eLife and Article Metrics: Ruth Ivimey-Cook, Web Application Developer, eLife sciences
Metrics. Driven. Design. (Developer Conference Hamburg 2012)
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Transcript of Metrics. Driven. Design. (Developer Conference Hamburg 2012)
Metrics Driven Design.
@chiefofspace
@jrirei
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DAU Monster World
>> Retention
>> Virality
>> Monetization
Retention
Retention
New Users last 24 hours 20.000
Step 1 - Loading begins
Step 2 - Loading complete
Step - 3
Step - 4
Step - 5
Step - 6
Level 2 reached
100%
85%
70%
68%
66%
50%
48%
Step - 7
Step - 8
46%
44%
Tutorial Steps
Virality
Virality
Monetization
~ 2 %
~ 10 % ~ 3 %
~ 12 %
h/ps://mw.t.wooga.com/k/pgr/? i=0& language=de_DE& s=100000107880707& ts=1347085569& w_friends=238
Tracking Service
KaNa
DBs
…
>> Day 1 Retention
Day 1 Retention
New Users last 24 hours 20.000
Step 1 - Loading begins
Step 2 - Loading complete
Step - 3
Step - 4
Step - 5
Step - 6
Level 2 reached
100%
85%
70%
68%
66%
50%
48%
Step - 7
Step - 8
46%
44%
Tutorial Steps
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins
Step 2 - Loading complete
Step - 3
Step - 4
Step - 5
Step - 6
Level 2 reached
100%
85%
70%
68%
66%
50%
48%
Step - 7
Step - 8
46%
44%
Is it for me?
New Users last 24 hours 20.000
Step 1 - Loading begins
Step 2 - Loading complete
Step - 3
Step - 4
Step - 5
Step - 6
Level 2 reached
100%
85%
70%
68%
66%
50%
48%
Step - 7
Step - 8
46%
44%
Do I get it?
Tutorial Steps
Do I get it?
Do I get it?
On initial design solutions
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins
Step 2 - Loading complete
Step - 3
Step - 4
Step - 5
Step - 6
Level 2 reached
100%
85%
70%
68%
48%
50%
Step - 7
Step - 8
46%
44%
Further, even further
66%
0% 10% 20% 30% 40% 50% 60%
Reached lvl 3
Reached lvl 4
1 day ret
3 day ret
7 day ret
3 min 5 min
Growth Time
Beautification
Beautification
73,2 % 73,0 %
Plateau
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins
Step 2 - Loading complete
Step - 3
Step - 4
Step - 5
Step - 6
Level 2 reached
100%
85%
70%
68%
66%
50%
48%
Step - 7
Step - 8
50%
48%
What's next?
>> Day to Day Retention
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Launch
2nd Toy
Post responses
>> Understanding User Behaviour
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9/6/
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/201
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4/4/
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4/18
/201
2
Users without missions
>> Next try
Mr. Beazzy
>> + Engaged
>> + Engaged >> + $
>> Virality
>> Monetization
Old
New
Magic Wand Shop
Old
New
+ 24 %
Magic Wand Shop
Magic Wand Shop
Magic Wand Shop
+ 23 %
Magic Wand Shop
Remember the user
Match user to test group
Match user to test group
Feature switch
Wait for data to become relevant
Compare results
0% 10% 20% 30% 40% 50% 60%
Reached lvl 3
Reached lvl 4
1 day ret
3 day ret
7 day ret
3 min 5 min
Compare results
Side Effects
Side Effects
>> Endless Love
Meet the bad guy: Robert the robot
Meet his new date: Roberta the robot