administration, who need to be familiar with business law and company

law in their future role as managers. The book explains these laws in a

simple and succinct manner, so that the students are sufficiently aware

of the scope of these laws and will be able to operate their businesses

within their legal confines. The book approaches the subject in a simple

and logical way, so that even a student with no legal background is able

to understand it.

M C Kuchhal served for about four decades as the

senior faculty member of Shri Ram College of

Commerce, University of Delhi. He is the author of

renowned titles like Mercantile Law, Business Law and

Secretarial Practice, published by Vikas®.

Dr Deepa Prakash taught undergraduate students in

colleges of University of Delhi for about two decades.

TABLE OF CONTENTS

• Part I : Law of Contract • Part II : Law of Sale of Goods • Part III : Law of Partnership • Part IV : Law of Limited LiabilityPartnership • Part V : Law of Negotiable Instruments • Part VI : Law of Arbitration and Conciliation • Part VII : Law of ConsumerProtection • Part VIII: Law of Information Technology (Cyber Law) " Part IX: Company Law

ISBN: 978-81259-25286


Size : 5.5 × 8.5

COMPANY LAW

(12th Ed.)

The book fully discusses the statutory provisions and case law. About

two hundred practical problems from past examinations of various

universities and professional institutes have been included in the

book. Brief hints for the solutions of practical problems at the end of

each chapter have been given in the Appendix. The book explains the

vast and complicated subject in a simple, compact and lucid manner.

Ashok K Bagrial is a Reader in the Department

of Commerce at Shivaji College, University of

Delhi. He has four decades of teaching

experience to under-graduate and post-graduate

classes. His areas of specialization are

Corporate, Business and Industrial Laws,

besides Banking Law & Practice. He is also the

author of Secretarial Practice published by

Vikas.

Key Features

Explains important concepts that are ambiguous and elude proper

understanding

Elucidates practical implications of law through a large number of

illustrations

Unfolds intricate points of law to solve intriguing questions

Quotes Section numbers so that reference may be made to the relevant

Act for details

Cites English and Indian cases to ensure necessary authenticity and

clarity

Contains test questions and practical problems along with hints to the

solutions at the end of each chapter to enable students to evaluate their

understanding

Provides ready access of basic business law and company law to

professionals and those engaged in business

New in this edition

Law of Contract-expanded by adding specific kinds of contracts

Law of Information Technology-thoroughly revised and updated

Company Law-Latest Circulars, Rules and Notifications included

Statutes added: Indian Partnership Act, 1932 Limited Liability Partnership

Act, 2008

TABLE OF CONTENTS

History and Administration of Company Law in India; Definition and Nature of a

Company; Kinds of Companies; Forming a Company; Memorandum of Association;

Articles of Association; Prospectus; Shares; Share Capital; Members; Transfer and

Transmission of Shares; Management of a Company; Company Meetings;

Borrowing Powers and Debentures; Accounts and Audit; Dividends and Bonus

Shares; Majority Powers and Minority Protection; Prevention of Oppression and

Mismanagement; Investigations; Compromise, Arrangement, Reconstruction and

Amalgamation; Winding Up; Winding Up of Unregistered Companies; Defunct

Companies; Emerging Areas in Company Law: Book Building; Depository

System; Corporate Governance; Producer Companies; Appendix

Ashok K Bagrial

New Ed.

Bestseller


7171

Author Title Price*( ) Page No. Quantity

Agarwal R & Tiwari, B B Data Communication and Computer Networks 410 62

Akhilesh KB and

Balasubrahmanyam S Mathematics and Statistics for Management 470 49

Ankit Fadia E-Mail Hacking 250 65

Ankit Fadia Encryption 300 66

Ankit Fadia How to Unblock Everything on the Internet 165 64

Ankit Fadia How to Unblock Everything on the Internet (Hindi) 135 64

Ankit Fadia Intrusion Alert: An Ethical Hacking Guide to Intrusion Detection-Revi 345 65

Ankit Fadia Windows Hacking 2.0 175 65

Ankit Fadia &

Nishant Das Patnaik Software Hacking 445 66

Aquinas, P G Human Resource Management - Principles and Practice 410 41

Arindam Chaudhuri Count Your Chickens Before They Hatch 375 32

Arindam Chaudhuri Count Your Chickens Before They Hatch ( Bengali Edition ) 175 32

Arindam Chaudhuri Discover the Diamond in You 175 30

Arindam Chaudhuri Discover the Diamond in You [Hard Back] 300 30

Arindam Chaudhuri Discover the Diamond in You [Hindi Edition] 110 30

Arindam Chaudhuri Khudi Ko Kar Buland Itna 360 32

Arindam Chaudhuri &

Rajita Chaudhuri Thorns to Competition 425 31

Arindam Chaudhuri &

Sandeep A CULT 525 31

Arindam Chaudhury &

Malay Chaudhury The Great Indian Dream 395 30

Arora M N A Textbook of Cost and Management Accounting - 9th Edn 495 19

Arora M N Cost Accounting: Principles & Practice - 11 Edn 410 13

Arora M N Essentials of Cost Accounting 265 19

Arora S P Office Organisation and Management 370 37

Arun Kumar &

N Meenakshi Marketing Management - 2nd Edn 575 20

Arun Kumar &

N Meenakshi Organizational Behaviour - A Modern Approach 435 35

Bagrial A K Company Law - 12th Edition 380 70

Baxi CV, R S Ray Corporate Social Responsibility 750 44

Bhatia H L International Economics 485 55

Bhatia H L Public Finance - 26th Edn 415 52

Bhattacharyya DK Industrial Management 380 41

Bhattacharyya DK Industrial Management (GBTU& MMTU) 195 41

Bhattacharyya S K Accounting for Management: Text and Cases 375 18

Bhui B C &

Chatterjee D Mathematics for BBA 225 48

Bidur Dhaul,

Enver Yucesan Supply Chain Management 195 28

Chandan J S Business Statistics 370 49

Chandan J S Management Concepts and Strategies 485 37

Chandan J S Management Theory & Practice 360 37

Chandan J S Organizational Behaviour - Third Edition 340 36

Chandan J S Statistics for Business and Economics 500 48

Chidambaram K Business Environment 265 45

Davar R S Personnel Management & Industrial Relations 350 40

Davar R S Salesmanship and Publicity 350 26

Deepak Chawla,

Neena Sodhi Research Methodology 425 47

Dwivedi DN Managerial Economics (GBTU) 195 54

Dwivedi DN Essentials of Business Economics 320 51

Dwivedi DN Managerial Economics - 7th Edn 395 54

Dwivedi DN Principles of Economics - Second Edition 510 53

* Prices are subject to change without notice.

Author Index / Order Form


72



Dwivedi R S A Textbook of Human Resource Management 340 38

Gaur S S Event Marketing and Management 400 20

Gautam Bhattacharya SACH 425 33

Gautam Bhattacharya SACH (Hindi) 195 33

Ghosh Biswanath Economic Environment of Business 360 45

Ghosh Biswanath Ethics in Management and Indian Ethos - Second Edition 315 39

Ghosh Biswanath Human Resources Development and Management 380 39

Ghosh Biswanath Tourism & Travel Management 270 56

Godbole Prasad G Mergers, Acquisitions and Corporate Restructuring 425 8

Gogate S B Human Values and Professional Ethics 195 39

Gopalaswamy T P Rural Marketing - Environment, Problems and Strategies - 3rd Edn 265 23

Govindarajan M Industrial Marketing Management 385 21

Gupta C B An Introduction to Statistical Methods - 23rd Edition 385 48

Jakhotiya G P Strategic Financial Management - 2nd Edn 395 10

Kalavathy S Operations Research with C Programms - 3rd Edn 290 50

Kapoor, D C Export Management 455 43

Kothari, C R An Introduction to Operational Research 410 50

Kothari, C R Quantitative Techniques 310 47

Kuchhal M C Business and Industrial Laws (For B.Com 2nd Sem, D Univ)-2nd Ed 200 69

Kuchhal M C Business Law - 5th Edn 275 68

Kuchhal M C Business Laws for B. Com. (Hons), Sem-I, University of Delhi 250 69

Kuchhal M C Mercantile Law - 7th Edn 310 68

Kuchhal M C & D Prakash Business Legislation for Management - 3rd Edn 325 70

Leon A Database Management Systems - Leon 575 60

Leon A Fundamentals of Information Technology - 2nd Edn 360 61

Leon A Internet for Everyone - Leon 275 60

Leon A Introduction to Computers - Leon 400 61

Lomash S Business Policy and Strategic Management 425 29

Machiraju H R Indian Financial System -4th Edn 350 9

Machiraju H R Introduction to Project Finance 325 10

Madhukar R K Business Communication - 2nd Edn 335 42

Maheshwari S N & S K Advanced Accountancy Vol-2 - 10th Edn 610 15

Maheshwari S N & S K Corporate Accounting - 5th Edition 595 15

Maheshwari S N & S K Problems & Solutions in Advanced Accountancy Vol 1 - 6 Edn 550 16

