Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director,...
-
Upload
cuthbert-cobb -
Category
Documents
-
view
218 -
download
0
Transcript of Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director,...
![Page 1: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/1.jpg)
For professional clients / qualified investors only
Mergers/Acquisitions: Strategic Communications Planning Focus On Our People
Stacy Quinn, Director, Internal Communications
April 8, 2015
![Page 2: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/2.jpg)
BlackRock is the World’s Largest Asset Manager
Our mission is to create a better financial future for our clients by building the most respected investment and risk manager in the world.
• $4.655 trillion in assets under management (AUM)
• 12,200 employees in more
than 74 offices
• Clients based in more than 95 countries
![Page 3: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/3.jpg)
3
Emotional Impact
![Page 4: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/4.jpg)
4
Know your audience and create targeted communications
Audience Emotional Impact
In-scope employees: Might lose their jobs Uncertain future Nervous about finding a job quickly due to financial crisis and growing unemployment rate
Out-of-scope employees: Keeping their jobs Lose colleagues, friends (in-scope positions) Nervous about support on campus Concerned about potential job overlap and job security
Employees relocating cross-country in either direction Unfamiliar work environment Moving family to new home, state Financial concerns about relocation Anxiety about job loss if they reject relocation offer
In-scope managers Faced with their own uncertainty, but need to remain strong for their team and provide support, information
In-scope employees, nearing retirement age Uncertain future Need help navigating benefits and financial planning Mixed emotions: Nervous/excited about the change
Long-time employees Feeling a sense of “loss” and fearing change Don’t know where to start Need help moving on
Manufacturing employees Clear timelines about manufacturing closure
Survivors: In-scope and receive jobs in new organization Survivor’s guilt Need to adjust to new environment Nervous about the future
![Page 5: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/5.jpg)
5
Be creative and make a connection
![Page 6: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/6.jpg)
Show employees how their work makes a difference
• Presented compelling patient story at Town Hall
• Hosted a book signing so employees could interact with patient and receive a copy of her book
• Invited employees who work on the medicine to have lunch with the patient
• Recorded video to highlight on video screens throughout campus
• Promoted event with articles, posters, tent cards, e-mail messages
• Displayed signed artwork from Stacy’s book in lobby
![Page 7: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/7.jpg)
Show employees how their work makes a difference
![Page 8: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/8.jpg)
8
Give people the opportunity to be part of the conversation
• Q&A site• Events• Rounding• Blog
![Page 9: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/9.jpg)
9
Survey says….
91% confident that the company would be successful in the future
92% were proud to work for the company
86% would recommend the company to others as a great place to work
![Page 10: Mergers/Acquisitions: Strategic Communications Planning Focus On Our People Stacy Quinn, Director, Internal Communications For professional clients / qualified.](https://reader035.fdocuments.net/reader035/viewer/2022062714/56649d055503460f949d93a0/html5/thumbnails/10.jpg)
Thank you!