MFEA 2014 - The Best 25 Ideas for Online Marketing
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Transcript of MFEA 2014 - The Best 25 Ideas for Online Marketing
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CASSIE ROBERTS|SAFFIRE EVENTS
THE 25 BEST NEW IDEAS FOR
ONLINE MARKETING
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SOMETHING BUT
WAS MISSING
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HELP MORE PEOPLE! We wanted to
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TODAY
OVER 140 EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
TRUST SAFFIRE
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It’s going to be a wild ride!
GET READY!
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We’ll send you the slides.
NO NEED
FOR NOTES
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1 HOMEPAGE SIMPLICITY
Now more than ever, your homepage must be enticing.
• Users spend <10 seconds on a webpage.
• What would a user see in 10 seconds on your homepage?
• Could they find something they wanted to click,
or would they leave?
• Be “digestible”
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CONSIDER BIG BRANDS
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ADD PHOTO UPLOADS Use interactivity to increase time on site.
Allow your customers to upload their photos to your website. Have
a photo contest! (Later, use these photos for your marketing.)
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OTHER INTERACTIVITY • Polls
• Photo galleries
• Video galleries
• Music players
Little clicks Big clicks
Big clicks Purchases
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SIKESTON RODEO
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ON SOCIAL: INCLUDE A PHOTO
• EVERY social platform reports higher
publishing rate and interaction when a photo
is included.
• Tweets get 2x more interaction.
• Facebook posts get .37% vs. .27 without.
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EXAMPLE
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PHOTO IN POST-NOT LINK • On social media, use the Upload Photos/Video function to
publish photo files directly into your post instead of posting a
link that shows a thumbnail.
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The
Difference?
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LINK TO PHOTO
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PHOTO
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CAN EVEN EXPAND POST
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ALSO INCLUDE VIDEO • Include video on your website, email and social media.
• Link to YouTube or embed the video right in your page.
• Video is the most popular content on the web
• Consider This: 100 MILLION videos are watched every week on
YouTube.
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12x MORE Videos are shared
than links/text posts
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6.5 YOU CAN’T CONTROL FACEBOOK
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FOR HELP WITH PHOTOS • USE CANVA!
• Really awesome online photo editing tool
• Can add text to photos
• Choose layouts based on what size picture you want to use
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INSERT CANVA!
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MAKE FOLLOWERS INSIDERS • Train people that they are the first to know if:
• They follow you on Facebook & Twitter followers
• They are on your email list
• Also share more behind-the-scenes information (that you
think is boring).
8
7
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POST VENDOR DEALS • Ask your vendors to participate in a “2 for 1” or
other discount deal
• Post it to your website, social media, email and/or text it.
• Remember to include a photo if you’re sharing on
social media!
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WEST END FAIR
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EXAMPLE TEXTS
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PARKING-GREAT FOR TEXTS
• If your event is notorious for bad parking/traffic, promote
your text list as an update mechanism. • Easy to send out as your situation change
• Put a volunteer in charge.
• Might want to include a “Don’t Text & Drive!” every so often for your civic duty.
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10
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98% OPENS Text Messages get
compared to 22% for emails
(Source: Venture Beat)
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CREATE INTERACTIVE CONTESTS
• Use Facebook Likes and Comments as voting
mechanisms--it’s okay!
• You still can’t make people tag themselves or share the
post as part of a contest.
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ASK FOR WHAT YOU WANT • Please SHARE!
• Please RT!
• COMMENT with your vote!
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BE BIGGER THAN YOURSELF
• Post what people are talking about already! • Weather
• Local news stories
• Incidents or accidents
• Be a resource for things going on in the
community.
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COLORADO STATE FAIR
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INCORPORATE INSTAGRAM
Organized by
HASHTAGS Trends
YOUNGER
Mainly
MOBILE
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WHO USES INSTAGRAM?
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TRY IFTTT • It stands for: IF THIS THEN THAT.
• You create “recipes” to make something automatically
happen within your social media.
• For Saffire: If we post to Instagram, automatically post
it on Facebook, Twitter and Google+.
• Search IFTTT in your App store or go to www.ifttt.com.
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BUFFER-FOR NON-IMAGE POSTS
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NEW FACEBOOK STRATEGIES
There has been a decline in “organic reach”
for Facebook posts from >20% to <3%.
1. Re-evaluate your Facebook investment.
2. Optimize posts for sharing.
3. Engage your fans elsewhere.
4. Pay up.
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FACEBOOK AD TARGETING • Your Facebook followers and people like them
• Your email list and people like them
• People who like certain organizations, TV shows, movies, music
• People of certain age, marital status, kids
• People who give to certain causes
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17 PROMOTE YOUR SPONSORS
• Interact with sponsors - especially big ones - on social
media.
• Post their deals.
• They will retweet and favorite you.
EVERYBODY WINS.
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EDITORIAL CALENDAR
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www.SaffireEvents.com/calendar
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LIVE TWEETS
• Show your live twitter feed on side screens
• Guests tweet with #YourEventName
• Their tweets show up on the big screen
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PROMOTE ALL YEAR LONG
• Post photos of your grounds in the winter, covered
in snow…or rain as the case may be!
• Say something creative like, “We’re in hibernation!
What do you miss most about the festival?”
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SERIOUSLY-ALL YEAR • Everyone loves a random holiday. Look them up in
advance, and post about them. You can even
schedule it in advance through Facebook!
19.5
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GRANDPARENTS DAY
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Make sure to “act”
as your page!
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TWEET SHORTER • No need to use all 140 Characters!
• Tweets under 100 characters get 17% higher
engagement than longer tweets.
• Allow “space” for them to be retweeted.
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QUALITY NOT QUANTITY Most effective tweets ask for:
1. A Download:
Increase clicks by 11%
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QUALITY NOT QUANTITY 2. A Retweet:
Increase retweet by 311%
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QUALITY NOT QUANTITY 3. A Follow:
Increase follows by an average of 85%
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TWITTER ANALYTICS
• You can now view analytics from your twitter account!
• http://analytics.twitter.com/
• May have to enter payment information, but don’t
have to pay to access analytics.
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ANOTHER NERD TOOL: TWITONOMY
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INCORPORATING PINTEREST
• Add boards of things to do in your city, links to
your vendors pages, places to stay
• Craft projects, ‘how to’ cooking boards, etc.
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COOL PINTEREST IDEAS
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JOIN THE (EMAIL) CLUB
• Everybody loves to be a part of a club.
• Make your email list or text list a “club” sign up or
encourage people to pay to join with perks.
• Can do kids & adults!
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MOBILE IS A MUST
• According to Forbes:
“87% of connected devices sales by 2017 will
be tablets and smartphones.”
ARE YOU READY?
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I DON’T HAVE THE MONEY! • ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used their
devices to buy products while at a brick-and-mortar store.
• MAKE A QUICK BUCK: 70% of mobile browser searches lead to action
within an hour
• KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s
technology isn’t easy the first time, I’ll stop using it.”
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IF YOU CAN’T AFFORD AN APP:
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EXAMPLE MOBILE STATS
40% Mobile Visits
43% Mobile Pageviews
54% Mobile Visits
40% Mobile Pageviews
47% Mobile Visits
44% Mobile Pageviews
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ONLY WRONG TO BE SILENT
• The internet is fast moving; people are quick to forget.
Today’s story is yesterday’s history.
• ALWAYS RESPOND to comments, even negative. The worst
thing you can do is not be a part of the conversation.
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FREE ONLINE MARKETING TIPS
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
iTunes The Amplifier Event Marketing Podcast
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