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SMOLLAN 2014 © | Merchandising Basics Pag e | 1

MERCHANDISING BASICS

LEVEL 1


TABLE OF CONTENT

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TABLE OF CONTENT ........................................................................................................................... 2

INTRODUCTION ................................................................................................................................... 3

WHAT IS?| Merchandising & Fieldmarketing ......................................................................................... 4

RETAIL LANDSCAPE BY CHANNELS| Banners (Retail Outlets) .......................................................... 5

MERCHANDISING DISPLAYS| Types & Styles .................................................................................... 6

MERCHANDISING TICKETS (Labels)| Tickets & Barcodes ................................................................ 12

PREPARING FOR STORE VISITS| Essentials .................................................................................... 14

PREPARING FOR STORE VISITS| The Perfect Store ........................................................................ 16

PREPARING FOR STORE VISITS| Merchandisers Kit........................................................................ 17

MERCHANDISING IN-STORE| Floor Plan .......................................................................................... 18

MERCHANDISING IN-STORE| Essentials of a Visual Display ............................................................ 19

MERCHANDISING IN-STORE| Communication & Relationship Building ............................................. 20

MERCHANDISING IN-STORE| Storeroom & Stock Transport ............................................................. 21

MERCHANDISING IN-STORE| Shelves & Ticketing ........................................................................... 22

MERCHANDISING IN-STORE| Extra Space ....................................................................................... 23

MERCHANDISING IN-STORE| Evaluate ............................................................................................. 24

MERCHANDISING IN-STORE| Rubbish Disposal ............................................................................... 25

MERCHANDISING IN-STORE| Workplace Health & Safety ................................................................ 26

MERCHANDISING IN-STORE| Work Method Statements ................................................................... 27

MERCHANDISING IN-STORE| Manual Handling ................................................................................ 28

MERCHANDISING IN-STORE| Planograms (POG) In Detail .............................................................. 29





STORE EXITING PROCEDURE ......................................................................................................... 34

STOCK| Flow & Facings ...................................................................................................................... 35

STOCK| Adjustment ............................................................................................................................ 36

MERCHANDISERS| Important Outcomes ........................................................................................... 37

MERCHANDISERS GLOSSARY ......................................................................................................... 38


RES

UL

TS

INTRODUCTION

The underpinning philosophy of the SMOLLAN Group’s Training Division is that of “Learning & Development for Performance.” We understand that people power our business and are core to the success and sustainability of the SMOLLAN Group. Our values and foundations are geared towards attracting, developing and retaining great people. With our largest investment being human resources, the results truly show. Our people are passionate, hardworking and dedicated. We are grateful to have the team that we do and are proud that we can support over 50,000 people and their families worldwide. The information contained in this document serves to provide generalised merchandising information for SMOLLAN Brand Activators (Field Merchandisers), specific to the Australian Retail Landscape. This module forms part of a Corporate Learning & Development curriculum comprising of a number of building blocks and utilising varied learning approaches, incorporating not only job specific but also generic business & life skill requirements. This training module will be updated and revised from time to time. SMOLLAN has the right to change, at any time, the details contained within this document. Learning & Development is vital to the success of SMOLLAN, providing both structured, customised and on-the job training. We would also encourage you as a SMOLLAN Team Member, to discover & share opportunities for your own/teams further growth & development. Your insights offer invaluable learning potential.

We hope you enjoy our Merchandising Basics, building block!

Regards,

Learning & Development Team – SMOLLAN

PEOPLE PLATFORM

RETENTION

LEARNING

&

DEVELOPMENT

Performance

Measurement


WHAT IS?| Merchandising & Fieldmarketing

MERCHANDISING In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

In the retail environment, merchandising is the practice of making products available to consumers, primarily by stocking shelves and displays. While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store. By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store.

While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering the product. In grocery stores, for example, almost all products delivered directly to the store from a manufacturer or wholesaler will be stocked by the manufacturer's/wholesaler's employee or fieldmarketing agency.

FIELDMARKETING Fieldmarketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct marketing. Fieldmarketing includes highly targeted promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing road shows, events and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear real return on investment (ROI) to the brand owner. This is a key feature and benefit of fieldmarketing – seeing revenue expenditure generate a specific return.

Audit A planned and documented activity performed to check, investigation, examination, the adequacy and compliance for our clients

Tactical A flexible and fast moving campaign, rollouts of new displays and or POS

Mystery Shopping To measure quality of service, or compliance with regulation, or to gather specific information about products and services.

General Merchandising A planned regular activity of merchandising to selected stores to carry out work

Vendors orders A planned activity to selected stores to gain orders for our clients

Planogram Is a task to a specific diagram or model that indicates the placement of retail products on shelves in order to maximize sales

Installations A temporary or permanent display that is required to be set up in store for our clients

Fieldmarketing professionals are able to give support to clients by increasing marketing distribution and providing timely, relevant information to assist in counteracting a competitor’s campaign. Individuals in this profession are preferred to have extensive knowledge of different industries. Personnel are experienced, trained and supported by computer reporting systems. This allows for a high degree of accuracy and high speed reporting and compilation of data that allows fast and flexible solutions to the dynamics of the changing environment tailored to the needs of the client’s market. Each campaign might involve two or more core disciplines to maximize client budgets and give as much pay back as possible.