Maheshwari S N & S K Problems & Solutions in Advanced Accountancy Vol 2 -7 Edn 610 16

Maheshwari S N & S K Financial Accounting - 5th Edition 460 14

Maheshwari S N & S K Financial Accounting for BBA 370 12

Maheshwari S N, S K,Sharad K Maheswari A Textbook of Accounting for Management - 2nd Edn 465 13

Maheshwari, S N & S K An Introduction to Accountancy - 10th Edition 535 17

Maheshwari, S N & S K Advanced Accountancy Vol-1 - 10th Edn 595 14

Mandal S K Total Quality Management - Principles and Practice 385 27

Mannur H G International Economics 420 55

Mathur P K Implementing ISO 9001: 2000 475 28

Mishra M N Organisational Behaviour 445 35

Mohamed H P Customer Relationship Management: A Step-By-Step Approach 375 22

Monga G S Mathematics and Statistics for Economics 565 52

Moorthi Y L R Brand Management 325 21

Muneesh Kumar Business Information Systems 420 63

Nag A Strategic Management 395 29

Nair N K Purchasing and Materials Management 385 28

Neelamegham S Marketing in India, Cases and Readings - 4th Edn 450 23

Nirmalya Bagchi Management Information Systems 320 63

Pandey G N Environmental Management 430 46

Pandey I M Essentials of Financial Management - 3rd Edn 365 7

Pandey I M Financial Management - 10th Edition 595 7

Pandey I M Management Accounting 375 18



7373



Pandian P Financial Services and Markets 340 8

Pandian P Security Analysis and Portfolio Management 350 9

Partho S Sengupta Principles and Practices of Management 265 36

Patel B M Project Management - 2nd Edn 425 11

Pylee M V &

George Simon A Industrial Relations and Personnel Management - Second Edition 285 40

Rajagopal International Marketing 470 24

Rajagopal Marketing Management: Text and Cases 385 21

Rajendra M Sonar Next Generation Business Intelligence 595 34

Rajesh R S Computer Networks: Fundamental & Application 400 62

Raju M S & D Xardel Consumer Behavior 450 25

Ramesh Kumar S Managing Indian Brands 450 22

Rangnekar S In the Wonderland of Indian Managers - 2nd Edn 165 34

Rangnekar S In the World of Corporate Managers - 2nd Edn 220 34

Rao M B WTO and International Trade 500 53

Sahaf M A Management Accounting: Principles & Practice - 2nd Edn 415 17

Sahu P K Salesmanship and Sales Management 370 26

Sanjay Saxena A First Course in Computers

(Based on Windows XP and Office XP) - 2nd Edn [With CD] 250 57

Sanjay Saxena A First Course in Computers 2003 Edition 310 57

Sanjay Saxena A First Course in Computers 2003 Edition (With CD) 340 57

Sanjay Saxena Introduction to Information Technology 325 59

Sanjay Saxena MS Office 2000 for Everyone 335 58

Sanjay Saxena MS Office XP for Everyone 335 58

Sanjay Saxena &

Chopra, P Computer Applications in Management 395 59

Sanjay Saxena &

Chopra, P IT Tools and Applications 400 67

Sanjay Saxena &

Vikas Publishing House MS Office 2007 in A Nutshell 150 57

Saravanavel & Sumathi Marketing Research & Consumer Behaviour 485 24

Saxena J P Warehouse Management and Inventory Control 425 27

Sengupta N K Government and Business 500 46

Sengupta S Management of Public Relations and Communication - 2nd Ed 370 42

Shekhar K C Banking Theory and Practice - 20th Edition 435 12

Shri Prakash Theory of Consumer Behaviour 435 25

Singh S Rural Marketing : Focus on Agricultural Inputs 320 22

Sreevalsan M C Spoken English: A Hand-On-Guide to

English Conversation Practice - 3rd Edn 170 43

Srivastava S C Industrial Relations and Labour Laws - Fifth Edition 425 38

Vaish M C Macroeconomic Theory - 14th Edn 490 52

Vrat Case Studies in Management 460 44

Warier Sudhir Knowledge Management 425 67

Zameeruddin Q Business Mathematics - 2nd Edn 410 51

Zulfikar M Introduction to Tourism and Hotel Industry 300 56

978-81-259-39979 IACT Six Sigma 750

978-81-259-42009 IACT Project Management 750

978-81-259-28454 IACT Import & Export Management 750

978-81-259-41972 IACT Retail Management 750

978-81-259-41989 IACT Supply Chain Management 750

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75

List of DistributorsList of Distributors7575

List of Distributors

Vinayak Books Distributors

Opp. Darbhanga House

Ist Floor Book Palace Building

Chouhatta, Ashok Rajpath

Patna-800004

Ph-0612-3245795, 9431018020


JHARKHAND

Aggarwal Book Store

Pratap Tower, Bistupur-Jamshedpur

Ph-09431303003

Book Corner

Railway Cinema Rd

Purana Bzr. Danbad

Ph-0326-2304268, 9905178687

Crown Book Depot

Upper Bazar, Pustak Path

Ranchi-834001, Ph-0651-2203275


Crown Book Depot

Aryan Tower, East Jail Rd

Ranchi-834001, Ph-0651-2213735

E-mail:

[email protected]

Geeta Book Store

Park Mkt. Ist Floor, Hirapur, Danbad

Ph-0326-2310382, 9334344167

Lohia Granthalaya

Pustak Path, Ranchi-834001

Ph-0651-2215631


Pustak Sadan


Ph-9334707019

Subodh Granthmala


Ph-0651-2202858, 2200819, 2208626

M-09431325960

E-mail:

[email protected]

Sen & Company

50, Main Rd

Bistupur-Jamshedpur

Ph-0657-2320244

ORISSA


Ist Floor, Plot No. 145, Cuttack Rd

Bhubaneswar-751006

Ph-0674-2314446

AK Mishra Agencies Pvt Ltd

209, Bapuji Nagar, Besides Venus Inn

Bhubaneswar-751009

Ph-0674-2533349

E-mail: [email protected].

[email protected]

A K Mishra Agencies Pvt Ltd

Roxy Lane, Badam Badi

Cuttack-753012

Ph-0671-2322244/55/77/66


Jyoti Book Depot

Plot No. 4009, Ashok Nagar, Janpath

Tower Lane, Bhubaneswar-751008

Ph-0674-2530807


Kitab Mahal

College Square, Cuttack-753003

Ph-0671-2648333

Padmalaya

Godavari Sahitya Samsad Complex

3/A Unit-III, Janapath

Bhubaneswar-751001

Ph-0674-416922


Saraswat Book Garden

31/A, Janapath

Master Canteen Unit-III

Bhubaneswar-751001

Ph-0674-2416920, 9437199971


Saraswati Book Agency

B/49, Sahid Nagar

in Front of RD Women College

Bhubaneswar-751007

Ph-9439050866


Sriram Books

Unit-3, Plot No.14, Industrial Colony

Bhubaneswar-751001

Ph-0674-6546995

TRIPURA

Luxmi Bhandar (Book Concern)

154, Motor Stand Rd

Agartala-799001

Ph-0381-2386298, 9436502109

E-mail:

[email protected]

WEST BENGAL


8/1-B, Chowringhee Lane

Kolkata-700016

Ph-033-22529473, 22522910,

22521821


Advance Book Depot

Bhawani Dutta Lane, Kolkata-700073

Ph-9775144341

Allied Publishers (P) Ltd

17, Chittaranjan Avenue

Kolkata-700072, Ph-033-22129618

Aryan Publishing Com. Pvt Ltd

76, Bepin Behari Ganguly Street

Kolkata-700012, Ph-033-22120278


Bengal Book Agency

1, Shyama Charan Dey Street

Kolkata-700073, Ph-9831511122

Bharat Book Distributors

GD -15, Sector - III

(Near Water Tank No. 12)

Bidhan Nagar, Kolkata-700106

Ph-9830197183

Biswas Book Stall

9/4A, Ramnath Mazumdar Street

Kolkata-700009

Ph-033-22418031, 9831050512


Book Centre

76, BB Ganguly Street

Kolkata-700012

Ph-033-22120237

Das Gupta & Company Pvt Ltd

54/3 College Street

Kolkata-700073

Ph-033-22416531

IAB Books

90/6, MG Rd, Kolkata-700007

Ph-033-22413613


Indian Book Distributing Com.

