THE ANNUAL METRO FM DJ SUMMER TOUR

LAVIANTO LOUNGE > SUNNYSIDE PTA >

15 DECEMBER 2014

SPONSORSHIP ASSISTANCE PLEASE NOTE THAT WE HAVE ALREADY PAID FOR 90% OF THE EVENT OVERHEADS AND ONLY REQUEST ASSISTANCE TO BOOK INTERNATIONAL SONGTRESS,

MONIQUE BINGHAM, ISMAIL ABRAHAMS (METRO FM) AND NAKED DJ (METRO FM). WE WOULD LIKE TO BEEF UP THE ARTIST LINE UP TO ENSURE MAXIMUM

EVENT ATTENDANCE AND TO ENHANCE THE TARGET MARKETS EXPERIENCE AT THE VENUE.

ADDITIONAL BUDGET REQUIRED

ARTIST / DJ AMOUNT (R)

MONIQUE BINGHAM R 28 000

ISMAIL ABRAHAMS (METRO FM) R 10 000

NAKED DJ (METRO FM) R 7 000

TOTAL

R45 000

OTHER SPONSORSHIP ALTERNATIVES

VENUE DRESSING AND BRANDING (BANNERS etc.)

COMPLIMENTARY DRINKS FOR GUESTS

PLASMA SCREENS (ENTRANCE)

HAMPERS

THE OPPORTUNITY > OUR PROPOSAL TO YOU SOULTRAXX THINKMEDIA (PTY) LTD EVENTS WOULD LIKE TO HOST THE ANNUAL METRO FM DJ SUMMER TOUR EXPERIENCE AT LAVIANTO LOUNGE. WE WOULD LIKE THE EVENT TO TAKE PLACE ON THE 15TH DECEMBER 2014 FROM 6PM TILL 2AM. LAST’S YEARS LAUNCH WAS A HUGE SUCCESS WITH A FULL HOUSE CROWD CAPACITY HELD AT CUBANA SUNNYSIDE. THIS YEARS LINE IS BIGGER AND BETTER WITH THE BEST METRO FM DJ’S INCLUDING SOME OF PTA’S HOTTEST DJ’S . TERMS AND CONDITIONS > NON DISCLOSURE > BY OPENING AND READING THIS DOCUMENT YOU AGREE TO THE FOLLOWING:

THE CONTENTS AND NATURE OF THIS DOCUMENT SHALL NOT BE SHARED AND/OR COMMUNICATED,DISCLOSED TO/WITH ANY OTHER PARTY UNLESS PRIOR CONSENT RECEIVED FROM METRO FM DJ SUMMER TOUR & PARTNERS. COMMUNICATION OF CONCEPT TO MEDIA SHALL ONLY BE DONE WITH PRIOR WRITTEN CONFIRMATION FROM METRO FM DJ SUMMER TOUR AND PARTNERS. ALL PARTIES TO THE CONCEPT AGREE TO THE NON-DISCLOSURE STATEMENT.

THE EVENT OBJECTIVES

TO PROVIDE NEW CHANNELS FOR LOCAL DJ’S AND ARTISTS WITHIN THE ENTERTAINMENT INDUSTRY

CREATE A VIBRANT LIFE STYLE AND PLATFORM FOR YOUNG MUSICIANS AND DJ’S

TO ENHANCE THE QUALITY OF THEMED EVENTS AND MUSIC

‘MUSICAL CULTURE + UNFORGETTABLE EXPERIENCES’

THE EVENT A SUMMARY

THE METRO FM DJ SUMMMER TOUR IS AN ANNUAL EVENT PUT IN PLACE TO CATER FOR THE YOUTHFUL, OUTGOING MUSIC LOVER. A FUN VIBRANT EXPERIENCE TO ENHANCE THE STYLE OF VARIOUS SOUTH AFRICAN AND INTERNATIONAL ELEMENTS..

THE ANNUAL METRO DJ FM SUMMER TOUR IS A UNIQUE 2ND EVENT TAKING PLACE IN PRETORIA ON THE 15TH DECEMBER 2014. A CELEBRATION OF THE VAST AMOUNT OF TALENT THAT EXIST IN THE COUNTRY.

THE ANNUAL SUMMER VIBES EXPERIENCE iS TO EVOLVE INTO A GREAT MEDIA AND ENTERTAINMENT PLATFORM IN FUTURE WITH YOUR BRAND ON BOARD THIS PRESTIGIOUS EVENT, THROUGH EFFECTIVE BRAND ACTIVATION AND PR MANAGEMENT.

