Animals. Mice were maintained under a 12-hour light/12-hour dark cycle with free
Merging Your Business Into The 24 Hour News Cycle
-
Upload
pippa-moyle -
Category
Marketing
-
view
6.101 -
download
0
Transcript of Merging Your Business Into The 24 Hour News Cycle
Merging your business into the
24 hour news cycle
PIPPA MOYLE �HEAD OF OUTREACH / THINK PRODUCTIVE
BLOGGER / HUFFINGTON POST
@PIPPASAYS
www.pippasays.com
Who’s Pippa?!
Head of Outreach Think Productive
I’m also a… �Blogger | Journalist | Magazine Creator �
Also referred to as a ‘Digital Ninja’�
The 24 hour news culture has affected all of our consumers
They’re used to getting what they want - on their terms
They’ve also got a lot less time for you
@pippasays
Your audience lives in a 24 hour news culture.
Join them.
Talk about what matters to them.
Show them why YOU should matter
to them too.
Create content that would BE in the news cycle
Think like a journalist
Source: NY Post
Know your reader ��Produce good quality content ��Follow the news��And keep thinking about your reader�
Four vital qualities of a journalist �
Add value to the story, it’s not all about you
Well it is, but don’t shout about it.�
Speak to your audience about what really matters to them
@pippasays
Become a source
Let the journalists come to you �
Connect people with what they need now.
@pippasays
But make sure you KNOW the news…
Why aren’t all businesses doing it?
Source: Econsultancy Monetate Real-Time Marketing Report �
What’s the secret?
Know your audience and get the timing right �
In Summary…
To adapt to the 24 hour culture that our consumers are living in… ��• Think like a journalist �• Add value to the news�• Speak to your audience about what matters to them�• Become a source�• Follow the news�
And always, always, always �think about the reader �
Thanks for listening, you can find me here…
pippasays.com | @pippasays �