MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447 .

MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica

Our Growing MarketOur Growing Market

MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447www.mexamericafoods.com www.facebook.com/mexamerica MexAmerica Foods LLC – Sales

& Marketing Plan 2

3

14.622.4

35.347.8

59.773.0

87.6

102.6

9.6

1970 1980 1990 2000 2010* 2020* 2030* 2040* 2050*

Population in millions

Hispanic Population in the United States: 1970 to 2050

*Projected Population as of July 1

ProjectionsCensus

Source: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050

3

14.622.4

35.347.8

59.773.0

87.6

102.6

9.6

1970 1980 1990 2000 2010* 2020* 2030* 2040* 2050*

Population in millions

Hispanic Population in the United States: 1970 to 2050

*Projected Population as of July 1

ProjectionsCensus

Source: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050

Demographics Driving Change


& Marketing Plan 3

Unprecedented Market Opportunity


& Marketing Plan 4

Market Definition: Tortilla Segment


MexAmerica Share


Multicultural Opportunity

MEX• The Best Tasting Tortillas• Fresh• Authentic Tortilla Formula• FreshMex Recipes• For Authentic Mexican Meals• Rich History• Hispanic Culture• Happy Family• Fun

AMERICA• The Best Tasting Tortillas• Fresh• Healthier Alternative; Low Carb, Kosher• Non-Hispanic Recipes• For Versatile Quick And Easy Meals• A Great New Solution• American Multiculturalism• Happy Family• Fun

Brings together “Mex” + “America” the best qualities of authentic Hispanic food for a busy health conscious modern American family lifestyle.

+


Target Consumer Profile

• Active Health-Concerned Mom• 30-40+ years old• Anglo or Multicultural• Busy Working – Time crunch • Highly health conscious and active in

her family’s health• Fun energetic and open to new ideas• Purchase decider • Responds to branding that includes

healthy, active lifestyle imagery / iconography

• End consumer is not necessarily the profile, but finds the profile “aspirational”.


It’s All About TasteIt’s All About Taste


Product Range


Experience Our Products


Best tasting: We have won blind best taste awards from Men’s Health Magazine, The Quality Institute International, American Culinary Chef’s Best and Fitness Magazine

Highest Quality: Our products are produced using only the highest quality Kosher certified ingredients, including flavored puree’s, not powders, no trans fat oils, Artisan-like hand-made textures (perfectly “imperfect”) , shipped fresh daily and never frozen

Ease of Use: Open our package and smell the freshness. Take out a tortilla or wrap, fold it in your hand and watch it unfold, no sticking or tearing or breaking. Try this with another leading brand and you will agree, making recipes using MexAmerica tortillas and wraps is easier

Health: Our tortillas and wraps contain fewer calories, less fat and more fiber per serving than many of the other leading brands

Value: We deliver the best tasting, highest quality products at value-driven prices

Delighting Our Consumers


Recognition


We receive emails and communications like this routinely………

“Dear MexAmerica’

I feel it necessary to let you know what a great job you are doing. …last month I tried your Tortillas and was blown away with the first-rate scrumptiousness and heartiness they offered. This product was the best I have ever tried….Your Tortillas were so lip-smacking and inexpensive that I decided to share it with my friends and family…”

Sincerely’Sandy McDougalWatertown, NJ

Customer Testimonial: Taste Matters


Customer Testimonial: Taste Matters

-----Original Message-----From: Michelle Brady Sent: Monday, October 17, 2011 3:46 PMTo: [email protected]: HELP! Can't locate 6 inch soft Flour TortillasImportance: High We have been using MexAmerica tortillas for years which started with my mother. My mother was Mexican and she turned to your product because it’s the only tortillas that she could find that taste exactly like her mothers. I guess you can say I was raised on your product. Well, I am in the process of making enchiladas and I am having a difficult time in locating 6 inch soft flour tortillas. I live in the Western New York specifically the Buffalo Area. What other locations are your products sold in my area? I looked at Wegmans (Hamburg location) and Market in the Square they appeared to be out of that size. What are my options? Thank you for your time. I’m open to any suggestions that you have to offer.Michelle B.