The Merchandiser (Fieldmarketer) Profile: A Brand Activator’s (Merchandiser) main focuses include:

– Shelf health – Effective administration – Customer / client satisfaction – And/or driving achievement of sales targets/volumes

http://en.wikipedia.org/wiki/Consumer

http://en.wikipedia.org/wiki/Supply_chain

http://en.wikipedia.org/wiki/Mystery_shopping


RETAIL LANDSCAPE BY CHANNELS| Banners (Retail Outlets)

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesaler, and then sells smaller quantities to the consumer for a profit. Retailers are categorised into channels, depending on the style of store, the goods they sell, the size & location of the store etc. The channels in the Australian Retail Landscape include Specialty, Mass, Grocery, Liquor, P&C (Petrol & Convenience), Pharmacy and Department. Each individual retailer is a banner under the particular channel.

http://en.wikipedia.org/wiki/End-user

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Manufacturing

http://en.wikipedia.org/wiki/Consumer


MERCHANDISING DISPLAYS| Types & Styles

R C H A N D I S I N G T E C H N I Q U E S

1. POINT-OF-SALE MATERIALS/DISPLAYS

Point-of-sale displays/materials (POS) is a specialised form of sales promotion and refers to all marketing & promotional material used to promote the sale of a product. It is intended to draw the customers' attraction to products, which may be new products, or a special offer. POS is also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf stripping, dummy packs, display packs, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce. An effective point of sale will:

Attract the shopper’s attention Identify the item or service offered

(POS can either be sent to brand activator’s home address or sent direct to store. All POS delivery addresses must be residential addresses & not a PO Box. POS should be stored in a clean & dry place.)

Posters & Column Sleeves Gate Sleeves

Posters inside Display Units

Ceiling Clip, Poster Pole, Hooks or Fishing Line to Hang

Transparency & Header Decal

http://en.wikipedia.org/wiki/Sales_promotion

http://en.wikipedia.org/w/index.php?title=Shelf_edging&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Dummy_pack&action=edit&redlink=1

http://en.wikipedia.org/wiki/Display_stand

http://en.wikipedia.org/wiki/Display_stand

http://en.wikipedia.org/wiki/Mobile_(sculpture)

http://en.wikipedia.org/wiki/Poster

http://en.wikipedia.org/wiki/Banner


Swing Strips

2. TICKET/DATA STRIP & HANGING CLIP STRIPS

Plastic profiles are a complete shelf edge labelling and ticketing system designed to hold retail price and information labels in different situations. There are a range of styles from self-adhesive for shelf fronts to hanging and clip-on versions.

Header Cards, Wings/Fins (Bay Dividers) & Shelf Strips

Hanging Clip Strip Ticket/Data Strip

Counter Displays


3. PLANOGRAMS

The planogram is a visual diagram, or drawing, that provides in detail where every product in a retail store should be placed. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show on which aisle and on what shelf an item is located. A planogram should also illustrate how many facings are allocated for each SKU.

The complexity of a planogram may vary by the size of the store, the software used to create the planogram and the need of the retailer. Planograms can be as simple as a photo of a preset section or more detailed with numbered peg holes and shelf notches showing exact placement of each item. Planograms can be designed/supplied either by the store or the client. For further detail please refer to page 27.

Planograms

http://retail.about.com/od/glossary/g/facing.htm

http://retail.about.com/od/glossary/g/SKU.htm


Gondola End (End Cap)

Gondola

QUICK TIPS:

Don’t crowd Change often Feature promoted or seasonal items Keep them neat and clean.

Tower Display

4. GONDOLAS & FSDU’S (Free Standing Display Units) A gondola is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slat walls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as a gondola end (end cap). Free Standing Display Units (FSDU’s) are display units that are free standing! FSDUs are used in stores as display stands to sell various types of product. They can be made of anything from cardboard to PVC or vacuum formed parts.

5. GONDOLA END DISPLAY The displays at the end of each gondola run called gondola ends (GE) or end caps, are highly effective. As a rule, a gondola end will sell merchandise at least twice as well as the same display in another location. The effectiveness, however, depends on:

The display’s attractiveness The merchandise’s seasonal nature Location in the store Relationship to surrounding merchandise Price How well it has been advertised or promoted. Ease of accessibility.

Gondola End (End Cap)

FSDU

http://en.wikipedia.org/wiki/Merchandise

http://en.wikipedia.org/wiki/Endcap


Pyramid Display

6. PYRAMID’S & BULK STACK

A pyramid profile has widest shelves at the bottom, letting the shopper see the most merchandise. However, shelves the same width, are best to mass display items the same size and shape (bulk stack). Shelves are for display—not for storage. And no top shelf should ever be wider than those below except on a sidewall or gondola over six feet high where the shelf is in fact more for storage than for display.

7. AISLE SPACE Never crowd the shopper by reducing aisle space. Remember, no display is effective unless you leave room for shoppers to see it. There are three basic aisles in a store: Main aisles - main flow aisle, major customer traffic is routed. If the store uses shopping carts, main aisles should be wide enough that carts can meet and pass easily. Display related merchandise on both sides of an aisle, rather than around a gondola where the customer can see only half the merchandise at a time. Cross aisles - feed from main aisles to each side of the store. Cross-aisle merchandising makes any department’s stock seem more complete.

Aisle/Shelf Display

(Also known as ‘home shelf’)

Bulk Stack


Dump Bins

QUICK TIPS:

High traffic area

Keep the dump bin full

Add signage to clearly highlight

the discount

Add different colours so that

shoppers have to look through

the display

Leave at least 1m clearance

around the display

Change the product weekly

Focus on one category of

products

Ensure the display is safe

8. DUMP BINS Dump bins are floor standing displays used for promotional, seasonal and clearance products in retail stores. Designed to increase product visibility, dump bins also encourage impulse sales by creating a sense of urgency and by playing with the shopper’s desire for a bargain buy.

