MGA&D Stryker Experience Book
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Transcript of MGA&D Stryker Experience Book
STRYKER EXPERIENCE
MIC
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MICHAEL GRAVES ARCHITECTURE & DESIGN
WE BELIEVE HUMANISM IS THE SOUL OF DESIGN AND
ENABLES TRANSFORMATIVE RESULTS. WE VIEW EACH DESIGN
OPPORTUNITY AS AN UNFOLDING STORY – AND THE PERSON
OCCUPYING THE SPACE OR USING A PRODUCT – AS THE
CENTRAL CHARACTER. BY FOCUSING ON THE INDIVIDUAL, WE
HUMANIZE DESIGN. AS A RESULT, PEOPLE EXPERIENCE OUR
WORK SPATIALLY, VISUALLY AND EMOTIONALLY.
ARCHITECTURE
PLANNING
INTERIOR DESIGN
PRODUCT DESIGN
BRANDING
GRAPHIC DESIGN
MGA&D
“ DESIGN IS A TOOL WE USE TO TOUCH PEOPLE,
ENGAGE THEIR SENSES AND ENHANCE THEIR LIVES.”
| STRYKER EXPERIENCE2
Founded by AIA Gold Medalist Michael Graves in 1964, Michael Graves Architecture & Design (MGA&D) is recognized as one of the leading design firms in the world. Through approaching projects aesthetically and empathetically, MGA&D achieves transformative results for clients. MGA&D offers a full spectrum of architecture and product design services. Architecture projects span the globe, while the firm has brought to market over 2,000 products for clients such as Kimberly-Clark, Stryker Medical, Alessi, JCPenney, and Target. MGA&D is a unique, highly integrated, practice that offers strategic advantages to clients worldwide. For more information, visit michaelgraves.com.
The architectural practice has designed over 400 buildings worldwide encompassing many
building types: large-scale master plans, corporate headquarters and other office buildings, hotels and resorts, restaurants and retail stores, facilities for sports and recreation, healthcare facilities, civic projects such as embassies, courthouses and monuments, a wide variety of university buildings, museums, theaters, public libraries, housing and private residences. MGA&D has received over 300 awards for design excellence.
MGA&D’s Interiors Studio provides design services for all of its architectural projects and also has a stand-alone practice. MGA&D’s interiors studio has extensive experience in the hospitality industry, including the design of hotel guest rooms, suites, public amenities, conference centers, restaurants and clubs, as well as serviced apartments, luxury suites and penthouses, and villas.
The Interiors Studio often custom-designs furniture and artwork that complement the character of the firm’s architecture and interiors.
MGA&D has designed over 2000 consumer products, which include both building components such as lighting, hardware, bath and kitchen products, and a wide variety of consumer products for home, office and personal use. MGA&D’s strategic partnerships include manufacturers such as Alessi, Steuben, Dansk, Disney, Baldinger Architectural Lighting, David Edward Furniture, Glen Eden, Stryker Medical, Drive Medical, Delta Faucet and Progress Lighting, among others, and also retailers such as JCPenney, Target Stores and international distribution companies. MGA&D has designed innovative packaging and graphic identity programs for many of its projects.
4 | STRYKER EXPERIENCE
OUR VISION
Through his recent design work, Michael Graves has gained new expertise and insight into how people live and work, whether mobility challenged or not.
Michael and the firm are poised to drive transformative change in healthcare environments for the aging and physically disabled population, as well as the people who care for them.
Given Michael’s personal experience and our vision for the future, together with select business partners, we can serve this important growing healthcare market and drive superior financial performance for all.
MICHAEL GRAVES WAS
APPOINTED BY PRESIDENT
OBAMA TO THE UNITED
STATES ACCESS BOARD AND
HAS BEEN INVITED TO
SPEAK AT MAJOR
HEALTHCARE DESIGN
CONFERENCES.
| STRYKER EXPERIENCE6
MEANINGFULPARTNERSHIPS
MGA&D strives to create partnerships that are deep and meaningful. Our design philosophy leads to solutions for our clients that are humanistic, pragmatic, pioneering, distinctive, and intuitive. For more than thirty years our proprietary design process has led to transformative
results. Our famous Whistling Bird Kettle helped Alessi to attract a whole new group of consumers both in the US and abroad; as the first external design partner for Target, we helped to create the “democratization of design movement” – bringing great design to the mass market.