65/2, MG Rd

Kolkata-700009

Ph-033-22410763

International Book Trust

54, College Street, Kolkata-700073

Ph-9830360012


Jyoti The Book People

F-11, CIT Market, Jadavpur

Kolkata-700032

Lakshmi Narayan Book Depot

18A, SC Dey Street

College Street Junction

Kolkata-700073

E-mail:

[email protected]

Mullick Book Centre

25, Bhawani Dutta Lane

in Front of Raja Guest House

Kolkata-700073

Ph-033-22571605, 32408178,

9331086768


National Book Stores

15, B C Chatterjee Street

Kolkata-700073

Ph-033-22419248


76


New Paradise Book Shop

Shop No. 45, College Square West

Kolkata-700073, Ph-9051628648

New Tech Books

69-A, Pratapaditya Rd

Kolkata-700026, Ph-9830291621

O C M Books

P 7, Ground Floor, Scheme - 52

(Near Allahabad Bank)

Entally, Kolkata-700014

Ph-9830141141

Piccadilly Book Shop

28, Free School Street

Near Fire Brigade Hq, Kolkata-700016

Ph-033-22524371/22520017


Rays Publishing House

17A, Jadu Mitra Lane

Kolkata-700004, Ph-033-25550199


SG Publishers & Distributors

5B, Tulshidanga Lane Dakshineswar

Kolkata-700076, Ph-033-25645486

Starmark

Ruby Golpark, Kolkata-700107

Ph-9831442747

Techno World

90/6A, MG Rd, First Floor

College Street, YMCA Building

Kolkata-700007

Ph-033-22196116/22571650

E-mail:

[email protected]

Trans World Books

475, Spa Block, Chittaranjan Colony

Kolkata-700092, Ph-9874723721

Trio Enterprise

25, Bhawani Dutta lane

Kolkata-700073, Ph-22198749


M-9830221764

Youth Book Bureau

Diamond Harbour Road

Kolkata-700023, Ph-9830107586

NORTHERN REGION

CHANDIGARH

Mohindra Book Depot

SCO-41, Sector-31-D

Chandigarh-160030,Ph-0172-2601550

Universal Book Store

SCO-68, Sector-17-D

Chandigarh-160017

Ph-0172-2702558, 2702312


Variety Book Store

Sco-69, Sector-17-D

Chandigarh-160017, Ph-0172-2702241


CHHATTISGARH

Anil Book Depot

Sector-6, A Market, Bhilai-490006

Ph-0788-2224250

E-mail:

[email protected]

Central Book House

Sadar Bazar, Raipur-492001

Ph-0771-2234150


DELHI


5, Ansari Rd, Daryaganj

New Delhi-110002

Ph-011-23273601, 23266646


Asian Book Centre

24, DDA Shopping Complex

Ber Sarai, Near JNU

New Delhi-110016

Ph-011-26518359, 26961034


A S Books Distributor

B 403, Sector 1, Rohini Avantika

Delhi- 110083, Ph-9871856622


Better Book Service

4760-61/23, Ansari Rd, Daryaganj

New Delhi- 110002

Ph-9313801198, 011-23243282


Brijwasi Book Distributors &

Publishers

H-87, Lakshmi Nagar Extension

Vikas Marg, Delhi-110092

Ph-9811122902

Chawla Book Depot

Shop No.16, Sector-3

RK Puram (West), New Delhi-110022

Ph-011-26174783, 26184849

9810045752

Engineering Book Centre

1693, Nai Sarak, New Delhi-110006

Ph-011-23831054, 9810407295

Global Educational Books

B -2/147 Ist Floor Paschim Vihar

New Delhi- 110063, Ph-9811853334


Indian Publishing House

C/O KL Malik & Sons Pvt Ltd

4782/23 Daryaganj, New Delhi-110002

Ph-011-23274161

Jagdamba Publishing Company

4230/1, Ansari Road, Daryaganj

New Delhi-110002, Ph-9810576314

Jain Book Agency

C 9, Opp B Block Metro Station

Connaught Place, New Delhi-110001

Ph-44456789, 44556677, 23416390-97

Jain Book Agency

1, Aurobindo Place Market

Hauz Khas, New Delhi-110016

Ph-41758700, 41755666, 26567066

Jain Book Agency

5061/1, Sant Nagar

Desh Bandhu Gupta Road

Karol Bagh, New Delhi - 110005

Ph-47528979, 42542652

Janak Book Distributors

C-203, Jhilmil Colony, Shahdara

New Delhi-110092, Ph-9891185157

JBC Publishers & Distributors

2/39, Ansari Rd, Daryaganj

New Delhi-110006

Ph-011-41564445, 32486150

65235268, 9871108880


[email protected]

Maya Library Services

T 21, Nanda Block Mahavir Enclave

New Delhi-110045

Ph- 9910935983


Mittal Brothers

2/44, Ansari Rd, Daryaganj

Delhi-110002, Ph-011-23289050


Savera Book Distributors

4754, Akarshan Bhawan

23, Ansari Rd, Daryaganj

New Delhi-110002

Ph-011-23276862, 9871377370


Sonu Book Shop

Sector 3 Market, R K Puram (West)

New Delhi -110022

M -981009356

UDH Publishers & Distributors Pvt Ltd

4078, First Floor, Nai Sarak

Delhi-110006

Ph-011-23918642, 23934494

Fax: 011-43037529



4762/63, 23 Ansari Rd, Daryaganj

New Delhi-110002

Ph-011-23258449, 41562623

41562603

Fax: 011-23258474



77




2/27, Ansari Road

Daryaganj, New Delhi-110002

Ph-011-43489013, 43489014

Variety Books

2/22, Ansari Road

Daryaganj, New Delhi-110002

Ph-9810042810, 011-65823662

Email :

[email protected]

HARYANA

Aggarwal Technical Book Shop

Opp. Cycle Stand

Bus Stand Jagadhri

Yamuna Nagar- 135003

Ph-9896147794


Happy Book Depot

Near Durga Gas Agency

Model Town,

Delhi Road

Rohtak-124001

Ph- 01262-211615, 210614


International Book Centre

Shop No. 5, Shopping Complex

Guru Jambheswar University

Hissar-125001, Ph-9896011075

Jain Book Agency

12, Central Plaza Mall

Sector 53, DLF Phase – V

DLF Golf Course Rd, Gurgaon-122002

Ph: 91 124 4143020, 4143019

4042665, 4142665, 4232665


Nirmal Book Agency

Opp. Kurukshetra University 3rd Gate

Kurukshetra-136119, Ph-9315488354


Ons Books

1721, Sector-4, Gurgaon -122001

Mobile 9213773645/0124- 4078536


J & K

Ali Mohammed & Sons

1, Budshah Hotel Building

Lal Chowk, Srinagar-190001

Ph-0194-2450262

Computer Book Mart

Kashmir University Rd

Srinagar-190006, Ph-0194-2428526

Kashmir Book Depot

I.N.D.R.K. Complex

Badshah Chowk, Srinagar-190001

Ph-0194-2474440 / 2450262

Radha Krishan Anand & Com.

Pacca Danga, Jammu-180001

Ph-0191-2546691, 578357

9419194459


MADHYA PRADESH


Z-18, MP Nagar, Zone I

Bhopal-462011

Ph-0755-4203183, 4203193,

2555228


Akash Book Depot

Sadar Bazar, Jabalpur

Ph: 09826563047 (M) 9826563047

Ajay Publishers & Distributors

House No 6, First Floor

Behind Moti Masjid

Near Sulemania School

Bhopal-462001

Ph-0755-2542556, 2730115


Book Paradise

7, K.K. Plaza Bord Office Circle

M.P. Nagar, Bhopal, Bhopal-462011

Ph-0755- 4272247, M-09302376140

[email protected]

JK Jain Brothers

Opp Moti Masjid, Sultania Road

Ph-9827048690, Bhopal-462001

Jain Brothers

Basement Kauthal

Mohit Complex Subhash Chowk

Ph-0731-2454676, Indore-452002


Jainson Book Shop

33, Bakshi Gali, Rajwada

Indore-452004

Ph-0731-2538787, 9425318787


[email protected]

Lyall Book Depot

Near Moti Masjid, Sultania Rd

Bhopal-462001

Ph-0755-2543624, 2545952

Mahabir Competition Book House

1, Khajuri Bazar

Indore - 452003, Ph-0731-3923763

Email; [email protected]

New Jain Book Stall

Khajuri Bazar, Rajwada

Indore-452001, Ph-9926636333

Shree Indore Book Depot

504, MG Rd, Opp. Kothari Market

Indore-452007, Ph-0731-2432479

E-mail:[email protected]

Scientific Book Depot

Scientific Literature Co. Barjatya

Chambers, 44 Jaora Compound Opp.

