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Vchy va}j|1

\a`ki awoihykao|

|gg ycge woa`i ko

h ykeg `kog a |w|yhkogi

gba}y| ychyhii w~

ya8>> {gh}| a kooa%

rhykao: woig}|yhoikof

ycg ogv }gh`kykg|

ychy |ch~g h f`amh`

eh}jgy~`hlg: a|yg}kof

}g|gh}lc%i}krgoig|kfo: }glafoktkof

ychy h |hrr{, laooglygi

va}ja}lgk| ycg ea|y

ke~a}yhoy h||gy: hoi

chrkof ycg vk|iae

ya `aaj koya ycg wyw}g

a va}j hoi `kg yc}awfc

ycg g{g|a lck`i}go,

koywkykrg ~}giklya}|

a vchy vk`` |ch~g

ycg ogsy 8>> {gh}|/

VchyEhjg| hF`amh`La}~a}hykao

Va}j1

H `aaj koya \ygg`lh|g8>> {gh}| hoi lawoykof/

\ygg`lh|gN8>>

H \~glkh` \w~~`gegoy ya ycg

H~}k` =>8= k||wg ab Egy}a~a`k|

Ko|kfcy 6La``hma}hykao ==Kooarhykao 9=^ga~`g 73

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F@AMH@ p EAMK@G p =9!6

H bwoihegoyh` |ckby ch| allw}}gi ko aw} va}`i hoi ycg vh{| vg

va}j, hoi ky| aog ychy ch| ~}abawoi ke~hly ao ycg ~`hlg| hoi

|~hlg| vcg}g vg va}j/

Ba} ~}af}g||krg a}fhokthykao|, ycg ~`hlg| ~ga~`g va}j chrg ogrg} mggo

ea}g rkyh`/ Ychy| mglhw|g a}fhokthykao| }g`{ ao ~ga~`g hoi ~ga~`g oggi

~`hlg/ ^`hlg| ychy ychy cg`~ ycge laoogly vkyc aycg}|, koba}ehykao hoi ycg

lw`yw}g ab ycgk} a}fhokthykao/ Ky| ykeg ba} h va}j~`hlg ychy lho cg`~ kfokyg ycgk}

~aygoykh`/ @gy| wo`alj ycg cweho ~}aek|g ko grg}{ lae~ho{/

vvv/|ygg`lh|g/lae

^WM@K\CG]

Ca}hlg Chrgeg{g} KKK

GIKYA] KO LCKGB

\w|ho \/ \tgoh|{

EHOHFKOF GIKYA]

@hoh Ma}ya`ay

^]AIWLYKAO GIKYA]

Eg}lgig| J}hw|

H]Y IK]GLYA]

Iwofdhk ^wofhwychkjho

H\\K\YHOY H]Y IK]GLYA]

Dag` \~gh|ehjg}

LARG] H]YVA]J

Hoi}g ih @amh

LA^[ GIKYA]

Okoh K~~a`kya

^]AAB]GHIG]

Fga}fkh Laa`

GIKYA]KH@ ^]AIWLYKAO EHOHFG]

Dke Fa||

HIRG]YK\KOF IK]GLYA]

La`ko Rk``aogYG@ #66>+ ;66=68>YG@#=8=+ 2=6;;66

|ygg`lh|g/lae8>>/|ygg`lh|g/lae

bhlgmaaj/lae!\ygg`lh|g

yvkyyg}/lae!|ygg`lh|g

H eaegoy ko|kig ycg yvgoy{%}|y%

lgoyw}{ va}j~`hlg 7

H lhoiki laorg}|hykao vkyc \ygg`lh|g LGA,

Dheg| ^/ Chljgyy, hmawy cav |{|yge| yckojkof,

laooglykrky{, yglcoa`af{, hoi ig|kfo jokyh f`amh` la}~a}hykao yafgycg} 6

H |y}aof laeekyegoy ya a}kfkoh` }g|gh}lc

koba}e| ~}aiwly igrg`a~egoy hy ycg f`amh`

ig|kfo |ywika ko F}hoi ]h~ki|/ 9=

Lck`i}go, ycawfcy `ghig}|, hoi ycg ba`j| vca

ehjg \ygg`lh|g }wo |ch}g ycgk} i}ghe| hmawy

ycg bwyw}g ab va}j/ 73

Goyg}kof ky| |glaoi lgoyw}{, \ygg`lh|g ~wy|

ky| bhkyc ko ky| ~ga~`g hoi ycg yglcoa`afkg|

ychy laoogly ycge va}`ivkig/ ==

\W\HO \/ \TG OH\[

\W\HO \/ \TG OH\[

EH]L J ]K\YH@

\W\HO \/ \TG OH\[

J G O \CW@EHO

Laooglykof

Gsglwykrg \wkyg

La``glykrg Koyg``kfgolg

F`amh` Raklg| =>8=%=88=

Ycg F`amh``{Koygf}hygi Goyg}~}k|g

H

M

L

I

G

m`af/|ygg`lh|g/lae

{awywmg/lae!w|g}!\YGG@LH\GYR

`kojgiko/lae!lae~ho{!|ygg`lh|g

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7\ygg`lh|gN8>>

Hy yw}o|yaog vg h}g ko|~k}gi m{ ycg |~k}ky ab |eh`` mw|kog|| hoi vg

ig|kfo va}j~`hlg |a`wykao| ychy cg`~ l}ghyg f}ghy va}j gork}aoegoy|

ychy h}g gh|{ ya avo hoi gsck`h}hykof ya w|g/ ]wookof h |eh`` mw|kog||k| ch}i goawfc chrkof h f}ghy |~hlg ya va}j ko |caw`i mg gh|{/

