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MESROP MEGRABYAN / PORTFOLIO 2012
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/CONTENTS
PortfolioPERIOD 2012
MESROP MEGRABYAN
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A Design Study of the Honest Machine (still in progress)
POTENCE
EcoTHIRA
Story 1
A Sponsored Project for Gen Y
Story 2
A Vehicle Designed for the Island of Santorini
Story 3
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/S1 FUTURUSTIC
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A design study of the Honest Machine
MESROP MEGRABYAN
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/S1 THE RACER
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TheGENTLEMAN’S
Racer
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/S1 BLANK CANVAS
The SKETCHING Begins
IDEATION IS ALL STAGES OF A THOUGHT CyCLE, FROM INNOVATION, TO DEVELOPMENT, TO ACTUALIzATION. AS SUCH, IT IS AN ESSENTIAL PART OF THE DESIGN PROCESS, BOTH IN EDUCATION AND PRACTICE.
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/S1 IDEA PAD
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MESROP MEGRABYAN
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/S1 The PENCIL Sketch
Ideation SKETCHING (B)eginsIDEATION IS THE CREATIVE PROCESS OF GENERATING, DEVELOPING, AND COMMUNICATING NEw IDEAS, wHERE AN IDEA IS UNDERSTOOD AS A BASIC ELEMENT OF THOUGHT THAT CAN BE EITHER VISUAL, CONCRETE, OR ABSTRACT.
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Gentlemen,START yOUR
ENGINES
MESROP MEGRABYAN
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/S1 CONTENTS
“THE VEHICLE IS SLEEK, yET
AGGRESSIVE, TAKING
INSPIRATION FROM THE TIMELESS ROADSTERS OF A By GONE ERA.”
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MESROP MEGRABYAN
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/S1 HERITAGE
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THE GENTLEMAN’S RACER HOLDS TRUE TO
ITS INSPIRATIONS. DISPLAyING A COMPACT
CHASSIS, LOw CAB, AND AN OVERLy
ExAGGERATED DASH TO AxLE PROPORTION,
ADDING AN ELEMENT OF ELEGANT INTIMIDATION.
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/S1 CONTENTS
Different SKETCHING (T)echnique THE USE OF DIFFERENT SKETCHING TECHNIQUES,CAN LEAD TO DIFFERENT DESIGN ATTRIBUTES.
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EXPRESSIONS OF FASCIA
MESROP MEGRABYAN
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EEVOLUTION
A REVOLUTIONARy IDEA BREAKS AwAy FROM
TRADITIONAL THOUGHT AND CREATES A BRAND
NEw PERSPECTIVE
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MESROP MEGRABYAN
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/S1 METAL & LEATHER
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T
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/S1 PROGRESSION
SINGLE DRIVER ORIENTED COCKPITEMPHASIzES SPEED
AND OVERALL THEME OF THE GENTELMAN’S
RACER
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MESROP MEGRABYAN
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GENTLEMEN
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GENTLEMENThe most unique men of all
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/S1 PURITy OF MATERIALS
RIVETS, STITCHES,& NAILSAged leather, handformed metal,tailored to the the driver
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MESROP MEGRABYAN
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/01 MID-COURSE
TAKING A NEw TURN
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MESROP MEGRABYAN
BaRE, SIMPLE, TOP SuRFacE wITh a dESIgnaTEd dRIvER cOckPIT
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MERGING theINTERIOR withthe ExTERIOR
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MERGING theINTERIOR withthe ExTERIOR
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A SyMBIOTIC METHOD OF IDEA CREATION IS wHEN MULTIPLE IDEAS ARE COMBINED, USING DIFFERENT
ELEMENTS OF EACH TO MAKE A wHOLE
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FUTURUSTIC
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LATEST UPDATES
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on to THE NEXT PRojECT
LATEST UPDATES
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/S2 THE PROJECT
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A Sponsored Project
POTENCE
MESROP MEGRABYAN
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/S2 THE CONCEPT
Soul of Motion KODO
MAzDA’S NEw DESIGN LANGUAGE
Potential ENERGy
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MAzDA’S NEw DESIGN LANGUAGE POTENTIAL
POTENCy
+
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/S2 TENSION
Handmade TENSION SCULPTURE
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TTENSION
TangibleVisual
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/S2 INSPIRATION
BORN NAUM NEEMIA PEVSNER wAS A PROMINENT RUSSIAN SCULPTOR IN THE CONSTRUCTIVISM MOVEMENT AND A PIONEER OF KINETIC ART.
