Meter Solutions: Installation and Measurement
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Transcript of Meter Solutions: Installation and Measurement
UKRAINE, 17 OCTOBER 2013
AUGUSTO DE LEON PONCE
12 September 2013
METERING SOLUTION & INSTALLATION PROCESS
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DVD Recorder
DVR
Games Consoles Digital Transmission: Satellite, Cable, Terrestrial, IPTV, WebTV
VCR
Analogue Terrestrial
Analogue Cable
Analogue Satellite
MEASURES ALL PLATFORMS
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THE METERING EQUIPMENT – NON INTRUSIVE
Three basic components: • Base Unit • Vacuum Florescent Display • Remote Control
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WHAT IT MEASURES
• TV on or TV off
• The active source
• The channel
• Second by second
• Who is watching
• Audio prompts
• Any language
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STANDARD HH INSTALLATION
GPRS/Broadband
Meter #1
Meter #2
Meter #3
TV #2
TV #3
TV #1
TV #2
TV #3 •Non-intrusive • 12 individuals • 12 guests (can be expanded)
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Meter Installation
Satellite/Cable/IPTV decoder
Digital Video Recorder/DVD Player
Game console
audio
audio
audio
IR Keys
Audio Signatures
+ Infrared
TV audio output
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DETECTION METHODS
• Audio fingerprints
• Infrared stream (teletext, interactive activities, simulcast)
• Service information
• Direct Frequency Measurement (DFM)
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Audio Signal
1001010100101001 1010010010010010 0011001010010100 0010010111001001 1110010100011100 0010110101010001 1001010100101001 1010010010010010 0011001010010100 0011001010010100
Digital Stream
10011101
Signature
Content Matching
• The Nielsen meter becomes a simple "electronic ear" that listens to and records the audio coming from the TV set
• Audio matching technology is used to identify the audio signatures collected during viewing to baseline recordings from reference sites located in each marketplace
AUDIO SIGNATUES
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AUDIO MATCHING
010101010
Household TV set
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Ch 35
Ch 1
Ch 2
Ch 3 . . .
Ch N
100100100
101101101
101010101
010101010
011011011
Reference Database Digital
Comparison
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NIELSEN METERING EQUIPMENT - ADVANTAGES
• Non-intrusive
• Easy installation and maintenance
• Robust detection methods
• Sharp resolution time (+/- 2 secs)
• Totally independent
• Approved by most demanding JICs