M.Y. Hospital

Indore-452001

Ph-9826299744

Shree Suneeta Book Centre

621, M.G. Road, Khajuri Bazar

Indore -452002

Ph-0731-2451009

Email :

[email protected]

PUNJAB

Book Plaza

Mai Hiran Gate, Near Bank of India

Jalandhar- 144001

Ph: 0181 2404355

CD Mehra & Sons

Hall Bazar, Amritsar-143001

Ph-9876339988

Gupta Book Store

Near DAV College

Jalandhar-144004

Ph-9779981081

Kasturi Lal & Sons

Hall Bazar, Amritsar-143001

Ph-0183-2542270

Lyall Book Depot

Chaura Bazar

Ludhiana-141008

Ph-0161-2745756, 2760031

Pal Book Depot

Shop No 1, Kesar Complex

Near PVR Cinema

Malhaar Rd

Ludhiana

Ph- 0161 3018777

Subhash Book Depot

GT Road, Jalandhar-144001

Ph-0181-2459156

RAJASTHAN

Allied Informatics

B-83, Golden Jewel Apartment

Ganesh Marg, Bapu Nagar

Jaipur- 302015

Ph- 9829063870, 141-2719034/

4003870


Ashirwad Publishers & Distributers

8-10, District Shopping Centre

Near Laxmi Mandir Cinema

Tonk Road

Jaipur- 302015

Ph- 9829015077, 141-5111719

Email :

[email protected]


78


Arya's Book Centre

Post Box No. 61, Hospital Road

Udaipur- 313001

Ph- 9414166102, 294-2526160


India Book House

213, Radha Damodar Ki Gali

Loha Mandi, Chaura Rasta

Jaipur-302003

Ph-0141-2314983, 2311191

Raj Pustak Mandir

241, Chaura Rasta, Jaipur- 302003

Ph: 0141-4015276/2578098


Rajasthani Granthagar

Sojati Gate, Jodhpur- 342001

Ph- 9414100334, 291-2623933/

2657531


[email protected]

University Book House

79, Chaura Rasta, Jaipur- 302003

Ph- 141-2313382, 2311466


UTTAR PRADESH


9, Ashok Nagar, Near Pratibha Press

Gautam Buddha Marg

Lucknow-226018

Ph-0522-4025134/124/144


Bansal Book Distributor

F-4,C-7, Chander Nagar Ramprastha

Ghaziabad-201010, Ph-9891085589

D.J. Book Distributors

Block-77,Opp. St. Patricks School

Sanjay Palace, Agra-282002

Ph-0562-4042622, 939915845

Friends Book Depot

13 University Rd, Allahabad- 211007

Ph- 9415237813, 0522-2461221

Email :

[email protected]

Ganga Saran & Grandsons

D-58/51-A-(Ka), Opposite Kuber Complex

Rathyatra, Varanasi-221010

Ph-0542-2361089, 9935523813


[email protected]

International Book

Distributing Company

Khushnuma Complex Basement

7, Meera Bai Marg

Behind Jawahar Bhawan

Lucknow-226001

Ph-0522-2209542, 43, 44, 45


Jagdamba Book Depot

Opposite Sushila College

Ghaziabad-201001, Ph-0120-2756063

Landmark

East End Mall Waves Cinema

Tc-54,Vibhuti Khand, Gomti Nagar

Lucknow-226010

Ph-9235559941, 0522-4025555

E-mail:

eastendmall@landmark_tata.com

Manav Booksellers

Raja Ki Mandi, Near Bharat Cinema

Agra-282002, Ph-8126190990

Raghubar Dayal & Sons

Near Zila Parishad Market

Court Road Gali Planning Office

Muzaffar Nagar-251001

Ph-0131-2623425

Savera Book Distributor

Gandhi Ashram Chowk, Meerut-250611

Ph-9837057885

SR Book Distributors

12,Satyam Enclave, New Kot Gaon

Tejab Mill Company.

Ghaziabad-201001

Ph-9811708403


Tripathi Book Distributors

N.P.A. Arcade, Shop/Flat No. 212, 23

M.G. Garg Civil Lines

Allahabad-211001

Ph-9415235892, 0522-2561162


Useful Book Service

C-369, Church Rd

Near Shekhar Hospital, Indira Nagar

Lucknow-226016

Ph-0522-2346805, 2310433

9415017416

E-mail: [email protected],

[email protected]

Universal Booksellers

82,Hazartganj, Post Box-20

Lucknow-226001

Ph-9839020290, 0522-2625894


Vishal Distributors

172/182, Bazar Jhau Lal

Gwynne Road, Aminabad

Lucknow- 226018

Ph-9415005435, 0522-6536841


Vidyarthi Pustak Bhandar

Jubilee Chowk, Buxipur

Ph-0551-2335002

Gorakhpur-273001

E-mail:

[email protected]

Y.K. Publishers

G-19, Block-77, Sanjay Place

Agra-282002

Ph-9758610600, 9412721465

UTTARAKHAND

Almora Book Depot

Mall Road

Almora-263601, Ph- 05962-230148


Book World

10 A Astley Hall, Dehradun-248001

Ph- 9897592383, 0135-2655845


Bansal Brothers

Dispensary Road, Dehradun- 248001

Ph-9897351136, 0135-2654615


Bhatt Brothers

D-4,1St Floor, Johar Complex, Tilak Rd

Rishikesh-249201, Ph- 9412077677


Consul Book Depot

Bara Bazar, Mallital, Nainital-263001

Ph: 05942-235164


Indra Book Emporium

200, Civil Lines, Dr Agarwal Market

Roorkee-247667, Ph-8126293314


Pooran & Sons

Kaladhungi Road Chauraha

Haldwani- 263139

Ph: 9837092823, 05946-284845


Ramesh Book Depot

Moti Bazar(Book Market)

Dehradun- 248001

Ph- 9412058873, 0135-2653637

SOUTHERN REGION

ANDHRA PRADESH


3rd Floor, Alekhya Jagadish

Chambers, H. No. 4-1-1058

Boggulkunta, Tilak Road

Hyderabad-500001, Ph-040-24754472/73

A-1 Book Centre

7-3–13/F, Opposite Alpha Hotel

Statin Road, Secunderabad-500003

Aditya Book Depot

Vellanki Plaza, Opp. Sivarama

Sweets, Asilmetta Jn.

Visakhapatnam-530003

M-9949683002,9296055349



79



Ashok Book Centre

Opp Maris Stella College

Vijayawada-520008

Ph-0866-2476966/2096

Ashok Book Centre

St. Anthoney's Church Compond

Jagadamba Jn.


Ph.2565995,2561055


Book Centre

47-45–4, Gur-Banga Complex

Dwarka Nagar, Visakhapatnam (Vizag)

Ph-0891-2562684, 5549678

Book Selection Centre

K.D. House, H. No. 3-5-121/E/1/2

Ramkote, Near Shalimar Theatre

Hyderabad-500001

Ph-040-23446841-43, 24750522

9849051202


[email protected]

Book Syndicate

Beside VHP Building

Behind Gandhi Gyan Mandir, Koti

Hyderabad-500095

Ph-040-23445622/44/33

Bookionics

D. No. 29-25-35

Vemurivari Street, Near Kothavantena

Anjaneyaswamy Temple

Vemurivari Vedhi, Suryaraopet

Vijayawada-520002, Ph-0866-2433383


Book Tech

Opp. Clock Tower, Sulthan Bazar, Koti

Ph-9246185898, Hyderabad-500095

Durga Book Distributors

No. 5-3-655, Old Topekhana Rd

Hyderabad-500012

Ph-040-24612801, 24735376

Higginbothams Pvt Ltd

38-8-27, Bundar Rd, Punnammathota,

MG Road (Bandar Rd)

Vijayawada-520010

Ph-0866-5512424, 5512525, 6612525

Himalaya Book World

M 6,Ground Floor, Manoranjan

Complex, Opp. Ajantha Gate

Mukkaramjahi Rd

Ph-9246571721

Hyderabad-500001

Himansu Book Depot

No. 10-1-20/A, Asilmetta Junction


Ph-0891-2509838, 2541472

9440629648


JBD Educationals (P) Limited

D.No-30-5-1, Krishna Garden Street

Dabagardens


Ph-9440260561

Jyothi Book Depot

3-2-3/2, Ground Floor

Chappal Bazar

Rahmath Bagh, Kachiguda

Ph-040-32998608, Hyderabad-500027


[email protected]

Jyoti Book Depot

Balaji Softech, G2, Sree Girisai Towers

Tukhmini Rice Mill Rd

Opp. Andhra Jyoti Labbipet

Vijayawada-520010


[email protected]

Jyoti Book Depot

30-15-56, 1st Floor

Daba Garden Main Rd


Ph-0891-2746020, 2541201,

5515309


[email protected]

Knowledge Book Distributors

3-5-121/A-8, Shalimar Theatre Road

Ramkote, Hyderabad-500001

Ph-9848053909

Neelkamal Book Distributors

Opp. Clock Tower, Koti

Hyderabad-500001, Ph-040-24611674

Overseas Publishers & Distributors

Second Floor,

MCH Commercial Complex

Sultan Bazar, Koti, Hyderabad-500095

Ph-040-24650971-72


Rajkamal Book Agency

Narayan Naik Complex

Beside Gandhi Gyan Mandir, Koti

Hyderabad-500001, Ph-040-24754671

Raj Laxmi Book House

31/A, Annapoorna Block

Aditya Enclave, Ameerpeta

Hyderabad-500001

Ph-040-55614883

Shah Book House Pvt Ltd

4-3-378, Opp. Central Bank of Iindia

Bank Street, Hyderabad-500095

Ph-9885401726

Sia Publishers & Distributors Pvt. Ltd.