NaumGABO
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NaumGABO
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/S2 IDEA PAD
COMPOUND CURVES ADD CONTROVERSIAL STyLING ELEMENTS TO THE FEATURED DESIGNS
Fluid TENSION
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MESROP MEGRABYAN
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/S2 ARTISAN
AS A THIRD GENERATION wELDER, I DECIDED TO ExPERIMENT wITH THE
IDEA OF VISUAL/TANGIBLE TENSION USING METAL. THE METAL RODS wERE BENT
AND wELDED AS THEy wERE IN TENSION. IF ONE wELD
BREAKS, THE wHOLE STRUCTUREwILL
FALL APART.Rods & wELDING wIRE
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MESROP MEGRABYAN
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SMOOTHLy CONTINUOUS: “THE FLOwING cuRVES OF THE GREENHOuSE”
cONNEcTED
CONTINUOUS
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cONNEcTED
CONTINUOUS&
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/S2 HANDMADE
“I BENT wIRES AND PUNCTURED THE FOAM CORE BASE. THE wIRES NOT ONLy
CREATED A SCULPTED SILHOUETTE, BUT HELD THEM SELVES TOGETHER IN VISUAL
TENSION”
Mock UPs
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MESROP MEGRABYAN
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/S2 FLOw
FFLOw
TO MOVE OR RUN SMOOTHLy wITH UNBROKEN CONTINUITy, AS IN THE
MANNER CHARACTERISTIC OF A FLUID.
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MESROP MEGRABYAN
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/S2 STUDIES
FASCIA
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PACKAGING
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/S2 SKETCH PAD
Mechanical SIMPLICITy
luxury and aesthetics became a demand and also an effective marketing tool.
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MESROP MEGRABYAN
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/S2 PATINA
ALExANDER MCQUEEN
ALExANDER MCQUEEN
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ON METAL, PATINA IS A COATING OF VARIOUS CHEMICAL COMPOUNDS SUCH AS OxIDES OR CARBONATES FORMED ON THE SURFACE DURING ExPOSURE TO THE ELEMENTS.
copper PATINAS
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/S2 CAD IDEATION
After the success of experimenting by
hand using metal and wires, I decided to use digital 3D Methods to further dive into the
form study.
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MESROP MEGRABYAN
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/S2 POTENCE
POTENCESuPREME
AUTHORITy OF THE ROAD
AHEAD
´
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POTENCE
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THE POTENT STANCE
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THE POTENT STANCE
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/01 CONTENTS
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THE ‘TOUGHNESS’ OF THE VEHICLE IS CONTRASTED By
ITS COMFORTING, SMOOTH AND SCULPTURAL ExTERIOR.
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ScuLPTuRE
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ScuLPTuRE
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/S2 BRONzE
A cOMPLETE,ARCHED,VISuAL,TANGIBLE
TENSIONSTRUCTURE
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MESROP MEGRABYAN
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/S3 SCULPTURE
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_SHOULD ALwAyS GIVE THE IMPRESSION,
wHETHER CARVED OR MODELED,
OF HAVING GROwN ORGANICALLy,
CREATED By PRESSURE
Sculpture
-HENRy MOORE (1958)
““
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/S3 CONTENTS
SANTORINI,GREEcE
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SANTORINI,GREEcE
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/S3 HISTORy
Island of ATLANTIS?
Considered by many to be the site of the mythi-cal island nation of Atlantis, Santorini has a long and interesting history, not the least of which was the catastrophic volcanic eruption that forever changed Mediterranean pre-history. Santorini was once a single, round island named Strongi-li, whose inhabitants were very influential in the region and shared many traits with the Minoans of Crete. Then, in about 1500 BC, the volcano beneath Strongili erupted with such force that the centre of the island became a huge sunken crater and the explosion caused tidal waves and freak weather conditions that some hold to be re-sponsible for the fall of the Minoan civilization. The eruption was one of the greatest ever in the earth’s history and its result was the creation of a huge underwater caldera ringed by islands. The volcano remains active and most recent-ly, it erupted in 1956, causing more hav-oc and sending the impregnable fortress of Rocca and its village plunging into the sea.In modern times, Santorini has been a quiet part of Greece, with the locals involved in fishing, agriculture, wine-making and cheese production. Tourism is Santorini’s main industry and thou-sands visit the island each year.
Santorinians are typically Greek in custom, wear-ing their emotions on their sleeves and gesturing wildly. Welcomes and goodbyes are particularly boisterous, with lots of handshaking, kissing and hugging. They live life to the fullest, taking plea-sure in daily activities such as eating and drinking. You’ll find Santorinian hospitality bordering on overwhelming at times, but the friendliness of the people will leave a lasting impression and bring back fond memories.
