Mersey Unites

★★★★

Eight-page celebration of the daywe came together for city charities

MerseyUnites

NEWS Tuesday, September 14, 20102 ★★★★

Liverpool Unites

ECHOandRadioCityuniteforfun-draisingTHE ECHO’s Liverpool Unites charity andRadio City’s Cash for Kids have smashed theirfundraising target.

We teamed up with the radio station for a24-hour fundraising marathon in Liverpool tohelp underprivileged children on Merseyside.

Generous people from across the regionincluding famous faces from the worlds ofsport, television and radio helped us raisemore than £45,000.

ECHO readers flooded phone lines to placebids for an impressive selection of auctionitems during the day-long event on Thursday.

Celebrities and performers called into CafeSports England to support the city’s twochildren’s charities, while teams of chefs,policemen and firemen took part in achallenging 24-hour rowathon.

One of the major highlights of the event was

a 24-hour lock-in at the city’s ECHO Wheel.Volunteers took to the streets to enticeshoppers to take part in a raffle.

Acts of all ages gave live performances nextto the ECHO Wheel and on Whitechapel.

ECHO editor Alastair Machray said: “As apaper that strives to promote the great workthat is going on in our city, we are proud towork with Radio City to put on such a fantasticevent to benefit the young people of Merseysidewho need our help the most.

“Liverpool has a reputation for being anincredibly generous city and the fact that thisevent has surpassed the £45,000 mark goes toshow just how big-hearted the people ofMerseyside really are.”

One of the more unusual attractionswas a mobile jail near the wheel.

The 18-tonne lorry allowed people toexperience prison life.

Manager Shaun Glanville, 41, said theCELLS Project gave a sense of the harshreality of going down the wrong path.

He said: “We have staff who are allex-offenders, they share their real-lifeexperiences and this has a genuine effecton the kids we see.”

James Polhill, 21, from Kensington,

spent 18 months behind bars after becominginvolved with gangs and football hooliganism.James, who is a volunteer, said: “ThroughCELLS I have learnt you can make adifference.”

by TINAMILES andROBPATTINSONPictures by JAMESMALONEY

SHOWTIME: Cast members from the Royal Court Theatre's Our Day Out perform live in front of crowds outside the Metquarter in Whitechapel

MOVES: Actress Pauline Danielsjoins in to entertain crowds inLiverpool city centre

Tuesday, September 14, 2010 NEWS 3★★★★

Balloon taxiattracts kindfundraisersTAXI driver Paul Azzopardihas helped to raise thousandsof pounds to take ill childrenor those in care on trips.

Paul, who is chairman ofthe Children in Care OutingFund, filled his cab full ofcolourful balloons during ourcharity event.

One lucky person whocould guess how many werein the cab had the chance towin an iPod.

He said: “People weredonating money that is sourgently needed.

“Liverpool Unites and Cashfor Kids are a big help to somany charities in the area.”

SKY-HIGH: Paul Azzopardihelps increase funds duringLiverpool’s charity day

Barclaycard teamman thephonesat RadioCity towerSTAFF from Barclaycardmanned the phones to takecharity donations at RadioCity Tower.

Repayment advisor MelissaDann, 27, said: “We had acouple of bidding wars, whichwas exciting. The prize tovisit Liverpool’s Melwood

training ground had thephones off the hook.”

Phones co-ordinator BrettaAdlen said: “I’ve done this forthe last seven years, the causeis extremely worthy. It hasbeen quite manic but we’vegot a good team up here andthe time has flown by.”

CENTRE STAGE: The Majorettesperform live outside the Metquarterin Whitechapel

FUNDRAISERS: St Julie's High School in Woolton took time out to raise money

LOCKED UP: ACC Liverpool staff putbehind bars and the CELLS team

THANK YOUCostcoCrowne PlazaHillbark HotelAdelphi HotelAndrew CollingeChurch farm,ThurstastonCatalyst Science

Discovery CentreThe Beatles StoryDeli FonsecaUnderwater WorldBlue PlanetSpeedwell CarsJury’s InnPalm Sugar

RapunzelsMax SpielmannBest BuysLand RoverRubber SoleAFC LiverpoolAston & FincherMillie’s Cookies

Hallmark Jewellers,HeswallP & K Truck CentreDKW Autos,A & L ComponentsPontin’sPrestige Hair &Beauty


Liverpool Unites

Inaspinfor charityBRAVE businesses, romantic couples andgroups of friends came together for the 24-HourECHO Wheel of Liverpool Challenge.

