metroX digital media kit 2017

an engaging platform for a fast-paced lifestyledelivering news at the right time, the right place and in the right format.

Total US Boston New York Philadelphia

circulation 327,342 68,608 179,167 79,567

daily readership 1,136,990 156,108 693,567 264,264

weekly readership 2,490,251 339,252 1,466,927 532,018

monthly readership 4,013,783 452,445 2,200,879 732,254

distribution points 800 1,000 1,000

geography suffolk, middlesex,

norfolk, essex,

plymouth, bristol

manhattan,

brooklyn, queens,

bronx, westchester,

north nj

philadelphia,

montgomery,

delaware, chester,

bucks, south nj

metromedia® reaches 4.0 million people every month!

Source: AAM / CAC (Q2 2017) total circulation Mon-Fri except Boston: Mon-Thu; Nielsen Scarborough 2017 R1 - net

combined print / online. Total US includes US unique users outside 3 DMAs (GA 1H 2017).

metro.us digital solutions

metro.us: display | native | content

solutions | email marketing | sweepstakes

latest stats

users 2,001,409

sessions 2,328,248

pageviews 4,987,057

average duration 5:42

pages / session 2.14

age 18-34 49%

age 35-54 34%

mobile 59%

desktop 34%

tablet 7%

digital audience grew by

+99% year-on-year

Source: AAM Site Certifier / Google Analytics (Oct-17).

metro.us online traffic (Jan-Oct’2017)monthly users

603,567

849,843

1,477,047

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Jan-Oct'15 Jan-Oct'16 Jan-Oct'17

Mo

nth

ly U

sers

Source: AAM Site Certifier / Google Analytics (2015-17).

new online productsnative product offering

• incorporate your content seamlessly into

metro.us – a truly engaging and non-

interruptive user experience

– Our writer will work with you on a quality piece of

content

– Your article will be promoted on metro.us homepage

and section pages for 3 days

– Your article will live forever on metro.us

• Add on print

– Your article will appear as half page in metro

newspaper

• amplify your branded content across nativeX

our extensive network of quality site such as

Reader’s Digest, Newsweek or Men’s Fitness.

Sweepstakes Solutionsnew now hosted on metro.us

• Online sweepstakes now hosted on metro.us

• Supported by print ads, e-blasts and social media posts

metro smartmaildedicated email blasts

Put your business in the spotlight and bring clients through your door with metro smartmail targeted email

blasts. In addition to clubmetro offerings, you can now take advantage of metro smartmail’s virtually

unlimited inventory and powerful targeting tools to reach directly the customers you most want.

• extended database: 95m+ up-to-date emails from quality partners

• advanced targeting: Drill down by geo area, demo identifiers, household income.

• retargeting: Use IP targeting to re-target to individuals who opened or clicked your email; retarget on

Facebook and Twitter

• results: Detailed reports and lead lists* sent directly to you after campaign completion.

new online productssmartmail verticals

Boost your leads with our latest product offering

to reach the most relevant customers in a timely

manner in the education, recruitment and motor

industry.

How it works?

1. Target: our algorithm identifies individuals

searching for education, job opportunities or

vehicles within the past 7 days

2. Reach & remind: your ad is served to this

active audience across contextual websites.

Through IP-data matching, the program

simultaneously gets your ad directly into this

active audiences’ inbox and retargets those

who click on your email ad 48 hours later.

3. Enroll / Recruit / Drive: at the end of the

program, we provide you with warm and hot

leads of everyone who has opened and clicked

on your email campaign

metroX reach extension programengaging experiences at scale, across every screen

metroX is metromedia’s reach extension program delivering

engaging experiences at scale, across every screen.

brand safety

first

cutting-edge

technology

exclusive,

premium

inventory

wide range of

digital tactics

programmatic

optimization

extended reach

network

demographic

targeting

mobile / tablet

run of network

premium news

network

hyper-local mobile youtube true view

metro.us campaign retargeting contextual

targeting

why does programmatic work?

• your campaigns are optimized to the highest-performing tactics and eliminate

any waste in your digital buy. programmatic simply means automated media

buying through technology. programmatic groups use technology to buy media

across thousands of sites to optimize performance

• multi-tactic approach: choose a variety of tactics to reach your audience.

• flexible budget shifting: pro-active budget shifting between tactics allows for

performance optimizations.

• goals & optimization: CTR, eCPC, eCPM, Conversions

defineobjectives

set KPIs

select tactics

premium news networkwith 1,400+ sites, premium news network is the largest premium local source

for carefully vetted publishers with quality, journalistic content.

contextual targetingmessaging is delivered next to relevant content (at the site and page level) being

actively consumed by the user.

YOUR AD HERE

YOUR

AD

HERE

Arts & Entertainment

Autos & Vehicles

Beauty & Fitness

Books & Literature

Business & Industrial

Computers &

Electronics

Education & Careers

Finance

Food & Drink

Games

Health

Hobbies & Leisure

available topics

Home & Garden

Internet & Telecom

Law & Government

News

People & Society

Pets & Animals

Real Estate

Science

Shopping

Sports

Travel

>

audience targeting

demographic

demographic targeting uses data to

reach users that match the targeted

demo (age, gender, hhi). ads are served

using 3rd party data targeting who the

user is online

behavioral

behavior targeting segments are

identified by using 3rd party data based

off a user user’s recent search history

and online content consumption. ads

are targeted to what the user is doing

online.

BT Fitness Info Seeker

BT Shopping

Enthusiast

smartphone targeting

dynamic mobile opportunities:

geo targeting: DMA, cities, zips

reach a broad audience

across various apps and

mobile sites.

geo targeting: hyperlocal (lat/long)

Inventory: 80% runs in mobile apps, 20% runs in mobile browser

the GPS functionality in

smartphones is coupled with

thousands of mobile apps to

reach audiences based on

their precise location.

Mobile Ad Unit (ask me about tablet targeting!)

preroll video

• targeting options: ron, channel,

demographic or behavioral

• viewing structure: pre-roll message

must be watched before user can view

selected video content. there is not a skip

button.

• pre-roll length accepted: :15 or :30

seconds

• companion banner: not guaranteed,

300x250

with companion banner

without companion banner

facebook

promoted post

promoted post uses a post made by

the advertiser and repurposes it as an

ad in the newsfeed.

domain ad

facebook ads can be targeted using

1st party retargeting or 3rd party

audience data

YOUR AD

HERE