9. DISPLAY STANDS

QUICK TIPS: Ensure header card is in good

condition and clean. Order a replacement if damaged.

Ensure there is enough stock to fill all the shelves of the unit.

Ensure price ticket is displayed. Use fillers to push stock to the front If there is not enough stock to fill a

pallet unit with the featured stock, or another title of a similar genre, fill 2 or more sides with stock, and place a poster on the other side/s.

If there is not enough stock to fill a pallet unit, consolidate the featured stock and place at eye level.

Aim to band like titles on the other shelves.


MERCHANDISING TICKETS (Labels)| Tickets & Barcodes

1. SHELF/PRICE TICKET (Label)

The majority of retail stores operate on a scanning system at the till check-out, using a sophisticated computerised system. Once all the information regarding a product is captured on the computer, the scanner at the till will read the bar code and charge the correct price for the item. Shelf tickets are attached to the edge of the shelf, directly below the relevant product. Shelf tickets indicate information such as product description, price, bar code, store reference number. In the case of a damaged or missing shelf ticket, request a new ticket from the manager and attach it to the shelf.


2. BARCODING & SCANNING A bar code consists of vertical stripes, representing 13 numbers which can be read by a computerised

scanner Every product and variant per product has a different code, (i.e. per flavour, per size, per volume, etc.) Bar codes can be big or small (e.g. razor blades, chewing gum, dog food packets) If articles have such a shape, size, or label that the usual 13 digit code cannot fit on the label in a way that the

scanner can read the code, the manufacturer can apply for special permission for a short code.

Outer pack codes: Products have a longer bar code on the outer case in which the products are packed. The reason for this is that if the outer case is checked by a scanner, it must be possible to show the difference between a single unit and a whole case of those units.

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PREPARING FOR STORE VISITS| Essentials

1. ESSENTIALS

Smollan Lanyard/Smollan ID

Card/Sign in Stickers

Merchandisers KitStore Induction

Cards

Work Method Statements

Relevant Documents (JP, Task Doc, Order

sheets etc.)

Smartphone or Tablet

Smollan Uniform & Values

Point of SaleReview of Previous Calls to the store

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PREPARING FOR STORE VISITS| The Perfect Store

2. THE PERFECT STORE

Perfect Store is the SMOLLAN globally aligned store visit process that maximises field staff performance and client results:

•Ensure personal appearance is to SMOLLAN Standards.

•Review previous store visit notes.

•What is your objective for the outlet?

•Review brief /Manager/Team Leader direction.

•Ensure necessary POS/ Bins are available.

•Follow the planned call cycle

Plan the Call

•Sync your device before leaving home to ensure latest client tasks

•Ensure your device is fully charged

•Check “Social Chat” messaging eg. Yammer

Enable your Device

•Conduct department/store review to identify opportunities.

•Observe competitor activity/be aware of your retail environment.

•What impact can I have on Sales?

Review Outlet Opportunities

•Develop strong relationships with Store/Department Manager & RSP’s

•Emphasise - demonstrate you understand the RSP working environment

•Discuss with Management/RSP’s current/future promotions and core brand messaging

•Always request permission to execute store opportunities

Find Decision Makers

•Ensure all tasks are completed as per brief

•Look for incremental opportunities

•“Win” at retail

Execute to Brief

•Did you achieve your outlet visit objectives?

•Summarise your visit to Manager/RSP’s

•Advise when your next visit is.

•Communicate to your Manager/Team Leader any important/actionable information

Check the Call

•Ensure Composa tasks completed, including necessary photos

•Sync your device at end of each outlet visit

Tell the Results

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PREPARING FOR STORE VISITS| Merchandisers Kit

3. MERCHDANDISERS KIT

clean

• Cleaning Wipes (wet-ones)

• Cloth / Duster

• Eucalyptus oil

cut• Scissors

• Stanley knife (only store provided)

stick

• Blue tack

• Sticky tape

• Double sided tape

• Tacks

hang

• Poster poles (supplied if required)

• Fishing wire

• Paper clips

• Stapler

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MERCHANDISING IN-STORE| Floor Plan

1. UNDERSTAND FLOOR LAYOUT/SHOP PLAN

A well-planned retail store layout allows a retailer to maximize the sales for each square of the allocated selling space within the store. An effective store layout directs customers to where you want them to go, generates interest and can potentially create additional sales. Successful store designs use layouts and floor plans that encourage customers to walk past a high volume of products, keep browsing and buy products. Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns. Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design. Below are a few basic store layouts:

QUICK TIPS:

Reading & understanding a store layout

map is VITAL for merchandisers.

Identify the department

Highlight the stand location

which you are to be working on

or installing (e.g. note below

area highlighted in blue).

The mixed floor plan incorporates the straight, diagonal and angular floor plans to

create the most functional store design. The layout moves traffic towards the walls

and back of the store.

The angular floor plan is best used for high-end specialty stores. The curves and

angles of fixtures and walls makes for a more expensive store design. However, the

soft angles create better traffic flow throughout the retail store.

The diagonal floor plan is a good store layout for self-service types of retail stores. It

offers excellent visibility for cashiers and customers. The diagonal floor plan invites

movement and traffic flow to the retail store.