We invited our readers to sponsor a pod forthe whole day to raise cash for Liverpool Unitesand Cash for Kids.

Organisers today said the event at the ECHOWheel raised a staggering £15,000 towards theday’s total sum.

Among those enjoying a ride were Dr RizwanAlvi and his wife Shaheen, who celebrated theiranniversary overlooking the city’s skyline.

Some companies had meetings with clients60 metres above the ground, while Morecroftssolicitors held a legal surgery.

Others even boarded the ECHO Wheel withtheir sleeping bags and teddy bears for anovernight stint.

One of the wheel’s 42 pods became a minirecording studio as a musician and his fivefriends set about writing a new song.

Riders were entertained by Liverpool bandsThe 53s, The Piffle Brothers, the Majorettes andTeam Oasis.

Suzanne Deary, manager of Sthetix, said:“We sponsored one of the pods for the whole24-hours and were really excited to be involvedin raising money for such a great cause.”

Staff from the Toby Carvery in Widnes rodethe wheel in fancy dress, taking one hour shiftsthroughout the day and night.

Chef Robert Colebrook, 21, added: “It was agreat day and it was good to see so many peopleworking together to raise money for the kids.”

Colleagues from the Best Buy store inAintree were in good voice, hoping their teamchants would boost morale on the long nightahead.

Ryan Stuart, 21, from the store said: “BestBuy donated a number of prizes to the ECHO’staxi competition and as a new business in thearea we are proud to get involved.”

Emma Hayes, from the Cerebra charity, said:“We want to help families that have a child witha neurological condition, that could besomething as simple as helping them have a dayout together and Liverpool Unites and Cash forKids have been a big help in that, so we are verygrateful.”

by TINAMILES and CARRI-ANNTAYLORPictures: COLIN LANE andPAULHEAPS

BIG SMILE: Twelve hours in the pod for Rachel Madeley

SUPPORT:RyanStuart,ChrisGrundyandVictoriaMcLoughlinfrom BestBuy,Aintree(left);SuzanneDeary fromSthetix

WHEELY GREAT FUN: The 24-hour fundraiser gets under way at the Liverpool ECHO Wheel

ENTERTAIN:The PiffleBrothers atthe ECHOWheel stagefor the24-hourfundraisingmarathon

LOVED UP:Dr RizwanAlvi treatshis wifeShaheen to asurprise rideon theECHOWheel fortheiranniversary

Well done to eLouis, Smithies, CrBuy, QueensquarMorecrLiverpool ECHO


Inaspinfor charity

DRESSED FOR FUN: Toby Carvery staff (L-R) Robert Colebrook, Brian Jones andLuke Newton; Emma Hayes of charity Cerebra

FAMILY OUTING: Derrath Gidman with Holly and Derrath’s mum Betty Camm

TEAM WORK: Jan Rankin, fundraiser for Cash For Kids, and Tom Woolley,corporate fundraising manager for Liverpool Unites

ell done to everyone involved in the ECHO Wheel challenge: Toby Carvery, Mr Toasty’s, AndrewLouis, Smithies, Cream, Lime Pictures, Adelphi, Barclays, Sports Culture, Marriott, Big Wheel, Best

, Queensquare Car Park, Fire Brigade, CCC Group, The Homeless Games, Ashley Neal,ecrofts LLP, University of Chester, ACC Liverpool, Liverpool Hope University, Fostering Solutions,

erpool ECHO, Isla Gladstone, Sthetix


Liverpool Unites

Liverpool celebritiesrallytothecauseCELEBRITIES headed to a Liverpoolcity centre bar and restaurant to join inthe fun with the ECHO and Radio City.

DJ Rossie pitched up at JamieCarragher’s Cafe Sports England for afull 24 hours.

He auctioned off dozens of top prizesduring a 24-hour broadcast of hisbreakfast show.

The items brought in more than£20,000 for Liverpool Unites and Cashfor Kids.