For Stryker, we transformed the patient room and patient transport experience which succeeded in opening a new market for them with the A+D community. In short, we practice humanistic design to create transformative results.
| STRYKER EXPERIENCE8
The process is fluid and lean, where elements of research, exploration and production overlap on the project timeline to inform each other. As the project progresses,
involvement in research tapers while exploration peaks to a point before production takes an increasing priority, leading to completion.
OUR DESIGN PROCESS
OVER 2500 PRODUCTSBROUGHT
TO MARKET
EXPLORECOLLECT + ANALYZE REFINE + PRODUCE
The goal of this cycle is to
define the design intent.
This begins with asking
the right questions, and
collecting relevant data.
Creative analysis helps us
understand the context,
people and challenges.
Infused with imagination,
creativity & passion, our
design exploration runs
in parallel with research
and the two processes
inform each other,
contributing to the clarity
of the design intent.
Collaborating with
engineers, MGA&D works
through the design to
manufacture phase in order
to optimize each design for
commercial success.
CYCLE OF DEFINITION MAGIC CYCLE OF PRODUCTION
OUR SOLUTIONS ADDRESS THE KEY QUESTIONS FROM OUR RESEARCH
| STRYKER EXPERIENCE10
CAN PATIENT ROOM FURNITURE
BE DESIGNED TO:
HELP CONTROL INFECTION?
PREVENT FALLS?
REDUCE CAREGIVER BACK STRAIN?
A Overbed Table
B Bed Side Cabinet
C Patient Chair
D Bed Side Table
A B
On the overbed table and the bedside stands, certain “passive” and “active” strategies for mitigating the spread of infection were designed into the products. The form and color distinction on the top of the overbed table teaches patients to keep the main area clear, so food service can leave a patient’s food tray without
touching anything in the room. This is a key strategy for minimizing the spread of infection as they travel from room to room delivering meals.
We also streamlined the overbed table and bedside stands to make them easier to disinfect. On the overbed table there is no split top,
there are not cavities, there are no outboard bins. The stand assist armrests on the patient chair make it easier for patients to safely get into and out of the chairs. This innovation reduces nurse and patient injuries common with these transfers.
RESEARCH DRIVEN SOLUTIONS
| STRYKER EXPERIENCE12
C D
A Bed Side Cabinet
B Detail of Height Adjustment
C Overbed Table
D Stand-Assist Chair
C
B
A
D
| STRYKER EXPERIENCE14
Hospitals are constantly evolving to improve patient outcomes, yet a key piece of equipment that is ubiquitous has gone unaltered since it was patented in 1933. And it was never designed for use in the hospital. We’re talking about the wheelchair! Prime TC is the result of a thorough product development process undertaken to transform seated patient transport in the hospital. Discoveries have turned into real solutions to problems that go beyond the patient experience.
A Movable Arm Rests
B Value-Added Accessories
C Nests To Save Space. In Order To Prevent Theft, It Does Not Collapse.
D Swing Away Foot Rests
PRIME TC TRANSPORT CHAIR
| STRYKER EXPERIENCE16
A
C
D
B
18 | STRYKER EXPERIENCE
Vistas Collection (left)
Voyages Collection (right)
C.F. STINSONPERFORMANCE FABRICS
Together with textile industry expert CF Stinson, MGA&D launched two collections of healthcare focused high performance fabrics between 2012 and 2014. The “Voyages” and “Vistas” collections are named because Michael Graves drew inspiration for the collections’ patterns and colors from the cities, architectural sites and natural landscapes he has visited around the world.
| STRYKER EXPERIENCE20
MGA&D
609.924.6409341 Nassau Street Princeton, NJ 08540
MICHAELGRAVES.com
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