\wiigo`{, aog a ycge dwe~| w~ hoi

lh``| e{ oheg/ H| cg }wo| ya f}ggy eg,

K }glafoktg Rao ]amko|aooav h egemg}

a ycg lae~ho{| f`amh` ig|kfo |ywika

}ae |grg}h` {gh}| mhlj, vcgo cg vh|

h |yh} |ywigoy ko e{ Gyckl| a Ig|kfo

law}|g hy ^h}|ao|/ Hyg} aw} m}kg hoi

vh}e }gwokao, hoi ~}aek|g| ya }glaoogly,

Rao fag| mhlj ya va}j, hoi K ~}alggi ya

ycg lh a} vchy yw}o| awy ya mg h ig`%

klkaw|, cgh`yc{ `wolc ehig vkyc `alh`

~}aiwlg/ \wlc |lgog| h}g laeeao~`hlg

hy Va}jLh/ ga~`g h}g va}jkof, ghykof,

hoi yh`jkof vck`g w|kof h`` jkoi| a ~a}y%

hm`g hoi sgi yglcoa`afkg| ya laoogly ya

ghlc aycg}, h| vg`` h| ya ycg koa}ehykao

ycg{ oggi a} gh}ogi ik|law}|g/

A} ycg{ dw|y lhylc w~ ao gehk`|/ Ao ho{

fkrgo ih{, {aw eh{ |gg h }gfkaoh` eho%

hfg}, ko yavo }ae h h}%wof \ygg`lh|g

awy~a|y a} eggykof|, fgyykof arg} dgy`hf

vkyc cg`~ }ae h |yghekof lw~ a labgg,

hoi va}jkof ao ck| `h~ya~ vck`g `ghokof

mhlj ko vchy vg w|gi ya lh``, ko ycg

yvgoykgyc lgoyw}{, ho gh|{ lc hk}/

Am|g}rkof ycg hlykao h}awoi ycg `h}fg

a~go |~hlg, f}aw~| a rk|kya}| |gg cav

h yayh``{ laooglygi va}j~`hlg

hlywh``{ va}j|/ Ke ya`i ychy

ao yck| ea}okof, }g~}g|go%

yhykrg| }ae h oholkh`

ko|ykywykaohlk`kykg|

ehohfg}|, koyg}ka} ig%

|kfog}|, h}lckygly|, cweho%

}g|aw}lg| |~glkh`k|y|, hoi

aycg}|, hmawy yva iatgo yayh`

h}g aajkof ya woig}|yhoi cav

ycg{ yaa lho }g|y}wlyw}g ycgk} va}j%

~`hlg| a} ycg f`amh` eh}jgy| ycg{ |g}rg/

H| K vhylc ycge gshekog grg}{ igyhk`

a ycg lae~ho{| ke~}g||krg la``gl%

ykao a w}okyw}g abg}kof| ko w|g, vck`g

\ygg`lh|g ge~`a{gg| fa hmawy ycgk}

mw|kog|| woik|yw}mgi, K }gh`ktg Ke

vkyog||kof ogv hoi gra`rkof vh{| a

va}j/ Yck| k| oay {aw} hycg}| alg, hoi

ky lg}yhko`{ k|oy {aw} eaycg}| \ygg`lh|g/

Oay h ~hog`, oa} h hol{ la}og} alg,

oa} h ma}kof mgkfg la`a} |lcgeg ko |kfcy/

Yc}awfc h h}fg, wokoyg}}w~ygi f`h||

vh``, K |gg ycg hv`g|| hvo vkyc ky|

`h}fg ~h}h|a`| hoi vg``%~`hlgi |ghykof

h}gh|/ Ky| h ~`hlg ya lhylc h m}ghyc

a }g|c hk}g|~glkh``{ yaih{, h| ycg

hwyweo |wo`kfcy ehjg| grg}{yckof

|~h}j`g hoi f`av/ Ogsy ya ycg `hvo,

}wky hoi rgfgyhm`g |yhoi| h}g a~go

a} mw|kog||/ @alh` h}eg}| chrg

mggo korkygi ya |g`` ycgk} }g|c%~kljgi

l}a~| ya cgh`yc%lao|lkaw|

ge~`a{gg|/ K laeg hvh{

vkyc h ~h~g} mhf w``

a Eklckfho ~ghlcg|/

E{ eaegoy hy ycg

\ygg`lh|g Va}jLh

k| ao`{ ychyh eaegoy/

Mg{aoi yck| ~hfg, vg

gs~`a}g ko ig~yc cav yck|

Vg|y Eklckfho }e mglheg ycg

f`amh` goyky{ ky k| yaih{, h| ky lg`gm}hyg|

ky| 8>>yc hookrg}|h}{/ K ca~g {aw yhjg

ycg ykeg ya eggy ycg ~ga~`g hoi `gh}o

cav h lae~`gs a}fhokthykao lho

}gehjg ky|g`, vkycawy ig|y}a{kof ycg

|a`ki aaykof| mwk`y m{ ky| awoig}|/

\W\HO \/ \TG OH\[

H eaegoy ko|kig ycg yvgoy{%}|y%lgoyw}{ va}j~`hlg

Laooglykof

H

Vh`jkof koya ycg \ygg`lh|g Va}jLhb ,

}glgoy`{ mwk`y hy ycg lae~ho{| F}hoi ]h~ki|

cghixwh}yg}|, K |~{ yc}gg {awof ego vkyc ycgk}

g{g| sgi ao `h~ya~|/ \kyykof ko Lah`g||g| \VQ8

lchk}|, ycg{ |vkrg` allh|kaoh``{ ya ehjg g{g

laoyhly, |y}kjkof ik|lw}|krg ~a|g| h| ycg{ lchy/

^caya4

\ghoCgeeg}`g

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62 \ygg`lh|gN8>>

Gsglwykrg \wkygH lhoiki laorg}|hykao vkyc \ygg`lh|g LGA, Dke Chljgyy, hmawy cav |{|yge| yckojkof,

laooglykrky{, yglcoa`af{, hoi ig|kfo joky h f`amh` la}~a}hykao yafgycg}

M

\aeg eaoyc| hfa, Dke Chljgyy, lckg

gsglwykrg alg} a \ygg`lh|g |kolg 8;;9,

hoi K |hy iavo ko ck| gsglwykrg la``hma}hykao

|wkyg ko F}hoi ]h~ki|, Eklckfho, ya yh`j hmawy

ycg ~h|y, hoi ea|y`{, ycg ~}g|goy hoi wyw}g

a ycg lgoyw}{%a`i la}~a}hykao cg cghi|/

Cg law`i chrg lca|go ya eggy ko ck|

avo alg, vcklc k| f}hlgi m{ ho

gsxwk|kyg choivargo }wf m{ H]TW,

ho Hfcho vaego| la``glykrg, hoi ~av%

g}gi m{ ck| `krg yg`g~}g|golg |{|yge/

Mwy y}wg ya a}eDke ch| mggo joavo

ya yg|y%i}krg ycg w}okyw}g ck| lae~ho{

ig|kfo|, ~}ayay{~g|, hoi ~}aiwlg|cg

lca|g ya |ky ko h egikh4|lh~g la``hm%

a}hykrg |gyykof, ycg yglc%|hrr{ ~}aiwly

ychy| ~h}y w}okyw}g hoi ~h}y yglcoa`%

af{, hoi k| ig|kfogi ya korkyg gslchofg

}ae h}awoi ycg f`amg/

H| vg yh`jgi, Dke ~wy egikh4|lh~g

koya hlykao/ W|kof ck| `h~ya~, cg lh``gi

w~ ~caya| hoi `e l`k~| }ae ycg

h}lckrg|, hoi i}gv lch}y| hoi hiigi

rk|wh` ~wolywhykao ya ycg ~akoy| cg

vh| ehjkof m{ v}kykof va}i|, i}hvkof

h}}av|, hoi w|kof aycg} f}h~ckl |{e%

ma`|/ K vh| hm`g ya |gg ycg }g|w`y| a h``

yck| gofhfkof hlykrky{, ao h `h}fg |lh`g

hoi ko ckfc igokykao, ao ycg yc}gg hy

|l}ggo| ychy |w}}awoi ycg |ktghm`g,

vk}gi yhm`g/

Vcgo aw} aog%ao%aog lchy vawoi

iavo, vg eargi ao ya h `alh` }g|yhw}hoy

ya eggy w~ vkyc Ohol{ Ckljg{, lckg

hiekok|y}hykrg alg}, hoi Yg}}{ Vg|y,

ik}glya} a Va}j\~hlg Bwyw}g| ]g|gh}lc/

Dke h|jgi ycge ya g`hma}hyg ao |aeg

~h}y| a ycg \ygg`lh|g |ya}{ cg chi dw|y

|jgylcgi awy a} eg/ Iw}kof ikoog},

Ohol{ yh`jgi hmawy ycg lae~`gs oggi|

a h f`amh` la}~a}hykao, kol`wikof ychy

a} oikof yh`goygi ~ga~`g }ae eho{

ikbg}goy lw`yw}g|, vca chrg kol}gh|%

kof`{ ckfc%yglc |jk``|, hoi ycg hmk`ky{ ya

laoogly hl}a|| ykeg hoi |~hlg vck`g

}g|~glykof `alh` lw|yae|/ Yg}}{, vca

ch| |~goy ykeg ko Dh~ho hoi Gw}a~g hy

rh}kaw| \ygg`lh|g awy~a|y|, ik|lw||gi

ck| yghe| oikof| ao ycg wyw}g a

va}jh ehda} laolg}o a} ho{aog ko

ycg alg%w}okyw}g mw|kog|| #a} ko ho{

mw|kog||, ho{vcg}g+, h| vg`` h| ycg

oggi| a h f`amh` va}ja}lg/ Yck| ~h}y

a aw} laorg}|hykao k| ao ~hfg =>/

Gsglwykrg \wkyg, h 8;79 EFE `e,

ya`i ycg |ya}{ a h w}okyw}g ehowhl%

yw}g}| ko%caw|g koiw|y}kh` ig|kfog}

hoi mah}i egemg}vca |y}wff`gi ya

jgg~ ycg awoig}| gycklh` |yhoih}i|

koyhly/ Yck| lheg yykof`{ ya ekoi h|

K `k|ygogi ya Dke, Ohol{, hoi Yg}}{ yh`j

hmawy ycgk} avo `krg| hoi ykeg| ko ho

gra`rkof lae~ho{ joavo a} ky| |a`ki

awoihykao|/ \W\HO \/ \TG OH\[

Dke Chljgyy ko

F}hoi ]h~ki|

hoi Ihrki Jg``g{

#ao ycg |l}ggo+ ko

^h`a H`ya laoogly

rkh yg`g~}g|golg

yc}awfcawy ycg ih{/

^caya4

Yamg{\hoba}i

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;M G sg lw yk rg \ w ky g\ygg`lh|gN8>>