The straight floor plan is an excellent store layout for most any type of retail store.

It makes use of the walls and fixtures to create small spaces within the retail store.

The straight floor plan is one of the most economical store designs.

The geometric floor plan is a suitable store design for clothing and apparel shops. It

uses racks and fixtures to create an interesting and out-of-the-ordinary type of store

design without a high cost.

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MERCHANDISING IN-STORE| Essentials of a Visual Display

PRINCIPLES OF VISUAL MERCHANDISING

Visual merchandising is about presenting the retail space in a way that maximises sales. Strategically presenting products in a retail space helps to create a unique identity for the business. It can be set apart from the competition by making the retail space warm, friendly and approachable.

Retail displays can help a business to achieve sales because these visual elements make a good first impression on potential customers. Retail displays are an element of branding. If customers like the way the store looks and the products are made to look appealing through window, shelf and stock displays, they are likely to spend more time and money at the business.

WINDOW DISPLAYS

•Create themes for window displays that reflect the store's style and personality. Use a window display to make a statement about the business.

•Be topical and seasonal

•Use props, images, signage and products to convey an idea and message that will help your customers connect with your products

•Change your window displays regularly - make sure products in your display are easy to find inside the store but not necessarily at the front, where your customers will need to look no further

•When you change your window display theme, remember to change your store's interior theme to match

SHELF DISPLAY

•Plan how to use shelf displays to feature products, and how much shelf space each product will get.

•Be careful not to clutter your products

•Place a striking or appealing product in plain view of your entrance

•Capitalise on spaces at the end of shelves

•Place your popular or targeted products between eye level and knee level

•Place your most profitable items at eye level

•Place products for children at children's eye levels.

STOCK DISPLAYS

•Group related stock items together, and use your premium spaces - for example the ends of your aisles - to feature profitable products

•Group similar products together to encourage add-on sales - for example, place crockery with cutlery

•Group different but related products together to help make companion sales - for example, include all components of a bathroom in a bathroom display

•Change your product displays regularly and keep them clean and well ordered

•Feature a few product items, including product blurb and fliers, at your point-of-sale space.

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MERCHANDISING IN-STORE| Communication & Relationship Building

1. GREET STORE MANAGEMENT & STAFF

The vocabulary that you use can totally change the message that is to be given. Make sure that

language used is appropriate for the target market e.g. the teenage market may be happy with slang but what about the store manager?

The tone of your voice can change the meaning of your message. Sometimes communication can be

misinterpreted as rude or aggressive if presented in the wrong way

You may be saying one thing but your body language may be saying something else. Looking bored, uninterested or panicked does not give the right impression. Always present a confident manner whilst in-store.

Always make eye contact when liaising with store staff & customers. This will make you appear

interested in the conversation & more approachable.

If things go sour, still keep it professional.

Will get better response on proposals for positive changes in the store and requests for additional shelf space and increased orders

Always introduce yourself to Department management & department staffCommunication is Key

Remember that it's not just what you do but how you do it.

Inform the manager what you are planning to do in the store

Ask about focus points or matters of urgency

Building and keeping business relationships will help you achieve your in-store goals. Know everyone that you deal with in the store by name.

Establish good relationships based on trust and honesty.

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Eliminate double handling. Where possible move the stock directly from delivery to packing

area

If necessary change the size or weight of packaging. eg. Stock

may arrive in a large 20kg packaging box therefore you will need to transport stock

individually as smaller, lighter items

Work at the correct height. Example: Use stable, sturdy,

store approved step stools to enable easy access to stock

that is out of reach

Park the trolley out of the way of shoppers while packing stock

onto the shelf

Ladders are not to be used in store

If you are using a case cutter, take care not to injure

yourself or others.

Use store equipment to transport the stock from the

storeroom to the floor carefully

MERCHANDISING IN-STORE| Storeroom & Stock Transport

2. LOCATE STOCK & TRANSPORT TO WORK STATION

Maintaining Stock Levels & Maximising Sales = More Work

Important

Points

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MERCHANDISING IN-STORE| Shelves & Ticketing

3. TIDY THE SHELVES

Before packing new stock, tidy up your shelves. Check the shelves for any sign of infestation. Take immediate action if necessary. Wipe soiled products with a wet cloth. Dust or wash the shelf if necessary. If there is not enough space to pack one full shelf, bring the existing stock to the front so that the shelf

looks full and tidy (facing-up). All the product labels must face the front, including the rows at the back. Remove damaged stock from shelves.

4. UNPACK MERCHANDISE

Unpack merchandise in accordance with store procedures and in the space provided In stores using planograms, pack stock strictly as per planogram allocation In the case of shelf relays, all stock must be removed from the shelf and re-packed from the bottom up,

following the planogram instructions (if applicable) Check your planograms on a regular basis, to ensure that your space is not taken up by opposition

products. Look for opportunities to ask for an increase in shelf space. Ensure that you rotate your stock. (First in First Out Principle) Stock must be rotated in your store room as well.

5. TICKETING, PRICING & STICKERING Brand activators may be required to price & sticker all or specific stock in accordance with the client brief. Store price labels must be ordered via the RF gun and collected from the systems/general office. Store staff will initiate set up and assist with placing the order if required. At times brand activators will receive stickers in the mail prior to the commencement of the campaign.

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Festive seasons, e.g. Christmas.