No. 4-5-150, Women's College Road

Hasmathgunj, Koti

Hyderabad-500095

Ph-9908062032

Shradha Book Depot

Near Ganesh Temple, Station Rd

Secunderabad-532001

Ph-040-27702686

Sree Book World

Prakashraopeta, Singh Hotel Jn.


M-7207710709,9440629648


Sri Manikanta Book Centre

No. 7-30-12, Main Rd

Shanti Niwas Centre

Rajahmundry-533101

Ph-0883-2462507

Sri Rajeswari Book Links

Opp. Premasamajam

Dabagardens


Ph-6661718, 2541415


Sri Venkateshwara Book Agency

Narayan Naik Complex

Beside Gandhi Gyan Mandir, Koti

Hyderabad-500095

Ph-9949988445

Sri Venkateswara Book Depot

No. 11-16-32, Singarajuvari Street

Kothapet, Vijayawada-520001

Ph-0866-2567726, 553733, 553734

M-9848125207

Sri Venkateswara Book Depot

Dabagardens, Visakhapatnam-530020

Ph-0891-2561282, 2565142

SLV Book Shop

Prakasam Road, Tirupati- 517501

Sudhita Book Center

College Rd, Kakinada-533001

Ph-0884-368677, 690290

Sunil Book Centre

Fatima Nagar, REC Post

Warangal-506004

Ph-0870-2459617, 9390115435

Universal Book Showroom

No. 4-5-150, Womens College Rd

Hasmathgunj, Koti

Hyderabad-500095

Ph-040-24757206, 23449922

University Book Center

Prakasam Rd, Tirupathi-517501

Ph-0877-2222661

Vagdevi Books & Stationery

Gurbanga Complex

Diamond Park Road

Dwarakanagar


Ph. 2747264,2505785,6524675


80


KARNATAKA


Crescent DNO 148, 2nd Floor

Above DHL Express Cargo

Mysore Rd, Bangalore-560028

Ph-080-26756672, 26756673


TBH Publishers & Distributors

Vikram Trinetra House

81/10, Vatal Nagaraj Rd, Okalipuram

Bangalore-560021

Ph-080-23422976

Adithi Books

# 110/46, 5th Main Rd

Poorna Pragna Lay Out

BSK 3rd Stage, Bangalore-560085

Ph-080-26791365

Bharat Book Depot & Prakashana

Shankar Plaza

PB Road, Opp. Kittel College

Dharwad-580001, Ph-0836-2447349

Book Paradise

#75, 8th E Main, Niit Towers, 4th Block

Jayanagar, Bangalore-560011

Ph-080-26637466, 41210027

26637466, 26991070


[email protected]

Book Service Syndicate

No 283, 7th Main, 2nd Stage

Mico Layout, B.T.M

Bangalore-560076

Ph-9845015364

Chaitra Book House

Gandhi Nagar, Behind Tribhuvan

Theatre, Bangalore-560009

Ph-080-22342535

Chethana Book House

Anjanadri, Renukacharya Temple Rd

Behind Lakshmi Talkies

Mysore-570024, Ph-0821-2426631

D C Books

No. 387, 1st Cross, 4th Block

80 Feet Peripheral Rd, Koramangala

Bangalore-560034

Ph-080-40929447, 9731599301


Gangarams Book Bureau

No. 72, 1st Floor, Mahatma Gandhi Rd

Bangalore-560001

Ph-080-25587277, 25588015

25323289, 5586189


Global Agencies

# 471, D. Subbiah Rd

Mysore-570024

Ph-0821-3012773

Higginbothams

# 74 MG Road, Bangalore-560001

Ph-080-25325422, 25091696

Email :

[email protected]

Knowledge Book World

# 14, 2nd Main, 1st A Cross

Anantha Ramaiah Compound

Azad Nagar, Mysore Rd

Bangalore-560018, Ph-80-26750213

Krishna Book House

KVV Complex, Opp to Kalabhavan

Dharwad, Dharwad-580001

Ph-0836-2435116, 2445116

Madhu Book House

# 48/5, PS Buildings

Avenue Rd, Bangalore-560002

Ph-080-41517606/22228705

Mahalakshmi Enterprises

66, 6th Main Rd, 4th Block

Rajajinagar, Bangalore-560010

Ph-080-23357433


Mega Book House

# 660, 5th Cross, BSK First Stage

2nd Block, Bangalore-560050

Ph-080-26602853/26607176

Mohan Book Depot

Patil Complex, Gandhi Chowk

Bijapur-586101, Ph-0852-53614

National Book Stall

Koppikar Rd, Hubli-582020

Ph-0836-2260317, 2367902

E-mail:

[email protected]

Patil Book Sellers

B/3 King Court Complex

S.B. Temple Rd

Gulbarga-585101, Ph-9449136540

Sabarimalian Book Distributors

# 3, Sanjeevappa Lane

Avenue Rd Cross, Bangalore-560002

Ph-080-22270314

Sapna Book House

Opp. Hotel Vijay Residency

3rd Main Rd, Gandhi Nagar

Bangalore-560009

Ph-080-40114455

Sapna Book House

#2725, 80 Feet Road, Indira Nagar

Bangalore-560038

Sapna Book House

# 6, 80 Feet Rd, 7th Block

Koramangala

Bangalore-560085

Ph-080-40839999

Sapna Book House

#14, Sad Guru Complex

Next to Nandhini Hotel

27th Cross, 3rd Block, Jayanagar

Bangalore-560041

Ph-080-41307322

Sapna Book House

# 1433, Narayana Shastry Rd

Next to (Gayathri Bhavan)

Devarja Mohalla, Mysore-570021

Ph-0821-40044-99

Sapna Book House

No 32, Residency Road

Bangalore-560025

Ph-080-49166999

School Book Company (Book Section)

First Floor, School Book Building

Car Street, Mangalore-575001

Ph-0824-2496921


Sri Book World

No. 9 Linga Raju Complex

Below Food World

Gandhi Bazar Main Rd

Bangalore-560004

Sri Siddalingeswar Book Depot &

Prakashan

Saraswati Godham, Main Rd

Gulbarga-585001, Ph-08472-226303


Subhas Stores

Krishna Buildings, # 22/23, Avenue Rd

Bangalore-560002

Ph-080-22216624/41695816

Surya Infotainment Pvt Ltd

No 12/A,Yamuna Bhai Road

Madhava Nagar, Near Sivanandha

Stores Under Bridge

Bangalore-560001

KERALA


No. 40/8199 A, 1st Floor

Public Library Building, Convent Rd

Ernakulam-682035

Ph-0484-2353901, 2363905



41/1212, Krishanswamy Rd

Pullepady, Ernakulam

Kochi-682035

Ph-0484-4022190, 2355040


[email protected]

A A Book Centre

Court Rd, Palakkad-678001

Ph-0491-2510474



81



Academic Books

Statue Junction, Trivandrum-695 001

Ph-4712470927


Athulya Books

VK Complex, Fort Rd

Kannur-670001, Ph-4972709294


Book Centre

College Rd, Kottayam-686001

Ph-0481-2566992

Book Point

Eanikkara, Karakulam P.O.

Trivandrum-695564, Ph-9847772013


Calicut Book Distributors

G-43,Stadium Complex,Rajaji Road,

Kozhikode-673004,Ph-0495-2723195

(M)09495050060,


Calicut University Central Co

Operative Stores Ltd

N0#4347,P.O Calicut University

Malappuram-673635

Ph-0494-2400012


Cosmo Books

Al-Ameen Building

Railway Station Link Rd

Kozhikode-673002, Ph-4952703487


Cosmo Books

Round West, Thrissur-680001


Cosmo Books

Mangala Towers, Paliyam Road

North Bus Stand, Thrissur-680001

Ph-0487-2335292,2322012


Current Books

MDC Centre, Kottayam-685001

Ph-0481-2560342


Current Books

Kalarikkal Bazar

Kottayam-686001

Ph-0481-2562260


Current Books

Kap Commercial Centre, Aluva

Ernakulam-683101

Ph-0484-2626006


Current Books

Convent Junction, Ernakulam-682011

Ph-0484-2351590


Current Books

YMCA, Chinnakada, Kollam-691001

Ph-0474 2749055


[email protected]

