Merchant Committedapps.cce.csus.edu/sites/sud/2019/speakers/uploads/7D_Naz... · 2019. 8. 20. ·...
Transcript of Merchant Committedapps.cce.csus.edu/sites/sud/2019/speakers/uploads/7D_Naz... · 2019. 8. 20. ·...
MERCHANT COMMITTED
NARE NAZARYAN
DESIRAE TAINATONGO
JESSICA MORALES
STEPHEN UPDYKE
Tarzana Treatment Centers, Inc.
THIS MATERIAL WAS MADE POSSIBLE BY FUNDS FROM THE LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, SUBSTANCE ABUSE PREVENTION ANDCONTROL.
OVERVIEW
Demographics
Background (retail framework)
Merchant Committed & City Official Relationship
City and state regulations
How to get involved
Implementation
Conclusion
LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICE PLANNING AREAS; JANUARY 2017.
DEMOGRAPHICS: LA COUNTY VS. ANTELOPE VALLEYLOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICES PLANNING AREAS; JANUARY 2017.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Latino White African American Asian NativeHawaiian/Pacific
Islander
AmericanIndian/Alsakan
Native
Race/Ethnicity
Antelope Valley LA County
LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICES PLANNING AREA; JANUARY 2017.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Less than high school Completed high school Completed some college, trade school,or associate's degree
College or post graduate degree
Education
Antelope Valley LA County
LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICES PLANNING AREA; JANUARY 2017.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Employed Unemployed Not in the labor force (includesretired, disabled, unable to work)
Employment Status
Antelope Valley LA County
LA COUNTY DATA - 2017LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICE PLANNING AREAS; JANUARY 2017.
26%
44%
21%
9%
Alcohol and Drug Use
Adults who binge drinkTeens (14-17) 1 or more drinkTeens ages (14-17) binge drinkMisued Rx by Adults
TARZANA TREATMENT CENTERS, INC. 2018 ADMIN YOUTH DATA
11%1%
70%
18%
Race/Ethnicity
Black/African American Asian Hispanic/Latino White
TTC ADMIN/DISCHARGE AVATAR DATA 2018
0
20
40
60
80
100
120
12 13 14 15 16 17 18 n/a
Age
Total
PRIMARY DRUG OF CHOICE OP VS RHB
TTC Admin/Discharge AVATAR DATA 2018
0
20
40
60
80
100
120
AVYOP (N)AVRHB (N)
SECONDARY DRUG OF CHOICE OP VS RHB
0
10
20
30
40
50
60
N AVOPN AVRHB
TTC Admin/Discharge AVATAR DATA 2018
ALCOHOL USE AT ADMISSION
TTC Admin/Discharge AVATAR DATA 2018
0
10
20
30
40
50
60
70
80
90
No Yes N/A
AVOPAVRBH
ALCOHOL DENSITY
BACKGROUND
Environmental prevention approach
Community level prevention initiative on off-sale
Retail Framework
4Ps: Product, Placement, Promotion, Price
RETAIL FRAMEWORK
Pseudo Decoy Buys
Sticker Shock
Knock & Talk
Merchant Assessment
Responsible Beverage Service (RBS) Training
Follow-up
Merchant Committed
Policy Development
MERCHANT COMMITTED
Consist of three levels
Voluntary program
Look into "Best Practices”
Partnership with retailer and city
LEVEL 1
Level 1: Merchant Education & Statutory Requirements
All employees receive RBS Training
In-house policy is created to ensure that all existing and new employees complete RBS Training. RBS renewed every three years
Ensure there is TRULY 25% of signage in windows
No drug paraphernalia
Post required signs
LEVEL 2
Level 2: Merchant Committed Code of Conduct & Store Makeover
Remove 25% of alcohol ads from storefront
Remove 25% of alcohol ads from inside the store
Move alcohol away from groceries, and non-alcoholic beverages
Remove all ads that are posted below four feet
Post voluntary signs
LEVEL 3
Level 3: Merchant Committed Champion
Remove all holiday or youth targeted promotions, posters, or displays (Celebrities, Cinco de Mayo promotions, etc.)
Increase alcohol ad removal to 50%, both storefront & inside
CODE OF CONDUCT
Post “We ID” signs
Post “No Loitering” signs
Post “No Open Container” signs (Section 41.27 Public Welfare LAMC)
Post “Notice to Customers”* signs (Section 25658.4[b] B&P)
Post “Cancer/Pregnancy* Warning” signs (Section 46.08 Public Welfare LAMC)
Post “Tobacco Warning Signs” (Section 22952 B&P)
No drug paraphernalia
No alcohol placed near or stacked in front of exits
* Denotes required sign
IMPLEMENTATION
Visiting the Liquor Stores
1st visit: presented letter of introduction and brief information about the program.
2nd visit: provided brochure to the manager along with sticker shock signs to deter furnishing of alcohol to minors.
3rd visit: schedule a meeting with the merchant once determined he/she is interested.