Media advertising

Opposition out of stock

Upcoming price increase / end of deal period

School holidays

Seasonal lines becoming in season

Increase in rate of sale

Product on promotion

The reasons that could be used to negotiate include:

MERCHANDISING IN-STORE| Extra Space

6. NEGOTIATE EXTRA SPACE

Negotiating Extra Space & Maintaining stock levels increases sale opportunities by: Limiting window of opportunity for competitors Enhancing development of the brand Encouraging repeat purchases by consumers Driving stock pressure Providing opportunities for additional shelf space due to an increase in rate of sale

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Changes in Competitor Activity

MERCHANDISING IN-STORE| Evaluate

7. EVALUATE & TAKE NOTE OF:

COMPETITOR ANALYSIS

Expired products on shelf must be removed.

Damaged products on shelf.

Any missing promotional ticketing for cross-merchandising

Missing price tickets (labels).

The state of your displays.

Out of stock situations.

Competitor activities.

A change in packaging.

New variants added to a

range.

New products.

Reduced prices.

In store promotions

(Gondola end, stands,

promoters etc.)

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MERCHANDISING IN-STORE| Rubbish Disposal

8. DISPOSAL OF RUBBISH

Dispose at Compacter

And/or follow store disposal procedures

Collect all Rubbish Items

Flatten boxes and put on trolley

Always keep trolley out of the way of the shopper.

When finishing packing stock remove all wrappings and boxes.

While packing stock – keep workplace neat & tidy

Put all wraps in a carton or on a trolley.

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MERCHANDISING IN-STORE| Workplace Health & Safety

9. WH&S

The Four key safety management steps are easy to remember because they spell SAFE. These steps are a simple way of expressing the principles used in workplaces to manage health and safety - hazard identification, risk assessment, risk control, and reviewing the effectiveness of the controls. The Workplace Health and Safety Act 2011 makes providing a workplace safe from identifiable hazards compulsory in all workplaces.

Using the SAFE steps:

•Each day you are around many different hazards. For example, you may notice badly frayed electrical cords, which are a hazard as they could result in electric shock or electrocution if they are not fixed.

•Use all your senses to spot hazards. Look , listen, notice any strange smells (like smoke or chemicals) and use your knowledge about things that might be dangerous. You could talk to your supervisor, your staff, your Health and Safety Representative, your insurer or other workplaces about likely hazards in your work environment

See it

•Whenever you spot a hazard, assess the risk by asking yourself two questions:

•How likely is the hazard to hurt me or someone else?

•How badly could I or someone else be hurt by the hazard?

•To help decide which hazards are the most likely to cause serious harm talk to your supervisor, your staff, your Health and Safety Representative, your insurer or other workplaces.

•Always tell someone about hazards you can't fix yourself. It is more urgent to make the changes if a hazard could kill someone or hurt someone badly.

•If you are not sure of the safest way to do something always ask your supervisor.

Assess it

•It is the employer's responsibility to ensure hazards are fixed. Sometimes you may be able to fix simple hazards yourself. For example, you can pick up things from the floor and put them away to eliminate a trip hazard.

•Elimination - Whenever possible, the hazardous item or substance or work practice should be removed.

•Substitution - Sometimes a less hazardous thing, substance or work practice can be used.

•Isolation - The hazard can be separated from people not involved in the activity or work areas by marking the hazardous area. Use personal protective equipment. Sometimes more than one control measure should be used to reduce the exposure to hazards.. If you can't make the changes yourself, tell your supervisor or a responsible person about the hazard

Fix it

•It is important to check whether the controls have introduced any new hazards into the workplace. It is also important to check how effective the controls are when they have been in place for a period of time. It is possible that the remaining risk is still unacceptable and a better solution is needed.

Evaluate it

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MERCHANDISING IN-STORE| Work Method Statements

10. WORK METHOD STATEMENTS Brand activators are required to carry a store specific Work Method Statement with them at all times. A WMS is a statement informing store staff & management that the brand activator & store are working together to provide a safe work environment.

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MERCHANDISING IN-STORE| Manual Handling

11. MANUAL HANDLING

Manual handling is a major part of a worker's job in the Retail Industry. Associated activities in this industry

include stacking shelves, stacking cartons on pallets, moving trolleys, and packing stock. Manual handling is not

just about lifting heavy objects, but includes any activity requiring the use of force exerted by a person to lift,

lower, push, pull, hold or restrain a person, animal or thing.

Manual Handling - Rules for Lifting

Step 1 – Plan

Plan for the lift

Decide where the load is to be placed.

Make sure your path of travel is clear

Step 5 – Lifting

Lift with your legs.

Let the leg muscles do the work.

Maintain your natural back and lift smoothly.

Step 2 – How Prepare for the lift

Assess the weight of the load.

Decide how it is to be handled

Step 6 - Moving

Keep load close.

Maintain your natural spine position.

Don't twist your back, move your feet.

Step 3 – Stand

Stand close to the load.

Adopt a balanced stance

Step 7 – Lowering the load

Use the leg muscles to lower the load.

Keep your back as natural as possible, this applies whether you are lifting or lowering a load.

Bend in a semi squat, don’t twist your body.

Step 4 – Lift

Bend your knees.

Ensure a firm grip.

Avoid twisting, bending

Team Lifting

If an object is awkward and you believe it is too heavy for you to lift:

Ask a co-worker for assistance; select the same size people to carry the object;

Lift the object together; and

Talk to each other when lifting and lowering to ensure coordination.

