Methodology and Analysis Report

8/6/2019 Methodology and Analysis Report

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INDUSTRY REVIEW OF THE INDIAN IT SECTOR

Submitted

to

Prof Dr. Ganti Subrahmanyam

and

Assist Prof Dr.B.Padma Narayan

By

SAILESH KUMAR

MBA (IB)

Section A

1226110133


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NEED OF THE STUDY

Marketing Research is a primary tool for establishing the detailed marketing plan

before sales to take place. Any organization, before going to sales finds the pain point ofclient. It conducts a market survey regarding the recruitment process going within

organization. The complexity involve in recruiting a potential candidate within organization.

Thus, my study is the feasibility report on sales of ATS to pharma companies.

OBJECTIVES OF THE STUDY

1) To study and understand the conceptual framework of market sales.

2) To give brief description about the Pharma industry.

3) To present the analysis regarding the prospective growth of Pharma companies and

recruitment being the area of concern.

4) To give summary, findings and suggestions.


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RESEARCH METHODOLOGY

DATA COLLECTION:

Primary data:

The Primary data is collected through the interviews from the assistant HR of company and

the questionnaire survey by online.

Secondary data:

Secondary data is collected from internet, registers, records and annual reports of theorganization.

The data obtained for the list of potential company of Pharmaceuticals of mid-size

company. The data was collected based on

Total number of employee

Turnover of the company

Number of job opening

Total number of employee hire annually.

Data collection Instrument:

For collecting the data questionnaire method is used. Questionnaire Design begins with an

understanding of the capabilities of a questionnaire and how they can help in research. If it is

determined that a questionnaire is to be used, the greatest care goes into the planning of the

objectives.

Questionnaires are like any scientific experiment. One does not collect data and then see if

they found something interesting. One forms a hypothesis and an experiment that will help to

prove or disprove hypothesis.


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Sample Size Design

It refers to the number of elements to be included in the study. A sample design is a

definite plan for obtaining a sample from a definite population. It refers to the technique orthe procedure the researchers would adopt in selecting items for the sample. It is determined

before data is collected.

Samples of 37 companies are collected for general survey out of population of 60.

Sampling Process

Convenience Sampling: A convenience is obtained by the selecting convenient population

units.

TOOLS FOR ANALYSIS:

Percentage Analysis:

In percentage analysis, charts like bar chart and pie chart are used to graphically represent the

results from percentage analysis of the questionnaire.

Factor Analysis:

The question based on rating where it is necessary to analysis of the questionnaire for the

sales of ITRM HR tool for pharmaceutical company.

Cluster Analysis:

The analysis was done on the secondary data collected and finding the potential clients

(Pharmaceuticals Company) for sales of product based on data collected.


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FIELD STUDY AND ANALYSIS

Percentage Analysis Pie chart analysis for each data collected

Factor Analysis Cluster Analysis


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FIELD STUDY AND ANALYSIS

1. Do you use Applicant Tracking System:

Do you use Applicant Tracking System RESPONDENTS PERCENTAGE

YES 19 42

NO 16 58

Interpretation:

There are 58% who do not use Applicant Tracking System (ATS) and rest 42% have

ATS. Thus the 19 companies are potential client for sales ITRM HR tool.

42%

58%

Do you use APPLICANT TRACKING SYSTEM

YES

NO


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2. Would you like to integrate the ATS along with your development software of

your own:

Would you like to integrate the ATSalong with your development software

of your own

RESPONDENTS PERCENTAGE

YES 29 64

NO 16 36

Interpretation:

It can be seen that 64% want to integrate the ATS along with their development

software whereas rest 36% do not require it.

64%

36%

Would you like to integrate the ATS along with

your development software of your own ?

YES

NO


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3. What is the work force count within your organization:

Work force count RESPONDENTS PERCENTAGE

3001 14 31

Interpretation:

As 33% of the company has employee s in between 50-500 are the area of focus for

sales and rest of 13% and 16% are major potential client.

