MF Digital Strategy

A digital product studio—We help design and grow profitable digital businesses.

Digital Strategy:What it is & how we do it

Prologue

Strategy 101..

Objective

Intelligence

Strategy

Tactics

What is Strategy?

Carl von Clausewitz1780 — 1831

“The Man”

Strategy is…

Where you fight & how you will win.

market

Strategy is…

Where you fight & how you will win.product

Strategy is also…

Strategy is also…

SacrificeTo attain something of greater value, one must give up something of lesser value.

What is Digital?

Digital was...

Digital will be...

2-5 years 5-10 years 10+ years

Enterprise 3D Printing

Virtual Reality

Augmented Reality

Natural Language Question AnsweringConsumer 3D Printing

Cryptocurrencies

Internet Of ThingsWearables

Autonomous VehiclesSoftware-defined

Security

Biochips

Connect homes

Smart Robots

Human Augmentation

Quantum Computing

Digital SecurityVirtual Personal Assistants

Smart Dust

To be reached in

Innovation Trigger

Peak of inflated expectations

Trough of Disillusionment

Slope of Enlightenment

Plateau of Productivity

Expectations

Gartner Hype Cycle 2015

Digital is always

ConnectivityScale

ChoiceEmpowerment

ChangeAcceleration

TransformationCeed Control

What is Digital Strategy?

Digital Strategy is…

Assisting in the transformation of businesses by looking at the business strategy through the lens of their (current and future) digital capabilities and how that affects change, customer engagement, generating revenues and operationalising the business.

Or, Digital Strategy is...

Digital Strategy is...

Strategy is a constant.Digital is a variable.

Constant

Variable

Digital Strategyat MF is...

Digital Strategy at MF is...

Co-creating a journey to transform something with a measurable output, quickly.Upskilling workshops & sprints manifested in a problem solving framework.


Co-creating a journey to transform something with a measurable output, quickly.Upskilling and transferring via a problem solving framework.

TransferringBusiness knowledge

Ways of workingCulture

UpskillingFramework

ToolsProcesses

Upskilling and transferring....

Storytelling

y=tension

x=time

Crises

Crises

Crises

Crises

Climax

DénouementOpening scene

Beginning Middle End

Effort

Knowledge

Turning Point

Turning Point

Turning Point

Turning Point

Learnings

Understanding Formulating Creating

Outputs

Solutions

...via a problem solving framework.

Effort

Knowledge

Turning Point

Turning Point

Turning Point

Turning Point

Learnings


Immersion

1. Information melting pot:

All knowledge consumed

2. In the field:

Sleeves rolled up

3. Creative spaces:

Play/Think/Create

Outputs

Solutions


Solutions

Effort

Knowledge

Turning Point

Turning Point

Turning Point

Turning Point

Learnings


Constructive Confrontation

1. Think or know?

Argument for change

2. Customer needs vs. business objectives:

The “fight” for right

3. Making people's lives easier:

Remove friction

Outputs


Solutions

Effort

Knowledge

Turning Point

Turning Point

Turning Point

Turning Point

OutputsLearnings


Resolution

1. A guiding star:

Empower better outcomes

2. Collective bargaining:

Group ownership

3. Failure is not an option:

Release 1, refine, Release 2



Co-creating a journey to transform something with a measurable output, quickly.Drive change.


Co-creating a journey to transform something with a measurable output, quickly.To drive change.

A

B

To drive change.

To drive change.

TurningPoint

TurningPoint

TurningPoint

TurningPoint

TurningPoint

TurningPoint

To drive change.

To drive change.

A

B

To drive change.

Jan DecFeb Mar Apr May Jun Jul Aug Sep Oct Nov

To drive change.


Co-creating a journey to transform something with a measurable output, quickly.Defining reality, approaching challenges and resolving complex problems.

Defining reality, approaching challenges & resolving complex problems.

IterateTest

MeasureLearn

Update

CollaborateListenPlan

DefineCreate

Turnin

g Poin

t


Co-creating a journey to transform something with a measurable output, quickly.The who, what, when, where, why or how.

InsightSegmentationPen PortraitsDigital Diets

Useability

ImmersionResearch

WorkshopPrototype

Competitor

EngagementInteractionsConversion

CRMMeasurement

OptimisationMappingContentDesignTesting

OrganisationGrowth

InnovationTransform

KPI’s

InfrastructureEfficienciesIntegrationInvestment

E-Commerce

The who, what, when, where, why or how.

BusinessProductCustomer Service Experience Platform


Co-creating a journey to transform something with a measurable output, quickly.


Co-creating a journey to transform something with a measurable output, quickly.Quantifiable business value, customer engagement & actionable objectives.

Quantifiable business value, customer engagement & actionable objectives.


Co-creating a journey to transform something with a measurable output, quickly.The optimum product, service or experience - atomized.

(A product, experience or service) + Content + Data

Context*

*what time of day it is, where you are, so the interaction becomes as relevant and personal as possible.

The optimum product, service or experience.

Dedicate people and resources to the task

StrategicDigitalTeam

BusinessDigital

Challenge

The optimum product, service or experience - atomized.

StrategicDigital

Resource

BusinessDigitalOutput


MFStrategicResource

BusinessOutput

Client Strategic

Resources


MFStrategicResource

BusinessOutput

Client Strategic

Resources

Atomize the output


MFStrategicResource

Client Strategic

Resources

Context

Production

Prototyping

Needs & Goals

Release


MFStrategicResource

Client Strategic

Resources

Context

Production

Prototyping

Needs & Goals

Release

Atomize the strategic resources


Context

Production

Prototyping

Needs & Goals

Release


Context

Production

Prototyping

Needs & Goals

ReleaseThe optimum product, service or experience - atomized.

Context

Production

Prototyping

Needs & Goals

Release



Co-creating a journey to transform something with a measurable output, quickly.We ‘work agile’ to resolve each component.


Co-creating a journey to transform something with a measurable output, quickly.Agility and Velocity.

Quality

Price Speed

Agility and Velocity.

Strategy at MF is...


A digital product studio—We help design and grow profitable digital businesses.

Fin.

MF Digital Strategy

Documents

Transcript of MF Digital Strategy