Footballers including Reds captainSteven Gerrard called up the station todonate an England shirt and boots fromlast week’s game against Switzerland,which went for £1,600.

Ex-Liverpool boss Rafa Benitez alsocontacted organisers to offer asquad-signed Inter Milan shirt, whichraised £600.

Rossie said: “The generosity ofLiverpool is overwhelming. I can’t say Iam surprised by it, but I never stopappreciating or being amazed by it.”

Liverpool model Danielle Lloydbrought along her eight-week-old sonArchie for her radio slot.

She said: “It’s lovely to be back inLiverpool and support two fantasticcauses. I do a lot for charity but it isextra special being able to help in myhome town.”

Boxer Paul Smith auctioned off VIPaccess to his Britishsuper-middleweight title defenceagainst Darren McDermott at theECHO arena on October 23.

He said: “It’s a good cause. I’vedonated something for the past threeyears with my family and my manager,Frank Warren.

“I know how important is it tosupport underprivileged kids,especially those in this area.”

The tickets went for £1,150.Brother Steve, 25, who landed

the Commonwealth featherweighttitle, added: “I’m here to show mysupport for a really deservingcause.”

Hollyoaks actress Alex Fletchersaid: “The city always pullstogether, the people here doanything for a good cause,especially where the welfare ofchildren is involved.

"Everyone is doing their bit and it alladds up to make a difference.”

Other activities in the bar includedan exhausting day-long rowathon.

The gruelling contest saw a group ofLiverpool chefs go up against teamsfrom Merseyside Police andMerseyside Fire and Rescue Service.

The fire brigade beat last year’srecord by rowing 230 miles.

The police faced serious competitionfrom their opponents in the fire serviceteam, which included Adam Peers, 41,who recently completed the Iron Manchallenge. He said: “We are always upfor a challenge, especially if it is forcharity and against the police.”● Additional reporting by RobPattinson, John Siddle andCarri-Ann Taylor

by TINAMILESPictures by JAMESMALONEY

GUEST: Danielle Lloyd duringthe 24-hour breakfast show

CONTEST: Chefs (top, l-r):Guy Lawrenson, RobPreston, Neil Dempsey andFernau Teixeira facedfiremen (left) and police ina charity rowathon

BROTHERSIN ARMS:Paul Smith,left, withRossie andStephenSmith, right

LAUGHS:PaulineDanielswith OurDay OutcolleagueMarkMoraghanon the show


BROTHERLY LOVE: Anthony-Paul,left, and James Lunt, who bidagainst each other for prize boot

KIND: BrothersAlex, nine, andLewis Scriven, six,donated theirpiggy bank cash

CHAT:ECHOeditorAlastairMachraywithco-hostJay Hynd

PERFORMANCE: TheFarm's Peter Hooton

ON HAND: Granada Reports presenterLucy Meacock helps Rossie with the auction

PALS: Rossie and Rick Vaughan atCafe Sports for the ECHO andRadio City 24-hour breakfast

LIVE: The Christians treatedlisteners to a set for charity


Liverpool Unites

LIVERPOOL Unites is the officialcharity of the Liverpool ECHO.

The charity, set up after themurder of Liverpool schoolboyRhys Jones in August 2007,fundraises to distribute cashgrants to other charities andcommunity groups on Merseyside.

Liverpool Unites helps thosepeople and groups that positivelyengage children and teenagers.

Our charity aims to steer theseyoung people away from a life ofcrime and violence so the RhysJones tragedy will not be repeated.

The Liverpool Unites Awardsrecently gave out thousands ofpounds in grants to differentcharities and community groups.

The money allowed childrenwho do not normally get theopportunity to go on holiday to

have trips away during the schoolholidays, paid for new football kitsand bought new equipment foryouth groups. More information atwww.liverpoolunites.co.uk

If you would like to make adonation, please send a cheque,made payable to Liverpool Unites,to Liverpool Unites, LiverpoolECHO and Daily Post, PO Box 48,Old Hall St, Liverpool, L69 3EB.

LIVERPOOL UNITES: WHAT IT IS AND HOW YOU CAN GET INVOLVED

WHEEL BE BACK:Derrath Gidman andmum Betty Cammwith Holly, three, whotook part in the ECHOWheel challenge

Mersey Unites

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