ychy vaw`i mg iaaegi k ychy vg}g

ya ch~~go, g|~glkh``{ ckfc%l}hy

~}aiwly|~}aiwly| ychy oggi lw|yae

y}ghyegoy/ Vg yckoj alh` eh}jgy|

h}g h`vh{| fakof ya mg hirhoyhfgaw|/

Ko hly, ycg{ lho mg h lae~gykykrg gifg

woya ycge|g`rg|/ Ycg}g h}g lg}yhko

~h}y| a ycg va}`i ychy ia |aeg yckof|

mgyyg} ycho ho{ aycg}|/

K yckoj ycg |go|g a ~hokl hmawy H|kh

yhjkof arg} h`` ycg va}`i| ~}aiwlykao

k| oav |aygokof/ ^h}y`{, ychy| mglhw|g

lae~hokg| chrg mglaeg ea}g y hoi

iaoy chrg ya ehjg grg}{yckof ko Lckoh/

\ygg`lh|g k| h faai gshe~`g a yck|/

Vg iaoy ~}aiwlg aw} ~}aiwly| a}

Oa}yc Heg}klh awy a Lckoh/ Vg ia w|g

|aeg `av%~}aiwlykao%la|y lawoy}kg|,

ycawfc, `kjg Egskla/ Vg chrg ya ia ychy

ko a}ig} ya lae~gyg/ Mwy ycg `h}fg|y

~g}lgoyhfg a aw} va}ja}lg k| |yk`` ko

ycg Wokygi \yhyg|, }hoj`{/ Hoi ky lho

|yh{ yck| vh{ h aof ykeg, ko e{ g|ykeh%

ykao, mglhw|g a ycg vh{ vg w|g ycg

oaig| yafgycg}/

Ko ycg aofakof ohykaoh` ~a`kyklh` igmhyg

hmawy dam l}ghykao, Eklckfho laeg| w~

h| aog ab ycg `h|y }gehkokof ~`hlg| ko ycg

Wokygi \yhyg| vcg}g ehowbhlyw}kof k| |yk``

h`krg/ H| h `ghikof la}~a}hyg lkyktgo ko ycg

|yhyg, hoi jgg~kof {aw} koyg}laooglygi

f`amh` la}~a}hyg |y}wlyw}g ko ekoi, vaw`i

{aw |h{ ychy ycg `alh` va}jba}lg k| ko oggi

ab }ggiwlhykao1

K lh`` ky `kyg}hl{/

Vcgo K yckoj hmawy h lae~ho{ ychy| |w}%

rkrgi hoi gs~g}kgolgi |wllg|| ba} 8>>

{gh}|, K yckoj ycg}g ew|y chrg mggo |aeg

hmkikof |yhoih}i| ko ~`hlg/ Ycg cweho%

lgoyg}gi ohyw}g ab \ygg`lh|g ch| h`vh{|

mggo ycg}g, hoi, b}hoj`{, ky| ~}g|goy ko

Vg|y Eklckfho lae~hokg| ko fgog}h`/

lw|yaeg}|, yck| |cky mglaeg| ho

a~~a}ywoky{, mglhw|g h| ogv, koyg}%

ohykaoh` eh}jgy| a~go, ea}g a aw}

lw|yaeg}| h}g h`` arg} ycg va}`i/ Vg

chrg h ~}g|golg ko ycg Fg}eho eh}jgy,

h| vg`` h| ycg M}htk`kho eh}jgy, ycg

]w||kho eh}jgy/// Vchy| ch~~gogi

ko ycg h|y iglhighoi ky| ao`{

koygo|k{kofk| ychy ycg|g awy~a|y|

h}g oav oaig| ko h mkffg} ogyva}j/

Ycg{ h}g hlywh``{ ckfc`{ koygf}hygi

koya aw} mw|kog||/ \a ycg Fg}eho

goyg}~}k|g eh{ mg korgoykof ycg ogsy

eglchok|e a} aw} lchk}|, a} ko|yholg/

Ycg oaykao a l`w|yg}kof lh~hmk`k%

ykg|ycg w|kao a ycg va}`iegho|

mw|kog||g| h}g a~ykektkof a} vcg}g

ycg mg|y ~aygoykh` k|/ Vg ekfcy lh`` ychy

mg|y%|aw}lkof, rg}|w| awy|aw}lkof/ Yck|

`ghi| eg ya mg`kgrg ychy LGA| chrg ya

lchofg ycg vh{ ycg{ `ghi lae~hokg|/

Yaih{, vg}g ~w|ckof hy ycg gifg| ab |{|%

yge| vg igrg`a~gi mgba}g ycg }glg||kao,

|h{kof ychy eh{mg ycg}g k| h mgyyg} vh{,

fkrgo ycg k||wg| ab f`amh` |w|yhkohmk`ky{,

ycg oggi ba} `alh` dam|, h`` ab yca|g yckof|

ychy h}g laekof hy grg}{ mw|kog||/ H}g {aw

yckojkof ab ehowbhlyw}kof |~glklh``{ ba}

yca|g `alh` eh}jgy|, ea}g ycho ehjkof

~kglg| ychy {aw h||gem`g |aegvcg}g g`|g1

Ycg}g vk`` mg |aeg ~}aiwly| ychy vg

lho ~kglg yafgycg} }ae rh}kaw| |w~~`{lchko|/ Hoi ycg}g vk`` mg |aeg ~}aiwly|

H| }glgoy`{ h| ycg 8;3>|, ycg koiw|y}kh`

|{|yge ko ycg Wokygi \yhyg| vh| xwkyg

}amw|y, hoi woge~`a{egoy vh| av:

Vg|yg}o Gw}a~g vh| h`|a rg}{ |y}aof

ko yg}e| a koiw|y}kh` ~}aiwlykao/

H| vg h~~}ahlcgi ycg yvgoy{%}|y

lgoyw}{, ycg hmk`ky{ a koiw|y}{ ya

~}aiwlg faai| hy h ik|yholg a} `alh`

eh}jgy| lchofgi ycg glaoaekl|/

Mwy vchy }gh``{ ch~~gogi vh| ychy

ycg iaehko a lae~gykykao fay mkffg},

vcklc egho| ky ch| mglaeg ea}g ik%

lw`y ya ehjg eaog{/ Ky ch| mglaeg h

fcy a} yog||/ Hoi yck| laolg~y a

yog|| k| aog ychy K w|g ya cg`~ lchofg

ycg lae~ho{: a} eg, ky k| aw} hmk`ky{

ya lae~gyg/ Ycg yvgoy{%}|y%lgoyw}{

mw|kog|| ch| ya mg ikg}goy }ae ycg

yvgoykgyc%lgoyw}{ mw|kog|| k ky vhoy|

ya |w}rkrg/

@gy eg fkrg {aw h xwklj gshe~`g/

Cav eho{ koiw|y}kh` goyg}~}k|g| h}g

oay~}aiwlkof ko Lckoh yaih{1 \aeg

|grgoyggo {gh}| hfa, vg w|gi ya |~glw%

`hyg ychy |aegyckof kjg 7> ~g}lgoy a

ycg Ba}ywog 8>>> iki mw|kog|| h}awoi

ycg va}`i/ Yaih{, glaoaek|y| g|ykehyg

ychy ycg}g h}g ;7,>>> f`amh` lae~h%

okg|;7,>>>( K {aw yckoj hmawy cav

}glgoy yck| |cky k| ko koiw|y}kh` lae%

~gykykao, ky| ~cgoaegoh`/

Oav, ycg laa` yckof k| ychy k K |h{,

kehfkog ychy e{ `kg k| hmawy maycehjkof yckof| hoi lae~gykof a}

\w|ho \/ \tgoh|{4 Ko h va}`i ychy| }gehjkof ky|g`b,

ky| ke~a}yhoy ya joav vcg}g vg h}g oav, ko a}ig}

ya yckoj hmawy vchy ycg bwyw}g eh{ mg `kjg/

Dke Chljgyy4 Ycg ohyw}g a ycg yvgoy{%}|y%lgoyw}{

la}~a}hykao yaih{ k| ychy lae~gykykao lho laeg

}ae ho{vcg}g/

LAH@G\\G/LAE

8/2/2019 Metropolis + Steelcase

7/35

88M G sg lw yk rg \ w ky g\ygg`lh|gN8>>

Laooglykof/Ky eh{ mg ycg cgh`yckg|yyckof vg lho ia/

Cweho laooglykao k| rkyh` ya h kbg ab cgh`yc hoi ch~~kog||/ Hy Ow}yw}g, vg mg`kgrg ky h`|a

ch| ycg ~avg} ya cgh`/ M{ am|g}rkof ycg vh{ ~hykgoy|, lh}gfkrg}| hoi argi aog| koyg}hly,

vg fhko ko|kfcy| koya ycg ~c{|klh` hoi geaykaoh` ~}alg|| ab cgh`kof/ Aw} ogv Ge~hyc }gl`kog}

k| oa gslg~ykao/ M{ hii}g||kof ycg ihk`{ koyg}hlykao| mgyvggo ~hykgoy hoi lh}gfkrg}, Ge~hyc

k| ig|kfogi ya }giwlg |y}g|| hoi ~aygoykh` kodw}{, vck`g w`ykehyg`{ gohm`kof cweho laooglykao/Mglhw|g ycg ea}g laooglygi ycg cgh`yclh}g ~}alg|| mglaeg|, ycg mgyyg} vg lho cgh`/

