Dr. Roman HoubowiczDepartament of Horticultural Seed Science and Technology,Baranowo, 62-081, Przemierowo, seed@au.poznan.plPozna University of Life SciencesPoland

Mass mediaWork with a groupIndividual advising

Newspapers, magazines, brochure, leaflet, poster, radio, television, cinema, computer, internet.

Selective publicationSelective perceptionSelective remembering

When you talk less, you can hear more

You hear, you forgetYou see, you understandYou do, you remember

Lectures Demonstration Group discussions

RecommendationSelf - deciding

If somebody wants to apply in his work obligation, he must meet the follow conditions:Have enough powerWe know the way to reach the goalControl of putting in power his orders.

It comes to it, only if:

both parties consider the transaction as profitable,each of the parties has goods and services wanted by other partyboth parties trust each other.

An advice will be effective, only if: a farmer agrees with us as to the character of his problem and criteria of choosing its proper solving.we know enough about the farmer's situation to solve his problem in a scientific way,a farmer knows we want to help him,a farmer cannot (dose not want, is not able to) solve his problem on his own,a farmer has conditions (financial and technical) to put the advice in life.

The activity will have sense, only if:

there is a lack of good solving of farmer's problems,it comes from his shortage of knowledge,we have this knowledge,we want to share it with farmers,we meet with a positive farmers attitude to us.

Thanks to it we affect the farmer's knowledge without his permission. We use it only if:we think a farmer must have this knowledge,a farmer does not have to take the necessary decision.

The technical control is carried out without farmers aware.There is not farmer's active opposition against such practices.

Examples of manipulations:advertising campaign,political campaign,health protection and work security promotion,reports about the true achievements of agricultural machines.

A farmer does not have his own technical means, We have these means and can deliver them to him.

Our technical abilities are better than farmer's ones,The carried out task will give profit,We are ready to carry out a task.