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MERCHANDISING IN-STORE| Planograms (POG) In Detail

12. Planograms (POG) in Detail

COMMON ACRONYMS:

POG: Planogram GM: Grocery Manager

URC: Unscheduled Range Change RIC: Range in Charge

UPC: Universal Product Code (barcode) POS: Point Of Sale

SKU: Stock Keeping Unit (internal channel-specific product code/item number)

POGs and URCs – The Difference

There are two main types of shelf work you may be asked to do.

They are Planograms (POGs) or Unscheduled Range Changes

(URCs), also known as “Pen & Inks”.

A POG is a diagram used by retail chains to determine the layout

of a store and its sections. The overall goal of a POG is two-fold:

to provide stores and customers with the best-selling

merchandise in a way that produces the largest sales volume for

the retailer; and, to guide the customer through the store in an

efficient manner that maximizes their entire shopping

experience.

POGs are normally designed with the aid of computerized shelf management programs which are updated

often, based on extensive research to keep up with the ever-changing marketplace. A POG contains a visual

schematic as well as a product listing which is used by a merchandiser to place products on shelf in their correct

position. In addition to providing the merchandiser with a guide as to how the store should be laid out in a way

that produces the best sales outcome for the retailer and the best shopping experience for the shopper, a POG

will tell the merchandiser exactly where each particular item needs to be placed on the shelf and in what

quantities.

URCs or “Pen & Inks” usually occur in between POG updates and rollouts. This is when suppliers can remove

slower selling product and/or add new lines for maximum exposure after a POG’s cut-off submission date,

without having to wait for the next range review and POG rollout. URCs - while not strictly full POGs - are

considered ‘mini’ POGs as they still require some shelf work and movement of products.

Components of a POG

Typically, there are FOUR main components to the POG you need to take into store or get from the store. They

are:

1. The cover page;

2. the schematic;

3. the SKU and UPC listing, and;

4. The Work Method Statement

The cover page includes general information about the POG and specific instructions relating to that particular

POG. This can include the type of POG it is and therefore how it is to be executed in store.

The schematic shows the overall diagrammatic layout of each section along with the number of shelves needed

and the proper shelf heights. This page is useful when checking or adjusting shelf heights, or when trying to

determine what a product looks like at a glance.

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The SKU listing tells the merchandiser in more detail about the layout of the section. It includes information

such as the correct placement of each item and the exact number of facings each product is to have, the store-

specific number (SKU) of each product, its barcode (UPC), and the carton quantity that each product is shipped

to the store in. This page is useful if needing to order tickets from the POS office, or when needing to gauge

how much product will fit on shelf.

Two Main Types of POGs

There are generally two different types of POGs a store will follow. These include: “Standard layouts” and

“Front of Store layouts” (or reverse layouts). The cover page of the POG will tell you what type of POG you will

be implementing. If it does not specify a type, it is safe to assume the POG is a STANDARD layout.

Standard Layout

In a standard layout, the POG will always be laid out according to exactly how it is shown in the schematic.

That is, the product in the top left corner of the POG is the product that will be placed in the top left corner of

the physical space on shelf. Similarly, the product depicted in the bottom right corner of the POG is the product

that is placed in the bottom right corner on shelf, as you are looking at the section.

When following the SKU listing, the products listed by shelf reading top to bottom, are placed on shelf LEFT TO

RIGHT.

Front of Store Layout

In a front of store layout, the POG is laid out so that when you hold the schematic up in front of you, the first

module (to the left of the page) is always facing the front of the store. This means that in some instances, POGs

will need to be reversed. A front of store layout generally only affects one side of the aisle.

More specifically, when standing at the top of the aisle (i.e. at the front of the store) looking down the aisle, the

LEFT side of the aisle does not need to be reversed. This is because when you hold the schematic up as you look

at the left side of the aisle, the first module in the diagram is already facing the front of the store. However, as

you look down the aisle, the RIGHT side will need to be reversed. This is because when you hold the schematic

up in front of you as you look at the right side of the aisle, the first module in the diagram is pointed towards

the rear of the store.

QUICK TIPS:

The first module in the schematic always needs to point towards

the FRONT, so be careful in making sure the POG follows this rule.

When following the SKU listing, the products listed by shelf reading

top to bottom are placed on shelf from LEFT to RIGHT on the LEFT

side of the aisle. However for the RIGHT side, the products listed

top to bottom are placed RIGHT to LEFT on shelf.

LEFT side of aisle = LEFT to RIGHT (as you read down the list)

RIGHT side of aisle = RIGHT to LEFT (as you read down the list).

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Guidelines when performing any shelf work:

Never use customer shopping trolleys for holding or moving stock. Instead, use the store’s flatbed

trolleys, or equivalent. These are usually found in the storeroom.

When removing or moving shelving, never leave empty shelves lying on the floor exposed to customer

traffic, or leaning up against other areas of shelving blocking access to stock. Place all shelving and shelf

brackets not being used UNDER the modules, until you need to use them.

If you have to place any stock on the floor, make sure it is limited and placed very close to the shelving,

and not spread out into the middle of the aisle. We need to ensure we maintain a “clean floor policy”.

Avoid trying to move shelves with stock still on them. They may still be very heavy, and apart from the

danger of injury, stock damage can easily occur if you drop the shelf or stock.

Use a step when accessing high shelves or capping. NEVER stand on the bottom shelf of a module.

Before going to store:

Booking your visit:

Confirm with your Journey Plan or Team Leader the stores & POG you are

required to complete.

If required, Contact your buddy to arrange a suitable day and time that

you are all available to complete this visit. If you don’t have a buddy,

please contact your Team Leader.

