PowerPoint Presentation

MGM SPRINGFIELDLauren BrodeurSales/Marketing Intern lbrodeur@masslive.com

AGENDAWhat Sets Us ApartYour AudienceDisplay AdsVideo AdsSEMMassLive.com VIP ContestWrap Up & Questions2

What sets us apartMGM is a national company in a local market

& we are a local company with a national reach

It makes sense.

As the #1 local news source in Western Massachusetts, MassLive.com is the primary medium for residents to read about the development of MGM Springfield.

MassLive.com has a specific news section dedicated to all content written about the MGM project.

Weve been with MGM for every step of their journey 3

4AUDIENCE TARGETING: WE GO BEYOND DEMOGRAPHICS BEYOND DEMOGRAPHICS

Casinos. Gambling. Concerts. Entertainment. Nightlife. Restaurants. Shopping. Family Attractions. Spas.

Planned casinoExisting casino

Geo-targeting radius

Geo-fencing

Geo-retargeting

Re-messaging

CRM data targeting

Awareness, CONSIDERATION, Conversion, Advocacy..

Digital display advertising on desktop & mobile checks all the boxes

Video with VersatilityMaximize the impact of your video content 6YOUTUBE TRUEVIEWPre-roll ad

OUTSTREAM VIDEODesktop and mobile ads

DRIVE SEARCH STRATEGY & CONVERSION with SEMPay-per-click campaignConquestingTrackable 7

Lauren Brodeur (LB) - Now can tell what exact keyword was the conversion. match craft. MassLive.com contest

Week-long countdown contest

Calendar of in-house prizes (amenities) Getting visitors in the door Ability to collect user information for future CRM targetingA thank you to the city of Springfield and surrounding county

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Lauren Brodeur (LB) - second street

Thank you!

Questions?