Message

♦ Quality Jomar’s T-100 brass ball valve, by comparison, is the highest quality full port ball valve

on the market today. It boasts the highest cycle test rating and the most approvals among competitors and embodies durable features that the competition lacks, including a triple stem seal, a TEA coated ball and Hostaflon seats.

♦ Lifetime Guarantee Jomar’s strong relationship with Pettinaroli, an ISO

9001 facility, will help faciliate an unprecedented market guarantee. Studies show that as little as 10% of consumers actually redeem a product guarantee. Knowing this and by providing the highest quality product on the market, a successful campaign can be assured.

Jomar’s Lifetime Guarantee The Jomar International Ball Valve must be (1) properly installed, connected,

started, operated and maintained in accordance with Jomar International instructions and/or information brochures, as may be revised from time to time by Jomar International; (2) used only for applications specified by Jomar International; and (3) used within the environments specified or limited by Jomar International. If these conditions are met and if Jomar International determines that there was stem leakage, Jomar International will provide a replacement ball valve and the sum of $25. This payment and replacement ball valve will only be issued to the original purchaser of the ball valve from Jomar International, regardless of whether the ball valve has been integrated into any type of system.

Further, except as expressly stated in the Use of Jomar International Ball Valve and Stem Leakage Guarantee Statement, the Jomar Statement of Warranty and Express Statement of Limitation of Warranty will remain in full force and effect.

♦ Slogans / Ads (1) “What does Joe do?” / “One ball does it all” / In staying consistent with previous ads, a situation can be presented and the

answer is provided. (2) Informational ad Inform the reader how the T-100 is best. (3) “Why aren’t you using the T-100?” Provides the actual product comparison to prove that the T-100 is better than the

competition and asks the obvious question.

lifetimeguarantee

T-100 Campaign Message

JomarT-100NE

Apollo70-100

WattsFBV-3/4

NibcoT-585

Hammond8901

Red & White5044F

Legend1001

American M100

App

rova

ls

UL 125 • • • •UL 842 • • • • •

UL C • •FM • • • • • •

CSA • • • • • •Delta C •

NSF • • • •

Spe

cs Stem Seal Triple Double Double Double Double Double Double DoubleBall TEA Chrome Chrome Chrome Chrome Chrome Chrome Chrome

Seats Hostaflon RPTFE PTFE TFE PTFE PTFE PTFE PTFE

Test

s *Cycle TestAverage(1/2” - 1”)

12,011 1,054 5,907 2,174 3,575 4,776 - -

* Results are from IAPMO Research and Testing, Inc. (1996) to determine the number of on-off cycles the valves could withstand at 600PSI before leakage occured at the stem.

Competitor Analysis

Jomar’s T-100NE surpasses the competition in quality and features. The table below illustrates the T-100’s superiority in the number of industry approvals, quality of construction and performance in lab tests.

♦ Service contractorsContractors who make service calls will benefit by only having to stock but ONE valve. The campaign message will convey quality and iterate the huge benefit in knowing that it can be used in any application (residential, commercial and industrail). A contractors inventory will be smaller, it will take less time to reorder stock and will provide a sense of security knowing it’s the best valve on the market and backed by a lifetime guarantee.

I think that in most cases, contract work can be divided into two categores...bottom line and quality.

♦ Plumbing Engineers Plumbing Engineers will want to be aware of and have the option to specify the absolute

best ball valve on the market.

♦ Sales Reps Jomar’s sales reps need to be reminded that the T-100 is absolutely the best ball valve

in the industry. Including them in our plans for our advertising campaign is paramount. - Education: Sales reps need to be educated on the features and benefits

of the T-100 ball valve. An informational flyer or package can be developed to highlight these features to correspond with our advertisements.

- Incentive: Sales reps may need an added incentive to push the T-100 line. For instance, a bonus may be paid to any sales rep with proof of specification.

Target

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The bottom line contractor is more concerned with getting

the job done as quickly and as cheaply as possible.

The quality contractor is concerned with doing the

job right the first time.

Marketing Avenues

Periodicals

Each issue will offer practical, easy-to-read business advice for time starved owners of plumbing companies with revenues be-tween $1 million and $20 million. The August 2007 Premier Issue will mail to over 30,000 plumbing business owners — over seventy percent of the US market.

To convey a quality product, a quality ad must be placed. All ad prices are based on 2007 full page, full color 1X rates. Discounts are available when committed to a multi-month campaign.

Plumbing Engineer hasremained the authoritative source of professional and technical information forthose involved in the design and specification of plumbing and hydronic systems.What our readers specValves (All Types) 94%

Ad Rate: $5,855 Ad Rate: $5,630

Ad Rate: $3,955Ad Rate: $8,485

Ad Rate: $5,790 Ad Rate: $7,170

PLUMBING & MECHANICAL IS THE MAGAZINE more advertisers use to get their message in front of industry contractors. Every month 50,050* BPA-qualified subscribers turn to usfor industry news.

