Beyond Keyword Research

Advanced Keyword Research Tactics

Bryson MeunierNatural Search Associate Director, Content Solutions

Resolution Media

Resolution Media Overview

• 85+ dedicated search marketing professionals

• Headquartered in Chicago, IL with offices in NYC and San Francisco

• Acquired by Omnicom Media Group in 2005

• Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008

• $150MM+ in Annual Search Media Management

Beyond Keyword Research

1.01.0

Search Volum

e

Query Intent

Demographic Qualification

MobileVideo

Semantic Search

Keyword Research 1.0• Search Volume only

consideration• High volume keywords

not necessarily qualified• Content that doesn’t

connect to audience less likely to convert

Beyond Search Volume: Query Intent

Beyond Search Volume: Demographic Qualification

Google Ad Planner Comscore Marketer

Microsoft AdIntelligence

Yahoo! Buzz Index

Beyond the Web: Mobile

Beyond the Web: VideoYouTube Suggest

YouTube

Beyond the Web: Semantic SearchThe Intelligent Web

Beyond Keyword Research

1.01.0

Search Volum

e

Query Intent

Demographic Qualification

MobileVideo

Semantic Search

Thank You!

Download this presentation at BrysonMeunier.com/SMX