Mgl hogeschool zuyd lecture on disruption and social
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#smid13 Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Internet changed the world (C) J.W. Alphenaar And it’s not over yet!
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Transcript of Mgl hogeschool zuyd lecture on disruption and social
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Internet changed the world
(C) J.W. Alphenaar
And it’s not over yet!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
1981
10 print „jw is here” 20 goto 10 run
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
INSI
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
I know my classics
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Did some serious shit
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
My own business!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Who am I
• Public Speaker
• Writer / Blogger
• Publisher
• (Marketing) Trendwatcher
• A dreamer
@jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
The internet turns the world upside down and is unstoppable
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
We have direct acces to 1 billion people
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
People want to make a difference
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
It all starts with an idea
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
To make ideas happen
• Time
• Planning
• Expertise
• Money
You need
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
I don’t get it Who wants that?
You’re not the classical type of
entrepreneurNo market research?
I’m just an intern
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
You’re not the only one with a business plan
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Rich uncle? We would love to help you out!
But our savings are all gone by wrong
investments But we do believe in you. Really!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Oh this will never work. boohoohoo
Don’t give up!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
So start crowd funding!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
When enough people believe in your idea
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Marcel
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
When people cherish your idea
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
They’re willing to help you!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
F**k the banks?!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
A warning for the big players?
We don’t need your
money!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
What will be the future role of the bank?
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar �38
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar �39
@jwalphenaar 18-3-2013
@jwalphenaar 18-3-2013
It looks better now
Come back next month for a
new test
WTF
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaarsmilestree.com
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
minutes to data!
Love, sex & dating
@jwalphenaar 7 januari 2013
@jwalphenaar 7 januari 2013
@jwalphenaar 7 januari 2013
@jwalphenaar 7 januari 2013 @brewbart
@jwalphenaar 7 januari 2013 @brewbart
@jwalphenaar 7 januari 2013 @brewbart@brewbart
@jwalphenaar 7 januari 2013 @brewbart@brewbart
@jwalphenaar 7 januari 2013 @brewbart
We NEED to be connected!
Realistic?
in Egypte is 48% analfabeet
Arabic spring
Arabic spring
Arabic spring
Sometimes it’s just a spark
1969
Live on YouTube
The old man in the train
My conclusions
★ Social Media takes away borders
★ Social media opens the world
★ Social media make the world a global village
★ Social media is for everybody
★ Social media create new worlds and opportunities
Everything can be found online
Including our news
Threat or opportunity?
News travels fast
�104
�105
�107
Turkish helicopter crashed in Afghanistan
Storyful hanteert twee mantra’s die David Clinch deelde op PicNic 1.Als eerste stelt hij dat traditionele journalistiek essentieel blijft voor het
brengen van nieuws (bronnen checken, feiten checken) 2.Ten tweede moeten journalisten zich realiseren dat er altijd iemand dichter
bij het nieuws is dan zijzelf. Alleen moet je die persoon herkennen en kunnen checken. Deze twee samen vormen volgen Clinch de toekomst van de journalistiek.
No journalistic selection?
★ People are influenced by their network
★ Curation is increasing in importance
★ Bloggers get a new role!
PR Agencies
Press releases Interviews Cases Product tests
As we knew it
Who gives a sh.t?
Biggest change
★ Content must be ready to use
★ Content must be shareable
★ Content needs to be relevant and appealing
★ Source of content matters
The era of content
Brand Journalism
Social Trends
The big three
How to use the power of social?
★ Interactive!
The trend
=
The Phone stack game