Part of the reason for Santorini’s popularity with tourists is its idyllic weather. There is rarely any rain and even in summer, the temperatures are not as hot as in other parts of the Mediterranean. Spring and summer skies are almost always cloud-less and deep blue, with the weather more change-able during the autumn and winter months. Temperatures range from a daily average of 29°C in summer to 12°C in winter. The humidity can be very high however, meaning the horizon is of-ten hazy, blocking views across the sea to Crete. Despite this, constant island breezes negate the sticky heat and make the majority of summer days quite comfortable, even when they get into the low to mid-30°Cs. Winter winds can be quite cool and temperature can drop to almost freezing at night.
cuLTuRE
cLIMATE
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Santorini is located at of latitude of 36o 19 ‘56 to 36o 28’ 40 north and longitude from 25o 19 ‘22 to 25o 29’ 13 A East. The current semi-circular shape of the island derives due to volcanic eruptions that altered the original round shape of the island. The view from the side of the volcano is rocky and in contrast with the smoothness of its east parts. The surface of approximately 73 square kilometres, are mostly pumice very receptive to cultivation. Santorini has a humid climate. The perimeter of Santorini is approximately 36 nautical miles and has six bays. In general Santorini is dry, without lakes, rivers and ravines. The irrigation needs of the island cov-ered mainly by tankers which concentrate the Rainwater and wells. There are on the island three main
GEOGRAPHY
MESROP MEGRABYAN
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/S3 RESEARCH
Santorini has VERY narrow roads because they used to be donkey paths inside traditional vil-lages. Even after the 1956 earthquake, they just rebuilt houses in the same place. Cars, lorries, bicycles, motorcycles, quad bikes, motor scoot-ers and YOU the pedestrian all try and occupy the same small place at the same time. Gener-ally the locals are careful around motor scooters. Due to the high elevation from the sea, most roads are stepped, since they were designed as donkey roads.
ROAD CONDITIONS
PROBLEMS DEFINED
HIGHEST ACCIDENT RECORD IN THE EUROPEAN UNION
LACK LUSTER ROAD SAFETy LAwS
POLICE DO LITTLE ABOUT ENFORCING TRAFFIC LAwS
MUST ALwAyS DRIVE DEFENSIVELy
ROUGH NARROw ROADS, VILLAGE INTERIOR ROADS RESEMBLE ASH FELTED FARM TRACKS.
CONCEPTA VEHIcLE DESIGNED AND BuILT TO BLEND INTO THE SANTORINI LANDScAPE.
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A VEHIcLE DESIGNED AND BuILT TO BLEND INTO THE SANTORINI LANDScAPE.
TwO PASSENGER COMPACT VEHICLE
SLIM FOOTPRINT FOR NARROw ROAD CONDI-TIONS
SIMPLE TO OPERATE
MUST NOT LOOK LIKE AN ADDITION TO THE ISLAND
VEHICLE SHOULD ACCENTUATE THE ISLAND’S SCENERy
HIGH GROUND CLEARANCE FOR UNEVEN ROADS
SOLUTIONS DEFINED
Most materials must be imported to the island. The lack of major resources is the main reason for this fac-tor. Because of the abundance of old beat up vehicles on the island, and government limit on the number of vehicles on allowed, recycling can be a large factor.
Santorini is a dry island and few natural resources. Some of which are very fertile soil and abundant supply of pumice
MATERIALS
NATURAL RESORCES
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/S3 COLOR
COLORTheory
THE RELATIONSHIP OF VALUES, SATURATIONS AND THE wARMTH OR
COOLNESS OF RESPECTIVE HUES CAN
CAUSE NOTICEABLE DIFFERENCES IN OUR
PERCEPTION OF COLOR.
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/S3 ExTERIOR SURFACING
Local ARCHITECTUREAESTHETICALLy ORGANICSIMPLE ARCH FOR SUPPORTSTRUCTURES BLEND wITH THE ENVIRONMENTINTER-CONNECTED GRACE AND RIGIDITy
Santorini Greece is characterized by its picturesque white painted villages on the top of impressively high cliffs. The main reason the inhabitants of Santorini were choosing areas so far away from the sea was the fear of the pirates. A village in Santorini is very similar to all the villages in most of the islands of the Cyclades: small white-painted houses with blue doors and windows divided by narrow streets.
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/S3 IDEA
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Idea PAD
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uTILITARIAN DESIGN FuSES SOFT ORGANIc SuRFAcING wITH ERGONOMIc HuMAN cENTERED ENVIRONMENT
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DIREcTLY INSPIRED BY LOcAL ARcHITEcTuRE, THE VEHIcLE wILL BLEND INTO THE ENVIRONMENT
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/S3 GESTURE
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PLAYFuLGESTURE
MESROP MEGRABYAN
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/S3 INTRODUCING
EcOTHIRA
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MESROP MEGRABYAN
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/S3 PLAyFUL
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MESROP MEGRABYAN
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/S3 ECO-THIRA
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MESROP MEGRABYAN
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/S3 INTERIOR
EcOTHIRAInterior ENVIRONMENT
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Interior ENVIRONMENT
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Idea PAD
inspired by anOUTDOOR LOUNGE
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inspired by anOUTDOOR LOUNGE
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/S3 CONTENTS
colorTRIM“THE DE_SATURATED HUESUSED ON THE SEATS ARE COMPLIMENTED By A POPOF COLOR FROM STITCHING OR PIPING”
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colorTRIM
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/S3 PILLOwS
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Stitch bySTITCH
MESROP MEGRABYAN
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InteriorENVIRONMENT
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A VEHICLE DESIGNED ANDBUILT TO BLEND INTO
THE SANTORINI LANDSCAPE.
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