EXECUTIVE EVENT SUMMARY EVENT NAME

EVENT DESCRIPTION

TARGET MARKET

RACE

REACH

EVENT DATES

VENUE

TICKETS

EXPECTED ATTENDANCE

TIME

EVENT LINE-UP

THE ANNUAL METRO FM DJ SUMMER TOUR 2014

A MUSICAL SHOWCASE FEATURING MZANSI’S FINEST METRO FM DJ’S

PRIMARY AGE GROUPS > 21 – 25 I SECONDARY AGE GROUPS > 25 – 35

ACROSS ALL

MARKET SATURATION THROUGH TARGETED MEDIA IN GAUTENG

MONDAY 15TH DECEMBER 2014

LAVIANTO LOUNGE – SUNNYSIDE PTA

R50 (STANDARD) @ THE DOOR

700

6PM - 2AM

LULOCAFE / SPHE & NAVES / AMON / JAWZ / JOEMANN / MALWELA / SOULTRAXX / ROQUE > (PLS NOTE THAT THIS IS NOT A FINAL LINE UP)

SPONSORSHIP > THE KEY

REACH – AND TOUCH - THE TARGET AUDIENCE THROUGH THE MEDIUM OF MUSIC AND IN THE FORM OF ONE OF THE HOTTEST ENTERTAINMENT EXPERIENCES IN SOUTH AFRICA IN 2014.

A LIFE-STYLE EVENT THAT

REFLECTS THE CORE CHARACTERISTICS AND UNIQUE ‘EDGE’ OF THE PROVINCE AND ENTERTAINMENT,

ASSISTS TO BUILD AND MAINTAIN LONG-TERM BRAND LOYALTY, AND

IS A TRUE REFLECTION OF THE NATURE AND DEPTH OF SOUTHERN AFRICA’S MUSICAL CULTURE.

ADVERTISING CAMPAIGN > THE DEMOGRAPHICS

PRIMARY > 21 – 25 SECONDARY > 25 - 35

THE PEOPLE PSYCHOGRAPHICS

ADULTS / YOUNG ADULTS

MALES / FEMALES

OUT OF TOWN VISITORS

FRIENDS / GROUPS OF FRIENDS

HIGH BRAND LOYALTY / HIGHLY BRAND CONSCIOUS

MIDDLE TO HIGH LEVEL DISPOSABLE INCOME LSM 6 - 10

‘UPWARDLY MOBILE AND ASPIRATIONAL’

RECREATIONALLY ACTIVE / TREND SETTERS

URBANISED

MUSIC LOVERS

PUBLICITY MEDIA TOOLS HIGH VOLUME LISTENERS OF RADIO AND TEEVISION MEDIA VEHICLES

HIGH VOLUME READERS OF PRINT MEDIA AND WEB BASED VEHICLES

SEEKERS OF EXCITEMENT AND LIFESTYLE ENRICHMENT THROUGH LIVE ENTERTAINMENT / CONCERTS

CONSUMERS OF MUSIC AND MUSIC RELATED PRODUCTS > CDS, CASSETTES, IPODS, CD PLAYERS, RADIOS, CAR RADIOS, CELL PHONES

MARKETING / AIMS & OBJECTIVES

TO GENERATE EXCEPTIONAL BRAND AWARENESS / ASSOCIATION / POSITIONING IN THE TARGET MARKET

INCREASED (LONG-TERM) BRAND LOYALTY

MASSIVE EVENT AWARENESS

TICKET SALES THROUGH > PR, PRINT, RADIO, TELEVISION AND VARIOUS SOCIAL NETWORK PLATFORMS

THIS WOULD INCLUDE >

PRINT MEDIA (NEWSPAPER AND CONSUMER / TRAVEL PUBLICATIONS)

BROADCAST MEDIA (RADIO AND TELEVISION TACTICAL)

ELECTRONIC MEDIA (WEB-BASED INFORMATION OUTLETS)

A COMPREHENSIVE PUBLICITY CAMPAIGN (PRESS STATEMENTS / RELEASES)

STREET LEVEL MEDIA (BILLBOARDS, POSTERS AND BANNERS

MEDIA CAMPAIGN

ALL THE BELOW LISTED ELEMENTS WILL BE FULLY BRANDED AS PER BRAND SPECIFICATIONS. A COMPREHENSIVE, TIME-LINED MEDIA / ADVERTISING SCHEDULE WILL BE PRESENTED PRIOR TO THE COMMENCEMENT OF THE CAMPAIGN > RADIO (ELEMENT 1) FREE GIG GUIDE LISTING ON METRO FM’S “WHERE’S THE BEAT” PRINT (ELEMENT 2) NEWSPAPER ADVERTISING ON FREE COMMUNITY NEWSPAPERS IN SOUTH AFRICA (FREE LISTING SPOTS, COMPETITIONS /

TICKETS GIVE-AWAYS IN ASSOCIATION WITH PRINT MEDIA PARTNERS IF ANY FREE ENTERTAINMENT / LIFESTYLE MAGAZINES

STREET + ONLINE LEVEL ADVERTISING STRAT.

