MetricStream Social Media Guidelines

© 2016 MetricStream, Inc. All Rights Reserved.

What Will We Discuss?• Why do we need Social Media?• The importance of Social Media Guidelines• Individual user level guidelines for LinkedIn, Twitter, and Facebook• The rules of engagement across user levels and across channels• Conclusion

© 2016 MetricStream, Inc. All Rights Reserved. 3

Why Do We Need Social Media?

74% of people rely on

social media to inform

their purchasing

decisions.

71% of brands plan to invest more on social media in 2016

80% of salespeople who use social media out-perform their peers who don’t.

80% of marketers use social media to promote their brands and increase website traffic

© 2016 MetricStream, Inc. All Rights Reserved. 4

The Importance of Social Media Guidelines

EDUCATE you to build your personal and professional brand on social media channels

Offer TIPs and Best Practices for creating and sharing compelling and engaging content online

RULES to follow when representing MetricStream on social media

User Level Guidelines

Social Media Advanced User’s Guide (SMA)

Social Media Intermediate User’s

Guide (SMI)

Social Media Beginner’s Guide

(SMB)

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The Rules of Engagement Across User Levels

Be Transparent & Specific

Respect Copyright Laws

Adhere to MetricStream’s brand Guidelines & manifesto

Maintain Confidentiality

Be Thoughtful & Polite

Engagement

Share Relevant ContentDisclaimer

This guideline should be treated as a stepping stone to empower MetricStream employees to become brand advocates by using social media channels more confidently and effectively.

Conclusion

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