Current Books

Karimbanal Statue Junction

Thiruvananthapuram-695001

Ph-0471 2477693


Current Books

Noor Complex, Kozhikode-673004

Ph-0495-2727299


Current Books

MG Road, Thalassery-670101

Ph-0490-2320668


Current Books

Kallingapuram Shopping Complex

Irinjalakuda-680121, Ph-0480 2820667


Current Books

Releash Towers, MC Rd

Tiruvalla-689 101, Ph-0469 2631596


Current Books

Picchhu Aiyyer Junction

Alapuzha-688 001, Ph-0477-2261197


Current Books

Surya Complex, Palakkad-678014

Ph-0491-2535314, 9946109670


Current Books

Pallimukil Chambers

Thodupuzha-685584

Ph-0486-2223915, 9946109660

Current Books India Pvt Ltd

VNR Building, Main Rd, Kalpetta

Wayanad-673122, Ph-04936-203766


Current Books

Main Road, Kanjagad-670315

Ph-0467-2209818


Current Books (India) Pvt Ltd

G-43,International Technology Park

Ltd, Whitefield Rd

Bangalore-560066, Ph-080-64560362


D C Books

Heritage Book Shop

DC Kizhakemuri Edam

Good Shepherd Street

Kottayam-680519, Ph-0481-2301614


D C Books

Bay Pride Mall, Marine Drive

Kochi-682021

Ph-3919560, 9048002414


D C Books

Eka Art Gallery, Fossee Road

Kunnumpuram Jn Fort

Kochi-682021, Ph-2217822


D C Books

The Kairali Cooperative Housing

Society Ltd, Sector 6 South End

Panampilly Nagar, Kochi-682036

Ph-0484-2323678


D C Books

Academic Division

Polachirakkal Mansion, CMS College Rd

Kottayam-686001, Ph-0481-2560599


D C Books

Knowledge Leisure

Opp YMCA, Chittoor Rd

Ernakulam-682035, Ph-0484-2362796


D C Books

Nedumbasherry Airport

Ernakulam-683111

Ph-0484-2610035, 9947410888


D C Books

Kurian Towers, Banerji Rd

Ernakulam-682018, Ph-0484-2391295


D C Books (English)

Karimpanal Statue Avenue

Trivandrum-695 001

Ph-0471-2453379


D C Books

Techno Mall, Techno Park

Thiruvananthapuram-695 020

Ph-0471-2700144


D C Books (Malayalam)

Karimpanal Statue Avenue


Ph-0471-2450133


D C Books

Tekkadi Rd, Tekkadi, Kumili-685 509

Ph-0486-9222548


D C Books

Asma Towers, Mavoor Rd

Kozhikode-673 004, Ph-0495-2720572



82


D C Books (Malayalam)

Central Library Buildings

Kozhikode-673 001, Ph-0495-2721340


D C Books

City Centre, Fort Rd

Kannur-670001, Ph-0497-2706994


D C Book Shop

Puma Complex, Round West

Trishur-680 001, Ph-0487-2444322


D C Bookshop

(Academic Sales Division)

Ground Floor, Puma Complex

Round West, Central Bazar

Manjeri-676 121, Ph-0483-276 2030


Dream Tech

TC 25/46, GNRA-11

Devi Lane, Near Gandhari Amman Kovil

Trivandrum-695001, Ph-0471-2357554


Educational Publishers Distributors

Ammancovil Road Junction

Ernakulam, Kochi-682035

Ph-0484-2372817


Higginbothams Limited

Acel Estate, Iyyattil Junction Rd


Ph-0484-2368834


23/1488, Opp. Ayurveda College

Trivandrum-695001, Ph-0417-23311622

E-mail:

[email protected]

H & C Whole Sale Division

Near KSRTC Bus Stand


Ph-0484-2350128


H & C Stores

1st Floor, Madanan’s Complex

Opp. Federal Bank, Vyttila Junction


Ph-0484-2389735

H & C Stores

Bhadra Centre

Opp. Dhanya Remya Theatre

Ayurveda College Junction


Ph-0471-2572010


H & C Stores

Bishop Jerome Nagar, Chinnakkada

Kollam-691001, Ph-0474-2765421


H & C Stores

Galaria Trade Centre

Opp. New Bus Stand

Mavoor Rd, Kozhikode-673016

Ph-0495-2720620

H & C Stores

Opp. Training School & Science Park

Thalassery Rd, Kannur-670002

Ph-0497-2706467

H & C Stores

Swamy Chinmayananda Rd

Ernakulam South, Kochi-682016

Ph-0484-4030391, 2377235


H & C Stores

Anand Bazar

South Railway Station Rd


Ph-0484-4030389

H & C Stores

CMS College Rd, Kottayam-686001

Ph-0481-2304351

Kairali Pustaka Sala

Shaktantamburan Nagar

Bus Stand Complex

Trishur-680 001, Ph-0487 2440470


Minerva Book Centre

North Bus Stand Rd, Thrissur-680020

Ph-0487-2304351

Minerva Book House

Thiruvambadi Shopping Complex

Round West, Thrissur-680001

Ph-0487-2335359

Modern Book Centre

Gandhari Amman Kovil Rd


Ph-0471-2331826/16


Orient Book Centre

Opp. Ernakulam Public Library

Convent Road, Ernakulam-682035

Tel-0484-23551337

Orient Book House

1st Floor,GSS Shopping Complex

Opposite College Post Office

Convent Road, Ernakulam-682035

Tel-0484-2370431, 2360071,

2391139


Padma Book House

Near Government Victoria College

Nandakumar Building

Palakkad-678001

Ph-0491-2501018

E-mail:

[email protected]

Penta Books Distributors

1st Floor, Daru Salam Complex

Mavoor Rd

Kozhikode-673004

Ph-0471-2725746

Prabhu’s Books (Big Books)

Prabhu’s Complex

Near Chettikulangara Devi Temple

Ayurveda College Jn

Trivandrum-695001

Ph-0471-2478397

E-mail: prabhu’[email protected]

Prabhu’s Books

Near Ayurveda College, MG Rd

Trivandrum-695001

Ph-0471-301080, 81, 82

Saradha Book Centre

Near Ganapathy Temple

Pazhavangadi, Trivandrum-695023

Ph-0471-2474670

Saradhi Book Distributors

Makkil Centre, Opp. Baselious College

Kottayam-686001, Ph-0481-2301204

S H Book World

Market Rd, Changanacherry-686101

Ph-0481-3291377


TBS Publisher’s Distributors

TBS Building, GH Road

Kozhikode-673001

Ph-2720085/86



Opp. Kendriya Vidhyalaya, Fort Rd

Kannur-670001, Ph-0497-2712713


MG Rd, Round West

Thrissur-680001, Ph-0487-2320776


Good Shepherd Street

Kottayam-686001

Ph-0481-2585612

V Publishers Book Stall

CMS College Rd

Kottayam-686001

Ph-0481-2567471


Vasantha Book Stall

Near SN College Junction

Kollam-691001

Ph-0474-2748572

PUDUCHERRY


JVS Building, 34, Ambour Salai

Puducherry-605006

Ph-0413-233386


83



Vinayak Book Palace

45, MG Rd, Opp: Perumal Koil

Puducherry-605006

Ph-0413-2332336, 9443534364

TAMIL NADU


No. 60, Nelson Manickam Rd

Aminjikarai, Chennai-600029

Ph-044-23746222/23746351-52

UBS Publishers’ Distributors Pvt

Ltd

2nd & 3rd Floor

Sri Guru Towers, No. 1-7

Sathy Rd, Cross III

Gandhipuram, Coimbatore-641023

Ph-0422-2499917


Laxmi Narain Nivas, No. 3

Nallathambi Street

Wallajah Rd

Chennai-600002

Ph-044-28524547/28553168

TBH Library Book Supliers

7-A, Sunkurama Street

Parrys

Chennai-600001

Ph-044-25387156/62159668


88, NH, Narayanaswamy Rd

New Siddhapudur Rd

Coimbatore-641044

Ph-0422-2520496/2520491

Aarth Book House

4/1, Sai Ajantha, 6th Street

Sri Devi Karumariamman

Velacherry

Chennai-600 042

Ph-044-22591679, 9840490788

Allied Publishers

751, Mount Rd, Chennai-600 002

Ph-044-28523938

Ayyanar Book Centre

14, Oudley School Bldgs

Dindigul-624001

Ph-0451-2426561, 9486208869


Appar Book Stall

46-A, South Main Street

Tanjore-613009

Ph-04362-237348, 9750968111


Amman Book Gallery

No. 4, MKP Complex

Opp. Jyothi Hotel

Tiruchengode-637 211

Ph-04288-257666, 9842767666

Agasthiar Book Depot

98, Clive Buildings, Teppakulam

PB No. 334-33, Nandhikoil Street

Trichy-620002

Ph-0431-2700061, 9443370061


B I Publications

Tskg No 15, Big Bazaar Street

Chennai-600002

Ph-044-28461287/89

Bookzilla

5/241F, Rathna Arcade

Five Roads, Salem-636 004

Ph-0427-2330680, 9842330980


Book Field

Nem # 132,(807)Anna Salai

Opp. LIC, Mount Rd

Chennai-600002, Ph-9382143913

Book-n-All

TSKG No 15, Big Bazar Street

Coimbatore-641 001

Ph-0422-4358613/6455347


Cheran Book House

Door No. 238, Big Bazar Street

Coimbatore-641 001

Ph-0422-2396623, 9994966230


Chitradevi College Book Centre

280-575, Main Rd

Kovilpatti-628 501

Ph-0463-2230739, 9894325574

Chitradevi College Book Centre

697-A, KS Arcade, Trivandrum Rd

Vannarapettai Roundtana

Tirunelvelli-627 003

Ph-0462-2501379, 9865597379

Cosmo Books

Mangala Towers, Paliyam Road

Vadakke Bus Stand, Trichur-680001

Ph-0487-2322012

Easwari Book Centre

333, TTL Rd

Anil P Shenbagamoorthy Complex

Sivakasi-626123

Ph-04562-220572, 9443183967


Golden Book House

#5, 1st Floor, Vignesh App.

