Daniela Mayorga Visual Merchandising & Marketing

Florida Atlantic University Island Water Sports Brand Development

Scheduled pop-up shop on campus to promote products and services offered by Island Water Sports. Teamed up with our vendors to engage with students by publicizing scavenger

hunts, raffles, demos, etc. via social media.

Island Water Sports

Digital Media Marketing

Updated social media accounts and blog to showcase new products and events. Engaged with followers to build relationships and provide unique customer service. Many photos are

featured from our vendors or customers.

Island Water Sports Facebook page 4.6/5 rating (top) Blog sample for new Anna Sui line from Island Water Sports blog archive. (bottom)

Haute Couture Week 2016

Karla Otto—Viktor & Rolf

During my semester studying luxury brand creation I took a day off to work Haute Couture week and seat the special guests attending Viktor and Rolf’s Show with Karla

Otto’s PR team.

Visual

Merchandising

Island Water Sports

Event Activation

Island Water Sports

From planning the theme of Daytime Radness to organizing gift bags for customer appreciation parties, every detail matters in events that leave a life time memory. Events such as Midnight Madness have driven up to 15,000 spectators!