26,500 BPA-audited subscribers, 98% who are engineers or engineering managementby title, know to count on PM Engineer for the best industry news*.

Valve Magazine is highly regarded by manufacturers asa vehicle to educate and inform their customers, and highlyvalued by our 27,000 readers who depend on the magazinefor the latest information about valve and actuator products,technologies, applications, standards, maintenance andsafety.

Phc News — reaches a circula-tion of owners and upper man-agement of plumbing and me-chanical contracting firms. Our readership represents those with purchase-making authority — representing over billions of dollars in sales via the plumb-ing, hydronic heating and piping markets.

Periodicals - Extras

Marketing Avenues

♦ Many of the periodicals have articles written by “Experts”.

A package could be put together, along with samples and proof of certifications, which outline the features and benefits of the

T-100 and sent directly to the “experts” of the various magazines in an effort to increase awareness and the chances of it being mentioned in future articles. This may be the same package that is put together for our sales reps and could also be similar to the “Choose Your Weapon” package sent two years ago.

♦ Many of the periodicals offer “Feature Stories”.

Taking advantage of being able to tell the Jomar story will be a great way to inform our customers of the longevity of the company. It can also highlight the tight relations between Jomar and Pettinaroli which will instill a lasting sense of confidence from exemplifiying this solid relastionship.

1961 1984 1991 19951990 2000 2005 2006

Jomar begins Jomar partners with Petinarroli

Jomar moves to bigger facility in Madison Hgths, MI

Jomar introduces Gas Division

Jomar introduces HCi

Jomar receives NSF, CSA & UL certs.

Jomar moves again to Warren, MI

Jomar introduces Automation Division

Serviceman to civilianOnce a navy pilot, Joseph Martin began civilian life in 1958 working as a sales representative for a midwest tool & die shop. With hard work and a long list of happy customers, he did well and soon ventured...

On his ownJoseph Martin formed his own representative company in 1961, the J. Robert Martin

Inc. Utilizing warehouse space in Royal Oak, MI. and providing his salesmen with their very own Cadillacs, he set out to change the way the PVF industry did business by...

Building bridges / Relationship marketingJoseph Martin knew that there was a better way to connect with customers. He utilized his pilot experience to travel all over the Midwest, conducting plant visitations and personally meeting with them.

One ball does it all

While personally visiting a contractor who had complained about the number of different valves he needed to order,

Joseph Martin promised to introduce a ball valve that meet ALL codes so only ONE valve needed to be carried. In 19XX, he met the world

sales manager from Pettinaroli and together, they introduced the first ball valve on the market to carry all plumbing certifications: Jomar’s T-100 ball valve.

TodayJomar continues to be an innovative player in the plumbing industry with products like Add-A-Valve, 2-1/2” - 4” press valves, and our T-100.

Jomar was founded on innovation, hard work, building relationships and...

finding a better way.

Jomar is dedicated to continuing Joseph Martin’s legacy for the future by continuing to offer high-quality products and service with consistancy and integrity.

Universal Studios Water World

Disney Concert Hall

Arco Towers

Century Plaza Hotel

Foster Farms Poultry

Zacky Farms Poultry

Foster Commodities

Land O’ Lakes Dairy

Jomar International’s story begins with Joseph Robert Martin.

Disneyland MGM Hotel

1961 1984 19911990

Jomar begins Jomar partners with Petinarroli

Jomar moves to bigger facility in Madison Hgths, MI

Jomar introduces Gas Division

Using Jomar’s existing customer list will be a great start to supplement an existing print ad campaign, but a LIST RENTAL would expand our presence even greater!

Up to 15,000 potential customers can be targeted by simply purchasing the rights to the one-time use of a highly focused list. This could easily help increase sales AND the likelihood of the T-100 to be specified.

NoteDirect mailers could be used not only to help generate awareness but to also boost a print ad campaign with a special offer. Targeting the end-user with rewards will add incentive to an already beneficial ball valve and reinforce the notion of quality. And if those rewards are tied into some sort of registration process, our own customer database will increase and further eliminate the need to use a List Rental.

Marketing Avenues

Direct Mail

Web Presence

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“Plumbing contractors looking for industry information or looking to buy a product spend 41% of this research time ONLINE! By the end of 2008, that number will jump to 50%!”- Integrated Media Usage Study, September 2006

A print ad campaign is not complete without an online presence. Taking advantage of the web is essential in doing business today.