Vayalur Road, Trichy-620 017

Ph-0431-2771298


Hari & Co. Book Sellers

153, WCC Rd

Nagercoil-629 001

Ph-04652-232114, 9443829933

Higginbothams Ltd

25, Nandhikoil Street, Teppakulam

Trichy-620002, Ph-0431-2704418

E-mail:

[email protected]

Higginbothams Private Limited

#116, Anna Salai, Mount Road

Chennai-600002

Ph-044-28414807 / 28519520


19, Big Bazar Street

Coimbatore -641001

Ph:0422-2390431



21, Goodsshed Street

Madurai-625001, Ph-0452-2340528


Oriental Buildings

Ootacamund-643001


Magnem Suraksaa Apartment

59-A, Tiruvandrum Rd, Palayamkottai

Tirunelveli-627002

Ph-04622-574801/2575016,

9842157480

E-mail:

[email protected]


Campus Book Store

Sastra Deemed University

Thanjavur-613 402

Ph-04362-304365

International Books

23 Nandhikoil Street, Teppakulam

Trichy-620002

Ph-0431-2703743/2711599

9244549192

E-mail: [email protected]/

[email protected]

Komala Book Stores

Castle Abraham, 67-A, College Rd

Nagercoil-629 001

Ph-04652-227018, 944336092

Landmark Limited (Apex)

Apex Plaza,

No. 3 Nugambakkam High Rd

Chennai-600 034

Landmark Limited (Spencer)