Excited and Motivated

ConsumersExcited and Motivated

Consumers


Branding: Bold New Logo and Colors


Branding: Packaging That “Pops”


1.New Web Site

New Website: Engaging the Consumer


1.New Facebook Community

Building a MexAmerica Community


Personal Interaction: Chef Lynn


1.New Recipe Finder on Web Site

Recipes: Connect With Our Product


1.Videos of Chef Lynn Preparing One of Her Signature MexAmerica Dishes

Sharing Ideas


1.New Store Locator Driving Consumers to Our Grocer’s Locations

Locator: Connecting to The Store


1.New Sales Brochures / Cut Sheets

Supporting Collateral


-----Original Message-----From: Megan Heere

Sent: Thursday, September 22, 2011 8:52 AMTo: [email protected]: 100% Honey Whole Wheat tortilla/wrap

Are you still making the 100% Honey Whole Wheat tortilla/wrap?My Acme is no longer carrying them, and they were our favorite!! Thanks, Megan

-----Original Message-----From: tedSent: Saturday, July 02, 2011 8:50 AMTo: [email protected]:we live in the syracuse,n.y. area and our local store(wegman's,

green hills, and price chopper) no longer carry the corn tortilla's

are there any local store were we can buy them ? we think they are the

best. thank you

-----Original Message-----From: Donna McNamara Sent: Monday, September 12, 2011 5:09 PMTo: [email protected]: tortillasCan you tell where I can find your tortillas? My zip code is 15237.You have a superior product that Shopper's Choice in Allison Park, PA 15101 carried until it closed recently. I've tried 3 other grocery chains in my area but they don't carry them.Thanks, Donna McNamara

-----Original Message----- From: Joe Riccio Sent: Saturday, April 16, 2011 1:49 PMTo: [email protected]: Purchasing Mexamerica Flour Tortillas in Yonkers, NYDear Sir or Madam,For years I have been purchasing Mexamerica flour tortilla wraps in Pathmark stores in Yonkers, NY. They have stopped purchasing your brand and I don't know any stores that do. Can you help me find a local provider or can I purchase directly from you?Many thanks, Joe

In Search of MexAmerica


Partners For SuccessPartners For Success


Gerry and Sue Riddle founded MexAmerica in 1987 after moving home to Pennsylvania to raise their family. While living out West they gained a love and appreciation for Authentic Mexican food. Longing for this authenticity in the East, they decided to make their own version of Southwest Mexican Tortillas, thus MexAmerica was founded to fill this need. Since the beginning we have dedicated our Company to manufacture the best tasting and highest quality artisan tortillas, wraps and corn chips. This dedication has been recognized by expert panels and consumers alike. MexAmerica enjoys great consumer acceptance and long term customer relationships in its core Northeast US markets.

Today the MexAmerica traditions continue under new ownership. The new owners believe in what has made MexAmerica products great and fundamentally believe by investing in the people and infrastructure, the great reputation of MexAmerica will be preserved as the Company grows its business into existing and new geographic markets.

Our Story


2011 MexAmerica re-positions business for

growth

Our Story - Timeline

1987 MexAmerica

founded

1987 first tortilla

produced

1988 first grocery

customer

1989 first whole wheat

tortillas

1989 first corn tortilla

1993 first automated

line

2000 Chefs Best Award

2004 first private label

2005 first flavored tortillas

2006 Men’s Health Best Taste Award

2008 2nd Men’s

Health Best Taste Award

2009 Fitness Magazine Healthiest

Tortilla Award

2010 MexAmerica

changes hands to

new family2012 new

logo, packaging, web site, facebook,

chef

2012 Chef Lynn joins

MexAmerica on Facebook

2007 first wrap 2012 (7)

new food brokers added to

team

2011 – 2012


We are the Number 1 Regional Brand in the Northeast and National Award Winning, Kosher certified tortilla, wrap, chip and salsa producer, recognized for leading the industry in:

• First to produce high quality no trans fat and gluten free products• Lower sodium products• Highly nutritional whole wheat and various naturally flavored tortillas• Low carbohydrate counts• High fiber and protein measures

Our National Awards are from highly regarded national culinary institutes winning on taste, flavor and nutrition and further recognized by popular health magazines for similar metrics including twice in Men’s Health and Fitness Magazine.

Leader: Responsive to the Market


We have manufactured the best tasting, most nutritious and highest quality tortillas for over 25 years. We have consistently delivered on our promise to offer a great product and a good value to our customers. The result is a long list of loyal customers such as:

Wegmans 25 yearsWakefern 12 yearsSuperValu 22 years

Weis Markets 19 yearsSysco 9 years

Sheetz 12 yearsUS Food Service 19 years

Penn State University 8 yearsAnd many more………….

Valued Relationships


Pricing Philosophy

Nat Brand

Private Label


Plants - Distribution

HQ St Marys

Grand Rapids, MI

Chips - Tortillas Based Demand

Chips - Tortillas Based Demand

350 Mile Service Area

350 Mile Service Area


Our Team- Customer Support


Thank You For

Your Consideration

MexAmerica Foods 1037 Trout Run Road St. Mary’s, PA 15857 (814) 781-1447 .

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