ow}yw}g/lae!ge~hyc

|hrkof {aw}|g` }ae ycg }g, mwy

`ghrkof grg}{aog g`|g mgckoi/ A} h}g

{aw fakof ya vk|c ychy {aw |hl}klgi

{aw}|g` ya cg`~ aycg}|1 Vchy |caw`i

vg ia1 \aeg |h{ {aw |hl}klg {aw}%

|g`mwy cav |eh}y k| ychy1

Hoi cg}g vg h}g, vkyc 89,>>> gvg}

~ga~`g Ziavo }ae =7,>>>U/ Cav iki

vg igh` vkyc yck|1 Ky vh| ycg ea|y ik%

lw`y yckof K hlgi/ K vaw`i fa caeg

hy okfcy joavkof ychy vg chi ya ehjg

yawfc mw|kog|| iglk|kao|, |glaoi%

fwg||kof e{|g`/ Mglhw|g {awrg fay

ya h~~}glkhyg cav iklw`y ky k| ya chrg

h ik|lw||kao vkyc |aegmai{ vca|

iaog oayckof v}aof, vca| cgh}kof

ychy cg| fakof ya `a|g ck| dam/

K awoi aog a ]klch}i Bg{oehoo|

maaj|cg vh| h ~c{|klk|y hoi ho

hll`hkegi fgokw|, hoi K oggigi h fgokw|

dw|y hmawy ycgo/ K |yh}ygi }ghikof yck|

maaj a} ik|y}hlykao/ Ky y}ho|a}egi

eg/ Bg{oehoo, h ~}aiwly a ycg 8;9>|,

7>|, hoi 2>|, am|g}rgi yckof| hmawy

vchy vg `hyg} lheg ya woig}|yhoi h|

lae~`gs%|{|yge| k||wg|lae~`gsky{

hoi yog|| ychy, ao ycg |w}hlg, chi

oayckof ya ia vkyc yck| F}hoi ]h~ki|

lae~ho{ hoi ky| ~ga~`g ko Vg|y Eklc%

kfho/ Mwy K |go|gi ychy ycg{ vg}g ycg

|heg k||wg|/ K egho, ycg woig}`{kof

`hv k| ychy yckof| fcy a} |w}rkrh`/

Mwy, ko }gh`ky{, vchy K }ghi yw}ogi awy

ya mg h lawoyg}~akoy ya ycg vh{ |aeg

yckoj hmawy mw|kog||/ Ky fag| |aegyckof

`kjg yck|4 K {aw `aaj hy h mw|kog||`gy|

|h{ ycg ^ao{ Gs~}g||{aw korg|y ko

ky hoi ky f}av|/ Mwy dw|y h| ky fgy| |wl%

lg||w`, |aegmai{ korgoy| ycg yg`g%

f}h~c/ Hoi ycgo ycg yg`gf}h~c |{|yge

yckoj| ky| ~g}gly, mwy cg}g laeg| ycg

yg`g~caog/ \a ycg la}g xwg|ykao k|,

vcgo ycg{ fgy ya ycg cgkfcy a ycgk}

|wllg||, vchy jgg~| lae~hokg| }ae

y}ho|a}ekof ycge|g`rg| |a ycg{ lho

fgy ya ycgk} ogsy ~ch|g a ckfc ~g}a}%eholg1 Ycg rk}ywg| ychy ehjg h

mw|kog|| |wllg||w` lho grgoywh``{

|koj ky/ Yck| k| y}wg ko ohyw}g, ko gla%

oaekl |{|yge|, ko mw|kog||%eaig`

ig|kfo/ K {aw chof ao ya ycg ~ao{ hy ycg

cgh}y a {aw} a}kfkoh` eg||hfg%ig`krg}{

|{|yge, {aw``, m{ ighw`y, lcaa|g ya ikg/

Hoi ky cky eg/ Ba} w|, ycg k||wg k|

~kglgva}j/ Vaw`i K lcaa|g ya ~}aygly

ky hoi `gy ycg lae~ho{ ikg1 K lhoy ia

ychy/ Ychy |{|yge vh| vc{ ycg lae%

~ho{ vh| |a |wllg||w` a} h `aof ykeg/

Ycgo ycg}g lheg h ykeg vcgo ycg a`i

koiw|y}kh` eaig`| law`ioy lae~gyg

ho{ea}g/ Lcaa|kof ya ikg vh| oay ho

a~ykao a} eg/ Ycg {gh} vh| =>>>/ Hoi

vg chi dw|y |yh}ygi ehjkof ~}af}g||,

mglhw|g K law`i |gg ychy ycg hlgy| ychy

ehig ycg lae~ho{ f}ghy hy aog ykeg

vg}g ycg a`i rk}ywg| ychy cg`i w| mhlj/

Ko {aw} ekoi, h| ycg LGA, vchy ch| ya

ch~~go ko a}ig} ya mg hm`g ya ehjg ychy

|vkylc koya ycg ogv eaig1

Hoi{ F}arg lh``gi ky ycg ~h}hoakh a

|w}rkrh`/ K yckoj ~ga~`g vca h}g `aof%

`krgi h| LGA| am|g|| hmawy cav ycg{

chrg ya ehjg ycgk} lae~hokg| ea}g

y/ Iaoy }ghi ychy h| `avg}kof la|y|/

Vg |ke~`{ chrg ya mg mgyyg} hoi mgyyg}

hoi mgyyg}/ Hoi aolg {aw y}hko {aw}|g`

ya yckoj yck| vh{, {aw oi kookyg

a~~a}ywokykg|/ Ko =>>>, vg vg}g h aw}%

mk``kao%ia``h} lae~ho{/ Vg vg}g ko

f}ghy |ch~g/ Mwy ky ikioy gg` }kfcy/

Cav iki vg yhjg ky h~h}y, ~wy ky mhlj

yafgycg}, hoi h`|a }gehko y1 Ky| h `ay

ch}ig} ycho ky |awoi|/ Ky yaaj h iglhig/

Ygo {gh}| `hyg}hbyg} vchy vgrg mggo

yc}awfc glaoaeklh``{ arg} ycg ~h|y yc}gg

{gh}|h}g {aw} eggykof| hmawy w~vh}i

y}hdglya}{, ko yg}e| ab yckojkof hoi ca~kof

hoi ~`hookof ba} h ogv jkoi ab }glarg}{1

K |gg wo`kekygi a~~a}ywokykg| ya h`yg}

ycg eaig`| a} |wllg||/ Ke laorkolgi

ychy yck| k| aog a ycg f}ghyg|y ykeg| yamg ko mw|kog||, mglhw|g k vg eh|yg}

Mam ^gv Z]amg}y L/ ^gv KK, a}eg}

~}g|kigoy hoi LGA a \ygg`lh|g, vca

chi mggo lchk}eho a ycg mah}i a

ik}glya}| a} =7 {gh}| woyk` cg h||wegi

ck| lchk}eho geg}kyw| }a`g, ko 8;;;U

w|gi ya |h{ ya eg, Ycg ao`{ vh{ {aw

chrg y}w|y k| k {aw chrg koygf}ky{/

^ga~`g vaoy a``av {aw k ycg{ yckoj

{aw iaoy chrg koygf}ky{/ Kokykh``{,

K ycawfcy cg eghoy ychy {aw dw|y chrg

ya mg faai/ Mwy cg eghoy ea}g ycho ychy/

K {aw}g h ogv gsglwykrg hy \ygg`lh|g,

{aw |~goi yc}gg ih{| vkyc eg hoi vg

yh`j, kjg {aw hoi K h}g yh`jkof, hmawy

ycg gyca| a ycg lae~ho{/ Vg |~goi

h ch` h ih{ ao koygf}ky{/ Vg }a`g%~`h{

iglk|kao ehjkof/ Ke |go|kof, yaih{,

ychy ycg}g| h }gyw}o a |kfoklholg/

^ga~`g vhoy h }gh|ao a} va}jkof/

K chrg }ghi |aegvcg}g ychy eho{ lae%

~hokg| yaih{ bhk` hbyg} ygo {gh}|, hoi ycg

hrg}hfg y}hlj }gla}i k| baw} hoi aog%ch`b

{gh}|/ Hoi cg}g \ygg`lh|g k|, 8>>/

]kfcy/

\a oav vg chrg ycg jkoi ab geaykaoh` hoi

gycklh` bawoihykao ychy| hy ycg la}g ab {aw}

goyg}~}k|g/ Mwy ycgo ycg ch}i ykeg| laeg,

hoi yckof| |ckby/ Ycg koiw|y}kh` |{|yge ychy

{aw hoi \ygg`lh|g vg}g ~h}y ab vh| mh|gi

ao ycg eglchoklh` |{|yge, ycg ehlckog

ycg vg``%ak`gi ehlckog, h| vg w|gi ya lh``

ycg eaig}o la}~a}hykao/ Hoi oav ky| ho

koyg}laooglygi, avkof///

Ogyva}j/

H ogyva}jgi goyky{ ychy| h rg}{ ikbbg}goy

hokeh` hoi }gxwk}g| h rg}{ ikbbg}goy |gy

ab ew|l`g|/ Vcg}g h}g {aw oav ko ychy

y}ho|kykao, hoi vcg}g h}g {aw cghikof1

Aw} gsg}lk|g ko gyca| cg`~gi w| yckoj

hmawy vchy ky egho| ya l}ghyg h lae%

~gykykrg lae~ho{ vcgo {aw chrg ya lwy

mhlj ao ycg `hma} a}lg/ Vk`` {aw yhjg

f}ghy ~}kig ko ke~}arkof ~}ayhmk`ky{hy ycg gs~go|g a ~ga~`g1 Ychy| `kjg

8/2/2019 Metropolis + Steelcase

8/35

8>

Ko ho koyg}laooglygi va}`i ~ga~`g va}j ho{vcg}g/ Hoi grg}{vcg}g/

Ycg{ h}g h`` wokxwg4 ~c{|klh``{, |alkh``{, lw`yw}h``{ hoi lafokykrg`{/

Vg ig|kfo ba} ycg vg``mgkof ab ycg ~g}|ao/

Vg mg`kgrg ko wo`aljkof cweho ~}aek|g/

igyhk`|%va}jyaa`|/lae

K\ KY ^A\\KM@G YA @GHRG YCG VA]J^@HLGCGH@YCKG] YCHO VCGO [AW H]]KRGI1

LGA Dke Chljgyy

vkyc |aeg egemg}|

ab ck| gsglwykrg

yghe4 #bhlkof+

\h}h H}em}w|yg},

Dke Chljgyy, Dke

Jghog, hoi @ktmgyc

A\chwfcog||{:

#mhlj| ya lheg}h+

Ohol{ Ckljg{ hoi

B}hoj Eg}`ayyk, D}/

\ygg`lh|g ch| h `alhykao ko Fg}eho{,

hoi {aw}g vg`` hvh}g ab Fg}eho ig|kfo

gslg``golg hoi koiw|y}kh` |a~ck|yklhykao

ho wolhoo{ hmk`ky{ ya ehjg yckof| vg``/

^ga~`g h`` arg} ycg va}`i vhs ~agykl hmawy

ycg vcaa|c ab ycg Eg}lgig| iaa}, dw|y h|

ycg{ ia hmawy H~~`g ~}aiwly|/ Vg `arg

mghwykbw`, bwolykaoh`, |gs{ koiw|y}kh`

~}aiwly|/ Mwy ky| oay abygo ychy vg fgy

ychy |heg geaykaoh` |hyk|bhlykao b}ae

ycge/ [gy ycg|g h}g ycg yckof| ychy ehjg

h ikbbg}golg ko ycg eh}jgy~`hlg/ Hoi mayc

Eg}lgig| hoi H~~`g chrg bawoi cwehoky{

ko ckfc`{ gofkogg}gi ~}aiwly|/

Yck| vh| ycg m}ghjyc}awfc vkyc Ihrki

Jg``g{, a} eg/ ZJg``g{ k| awoig} hoi

lchk}eho a ycg ig|kfo%lao|w`ykof

}e KIGA/ Ihrki hoi Dke laoogly rkhyg`g~}g|golg yc}awfcawy ycg va}jih{/U

hidw|ykof ya hoi iglao|y}wlykof ~}am%

`ge| }h~ki`{, vg vk`` mglaeg xwkljg}

hoi ea}g hig~y ko fgog}h`, vcklc vk``

~wy w| hy ho hirhoyhfg/

\ygrg Dam| eh|yg}gi yck|/ Ba} h rg}{

`aof ykeg, cg yawlcgi h ay a koiw|%

y}kg|/ [gy cg| mggo ao }gla}i |h{kof

ychy cg |yh}ygi m{ |ywi{kof y{~af}h~ckl

aoy|: ycg{ vg}g ck| ko|~k}hykao/ Cg

vhoygi ya fgy ycge koya ycg lae~wyg}/

Baoy h}lckyglyw}g `gi cke ya |yh}y }ghi%

kof hmawy ig|kfo/ Cg vhoygi ya `gh}o

h`` cg law`i/ Cg ycwemgi ck| oa|g hy

laorgoykao hoi `gh}ogi ya woig}|yhoi

ig|kfo/ Yck| ehig cke aog a ycg mg|y

mw|kog|| ~ga~`g a eaig}o ykeg|/

Ycg mg|y mw|kog||g| h}g ycg aog| ychy

gemai{ vchy cg yhwfcy w|/ Ycg{ l}ghygh vca`g lw`yw}g/^c

aya4

Yamg{\hoba}i

8/2/2019 Metropolis + Steelcase

9/35

87M G sg lw yk rg \ w ky g\ygg`lh|gN8>>

ychy vkyc ycg Ch}ma}/ [aw g`y `kjg ky

hlywh``{ yawlcgi ychy |heg ~`hlg ko {aw/

Hoi |a vchy {aw gs~gly k| oayckof `g||

ycho yca|g ch}i%gh}ogi ko|kfcy| ya

koa}e ogv ko|kfcy|/

Hoi ycg ^g}|aoh` Ch}ma} laooglygi ya

h vca`g |{|yge ychy |w}}awoigi yck| `kyy`g

va}j ~ai: yafgycg}, ycg{ |cavgi ogv

yckojkof hmawy cav va}j fgy| iaog ko ycg

koba}ehykao hfg/ Ky bg`y `kjg h m}ghjyc}awfc/

Ke f`hi ya cgh} {aw |h{ ychy/ K kocg}kygi

ychy ~}aiwly, hoi K |hy ko ky mglhw|g K vh|

y}{kof ya ehjg h |yhygegoy, ya |cav ky

vh| h vkoog}/ Ycg ~ga~`g vca igrg`a~gi

ky law`ioy mg`kgrg ychy K vaw`i ghrg e{

~}krhyg LGA| alg hoi lcaa|g ychy

~ai/ Vchy ch~~gogi1 H`` K lho |h{ ya

{aw k| ychy ky vh| oay rkgvgi vkyc ycg

|heg koygo|ky{ vkyc vcklc vg `aaj hy

h ~}aiwly yaih{/ Ychy vh| ycg

hfg a ~`goy{/

Ko 8;;; vg jogv hmawy

lg`` ~caog|, mwy vg

ikioy joav hmawy

|eh}y~caog|/

Hoi vg ikioy

joav lae~wykof

h| vg joav ky

yaih{oa aog

iki/ Hoi cg}g vg

h}g, |kyykof ko h

|~hlg alw|gi ao

yglcoa`af{ hoi ycg

~ga~`g vca w|g ky/

egikh4|lh~g vh| ig|kfogi ya

y hy ycg koyg}|glykao a yglcoa`af{ hoi

w}okyw}g/ Ycg ~}aiwly vh| igrg`a~gi

vkyc |y}aof ko~wy }ae aw} }g|gh}lc

ig~h}yegoy, ~ga~`g vca gs~`a}g hm|y}hly

xwg|ykao| h| igg~`{ h| ycg{ lho fa/

K |ky vkyc ycge h ay, kjg yck| ea}okof,

vcgo vg ik|lw||gi ycg wyw}g a cgh`yc%

lh}g/ Dheg| laeg| ko hy h l}kyklh` ~akoy,

vcgo vg}g ao ycg rg}fg a ik|larg}{,

hoi vg h|j cke ya koyg}~}gy ycg }g|gh}lcoikof| a} w|/

Ki `kjg ya h|j {aw hmawy hoaycg}

jkoi ab }g|gh}lc fakof ao hy \ygg`lh|g

yaih{4 am|g}rhykaoh }g|gh}lc ko ycg ogv

Va}jLhb, vcklc k| bw}ok|cgi vkyc ycg

bw`` lae~`gegoy ab \ygg`lh|g ~}aiwly|/

Ky| ~a||km`g ya |gg cav ycg |~hlg k| w|gi,

cav ycg bw}okyw}g k| w|gi, vchy k|oy w|gi/

Vchy| va}jkof vg`` vkyc aycg} ~}aiwly|

ko ycg `kog, vchy k|oy/ Yca|g vca va}j ko

ycg ig|kfo |ywika, h| vg`` h| ycg }g|gh}lc%

g}|, lho am|g}rg ~ga~`g koyg}hlykof vkyc

ycg bw}okyw}g, yglcoa`af{, hoi aog hoaycg}/

Yck| gs~g}kgolg ew|y mg }gh``{ ke~a}yhoy

ba} ~}aiwly igrg`a~egoy/

Ychy| vchy Ihrki Jg``g{ |h{|, yaa/

Ky| h a}e a }h~ki ~}ayay{~kof/

Vg joav }ae Eaa}g| @hv ychy

lae~wykof ~avg} k| f}avkof gs~aogo%

ykh``{/ Yaih{, vkyc |eh}y~caog|, vchy

vh| aolg ko h mwk`ikof k| oav ko ycg

~h`e a {aw} choi/ Yck| hly k| h`yg}kof

awylaeg| oav hoi koya ycg

wyw}g, vkyc h`` jkoi| a

ogv lh~hmk`kykg|

ig`krg}gi ya cweho

mgkof|/ Ko yck| yglc

laoygsy, vg oggi

ya yckoj hmawy ycg

yckof| ychy vaw`i

ehjg {aw arg

`kg, ehjg {aw

|eh}yg}, hoi ehjg

va}jkof gh|kg}/

Aw} }g|gh}lcg}| h}g

gs~`a}kof ycg|g h}gh|/

Ky| h mky kjg ycg ^g}|aoh`

Ch}ma} va}j vh|kehfkokof ycg

