Meridian - Information Hub for the Homeless

44
LAND MARTINEZ NICHOLS PLOMATOS THIEMANN VOSBURGH
  • date post

    13-Sep-2014
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description

Digital Engagement: Create a brand addressing a social issue and develop a campaign with a digital component to support its goals.

Transcript of Meridian - Information Hub for the Homeless

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L A N D M A R T I N E Z N I C H O L S P L O M A T O S T H I E M A N N V O S B U R G H

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Meridian

Tactics

What’s Next?The new homeless

THE AGEnda:

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Food

Person

Cash Assistance

Primary Health Care Services

Transitional/PermanentHousing

EmergencyShelterJob Skills

Self-Sufficiency

CommunityLiving Skills

Entitlements andIncome Supports

Life Skills

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resourcesOrganized EASIER

availablereadily =

TraNSITION+

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THE Information hub for the homeless

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For those who have recently become homeless, Meridian is an information hub

that helps them find their way out of the plight of homelessness and

reclaim their place above the poverty line. 

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2500 peopleare homelesson any givennight

SACRAMENTO:

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case studies

Sacramento’s 10 year plan to end homelessnessEasy street documentary

News segments and Articles

Research:

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Homeowners under foreclosure

They all want to get back on their feet.Families with children

Long time renters

the new homeless:

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“If one doesn’t have a place to shower, to cook and to call home, and get ready for a job interview, it’s very hard to focus and do what you need to do,” she said. “It’s almost like being an alcoholic. You live moment to moment.”

Jeanette Orozco

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Overwhelming

loss of direction

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who do we need to talk to?

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1. sacramento services for the homeless

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2. The new homeless

1. sacramento services for the homeless

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PHASE 1:SACRAMENTO SERVICES FOR THE HOMELESS

1. Will have a stronger impact as other organizations join forces, rather than working in isolation

2. Will know where to direct the New Homeless next

3. Will have a system of organizing services and people in need 

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1. Learn what services and organizations exist to assist them in transitioning out of homelessness

2. Be directed to these services and organizations

3. Rekindle hope that someone is serving on their behalf 

PHASE 2:THE NEW HOMELESS

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Meridian provides a sense of direction, hope and a foundation

to re-organize their lives around.

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phase 1:

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Goal: convince Sacramento's homeless service organizations to become a part of meridian’s network

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message: Before you turn someone away, make sure you know where to direct them next.

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sacramento’s organizations Shelter Plus Care- HousingWinter Shelter ProgramAmerican River Outreach Project: Self Help Counseling Free Shuttle Transportation Project: transportation to work and other Meridian organizationsRespite Care: post medical servicesChild Action Inc.California Work Opportunity: labor opportunitiesCareer Clothes Closet

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benefits of joining

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phase 2:

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Goal: convince Sacramento's new homeless that meridian is the key to getting back on track

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message: the next step is not as far as you think. meridian is here to help you find your way.

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hire peers as ambassadors for the new homeless

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PEER TO PEER AMBASSADORs

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cell phone updates: email and voicemail

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tracking:number of organizations in the meridian NETWORK

reduction in homeless street count

reports from the meridian ambassadors

number of participating cell phone updates

phase 1:

phase 2:

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for the future:meridian swipe cards

similar to digital case file

documentary

launch meridian in other markets

phase 3:

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questions?