3

15

67

14

0

2

4

6

8

10

12

14

16

3001

Total Number of employee

Total Number of employee


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4. How long have you been using the internet for recruitment:

No: of years of internet Usage as

recruitment

NO. OF RESPONDENTS PERCENTAGE

10 years 27 60

Interpretation:

Almost all the company are using the internet for recruitment from above 6 years.Thus there form the potential client where their recruitment cycle as well as cost of hiring

can be reduce effectively.

0%

7%

33%

60%

Internet usage as recruitment

10 years


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5. How many recruiters are there within your organization:

Number of recruiters NO.OF

RESPONDENTS

PERCENTAGE

1 7 16

2 - 5 18 40

6 - 10 15 33

> 10 5 11

Interpretation:

As it can be seen the company invest huge amount on recruiters where 37% has

2 to 5 recruiters where most of the company are having employee strength between 500.

Thus ATS would reduce the cost of hiring and speed the proces

15%

37%31%

17%

No: of recruites

1

2 to 5

6 to 10

>11


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6. What is the duration of recruitment cycle in your organization:

Recruitment cycle RESPONDENTS PERCENTAGE

1 2 weeks 7 16

3 4 weeks 19 42

1 months 11 24

>1 months 8 18

Interpretation:

There are 42% where the recruitment cycle is within one month to more than one

month. The area of focus being this company so as to reduce the recruitment cycle time

within one month.

16%

42%

24%

18%

Recruitment cycles

1 to 2 weeks

3 to 4 weeks

1months

>1months


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7. Do you outsource recruitments to fill positions:

Outsource (Agency) RESPONDENTS PERCENTAGE

YES 20 44

NO 25 56

Interpretation:

56% of the company do not outsource recruitments to fill position as being mid size

company look for prospective candidate that suits their organization.

44%

56%

Outsourcing(Agency) Recruitment

YES

NO


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8. Do you have multiple hiring managers:

Multiple hiring manager RESPONDENTS PERCENTAG

E

YES 36 80

NO 9 20

Interpretation:

There are company who have multiple hiring manager about 80%.

80%

20%

Multiple Hiring Manager

YES

NO


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9. How many employee do you hire annually:

Annually hired employee RESPONDENTS PERCENTAGE

1000 9 20

Interpretation:

The area to concentrate is 24% and 18% which contribute around 16 company.

38%

24%

18%

20%

Annually hired employee

1000


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11. Is your hiring process:

Hiring Process RESPONDENTS PERCENTAGE

Centralized 30 67

Decentralized 15 33

Interpretation:

As 67% of the company the hiring process is centralized . The focus of selecting

potential candidate and speeding the process of hiring is the important criteria so the major

company to concentrate.

67%

33%

Hiring Process

Centralized

Decentralized


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12. Would you like to have a demo of ITRM from VLS Systems:

Demo of ITRM RESPONDENTS PERCENTAGE

YES 19 42

NO 26 58

Interpretation:

As 42% wish to have look for a demo of ITRM before ging for the purchase of a

product.

42%

58%

DEMO of ITRM

YES

NO


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Factor Analysis:

10. Please rate the following factor required while selecting for Applicant Tracking

System.

Correlation Matrix

Ease of

use]

10. [B)

Internal

integration

System]

10. [C)

Recruitment

cycle ]

10. [D) Cost

of

Hiring(Recru

itment cycle

completion)]

10. [E)

Searching (

e.g.,

application/r

esume)]

10. [F) Email

Tracking

System]

10. [G)

Return on

Investment

(ROI)]

Correlatio

n

Ease of use] 1.000 .139 .092 -.081 -.061 -.082 .053

10. [B) Internal

integration System].139 1.000 .578 .413 .250 .191 .003

10. [C) Recruitment

cycle ] .092 .578 1.000 .344 .322 -.011 -.088

10. [D) Cost of

Hiring(Recruitment

cycle completion)]

-.081 .413 .344 1.000 .474 .082 .337

10. [E) Searching (

e.g.,

application/resume)]

-.061 .250 .322 .474 1.000 -.050 .094

10. [F) Email

Tracking System]-.082 .191 -.011 .082 -.050 1.000 .059

10. [G) Return on

Investment (ROI)].053 .003 -.088 .337 .094 .059 1.000


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From the correlation matrix it can been seen that that factor

1. Internal integration system with recruitment cycle being 0.578

2. Internal integration system with cost of hiring being o.413

3. Searching with cost of hiring being 0.474

Are the factor which represents the factor which are dependent with each other and

thus form the basis for selection of ATS.