CONTACT LETTER
STICKER SHOCK
RBS TRAINING
Regularly outreach for (RBS) training• RBS is a ~4 hour training that aims to prevent the selling alcohol to minors and obviously intoxicated individuals• RBS is for on-sale, off-sale, and special events
Similar to ABC’s Licensee Education on Alcohol and Drugs (LEAD)
Is not valid under CA Assembly Bill 1221, which effective July 1, 2021 (only to on-sale establishments)
RBS FLYER
RBS CERTIFICATE CARD
BROCHURE OUTSIDE
BROCHURE INSIDE
CITY AND STATE REGULATIONS
CALIFORNIA ABC LAWS
No more than 33 percent of the square footage of the windows and clear doors of an off-sale premises shall bear advertising or signs of any sort, and all advertising and signage shall be placed and maintained in a manner that ensures that law enforcement personnel have a clear and unobstructed view of the interior of the premises, including the area in which the cash registers are maintained, from the exterior public sidewalk or entrance to the premises. However, this latter requirement shall not apply to premises where there are no windows, or where existing windows are located at a height that precludes a view of the interior of the premises to a person standing outside the premises.
A prominent, permanent sign or signs stating “NO OPEN ALCOHOLIC BEVERAGE CONTAINERS ARE ALLOWED ON THESE PREMISES” shall be posted in a place that is clearly visible to patrons of the licensee. The size, format, form, placement, and languages of the sign or signs shall be determined by the department. This paragraph shall apply to a licensee only upon written notice to the licensee from the department. The department shall issue this written notice only upon a request, from the local law enforcement agency in whose jurisdiction the premises are located, that is supported by substantial evidence that there is drinking in public adjacent to the premises.
CITY RBS ORDINANCE
Ordinance No.1015
Establishments engaged in the retail sale of alcoholic beverages for on-premises consumption shall be operated in a manner which does not interfere with the normal use of adjacent properties. In addition to those conditions which the planning commission, or the city council on appeal, may otherwise impose, all conditional use permits for on-sale beverage establishments shall be subject to the following conditions of approval:
o All employees who serve or sell alcoholic beverages shall successfully complete a responsible beverage service training program that meets the requirements of the state ABC within 90 days of hire. Records of such training shall be maintained on the premises and made available to city or county sheriff's personnel upon request.
BUSINESS SIGNS
City of Lancaster
Window Signs. Each business establishment may be permitted display window signs subject to the following restrictions:
Area permitted: Maximum of 25% of the window area (Chapter 17.12 - COMMERCIAL ZONES)
The establishment shall conspicuously post an interior sign stating:
"We ID everyone under 30 years of age for alcohol sales.“(Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)
C. The sale of alcoholic beverages for consumption on premises shall be prohibited and appropriate posting of signs stating that drinking on the premises is prohibited by law shall be posted both inside and outside the establishment. The premises shall include the establishment proper and/or the appurtenant common area if located in a commercial center. (Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)
OTHER BUSINESS REQUIREMENTS
City of Lancaster
No beer or wine shall be displayed within 5 feet of the cash register or the front door unless it is in a permanently affixed cooler. (Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)
The establishment shall be maintained in such a manner that signs, refrigerator cases, promotional displays, equipment and/or any other items do not obstruct the view of the interior of the establishment from the parking lot and public street or other right-of-way. (Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)
ESTABLISH RELATIONSHIPS WITH YOUR CITY
Attend City Meetings
Network with City employees and officials
Despite differences, show support
Invite to your events and meetings
Find that “Champion” (city employee)
Identify a common goal
Ask for what you want
Show support for the City and community members by attending City events and make a point to meeting City officials and employeesShow
Invite City officials and employees to your events and meetingsInvite
Find your “champion” among City officials and employees and talk to them in person and through email about your proposed programFind
Identify a common goal between your programs mission and the mission of the city, such as increasing public safety, decreasing underage drinking, decreasing DUIIdentify
Ask to be in the agenda for a city meeting to propose your programAsk
MAKE YOURSELF KNOWN
Attend City meeting such as:
City Council Meetings
Planning Commission Meetings
Healthy Communities Commission Meetings
Criminal Justice Commission Meetings
Speak at City meetings on city issues, new alcohol licenses, and new policies
CRIMINAL JUSTICE COMMISSION MEETING
MEDIA
AVPRESS, (JULY2019)
RETAILERS INTERESTED IN PROGRAM
NEXT STEPS
Meet with committee of off-sale retailers (established by city)
Create a plan for establishment
How to better support retailers
Training and regulations
Advertisements
Recognize retailer at city meeting (city council or criminal justice meeting)
6 month follow-up
Follow-up assessment
CONCLUSION
Through Merchant Committed:
We were able to build a relationship with local retailers
What has worked and what needs improvement
Highlight retailers who have been compliant
Enhance our prevention efforts through education and regulation.
Understand community needs
CONTACT INFORMATION
Nare Nazaryan, Research Assistant/Program Evaluator [email protected]
Desirae Tainatongo, Health Educator/ Outreach Worker II [email protected]
Jessica Morales, Health Educator/Outreach Worker I [email protected]
Stephen Updyke, Health Educator/ Outreach Worker I [email protected]