Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD...

18
Merrill Lynch Consumer Focus Day November 2003

Transcript of Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD...

Page 1: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Merrill LynchConsumer Focus Day

November 2003

Page 2: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Healthcare Strategy in South Africa

• Strategy

• UPD

• Clicks

• Clicks Pharmacy

“The realisation of a dream”

Page 3: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Multibrand Strategy – South Africa

LifestyleBeautyHealth

Consolidated Retail

Pharmacy

Specialist

Wholesale

Page 4: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Healthcare Strategy

• Leverage benefits of integrated channel to market

• Extend retail presence & expertise into pharmacy

• Establish efficient, compliant & profitable low-cost drugstores

• Promote co-ownership model

• Improve front to back shop ratio

• Synergies from combining pharmacy with current offering - lower overheads & increased footfall

• Franchise model retained – using compliant format

• Explore black empowerment opportunities

Page 5: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Manufac-turers11%

Distributors49%All Other

Wholesales40%

R988m

R3.788bn

R4.626bn

Wholesale & distribution - UPD model

• Profitable well run business• Efficient working capital

management • Largest national wholesaler

in SA• Expertise in fine distribution

UPD provides distributionfor integrated channel to market

UPD 43%of other

wholesalebusiness

Page 6: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Integrated channel to market

• Pharmacies carry less stock• Act as warehouse for pharmacies • Distribution & service levels key

Page 7: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

UPD – in short

• Growth in turnover from PM&A & independent pharmacies

• Retained most independent pharmacy customers

• Standardised terms on FMCG suppliers

• Clicks pricing on top FMCG lines available to customer base

• Two franchise models in the group – Link + Multicare

• Develop Link offering as premium banner

• Develop programmes to enhance Link pharmacy loyalty to

UPD – new franchise agreement

Page 8: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Impact of legislation on UPD

Original source procurement • Levelling of the playing field – ethical standards + transparency

• Small impact on current wholesale customers

• Service levels will be the differentiator

Generic substitution• Single channel distribution - lower market share

of branded ethicals - better placed to benefit

• Currently, margins better

Single exit pricing• Timing – early 2004

• Lack of clarity“Generally

positive for UPD”

Page 9: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

“The realisation of a dream”

Page 10: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Clicks - The Vision

• To create an experience of pharmacy that has never been seen before in SA

• To combine the best of what Clicks offers with the best of the pharmacy experience

• To enhance the Clicks brand qualities of value with convenience & service

Page 11: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Pharmacy in Clicks

• Regulatory approval for PM&A deal

• Application for licences

– PM&A

– Additional licences in selected stores

– Underserviced areas – discuss with government

• All New Clicks wholly-owned/JV pharmacies

to be rebranded Clicks

Page 12: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Format 1

Clicks Health, Home & Beauty with Dispensary

• Health & dispensary as additional components to our

current understanding of Clicks

• Value for money

• Servicing woman’s world

“For me, my home, my life”

• Heavy promotional drive

Page 13: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Format 2

Clicks Health and Beauty with Dispensary

• Health & Beauty focus supported by gifting & convenience

statement

• Personal connection to pharmacist

• Strong promotional offering

• Strong value statement

• Convenience & longer

trading hours

Page 14: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

What the customers had to say...

• Customers expected Glengariff to be like a Clicks with an added pharmaceutical department

• The relationship with the pharmacist & customer service are key

• Clicks Pharmacies would be more price competitive than other pharmacies

• Can I use my ClubCard?

“Glengariff opens shortly

Systems ready

ClubCard ready”

Page 15: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Learning from Australia

Conversions:

• Converting existing Priceline store (Prahran)

– Sales growing in excess of 40%

– Back & middle shop sales already at 18% - should double

• Converting existing pharmacy (Bentleigh)

– Script sales grown by 20%

– Front shop sales up from 10% to 75%

New site:

• Mornington

– Turnover A$45k per week from 300m²

– Front shop sales 50%

Page 16: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Legal - Competitions Commission, pharmacy licenses,de-link, lease, JV, finance structure

Finance - Integrating 2 systems, debtors, feasibilities(new pharmacies, new partners), budgets

Store development - look and feel, low cost model,property issues

Operations - Operational structures, SOP’s, storeconversion procedures, training

OD/HR - Conditions of service, induction, performancedevelopment program, organizational development

Change Management - Leadership, interfacing,communication

Category - Ranging ‘new formats’, understanding ‘newproducts’

Marketing - Market offering around service, value,convenience and ClubCard. Signage, uniforms

IT - Development store systems, development hostsystems, testing. Ideal to follow

September October November December

Glengariff

13 3

BalfourPark

Rosebank

Atterbury

West CoastVillage

To follow next year: 75 other PM&A’s, Approximately 50 pharmacist enquiries,17 New Clicks Stores, 40 Clicks refurbs

Edgemead

20

27

4

9

9

Preparation/Ground Work Pharmacy Opening Schedule

Page 17: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Questions ?

Page 18: Merrill Lynch Consumer Focus Day November 2003. Healthcare Strategy in South Africa Strategy UPD Clicks Clicks Pharmacy The realisation of a dream.

Thank You