LEAFLETS AND POSTERS DISTRIBUTED / DISPLAYED AT STRATEGIC LOCATIONS – TAXI RANKS, TRAIN STATIONS, BUS STOPS, SHOPPING CENTRES, MUSIC STORES ACROSS PRETORIA AND SURROUNDING AREA’S

BANNERS DISPLAYED IN THE CBD AND SURROUNDING AREA’S LARGE POSTERS ON SELECTED ROADS AROUND THE PTA METROPOLITAN AREA. ONLINE / WEBSITES (ELEMENT 4)

DETAILED EVENT INFORMATION ON RELEVANT MZANSI MUSIC AND ENTERTAINMENT WEBSITES AN ONLINE VIRTUAL STREET TEAM THAT WILL TWEET AND HYPE UP THE EVENT INCLUDING TAGGING OF ARTISTS ETC. MENTIONS OF THE SPONSOR ON TWEETS AND FACEBOOK UPDATES / GROUPS METRO FM DJ AND TWEETS TO BE INITIATED TO A COMBINED FOLLOWERSHIP OF MORE THAN 500 000 PUBLIC RELATIONS (ELEMENT 5) PRESS RELEASES TO ALL THE FREE LEADING DAILY, WEEKEND NEWSPAPERS, LIFESTYLE MAGAZINES, RADIO GIG GUIDES AND ELECTRONIC MEDIA VEHICLES INCLUDING SOCIAL MEDIA PLATFORMS E.G FACEBOOK, TWITTER ETC.

BRANDED MEDIA CAMPAIGN SPONSOR BENEFITS

EXCLUSIVE NAMING RIGHTS / EVENT OWNERSHIP

THE EVENT WILL BE POSITIONED AND PROMOTED AS “PROUDLY BROUGHT TO YOU BY ”

PRESS LAUNCH IN RUSTENBURG (OFFICIAL ANNOUNCEMENT OF ’S PARTICIPATION) / IF ANY

INVITATIONS TO ALL LEADING PRINT AND ELECTRONIC MEDIA VEHICLE REPRESENTATIVES

DETAILED PRESS PACKS + COMPLIMENTARY TICKETS TO ALL REPRESENTATIVES

FOLLOW-UP WITH ALL MEDIA VEHICLES

EVENT EXPOSURE (AS PER BRANDING SPECIFICATIONS)

VENUE BRANDING – ROLL UP BANNERS / FLAGS / STREET BANNERS / POSTERS / VIDEO SCREENS / MULTIMEDIA PROMO ADS

MAIN ENTRANCES / VIP ENTRANCE BRANDING

ARTIST / DJ / VIP / PRESS / CREW ACCREDITATION BRANDED WITH THE SPONSOR’S LOGO

EVENT DRESSED UP WITH FURNITURE / TENTS BEARING THE SPONSOR’S LOGO (OPTIONAL)

THE EVENT EXECUTION

WELCOMING DRINKS FOR ALL VIP GUESTS

TIME SCHEDULES FOR DJ / ARTIST PERFORMANCES

ARTISTS VIP PRE-ORDERED DRINKS / SPONSOR

SEATED AREA WITH COUCHES AND / OR CHAIRS AND TABLE

EXCLUSIVE VIP INVITES OF NO MORE THAN 100 PEOPLE COMPRISING OF SELECTED ARTISTS, MEDIA AND SPONSORS ACTIVATION

SLIDE SHOW WITH PARTNER BRANDS

ARTIST AND STAGE BRANDING

ANY OTHER ACTIVATION WILL BENEFIT THE SPONSOR / PARTNER BRAND INITIALLY

ADDITIONAL SPONSOR PERKS

BRANDING AND NAMING OF THE SPONSOR TO A SOUGHT AFTER TARGET AUDIENCE

GREAT EXPOSURE OF BRAND FEATURE AND QUALITY AWARNESS TO THE TARGETED AUDIENCE

BRAND PRESENTATION THROUGH RADIO ADVERTISEMENT / PRINT / ONLINE PUBLISHING OF EVENT

A PLATFORM FOR CREATING BRAND / CUSTOMER WORD OF MOUTH OPPORTUNITIES

700 PEOPLE AS THE TARGET AUDIENCE FOR THE SPONSORS BRAND EXPOSURE AND AWARENESS

BRANDING AND PRODUCT INCLUSION (ARTISTS & DJ’S WILL ENGAGE THE BRAND AND THE EVENT, ASSOCIATION WITH

CELEBRITIES AND RISING STARS TO CREATE A COOL PRODUCT PERCEPTION)

BRANDING ON ALL MARKETING COLLATERAL, DJ BOX, STAGE AND VENUE ENTRANCES WILL INCREASE EXPOSURE AND AWARENESS OF THE SPONSORS PRODUCTS

LINKS > THE 1ST ANNUAL METRO FM DJ SUMMER TOUR MULTIMEDIA PROMO AD http://youtu.be/lq0z-Eipb_A EVENT VIDEO COVERAGE http://youtu.be/obbnexZp_Sw

THANKING YOU IN ADVANCE >