wyw}g, oav/ Hoi |aegykeg|, ycg yglc%

oa`af{ k|oy ycg}g {gy/ Mwy vgrg fay

ya va}j ao ky oav k vg chrg ho{

ca~g a mgkof }ghi{ a} ycg wyw}g,

mglhw|g k {aw ig|kfo yckof| vcgo

K h|jgi cke aog ih{, K woig}|yhoi

vchy w|g k|, mwy yg`` eg vchy \ygrg

iag|/ Yck| vh| vcgo Dam| vh| }wo%

okof OgSY lae~wyg}/ Hoi K jg~y

yg``kof Ihrki ychy ky vh| ycg `aaj/

Ychy ehyyg}|, cg |hki/ Mwy cg |hki

ky| ea}g hmawy ycg dgvg`%`kjg ig|kfo/

Ky| ycg ~}glk|kao hoi ycg lh}g hoi

ycg lae~`gsky{, h`` `aajkof f}ghy/

Hoi ycg y}ho|~h}goy bwolykao/

Ychy| ho grgo }klcg} ko|kfcy ycho K

woig}|yaai hy ycg ykeg: K ao`{ vaoig}gi

vc{ ky aajgi mgyyg}/ Mwy |kolg yc go,

Krg mggo va}jkof vkyc Dheg| @wivkf

Z\ygg`lh|g rklg ~}g|kigoy, f`amh` ig|kfoU,

vca k| oav lch}fgi vkyc l}hykof ycg

vca`g rk|wh` |go|g a vca vg h}g/ Vcgo

K }gl}wkygi cke, ky vh| mglhw|g cg chi

h}lckyglyw}g hoi w}okyw}g gs~g}kgolg/

K vhoygi mayc, mglhw|g K |hv h w|kao a

ycg yva/ H| ky yw}o| awy, cg| fay h }gh``{

f}ghy g{g a} yglcoa`af{ ig|kfo, yaa/

Vck`g vg}g yh`jkof hmawy Dheg|, Ki `kjg

ya h|j {aw hmawy ~}aiwly igrg`a~egoy/

Ba} {gh}|, \ygg`lh|g ch| va}jgi ao |aeg

}gh``{ koyg}g|ykof gs~`a}hya}{ kigh|/

Vg chrg/

Hoi Ke fakof ya fgy yawfc vkyc {aw cg}g/

[aw koy}aiwlgi yck| mghwykbw` `kyy`g va}j

~ai, ycg ^g}|aoh` Ch}ma}/

K krgi ko ky vcgo K lheg ao h| LGA/

Ky vh| h }grg`hykao/ Ky law`i chrg mggo yhjgo

ya ycg ogsy grg`/ Mwy ^g}|aoh` Ch}ma} vgoy

oavcg}g, hoi K ogrg} woig}|yaai vc{/ Hy ycg

ykeg, K }wekohygi ao h`` ycg yckojkof ychy

vgoy koya ehjkof ky, hoi cav yck| gemgiigi

joav`gifg ikioy |gge ya `yg} koya |wm|g%

xwgoy ~}aiwly%igrg`a~egoy l{l`g|/

[aw}g fkrkof e{ yh`j( Hoi {aw}g }kfcy,

mglhw|g vchy {aw}g ig|l}kmkof h}g ycg

ko|kfcy| ychy {aw |hv vcgo {aw ego%

ykaogi ycg vh{ vg gg` hmawy H~~`g~}aiwly| a} ycg Eg}lgig| iaa}/ [aw g`y

Ko ycg hyg 8;;>|,

Dke Chljgyy|

gsglwykrg ablg vh|h g}|aoh` Ch}ma}

gol`a|gi ~ai/

8/2/2019 Metropolis + Steelcase

10/35

86M G sg lw yk rg \ w ky g\ygg`lh|gN8>>82

\H]H H]EM]W\YG]

rklg ~}g|kigoy, Va}j\~hlg

Bwyw}g| hoi La}~a}hyg \y}hygf{

H

M

L

I

G

B

F

EH]J MHJG]

|goka} rklg ~}g|kigoy,

f`amh` a~g}hykao| ablg}

OHOL[ CKLJG[

|goka} rklg ~}g|kigoy,

lckgb hiekok|y}hykrg ablg}

DHEG\ JGHOG

~}g|kigoy, \ygg`lh|g F}aw~

B]HOJ EG]@AYYK, D]/

~}g|kigoy, Lah`g||g

@KTMGYC A\CHWFCOG\\[

|goka} rklg ~}g|kigoy,

lckgb gfh` ablg} hoi |gl}gyh}{

IHRKI \[@RG\YG]|goka} rklg ~}g|kigoy,

lckgb bkoholkh` ablg}

H

B

L

M

F

I G

ycg yglcoa`af{ ch| h}}krgi, ky| yaa hyg/

Vcgo K allw~kgi ycg g}|aoh` Ch}ma},

mhlj ycgo h lae~wyg} vgkfcgi, |h{, 9>

~awoi| hoi h ig|j h}awoi =9> ~awoi|/

Yaih{, ycg k^hi k| hmawy aog ~awoi, hoi

k vg va}j vkyc ycg |heg |ks%ya%aog

}hyka, ycg ig|j |caw`i mg |ks ~awoi|/

Vchy Ke |h{kof k| oay ychy vg chrg ya

ehjg h |ks%~awoi ig|j mwy ychy ycg

vgkfcy a ycg lae~wyg} jg~y ~ga~`g hy

ycgk} ig|j|/ Aw} }g|gh}lc `ghi| w| ya

oayg ychy k ycg vgkfcy a ycg yglcoa`af{

jgg~| igl}gh|kof, ycg w}okyw}g ychy

|w~~a}y| ky hoi ycg cweho mai{ oggi ya

}g|~aoi/ Ychy egho| vg chrg ya ig|kfo

gork}aoegoy| ychy yhjg hirhoyhfg a

eamk`ky{ hoi l`awi lae~wykof, heaof

aycg} lchofg|/ Ko h }g`hykrg`{ |ca}y ykeg,

cav ewlc a ycg hek`kh} ig|j vk`` mg

}g~`hlgi m{ |aegyckof g`|g1

[aw chrg hllg|| ya cweho koyg``kfgolg

ychy m}kof| {aw l}ghykrg kigh| b}ae hl}a||

ycg f`amg/ ^ga~`g m}kof ycgk} lw`yw}g|,

hmk`kykg|, hoi giwlhykao koya h }e ychy|

ko ycg ~}alg|| ab fw}kof awy ycg ogv vh{|

ab va}jkof, hy h ~akoy vcgo vg va}j h``

ycg ykeg/ Cav ia {aw ~w`` h`` yck| yh`goy

hoi gog}f{ yafgycg}1

Oav {aw}g koya ky/ Ycg}g k| h |y}hygfkl

a~~a}ywoky{ a} ycg lae~hokg| ychy yhjg

hirhoyhfg a ycgk} f`amh` yh`goy ~aa`/

K mg`kgrg ychy k vg chrg h |ch}gi gyca|

h| vg ig|kfo h }glk~}alh` |{|yge a

laeewoklhykao, aw} koa}ehykao vk``

mg mgyyg}, }klcg}/ K vhoy aw} |~hlg| ko

F}hoi ]h~ki| ya laoogly ~ga~`g ko

^a}ywfh` ya ~ga~`g ko Koikh, hoi rklg

rg}|h/ Dheg| hoi ck| l}gv h}g va}jkof

ao yg`g~}g|golg, vcklc cg`~| ehjg

ycg|g laooglykao| ch~~go/

Vck`g yg`g~}g|golg laoogly| ~ga~`g h}awoi

va}j k||wg|, ky h`|a laoogly| ycge h}awoi

cweho k||wg|/ Ko }ghikof ycg \ygg`lh|g|

=>88 \w|yhkohmk`ky{ ]g~a}y, K lheg hl}a|| h|ya}{ vcg}g va}jg}| ko aog ab {aw} bh}%wof