Contact the store and ask to speak to the POG person in the department

your POG is to take place.

Take the name of the person they booked the POG activity with

Confirm the date and time of the planned visit.

ASK FOR STORE ASSISTANCE FOR ENTIRE ACTIVITY – All stores usually

have a dedicated POG activity person.

Ask store, where possible to arrange for all deleted lines to be marked

down and possibly removed from the bay (anything is possible if we ask

nicely enough)

Ask the store to have all new lines and tickets ready, preferably on a trolley ready on the day of

activation.

Ask the store to have ready and printed enough POG’s for the number of people completing the POG.

Ask the store will sufficient safety equipment to be available while the POG is being completed. ie

Safety steps, roll cages/trolleys etc.

Finally, call the store the day prior to visit to confirm all the above is ready to go ahead and most

importantly confirm the start time.

If anything changes and the store can’t be completed on the agreed day, your BA will need to notify

store, their buddy and Team Leader asap

Once you have all the required information, Contact your Team Leader via email to give them all the

above information. (The above information may also be required to be submitted in your reporting).

QUICK TIPS:

When executing a POG, always start from the bottom shelf and work your way up to the top.

This will allow you to get your shelf heights correct from the beginning.

When you have deleted products, in the first instance it is preferable that they are off located

into a clearance section of some sort. Most stores will be able to accommodate this. If the

store requires you to lay them back into the POG, place them to the right of the new lines, until

they sell through. Also, draw a single, solid line through the products barcode, so staff

members know it is a delete.

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At the store:

On arrival, sign into store, ensure you and your buddies have all the required documentation, i.e.

induction cards, work method statement, brief, resource documents.

Ask for the store contact person you spoke with on the phone to be called or

there location.

Introduce yourself and let them know the purpose of your visit.

Locate the section, and ask for the new lines, tickets and most importantly the

POG.

Before starting:

o Don’t forget to take your “BEFORE PHOTO”.

o Count the number of shelves in store v’s how many are listed on POG

and ensure you have sufficient shelving & brackets to complete the

POG. Ask the store if you require more to locate them.

o Ensure you have sufficient safety equipment ie safety step, ladders, roll cages/flatbed trolleys

etc., to complete the POG.

o Ask the store the process from removal of the deleted lines. Are they able to be located to

another clearance section or do they need to be cut back in (see below for more information)

store out of the way to action at end of POG.

Starting the POG: Locate and remove the deleted lines, place in or on a trolley and keep with tickets.

This will allow you to free up some space.

Read and Confirm: Confirm with your store contact that the flow/direction of POG is correct and don’t

be caught out by a reverse POG.

Check the POG: Check the POG is the correct one and that the bay count matches. It does happen that

the store receives the wrong POG or the aisle is up for full layout changes preventing you completing

the visit.

During the POG: Check the shelf heights are correct, this information is on the brief.

START FROM THE BOTTOM SHELF – Or the shelf with the least amount of stock. Try to limit the amount

of stock you remove from shelf if possible.

WHENEVER REMOVING STOCK FROM SHELF ALWAYS KEEP THE TICKET WITH IT- A bit of sticky tape of

blutak helps here.

BE SAFE – Never over reach to remove or place stock or fixtures, always use a safety step or a ladder if

available.

At store: Ensure all stock that you need to remove to complete POG on a roll cage or flatbed trolley.

o NEVER LEAVE STOCK OR RUBBISH ON THE FLOOR OR IN THE WAY OF CUSTOMERS, THIS IS A

HAZARD

Organise: Organise neatly any Excess stock as directed by your store contact, they will ask for this to

either be in a trolley or packing boxes.

Upon completion: Make sure you have your store contact review the completed POG, let them know

about any issues, missing stock/tickets.

Clean Up: Remove any rubbish, excess stock & safety equipment used to complete the POG.

Get the sign off sheet signed: This is extremely important and you’re insurance if the store comes back

to us saying that either the POG wasn’t or is not satisfactorily completed. Maintain this information and

take a photo in your Composa reporting as back up.

QUICK TIPS:

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Ticket placing on a POG:

Tickets should be placed under the first facing of the product on the left side, as illustrated.

Cutting in deleted lines:

Only after the POG is complete can you cut in deleted lines

Use only the minimal space required

Never cut deleted lines in the first facing of a product, these are markers the store uses. If you place on

the first facing when the deleted line has sold thru you risk losing facing to the product placed on the

left.

Only cut in deleted lines on products that have excessive facings.

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STORE EXITING PROCEDURE

Prior to leaving the store staff must:

Tell the manager what you have done in the store

Handle any queries / complaints / problems

Negotiate additional shelf space / special displays for your products

Negotiate increased orders where appropriate

Inform / remind the manager of forthcoming promotions or promotions coming to an end

Discuss product and current stock on hand issues

Once management is informed proceed to the Desk where you are required to register your exit time into the

sign in/out book.

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STOCK| Flow & Facings

1. STOCK FLOW

There is a certain flow that stock will take through the store. First stock goes into the store when the delivery is

delivered to receiving. The stock is then stored in the back of the store in specific sections per department.

Valuable stock such as DVD’s & Cosmetics may be stored in locked rooms (store dependant). Some stores such as

Target lock valuable DVD’s & Cosmetics in a red cage.

2. FACINGS

Retailers, wholesalers and showrooms place their products on shelves in certain ways. They may arrange product packages in colorful horizontal or vertical patterns, featuring some brands more than others. Facing-up is when goods are moved to the edge of shelves with their fronts facing outward.

