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Metrics: Facebook Insights and Advertising Keri Ungemah Strategic Design Management Office of Public Affairs

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Facebook at UT Know Social Media Directory 153 Facebook Accounts 819,604 Total Fans Official UT Facebook Page 214,188 Fans As of January 31, 2011

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Official UT Facebook Page

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Impressions

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Feedback

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Facebook Insights

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http://www.facebook.com/insights/

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Insights: Date Range

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Insights: Export

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Insights: Users

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Demographics

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Activity: Pageviews & Media

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Insights: Interactions

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Facebook: Ads

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Step #1- Ad Content

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Step #2 - Targeting

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Step #2a Advanced Targeting

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Step #3 Pricing & Scheduling

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Pricing CPC vs. CPM Cost Per Click (CPC) Amount you are willing to pay each time a user clicks on your ad Call to action (fans, registrations, sales, etc.) Cost Per Thousand Impressions (CPM) How much you are willing to pay for 1000 impressions (views) of your ad Awareness

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Step #4 Review Ad

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Add Your Facebook Page Know Social Media Directory: http://www.utexas.edu/know/suggest/