Spencer Plaza-Phase II, Mount Road

Chennai-600 002

LKR Puthaga Nilayam

210E/1785, South Main Rd

Thanjavur-613 009, Ph-04362-233109

Liberty Book Centre

Jagadamba Junction, Opp. Rly Station

Madurai-625001


84


Life Science Book House

No.11/6, Sringeri Mutt Road

R.A. Puram, Chennai–600028

Ph: 9840962748

Malliga Book House

#33/14, Kamaraja Street, Pudur

Chennai-600053, Ph-044-26860351

Malligai Book Centre

11, West Veli Street, Madurai-625001

Ph-0452-2341739, 9843074473


National Book Agency

19 First Floor, Goodshed Street

Madurai-625 001, Ph-0452-2341304

National Book Traders

No. 19, Old No. 12, Natesan Street

T Nagar, Chennai-600 017

Ph-044-24311380, 9840333468

Odyssey India Ltd

No. 6, 1st Main Rd, 2nd Floor

Dev Regency, Gandhi Nagar, Adyar

Chennai-600020, Ph-044-42187256

Pai & Sons

Near Suguna, Kalyanamandapam

Avinashi Rd, Peelamedu

Coimbatore-641004

Ph-0422-2564239/2568177

9003400400


Power Book House

Old #13, New # 12

Kalki Nagar Main Rd, Arumbakkam

Chennai-600106, Ph-9840997081

PR & Sons Book Sellers

21-B Veerama Munivar Complex

Chathiram Bus Stand, Trichy-620002

Ph-0431-4544213/2702824

9443370597

Sai Book Distributors

Old No. 5, New No. 4

Sinthalamman Koil Cross Street

Pammal, Chennai-600075

Ph-9841302576

Sarvodaya Illakkiya Pannai

32/1, West Veli Street

Madurai-625001, Ph-0452-2341746

Sarmaha Books

#440/A, PH Road, Maduravoyal

Chennai-600095, Ph-9444182045

Selvi Book Shop

92, 1st Floor, Nethaji Rd

Near New Ariya Bhavan Signal

Madurai-625 001

Ph-0452-2343510/43801696,

9843057435


SKB Book Shop

137/137A, Cherry Rd

Mulluvadi Rly. Gate Bus Stop

Salem-636001

Ph-0427-2452579, 9789772549

Snams Book House Pvt Ltd

No. 1, Sannathi Street, Vadapalani

Chennai-600 026

Ph-044-24328789, 9841441432

Sri Eswar Enterprises

Archana Arcade, No. 16

Natesan Street,T Nagar

Chennai-600 017

Ph-044-24323659

Sri Vinayagar Book Centre

316/7, MAM Building, Sekkalai Rd

Karaikudi-630 001

Ph-04565-235660, 9443123037


Sri Mariyamman Stores

439 Main Bazar

Virudhunagar-626001

Ph-04562-245417, 9976754396

Sudarsan Books

74, East of Tower, Nagercoil-629 001

Ph-04652-228445, 9367523754

Tamilnadu Book House

No. 47, Nallathambi Street

Triplicane, Chennai-600005

Ph-044-28443347

Tiljas Books

211-212 Big Bazar Street

Near Clock Tower Circle

Coimbatore-641 001

Ph-0422-2303029, 9486031369

Trichy Book House

87 A, Devar Colony, 1st Cross

West Extn., Thillainagar

Trichy-620 018

Ph-0431-2764198, 9443702365


Turning Point

Sri Venkatesh Towers, 3rd Floor

No. 75, Town Hall Rd

Madurai-625 001

Ph-0452-2347398/4373937

9940489318


Viswas Book Centre

43 Clives Rd, Teppakulam

Trichy-620002, Ph-0431-2701965

Vel Book Depot

149 Great Cotton Rd

Tuticorin-628 001

Ph-0461-2321549/4000370/

4001370, 9843074549

Welldone Book House

Alfa Towers, Near Bus Stand

South Ukkadam

Coimbatore-641 001

Ph-0422-2307842, 9442224040

Wisdom Book House

No. 11/6, Sringeri Mutt Rd,

R.A. Puram, Chennai-600028

Ph-9884687992, 044-42107019

WESTERN REGION

GOA

Broadway Book Center

Aashirwad Bldg, Near Caculo Island

Ist Floor, 18th June Rd, Panaji

Goa-403001, Ph-0832-6647037/38


GUJARATUBS Publishers’ Distributors Pvt Ltd

Shop No. 133-134, 1st Floor

Aust Laxmi Apparel Park

O/S Dariyapur Gate

Ahmedabad-380016

Ph- 079-22160371/372/373

Aastha Book Agency

B-3, Ground Floor, Oxford Avenue

Near C U Shah College

Ahmedabad-380014

Ph-079-30126914


Atul Agencies

Under Fernandes Bridge

Gandhi Road, Ahmedabad-380001

Ph-9377471567

Bindoo Book Stall

Opp. Jubilee Garden

Raopura, Vadodara-390001

Ph-0265-2424079

Books India

PK House, Behind MJ Library

Ellis Bridge, Ashram Rd

Ahmedabad-380006

Ph-079-26575542, 26577349


Bulsar Book Store

102, Santok Apartments

Beside Athwa Arcade, Athwa Gate

Surat-395001, Ph-0261-2464607


Chirag Book Distributors

102, Kama Chambers

Opp. Shiya Pura Police Chowki

Besides Tapasavi Modern Classes

Raopura, Baroda-398001

Ph-0265-2410771



85



Himanshu Book Depot

7, Jayanendarapuri Bhawan

Near Sanyas Ashram, Ellisbridge

Ashram Rd, Ahmedabad-380006

Ph-079-26579685


Mahajan Book Depot

Below Fernandes Bridge

Gandhi Rd, Ahmedabad-380001

Ph-079-25356031

Patel Book Agency

Near Mona Card Centre

Under Fernandis Bridge, Gandhi Rd

Ahmedabad-380001

Ph- 079-25324741


Roopal Book Stall

Shiv Apartment, Opp. Sardar Patel

Stadium, Vallabh Vidyanagar-388120

Ph-9427383789

Student Book Stores

Akshar Marg, Opp. Swaminarayan

Temple Kalawad Rd, Rajkot-360002

Ph-9909909895

The Book Shop

Mahavir Complex, Near ICICI Bank

Kalavad Rd, Rajkot-360001

Ph- 9825148130


Yogi Ashish Book Co

No. 102, Paramount Com,

3-Rajaputpara, Near Bus Stand

Rajkot-360001, Ph-9879616618

MAHARASHTRA


2nd Floor, Apeejay Chambers

5 Wallance Street, Fort

Mumbai-400001

Ph-022-66376922, 66376923

66102069



680, Budhwar Peth, 2nd Floor

Appa Balwant Chowk

Pune-411002, Ph-020-24461653



2nd Floor, Shri Renuka Plaza

Tilak Road, Mahal, Nagpur-440002

Ph-0712-2736010/11, 6457909


Anmol Pustakalaya

Saubhagya Chambers

Bytco Point, Nashik Rd, Nashik-422101

Ph- 0253-2461606, 2461003

09822306289


Bhakti Vedanta

Ruby Chambers, Second Floor

Building No. 84, R No. 23

Bora Bazar Street

Opp. Narayanwadi, Mumbai-400001


Bharateeya Pustakalaya

Near S T Stand, Latur-413512

Ph-02382-248384

Bombay Book Bureau

A-45, Vashi Plaza, Sector 17, Vashi

Navi Mumbai-400703

Ph-0215-27894488, 65912178


Book Service Syndicate

22, Bombay Samachar Rd

2nd Floor, Fort

Opp. SBI Main Branch

Above George Restaurant

Mumbai-400023

Ph-022-22654344, 56335728


Book-Land Enterprises

A-502, Panchvati Society

Sector 5, Ghansoli

Navi Mumbai-400701

Ph-0215-32580210

Books N All

347, Somvar peth

15th August Chowk

Pune-411011

M-098223422676

Books Emporium

Mahanagar Palika Chowk, MG Rd

Akola-444001

Ph-0724-2436460

Books Unlimited

13, Vakharia Bhavan

Joshi Lane, Ghatkopar East

Mumbai-400077

Ph-022-25154206

Books World

C/1, 410 New Gagangiri CHS Ltd

Eksar Rd

Behind Laxmi Narayan Temple

Boriwali (West),

Mumbai-400091

Ph-022-28932959, 31053946

Central Book Stall

Rani Jhansi Square, Sitabuldi

Nagpur-440012

Ph-0712-2526191

Chaaya Books

Aurangpura, Near Police Station

Aurangabad-431001

Ph- 0240-2348245, 09822772219

Email :

[email protected]

Classic Book Distributors

Second Floor

Raskar Building

821 Shukrawar Peth

Behind Bank of India, Gadikhana

Pune-411002

Ph-020-24474232, 9371045520

Deep Book Centre

Basemant Naroshankar Building

Near Rajebahadur Hospital

Nashik-422001

Ph-0253-2594495/98,09423963310


Dharma Enterprises

139, Bazar Gate Street

(Par in Nariman Street)

Kamlesh House, First Floor

Road No. 7, Fort

Mumbai-400001

Ph-022-22611760, 65718637

9869000651


[email protected]

Goel Book Agencies

31, Budhwar Peth

Next to Jogeshwari Temple

Pune-411002

Ph-020-24452176, 24453267

Gatagat Stores

Main Road, Latur-413512

Ph-02382-242191,09422611032


Kotak Brothers

B - 337, Oshiwara Industrial Centre

Opp. Goregaon Bus Depot

New Link Rd, Goregaon (West)

Mumbai-400104

Ph-022 28769572 / 65059149

9821098559

Kushal Book Shop

Lane No - 5, Parola Rd Corner

Dhule- 424001

Ph-02562-280468, 09423916592


Lokpriya

Opp. Devpur Police Station

Agra Rd, Devpur, Dhule-424002

Ph-02562-225224, 09423249697

Manish Pustak Bhandar

Subhash Rd

Lavekar Hospital Complex, Vazirabad

Nanded-431601, Ph-9890184095

Mehta Book Sellers

322 Bhausinghji Rd

Kohlapur- 416012

Ph-0231-2542304, 09823015319



86


Nagpur Popular Book Shop

Opp. Patwardhan High School

Sitabuldi, Nagpur-440012

Ph-0712-2524278

National Book Centre

18 Vitthal Charni Complex

Opp- Big Bazar, College Rd

Nashik-422005

Ph-0253-2314821, 09823358918

E-mail:

[email protected]

Navyug Book Stall

Rajkamal Chowk

Amravati-444601, Ph-0721-2672664

New Popular Book Shop

IIT Campus, Powai, Mumbai-400076

Ph-022-25778215, 25720055

25725396, 25723866

Noble Book Agency

2100 Mujawar Lane, Behind Dargah

Miraj, Sangali-416410

Ph- 0233-2221535, 09970541446


Prashant Book House

17, Stadium Shopping Centre

Opp. SBI, Jalgaon-425001

Ph-0257-2252374, 9421636460

[email protected]

Pioneer Books

Pooja Arcade, Near petrol pump

5, Abhyankar Nagar, Nagpur-440010

Ph-0712-6614663


Pritam Book Agencies

5, Vardhaman Chembers

Near Gujral Petrol Pump

University Rd, Jalgaon-425001

Ph-0257-2255445, 09850222351


Popular Book Center

Near Vasant Talkies

Zunzunwala Dharamshala

Near Tirupati Balaji Temple

Amravati-444601, Ph-9422918577

Parle Book Centre

Seva Sadan, 22, DJ Rd

Near Mcdonald’s, Vile Parle (West)

Mumbai-400056, Ph-022-26140981


Parle Book Depot

105, Nehru Rd, Vile Parle (East)

Mumbai-400057, Ph-022-26145984


Quality Book Distributors

14, First Floor, Near Tarun Bharat

Golani Market, Jalgaon-425001

Ph-09822787720


Radiant Book Service

Siddhivinayak Keshar

Office No. 322, 431

Somwar Peth, Narpatgiri Chowk

Pune-411011, Ph-9850089272


Ratnakar Book Sellers

High School Road, Laxmi Market

Miraj, Sangali-416410

Ph-0233-2222564,09423869691


Shree Ganesh Book Service

591, Sainath R. Sangh

SMD Rd,Opp. PO, Antop Hill

Wadala (E), Mumbai-400037

Ph-022-24110139, 9892657365

Shri Samarth Book Depot


Aurangabad-431001

Ph-06186-2342134, 2335535


Shri Samarth Book Depot


Aurangabad-431001

Ph-0240-2342134,2335535

09822034577


Student Agencies India Pvt Ltd

102, Konark Ashram

Behind Everest Building

156, Tardeo Rd, Mumbai-400034

Ph-022-24903334, 23513335,

23513336/7/2


Suyog Enterprises

Shop No. 6, Dhruvadarshan

Near Polytechnic, Akurdi

Pune-411044, Ph-9822313315

Swami Book House

Dreamland Building, ‘B’ Wing

Block No. 45, Link Rd

Opp. Vailankani School

Boriwali West, Mumbai-400091

Ph-9920144545

Technical Book Service

844, Dastur Meher Rd

Next To Dorabjee Hotalmp

Pune-411011

Ph-020-26130281/26138319

The Forward Books

B 20/9, Lower Indira Nagar

Pune-411037, Ph-020-24281581


Union Book Stall

Ranade Rd, Opp. Post Office

Dadar (West)

Mumbai-400028

Unnati Book Centre

27, Budhwar Peth, Near Amber Complex

Appa Balwant Chowk

Pune-411002, Ph-020-24480940

Vaibhav Book Center

688, Narayan Peth

Appa Balwant Chowk

Pune-411030, Ph-020-24456915

E-mail:

[email protected]

Varma Book Distributors

649, Narayan Peth

Appa Balwant Chowk

Pune-411030

Ph-020-24450595, 24456525


Venus Book Center

2, Mangalam Arcade

Opp. Raja Ram Library

Ramnagar Rd

Dharampeth Extn.

Gokulpeth

Nagpur-440010

Ph- 0712-2536314


Vidyarthi Sales Agency

Shop No. 5

Hendre Mansion

157/159, JS Seth Rd

Khotachiwadi

Girgaon

Mumbai-400004

Ph-022-23851416, 23867279

23829330


[email protected]

Vakratund Book House

Nehru Nagar SRA CHS

Room No. 705

UM Thever Nagar

Kalyanwadi, Sion

Mahim Link Rd

Dharavi,T. Junction

Mumbai-400017

Ph-9819398486


Venketshwar Stationars & Book

Depot

Opp. Punjab National Bank

Main Rd

Chandrapur-442402

Ph-0717-2276368, 9422135263


Western Book Depot

Residency Rd, Sadar

Nagpur-440001

Ph-9823162383

E-mail:

[email protected]

VIKAS® PUBLISHING HOUSE PVT LTD

Sellers

Specimen Requisition Form Inside

Management Books

Best

1207VV0812

Dr Girish P Jakhotiya

C O N C E P T S A N D C A S E S

Technological advancement and aggressive competition have made survival a wide-ranging challenge in the business milieu today. Consequently organizations, regardless of size and sector, recognize the increasing significance and usage of research to enhance their efficiency and effectiveness. Research Methodology: Concepts and Cases provides a comprehensive and step-wise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas.

NEW

EDITION

NEW

STRATEGICFINANCIAL

MANAGEMENT

2nd REVISED & ENLARGEDEDITION

Printer & Publisher Piyush Chawla, VIKAS® PUBLISHING HOUSE PVT. LTD. 576, Masjid Road, Jangpura, New Delhi - 110014 and printed at Millenium Offset (P) Ltd, A-49 Naraina Industrial Area, Phase-I, New Delhi

Editor: V. Murali

Mgmt newsletter july12

Documents

Transcript of Mgmt newsletter july12