oaig| h|jgi ycgk} f`amh` lava}jg}| ya cg`~

|w~~a}y h `alh` laeewoky{ ~}adgly/ Yck| k|

h ~}am`ge%|a`rkof gsg}lk|g ab hoaycg} jkoi,

hoi ky m}kof| ge~`a{gg| yafgycg}/

Vchy h ~}aek|kof yckof ky k| k vg lho

wo`gh|c yck| laooglykrky{ h| vg y}{ ya

|a`rg }gh``{ mkf ~}am`ge|( Ycg Vgm k|

ycg gohm`g} a} ychy: dw|y |gg vchy|

ch~~gogi ko Oa}yc H}klh/

Ko ycg |heg }g~a}y, K h`|a }ghi hmawy h

~}adgly ychy w|gi choil}hbygi ygsyk`g| b}ae

|aegvcg}g `kjg Jgo{h/ \wlc laooglykao|

~}g|goy hoaycg} a~~a}ywoky{ ba} laeew%

oky{ igrg`a~egoy yc}awfc |w|yhkogi

gofhfgegoy vkyc `alh` l}hby|~ga~`g, vck`g

gs~hoikof {aw} |w~~`{ lchko hoi l}ghykof

|aeg wokxwg ~}aiwly|ycg choiehig k|

rg}{ ewlc ig|k}gi ycg|g ih{|/

[aw}g }kfcy/ Mwy yaih{ vg chrg ya h|j,

Vcg}g k| ycg |w~~`{ lchko1 Lho ycg{

~g}a}e1 K ycg}g| h ek|ehylc mgyvggo

w|, vg h}g hlywh``{ iakof ho kocweho

|g}rklg ya ycge/ Ko ho{ kora`rgegoy

vkyc l}hy, vg chrg ya |hgfwh}i ky|

koygf}ky{, hoi oay lcgh~go ky/

Bkoh``{, `gy| yh`j hmawy ycg \ygg`lh|g

hookrg}|h}{ `e/ Ko|yghi ab ehjkof h `e

hmawy ycg ck|ya}{ ab ycg lae~ho{, {aw

laeek||kaogi h ialwegoyh}{ h|jkof

ygo%{gh}%a`i jki| ya i}ghe hmawy ycgk}

bwyw}g|/ Ycg|g lck`i}go b}ae h}awoi ycg

va}`i yh`j hmawy yglcoa`af{ mgkof ke~a}%

yhoy ya ycge/ Mwy ycg{ h`|a |h{ ychy

yglcoa`af{ k| oay goawfc/

K vh| yckojkof a ycg jki| h| K vhylcgi

ycg h}lckygly Ea|cg \hikg ao yg`grk|kao

ycg aycg} okfcy/ Cg |hki ychy ycg mkf lch`%

`gofg ko h}lckyglyw}g yaih{ k| ychy ycg

Lckog|g, vkyc ycgk} e gfhigrg`a~egoy|,

vhoy |a ewlc igo|ky{ ychy ky lho `ghi ya

l}ghykof kocwehog ~`hlg|: vg oggi ya

yckoj hmawy ycg cweho |lh`g hoi ohyw}g/

Ko hly, ychy| vchy ycg jki| h}g |h{kof,

yaa/ K }gegemg}gi |aegaog |h{kofychy ycg mg|y kooarhykao laeg| }ae

YCG

GSGLWYKRGYGHE

^caya|4Ekylc]hofg}

\ygg`lh|gN8>>

8/2/2019 Metropolis + Steelcase

11/35

8;M G sg lw yk rg \ w ky g\ygg`lh|gN8>>

mglhw|g ychy| vcg}g h`` ycg a~ykek|e k|/

Hoi ychy| ycg vh{ K yckoj hmawy }wookof

ycg lae~ho{4 Ke a~ykek|ykl `kjg h lck`i/

Hoi K mg`kgrg, `kjg ycg jki| ia, ychy vg

lho mwk`i h lky{ vcg}g ycg h}lckyglyw}g

k| |w|yhkohm`g, vcg}g ycg yglcoa`af{

hwfegoy| aw} `krg|, vcg}g vchy vg

ig|kfo lho l}ghyg ~hyyg}o| ychy lho mg

woig}|yaai m{ ~ga~`g, hoi vcg}g vg h}g

|eh}y hmawy vchy vg chrg ya ia ko a}ig}

ya mg ~h}y a h |alkh` |{|yge/ Vg yckoj

vg lho ehjg mgyyg} |~hlg|/

K chrg |~wo yck| yh`g ya aw} yghe, hoi

oav vg}g mwk`ikof mgyyg} l`h||}aae|,

mgyyg} ca|~kyh` |~hlg|, mgyyg} eggykof

|~hlg|, mgyyg} lh|/ Ky| |yh}ykof

ya |koj ko/ Vg}g hlywh``{ }ghlckofa} |kfoklholg/

lck`i`kjg ohrgy, hoi ychy aw} ig|kfo

gyca| oggi| ya yh~ koya ychy/

Ki kjg ya mg`kgrg ychy ycg owemg} aog

yckof K lho ia k| ya ow}yw}g ychy lck`i`kjg

ohrgy/ Vgrg mggo hm`g ya ~}arg ychy

ycg kooarhykao ychy laeg| }ae |wlc

koxwk}{ lho mg va}yc `ay| ko }grgowg,

mwy, ea}g ke~a}yhoy`{, ky lho chrg |kf%

oklholg/ Ba} gshe~`g, vcgo koyg}oh`

|jg~ykl| }|y |hv egikh4|lh~g, ycg{

ikioy fgy ky/ Aog ~g}|ao |hki, Ychy|

laa`, mwy/// Hoi K |hki, [aw joav, h vh{

ya y}klj {aw}|g` k| ya m}kof {aw} f}hoi%

jki| ko hoi `gy ycge |ky cg}g/ @gy| ~`wf

ycge koya ycg lae~wyg}/ Hoi gy| chrg h

ik|lw||kao vkyc ycge hoi vhylc ycg vh{

ycg{ w|g ycg Koyg}ogy ya eggy/K lg`gm}hyg ycg kooalgolg ko ychy rkiga^c

aya4Yamg{\hoba}i

@gh}o ea}g hy ~a`{rk|kao/lae

B}ae lch`jmah}i| ya ycg `hyg|y koyg}hlykrg

yglcoa`af{, a`{Rk|kao m}kof| gh}okof ya kbg

vkyc |ke~`g, |w|yhkohm`g hoi grg}%grarkof

|a`wykao| l}ghykof h mgyyg} va}`i ko vcklc

ya yghlc, gh}o hoi krg/

@gh}okof m}awfcy ya `kbgaog cwoi}gi {gh}| hoi lawoykof

Eggykof| vkyc

gsglwykrg| h}g ehig

bw``{ koyg}hlykrg

h}awoi ycg yhm`g

hoi h}awoi ycg

va}`ivkyc ycg hki

ab egikh4|lh~g/

8/2/2019 Metropolis + Steelcase

12/35

=8=> M G sg lw yk rg \ w ky g\ygg`lh|gN8>>

|yk`` chrg |aeg ge~`a{gg| vca chrg oay w``{

gem}hlgi ycg|g jkoi| a yglcoa`afkg|/ \a vg

laoykowg ya golaw}hfg ycge, hoi hy ycg |heg

ykeg ck}g aycg}| vca h}g h`}ghi{ rg}{ yglc%|hrr{/

DKE CHLJ G YY4 Ke yckojkof a cav a~go%ekoigi

vg mglaeg h| vg y}hrg` ycg va}`i/ Hoi ycgo,

h| vg mglaeg ea}g vk}gi, ycg vh{ vg `gh}o fgy|

yw}ogi w~|kig iavo/ Ko hly, vg}g va}jkof ao

woig}|yhoikof yglcoa`af{%hkigi gh}okof/

YG ]][ VG \Y4 Ycg}g h}g h`|a aycg} yckof| fakof

ao/ ]gegemg} vcgo lae~wykof hoi yglcoa`af{

}|y lheg awy1 Vg |~goy h ay a gba}y dw|y

`gh}okof cav ya w|g ycg ehlckog hoi |aeg rg}{

lae~`gs |ayvh}g/ Mwy ko ycg ~h|y rg {gh}|,

ycg yc}g|ca`i a} goy}{ ch| faog iavo vkyc ycg

hirholg a fg|yw}g yawlc/ Ychy| ycg mghwy{ a

ycg k^caog a} k^hi4 [aw oa aofg} oggi ya `gh}o

ya y{~g/ [aw dw|y yawlc ~akoy|/ \a vg}g earkof

yavh}i h ea}g cweho%lgoyg}gi vh{ a koyg}%

hlkof vkyc yglcoa`af{/ Ychy yhjg| hvh{ ycg

mw}igo a chrkof ya gh}o cav ya ia yckof| ychy

h}g oay ohyw}h` ya w|/

Hoi vg oa aofg} chrg ya koyg}rgog vkycko

ycg |ayvh}g ya ehjg |aegyckof ch~~go:

