Mexico Professional Hair Care Market
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description
Mexico is the second largest professional hair care products market in Latin America after Brazil and is dominated by international hair care brands. Professional Hair Care brands have been facing stiff competition from the mass consumer brands such as Savile especially in the shampoo segment and men’s hair styling which restrains the market growth.
Transcript of Mexico Professional Hair Care Market
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Mexico Professional Hair Care Market Study
Choosing the Right Consulting Partner is Choosing the Growth Path
OUR EXPERTISE - END TO END CONSULTING
Energy and Power Lifesciences and Healthcare IT & Consulting
Electronics Chemicals and Materials Consumer – Retail
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Mexico Professional Hair Care Products Market Scope
Mexico Professional Hair Care Market Overview
Mexico Country Overview.
Mexico Salon Landscape
Mexico Cosmetics & Personal Care Market Overview
Mexico Professional Hair Care Market Revenue (2014-2020)
Mexico Professional Hair Care Market by Distribution Channel
TABLE OF CONTENTS
Mexico Professional Hair Care Market Share Analysis
Top 5 Company Profiles (Trends, Developments, Market Share by Product Category)
Appendix
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STUDY SCOPE
‘Professional Hair Care Products Market Study of Mexico‘ includes the study of Back Bar and Over-the-
Counter products sold in the year 2014 and the estimation of market size by 2020
Back-bar products are used by professionals/stylist for the services in the salon
Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold
over the salon counter by hairdressers or hair specialists
The report focused more on the products sold and used for services in the salons
Geographically, the report focuses on Mexico with a special emphasis on seven major states including
Mexico state, Nuevo Leon, Guanajuato, Chihuahua, Campeche, Jalisco and Durango
This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming,
Shampoos and conditioners and hair styling
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Survey Questionnaire was designed with questions focusing on the aspects below:
Average number of customers for each salon by Service Type
Performance of each brand and average share of sales for each of the product categories under the scope
Product costs based on the Brands and Product Categories
Customer preferences with respect to Brands and Type of Products
Profit margins for various products and reason for using a specific product by a salon
Market Size for each product category from the Manufacturers’ Perspective
Distributors’ Perspective in terms of Demand and Salon Preference
SURVEY QUESTIONNAIRE To Enquire
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Shampoos
Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos
Conditioners
Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners
Hair Straightening & Perming Products
It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc
Hair Coloring Products
These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches
Hair Styling Product
Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, styling lotions, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions
Hair Treatment Product
These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing solution, spray, lotion
CATEGORY DEFINITIONS To Enquire
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Unorganized
Organised
MEXICO SALON LANDSCAPE, 2014
As of 2014, the total number of salons were estimated to be around 28,500 out of which 89.1% are unorganized In
Mexico, there are very few organized salons. Only 11.9% of the total salons are organized in this country
In 2014, hair coloring and hair treatment are the most dominant hair salon services in Mexico
The price of the service varies depending on the hair type, length of the hair, products preferred for usage and the
salon type
Service Price Range (Pesos)
Hair Color 500-550
Straightening or Perming 850-900
Hair Wash( Shampoo, Conditioning) 210-220
Cut-Blow-Dry (Styling) 250-300
Average Prices For Hair Care Services In Mexico, 2014
Source: Expert Insights, IndustryARC Analysis Source: IndustryARC Analysis
Salon Distribution in Mexico
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Professional Hair Care Product market of Mexico was valued at X,XXX.Xm Pesos ($XXXm) in 2014 and is poised
to exhibit a healthy growth rate of X.X% CAGR to reach X,XXX.Xm Pesos ($XXX.Xm) by 2020
Hair coloring products occupied the largest market share of XX% in professional hair care product market, with
a revenue of XXXm Pesos ($XX.XXm) in 2014
Professional Hair color products is the fastest growing segment which is estimated to grow at a CAGR of X.X%
during the forecast period 2014-2020
MEXICO PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE
Professional Hair Care Products Market Revenue, by Category, 2014-2020 (Million)
Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis
Service 2014(Pesos) 2014($) 2020(Pesos) 2020($) CAGR
Coloring XXX.X XXX.X XXX.X XXX.X X.X%
Perming and Straightening
XXX.X XXX.X XXX.X XXX.X X.X%
Shampoo & Conditioning
XXX.X XXX.X XXX.X XXX.X X.X%
Styling XXX.X XXX.X XXX.X XXX.X X.X%
Total XXX.X XXX.X XXX.X XXX.X X.X%
Professional Hair Care Products Market Share, by Category (2014)
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Category Trend
Hair color
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Perming & straightening
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Shampoos & conditioners
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Styling products
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PROFESSIONAL HAIR CARE MARKET TRENDS, BY PRODUCT CATEGORY, 2014
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PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014
Professional Hair Color Products Market Revenue, by Company(2014) (Million Pesos)
Source: Expert Insights, IndustryARC Analysis
Rank Brand Percent share Value (Million
Pesos)
1 L'Oreal XX.X% XX.X
2 Nattura laboratorios XX.X% XX.X
3 Revlon XX.X% XX.X
4 Alfaparf XX.X% XX.X
5 P&G XX.X% XX.X
Total XX.X
Source: Expert Insights, IndustryARC Analysis
Hair coloring is the largest category among the professional hair care products in Mexico, generating a revenue of
XXXm Pesos ($XX.XXm) in 2014. It is estimated to grow at a CAGR of X.X% through 2020 to reach X,XXX.Xm Pesos
($XXX.Xm)
Permanent Hair Coloring products accounted for XX.X% of the overall hair coloring market in 2014. Semi and demi
permanent hair coloring products , bleaching products and toners accounted for XX.X% of the market
In Mexico, L’Oreal Group is the dominant player with a share of XX.X% in the the total hair coloring market in 2014
and will continue to dominate this segment
Hair Color Market Revenue by Product Type, 2014
KEY DEVELOPMENTS
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Professional hair care brands of L'Oréal group available in Mexico includes L’Oreal Professional, Redken, Matrix
and Kerastase
Around XX% of L'Oreal Group's professional hair care products revenue in Mexico was generated from the sale
of professional shampoos and conditioners including treatment products in 2014, whereas hair coloring
products contributed to XX.X% of the revenue
COMPANY PROFILE - L’OREAL GROUP
Source: Expert Insights and IndustryARC Analysis
L’OREAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS – MEXICO
L'Oreal Group: Mexico Professional Hair Care Products Market Share, By Category(2014)
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50
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Joss Claude Stylists Stilisimo Cuco & Guille Pupy Estilistas Silvia Galván Others
RESPONDENTS SNAPSHOT
Total number of primary respondents - XXX
Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products
and distributors
Areas Covered –Mexico state, Nuevo Leon, Guanajuato, Chihuahua, Campeche, Jalisco and Durango
Salons covered for primary interviews include both organized and unorganized salons along with major
salon chains in the country
Number Of Salon Respondents
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Statistical Tool Manufacturers
Distributors
Salon Owners
Survey Group 2
Survey Group 1
Survey Group 3
Survey Group 3
Survey Group 3
Survey Group 2
Survey Group 2
Survey Group 1
Survey Group 1
Final Processed Data
FOCUSED GROUPS RESEARCH FLOW To Enquire
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