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.0.592

Bartlett's Test of Sphericity Approx. Chi-Square 40.503

df 21Sig. 0.006

Communalities

Initial Extraction

10. [A) Ease of use] 1 0.896

10. [B) Internal integration System] 1 0.775

10. [C) Recruitment cycle ] 1 0.747

10. [D) Cost of Hiring(Recruitment cyclecompletion)]

1 0.76

10. [E) Searching ( e.g., application/resume)] 1 0.65

10. [F) Email Tracking System] 1 0.902

10. [G) Return on Investment (ROI)] 1 0.871

From the table it can be interpreted that KMO value above 0.5 indicate that factor

analysis is appropriate. The KMO is 0.592.


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Total Variance Explained

Comp

onent

Initial Eigenvalues

Extraction Sums of Squared

Loadings Rotation Sums of Squared Loadings

Total

% of

Variance

Cumulative

% Total

% of

Variance

Cumulative

% Total

% of

Variance

Cumulative

%

1 2.234 31.913 31.913 2.234 31.913 31.913 2.088 29.827 29.827

2 1.238 17.687 49.600 1.238 17.687 49.600 1.335 19.071 48.898

3 1.077 15.392 64.992 1.077 15.392 64.992 1.099 15.697 64.595

4 1.051 15.014 80.007 1.051 15.014 80.007 1.079 15.411 80.007

5 .626 8.941 88.947

6 .420 5.993 94.941

7 .354 5.059 100.000

Extraction Method: Principal Component

Analysis.

As from the eigen value it can be seen that there are four factor whose value is greater

than 1. That being

1. Ease of use 2.234

2. Internal integration System 1.238

3. Recruitment Cycle 1.077

4. Cost of hiring 1.051

Are the factor which form the major part in selecting the ATS from company point of view.


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The factor extracted contribute to 80.007% cumulative.(for normal it should be >60%). Thus

the analysis gives the better result.

Cluster Analysis:

Based on secondary data obtained for potential 30 Pharmaceuticals Company based on

1. Turnover (2010) (V5)

2. Total number of employees. (V6)

3. Number of job opening. (V7)

4. Number of employee hire annually. (V8)

The Two Step cluster analysis is taken into consider and the result obtain is

Cluster Distribution

N % of Combined % of Total

Clust

er

1 23 76.7% 76.7%

2 6 20.0% 20.0%

3 1 3.3% 3.3%

Combine

d

30 100.0% 100.0%

Total 30 100.0%

Centroids

V5 V6 V7 V8

Mean

Std.

Deviation Mean

Std.

Deviation Mean

Std.

Deviation Mean

Std.

Deviation

Cluster 1 4.08E8 8.214E8 332.17 339.295 4.48 3.073 70.65 61.317

2 4.73E9 2.006E9 4366.67 1643.979 18.33 4.082 516.67 121.106

3 1.80E10 . 1.20E4 . 25.00 . 880.00 .

Combined 1.86E9 3.684E9 1528.00 2671.348 7.93 7.206 186.83 234.868


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It is clearly can be seen that there are 23 companies out of 30 are combine together with

forming the largest cluster based on following criteria.

1. Turnover of 38 lakhs to 100 cores

2. With number of employee in range of 50 to 900 employee

3. Number of job opening ranging from 2 to 12.4. Number of employees hired annually are in range of 10 to 300.


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Annexure

Questionnaire

Feasibility Report on sales of ITRM to pharmacy Company.

Questionnaire.

COMPANY NAME :

1. Do you use Applicant Tracking System?

A) Yes B) No

2. Would you like to integrate the ATS along with your development software of your

own?

A) Yes B) No

3. What is the workforce count within your organization?

A) 3000

4. How long have you been using internet for recruitment?

A) 6 years

5. How many recruiters are there within your organization?

A) 1


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G) Return on investment 1 2 3 4 5

11. Is your hiring process?

A) Centralized

B) Decentralized

12. Would you like to have demo of ITRM from VLS System?

A) Yes B) No

Methodology and Analysis Report

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