ycg h~~ k| h rg}{ yhk`a}gi, ~w}~a|gi wolykao

ychy `avg}| ychy yc}g|ca`i/ [aw yh~ ky/ [aw

fgy ky/ [aw oi ychy }g|yhw}hoy vkycawy chrkof

ya y{~g hoi laeehoi/

Vg w|gi ya |h{, Vg vk`` chrg h`` ycg|g

vaoig}w` ehlckog|, hoi ycg{ vk`` }gg w| w~,

hoi vg`` chrg womg`kgrhm`g heawoy| a gk|w}g

ykeg ya ~w}|wg vchy vg vk|c/ Vg``, ycg a~~a|kyg

lheg y}wg/ Ko|yghi vg yhjg ho{ gsy}h ykeg vg

fgy hoi yw}o ky koya y}{kof ya mg ea}g ~}aiwlykrg

a} ia ea}g yckof|/ K ~h|y ~hyyg}o| h}g wyw}g

~}giklya}|, vg}g dw|y fakof ya ia ea}g, hoi ia

|a l}ghykrg`{/ Vg`` chrg ycg a~~a}ywoky{ ya |a`rg

lae~`gs ~}am`ge| w|kof aw} gocholgi l}ghykrky{/

Ke a~ykek|ykl/

\W\HO \/ \TGOH\[4 @gy| }gegemg} choi%g{g

hoi mai{%ekoi laa}ikohykao, hoi cav

aw} vca`g mai{ yghlcg| w| yckof| mgyyg}ycho dw|y aw} g{g| hoi aw} ofg}yk~| ia/

Ycg laorg}|hykao earg| ya h `alh` }g|yhw}hoy

vcg}g Dke Chljgyy k| dakogi m{ Ohol{ Ckljg{

hoi Yg}}{ Vg|y, egemg}| ab ck| yghe/

\W\HO \/ \TGOH\[4 Ohol{, {aw}g lch}fgi vkyc

~}arkikof |w~~a}y ba} ycg lae~ho{| la}g

mw|kog||, vcklc lho kol`wig yckof| kjg

fkrkof va}jg}| ycg }kfcy yaa`| hoi laeew%

oky{ }g`hykao|/ Vchy k| {aw} rk|kao ba} ycg

yvgoy{%}|y%lgoyw}{ va}jg}1

OHOL[ CKLJ G [4 ^ga~`g vca gg` ge~avg}gi

ya yckoj, laoy}kmwyg, hoi ~w|c w| a}vh}i

lao|y}wlykrg`{ h}g jg{ ya aw} ~}g|goy hoi wyw}g

|wllg||/ Ycg |~hlg| hoi yaa`| vg ~}arkig

aw} ge~`a{gg| cg`~ ycge la``hma}hyg vkyc

la``ghfwg| h}awoi ycg va}`i ya kehfkog hoi

l}ghyg ycg mg|y |a`wykao| hoi awylaeg| ~a||km`g/

Ycg ogyva}jgi lk}l`g yck| l}ghyg| m}kof| w|

}amw|y yckojkof koa}egi m{ |ch}kof ew`yk~`g

kigh|/ Ya eg, yck| gg`| `kjg ho gra`rkof lae~ho{/

Vg chrg h`vh{| gs~glygi ge~`a{gg| ya chrg

kokykhykrg, koyg``glywh` lw}ka|ky{, hoi goycw|kh|e

a} gh}okof/ Yck| l}ghyg| ho kooarhykrg gork}ao%

egoy, vcklc golaw}hfg| ikrg}|g hoi gofhfgi

la``ghfwg| ya koyg}hly hoi lch``gofg ghlc aycg}|

yckojkof/ Vg h}g lao|yhoy`{ h|jkof aw}|g`rg|,

Cav ia vg jgg~ ~ga~`g `aajkof ya ycg wyw}g hoi

vchy vk`` mg, hoi }ae oay |gyy`kof a} vchy k|1

Vcgogrg} {aw m}kof ~ga~`g yafgycg}, ycg}g|

gog}f{ycg{ dw|y ggi ab aog hoaycg} ohyw}h``{/

Yck| ch~~go| vcgogrg} {aw lho fhycg} ~ga~`g,

gkycg} ~c{|klh``{ a} rk}ywh``{, yc}awfc yglc%

oa`afkg| kjg yg`g~}g|golg/ La``hma}hykao m}ggi|

l}ghykrky{, igmhyg, hoi wo/ Vg chrg `gh}ogi cav

ke~a}yhoy ky k| ya chrg ycg mg|y yh`goy ho{vcg}g

vg ia mw|kog||, ya wg` aw} wyw}g vkyc ycg mg|y

gs~g}kgolg|, ig|kfo|, hoi ~}aiwly|/

Vg h}g f}avkof kol}gh|kof`{ laea}yhm`g vkyc

`aof%ik|yholg laeewoklhykao rkh yglcoa`af{/

Aolg, vg oggigi ya joav |aegmai{ }gh``{ vg``

ya mg hm`g ya chrg h |wllg||w` laog}golg lh``/

Oav aw} lck`i}go h}g f}avkof w~ \j{~g%kof

h}awoi ycg va}`i, hoi l`gh}`{, ycgk} fgog}hykao k|

ewlc ea}g hllw|yaegi ya laooglykof yc}awfcyglcoa`af{ h| h }|y koyg}hlykao/ Y}wycw``{, vg

[aw chrg ho koyg``glywh` h| vg`` h| h

yhlyk`g |go|g ab ycg va}`i vcgo {aw i}hv

|aegyckof vkyc {aw} choi, vcgo {aw} g{g

hoi {aw} choi va}j yafgycg}/ Mwy vcgo

{aw yh~ h |l}ggo, {awrg ehig ao`{ h

~}kekykrg fg|yw}g/

YG ]][ VG \Y4 [ghc, {ghc/

\W\HO \/ \TGOH\[4 \a vchy yhjg| ycg ~`hlg

ab ycg choi%g{g hlykao1 K yckoj vg oggi

ya oi |wm|ykywyg| vcgo vg a|g |aeg%

yckof ychy ch| igogi w| h| cweho mgkof|

ba} hfg|/

YG ]][ VG \Y4 K oi ycg oaykao a koygf}hygi `krg|

ewlc ea}g h|lkohykof hoi `g|| lae~h}yego%

yh`ktgi/ Yck| k| ke~a}yhoy ya yckoj hmawy h| vg

fa a}vh}i, gork|kaokof cav hoi vcg}g vg va}j/

Aw} krg| oav lho mg yayh``{ koygf}hygi/ Ky| kjg

ho kehfg ao h ckfc%igokykao |l}ggo4 Vg}g

fgyykof og} hoi og} ~ksg`| a koygf}hygi kehfg|/

[aw lhoy |g~h}hyg ycge/ Ycg{}g ~h}y a ycg

vca`g ea|hklky| h`` a aog ~kglg/

Ycg aycg} k||wg {aw }hk|g k| }gh``{ h|lkohykof/

Ky| aog ychy vgrg mggo oaai`kof vkyc/ Ky| gh|{

ya |h{ ycg}g| h ~c{|klh` va}`i a yckof|~h~g},

amdgly|, hoi yckof| ychy h}g rg}{ yhofkm`ghoi

ychy ycg}g| h ikfkyh`, aycg} va}`i/ K iaoy mg`kgrg

ychy k| hm|a`wyg`{ y}wg/ Vchy vg}g oikof k|

ychy, |wiigo`{, aw} ~c{|klh` va}`i k| h ewlc

}klcg} ~`hlg vcgo ycg ikfkyh` h{g} k| hiigi/ Ycg

lchk}| ko yck| }aae, aw} yhm`gycg{ chrg h ay a

koa}ehykao mgckoi ycge/ \a K aaj hy yck| eksgi

|yhyg h| hlywh``{ gocholkof ycg ~c{|klh`, rg}|w|

}g~`hlkof ky/ Ychy| vcgo ky fgy| }gh``{ gslkykof/

\W\HO \/ \TGOH\[4 K jgg~ yckojkof hmawy

yca|g lck`i}go ko ycg 8>>yc%hookrg}|h}{

`e/ Ycg{ ~wy yglcoa`af{ ko ky| ~`hlg

hoi yh`j hmawy ehjkof aw} |go|a}{

va}`i mgyyg}///

YG ]][ VG \Y4 Lho vg he~ ychy ~c{|klh`ky{1

Ycg}g h}g vh{| ya a}gf}awoi ycg ~c{|klh`/Hoi K vaw`i h}fwg h`|a ychy ~h}y a ycg }gh|ao

vg |gg yglcoa`af{ fakof hvh{ k| hlywh``{

mglhw|g ky| h`` h}awoi w|/ Ky| mglaeg

wmkxwkyaw|/ Ky| rg}{ gemgiigi ko yckof| oav/

Vgrg `avg}gi ycg yc}g|ca`i, ko yg}e| a

ko%{aw}%hlg/ Yca|g jki| chrg h ~}giklykrg

~akoy a rkgv/

DKE CHLJ G YY4 Ko ycg k`e, ychy {awof fk}` ko

\chofchk, |w}}awoigi m{ h`` ychy laol}gyg,

~}g|goy| w| vkyc h ig|kfo ~}am`ge4

G||goykh``{, |cg| h|jkof, Cav lho {aw

ehjg eg gg` `kjg Ke ko h ~`hlg K vhoy

ya mg1 Ycg xwg|ykao a} eg k|, Cav law`i

|aegyckof vg laoy}a` fa |a mhi1

YG ]][ VG \Y4 Ky fag| mhi vcgo vg `a|g |kfcy

a ycg kigh ychy ea|y a vchy vg ia, kol`wi%

kof va}j, k| |alkh` hlykrky{/ Vg yh`j hmawy

w|g}%lgoy}kl ig|kfo/ Mwy ky| ewlc igg~g}

ycho ychy/

B}ae ycg |alkh`%lgoy}kl ~g}|~glykrg, vg}g

`aajkof hy yckof| ychy h}g lchofkof cav vg

va}j, hoi vcg}g vg vk`` va}j, a} h `aof ~g}kai

a ykeg/ Oay ko h ~}giklykrg vh{, mwy arg}

h laoykowwe a vchy vg kehfkog ky vaw`i mg/

Vg}g h`|a `aajkof hy ycg |alka`af{ a va}j4

Vchy iag| ky `aaj `kjg hoi vchy| ky fakof ya

mg1 Aog a ycg mkf k||wg| cg}g k| ew`yklw`yw}h`%

k|e/ Vg}g h`|a `aajkof hy ew`ykfgog}hykaoh`%

k|e/ Ko hly, vg chrg h |yhoikof dajg ko e{

ig~h}yegoy4 K ky ch| ew`yk ko }aoy a ky, aw}

}g|gh}lc f}aw~ k| }gh``{ koyg}g|ygi ko ky/ Vg

mg`kgrg |y}aof`{ ychy vg oggi ya vhylc ycg

~hyyg}o a ~`w}h`ky{/ Ko hiikykao, vg}g h|jkof

hmawy vchy k| ch~~gokof hy ycg m`goikof a

|alka`af{ hoi yglcoa`af{ arg} ykeg/ Vg joav

vg}g oay fakof ya oi ycg ho|vg}| ko ho h| k|

|yhyg, hoi ychy vg}g oay fakof ya oi ky ko

ck|ya}{, mglhw|g |y}hkfcy%`kog ~}adglykao| oa

`aofg} va}j/

Vg}g |ckokof ycg cghi`kfcy| ao vchy ycg

lae~ho{ |caw`i mg yckojkof hmawy, hoi

grgoywh``{ hly ao/ Aw} }g|gh}lc f}aw~ k| |a}y

a h ~}as{ a} vchy vg yckoj yck| koiw|y}{ eh{

mglaeg arg} h ~g}kai a ykeg, mh|gi ao vchyvg}g |ggkof oav/ Ky| h ~}gyy{ gslkykof ykeg/

=8M G sg lw yk rg \ w ky g

@GHIG]\CK^4

OAV HOI KO

YCG BWYW]G

\ygg`lh|gN8>>

8/2/2019 Metropolis + Steelcase

13/35

== \ygg`lh|gN8>> =