Many of the target publications offer banner ad pricing to supplement a print campaign. The message and look and feel tend to be similar to that of the print ad for consistency. Below are a list of potential websites that could be targeted.

www.pmengineer.comwww.phcnews.comwww.pmmag.comwww.supplyht.com

www.thewholesaler.com

FORUMS! FORUMS! FORUMS!

www.eng-tips.com is an engineering, forum-based website, among others, dedicated to answering questions from registered users. Allowing Gary to register and provide applicable answers as a

helpful tech, will also help to generate awareness of the incredible features and benefits of the T-100!

Marketing Avenues

Google is the nation’s #1 search engine.

Hundreds of thousands of

searches are conducted everyday. If someone needs to find something online, you can bet it Google will be used.

Currently, a search of “ball valve” reveals that Jomar International appears on page 2!

A campaign that involves boosting the T-100’s (or “ball valve”) search engine results, will go a long way to establishing Jomar as one of the most recognized distributor of ball valves.

Google’s AdWords is a pay-per-click advertisement scheme developed to target customers who are already searching for valve products.

Here’s how it works:

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you. People can simply click your ad to make a purchase or learn more about you.

There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

SInce this is such a highly targeted avenue and no committment to a specified budget is necessary, the T-100 campaign should include Google’s AdWords as part of advertising.

Search Engines

Industrial Registries

An Industrial Registry is an integral part of getting engineers and specifiers to view our product.

The bottom here is that the T-100 is the best valve in the industry. Period. It should be specified everywhere!

A modest investment of about $5,000 in any one of the three listings should be sufficient in helping to solidify the T-100’s position as the best valve to specify.

SkillsUSA SkillsUSA is a partnership of students, teachers and industry working together to ensure America has a skilled work force.

For a LONG-TERM commitment, SkillsUSA is a great way to introduce the best ball valve on the market to young plumbing apprentices to ensure sales into the future.

Conclusion & Summary

Jomar’s T-100 is the best ball valve in the industry and has all the approvals and features needed to be used under ANY conditions and, to prove it, is backed with a lifetime guarantee.

Jomar’s promotion of the T-100 should include the following:

♦ Print advertising - Target magazines that direct content toward the end user,

contractors and engineers, with a message of unsurpassed quality.

- Utilize feature stories - Send T-100 packages to “experts”

♦ Web advertising - A modest web presence will help tie in with the print ads. - Banner ads placed at wholesale and magazine

websites - Get active in the forums - Search engine advertising - Industrial registeries

♦ Direct Mail - Renting a list and targeting those consumers can be used to

entice them to register with Jomar and provide an incentive to purchase.

- Use in conjunction with an incentive program

♦ Sales Rep packages - Sales reps should be supplied with a package or flyer to

remind them of the features and benefits of the T-100. Jomar needs to help them push the product with incentives.

♦ SkillsUSA - For a long-term commitment to increasing sales, provide

samples for use at SkillsUSA competitions. Become a sponsor.

Advertisements

The following pages are examples of ads with varying messages that can be placed to promote

the T-100 ball valve.

These ads have not been solidified and can easily be changed upon review.

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lifetimeguarantee

lifetimeguarantee

The T-100NE has features and benefits that only the competition dream about.

It’s triple stem seal, TEA* coated ball and Hostaflon™ seats are only a few of the superior features that make this ball valve the best on the market. Period.

Added to that is a LIFETIME Guarantee and the T-100 gives you absolutely no reason to ever use another ball valve.

For all conditions and for all plumbing applications, stock only the T-100. Your inventory headaches will be gone.

*TEA is an electro-deposited ternary alloy that greatly increases corrosion resistance, lasting up to 8x’s longer than galvanized or cast iron.

1-800-325-5690 www.jomar.com

® ®

JomarT-100NE

Apollo70-100

WattsFBV-3/4

NibcoT-585

Hammond8901

Red & White5044F

Legend1001

American M100

App

rova

ls

UL 125 • • • •

UL 842 • • • • •

UL C • •

FM • • • • • •

CSA • • • • • •

Delta C •

NSF • • • •

Spe

cs

Stem Seal Triple Double Double Double Double Double Double Double

Ball TEA Chrome Chrome Chrome Chrome Chrome Chrome Chrome

Seats Hostaflon RPTFE PTFE TFE PTFE PTFE PTFE PTFE

Test

s *Cycle TestAverage(1/2” - 1”)

12,011 1,054 5,907 2,174 3,575 4,776 - -

The T-100NE

As you can see...

It’s the best a valve can be.It comes with a Lifetime Guarantee.To your bottom line, using it is key.

® ®

1-800-325-5690 www.jomar.com

lifetimeguarantee

The T-100NE now comes with an unprecedented

Lifetime Guarantee.

WHY AREN’T YOU USING THE T-100NE?