Individual Brand Facings The number of product facings is what's important to manufacturers or product sellers. A company with just one box or can facing consumers on a shelf has only one facing for that brand. Two of the same brand sitting side by side equals two facings. Companies often produce various brands of products. They send brand activators in stores so they can increase their number of facings.

How Facings Are Determined Facings are usually determined by the amount of sales per brand. In other words, the brands that sell the most get the highest number of facings. The shelf space situation in retail or wholesale stores is highly competitive. Stores want to maximize their sales and profits by providing the top-selling brands with more space. Similarly, store managers want to keep customers happy by not running out of specific brands. They can better prevent out-of-stock situations by putting more boxes or cans on the shelves. One way to accomplish this is by increasing the amount of facings for the higher-selling brands.

TOTAL =

32 FACINGS

FOR MICROSOFT

IN

RECEIVING

BACK STORE

SHELF

REGISTER

OUT

8 Facings of Microsoft




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STOCK| Adjustment

3. STOCK ADJUSTMENT Step 1: Gain access to gun via store staff who must initiate required set up prior to scanning. Step 2: Scan stock and tabulate count. Step 3: Compare your own stock count with that of the gun and note any differences. Step 4: If your count is not the same as the SOH count from the gun, notify store staff. They will need to either add or reduce the SOH count in their system.

4. ADJUSTING ORDERS Any manual and customer orders, MDQ or MPL adjustments need to be made between 5am-5pm to

take effect.

Influencing an order can be done during any presell period. Coles = 1 week prior to promotion. WW = 2

weeks prior to promotion. Both chains require this on a Wednesday to be affective.

If you are experiencing Out of Stock, the first step is to ensure the MDQ or MPL are accurate within the

system.

MDQ – (minimum display quantities – COLES ONLY) are set at 20% average of the weekly

sales on that product. This is done automatically. If a store requires an increase they can

submit a request to increase the MDQ.

MPL – (minimum presentation levels – WW ONLY) are set at 25% of the shelf capacity. To

determine this you need to count the number of facing x the number of products that fill

front to back, then divide by 25% (or 4).

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MERCHANDISERS| Important Outcomes

Full understanding of the Brief prior to commencement of call. Full understanding of your Journey Plan POS collation & distribution to store Attainment of Coles, Woolworths & Kmart Induction Cards & Work Method Statement

Enter Retail outlet meeting all aspects of retailers store entry procedures. Identify store/department manager Identify the standards for retailer & customer communication Present a positive image to retailer & customer Identify appropriate areas for stock storage Display POS Display tickets and signage Maintain displays and layouts as per Planogram Maintain safety and housekeeping whilst marking and displaying merchandise Prevent shrinkage and losses whilst marking and displaying merchandise If necessary, prepare for stock count Count stock Manage stock levels to improve profitability of the organisation Record data as requested Depart retail outlet meeting all aspects of exit procedure process

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MERCHANDISERS GLOSSARY

Add on sale The promotion of additional products or services to a customer at the time of

purchase.

Back Order An item of order that is presently not in stock but is being reordered and will be available at another time.

Back Room Stockroom or receiving area where reserve product is stored

Baler/Compactor A large cardboard compactor found in the back room

Bar Code A group of lines printed on a piece of merchandise or on a label attached to the merchandise, also known as a ‘UPC Code’

Bar Code Scanners Reads bar codes. Bar code scanners are generally classified as wands, hand-helds, etc.

Bay A section of Retail Shelf Space in an aisle

Blitz A type of merchandising that denotes a rapid roll-out of a product or planogram within a geographic area. A blitz is usually coordinated with an ad date or promotional event.

Brand Imagery The "personality" of the brand, e.g. premium or value; outback adventure or city sophistication, etc.

Building a Display Arranging and putting together merchandise or sample products, usually from scratch

Bulk Stack Large amounts of product stacked together, on the premise that "stock sells stock" (often found in liquor outlets, e.g. cases of beer).

Category Refers to the section (set) in the store i.e. Pet Foods

Clearance Merchandise

Merchandise that the retailer has discontinued and cannot charge back to the manufacturer, usually seasonal and priced to sell quickly

Computerized Inventory System

A computer program that tracks inventory and sometimes creates automated replenishment orders (replenishment system)

Cross Merchandise Mixing merchandise from several different departments on one merchandise display; a product merchandised in more than one category

Cut-in (Pen & Ink) When a new product is introduced, the manufacturer usually likes to cut-in the new product into the existing planogram via a Revision.

Cycle A set period of time where a merchandising visit can be performed

Demonstration Sometimes called a demo, often used in conjunction with food sampling

Direct To Store D.T.S. is when product is shipped from the manufacturer directly to the store.

Discontinued Item Items that are no longer being ranged in the store

Display An entire gondola side, counter, category set complete with product and point of purchase materials

Distressed Goods Items that have been damaged or soiled

Distribution The extent to which product is ranged and available in the retail universe.

Divider Used along with fencing to separate product on the shelves

Dummy Facings When the actual product is not in stock, another product with the same dimensions is temporarily faced backwards to ensure correct space is left on shelf

Dump Bin A bin used to display merchandise

EAS Label Abbreviation for Electronic Article Surveillance; lightweight tags that are attached to garments prior to placing on sales floor in order to deter shoplifting

Facing The number of times a product is merchandised on the shelf or peg hook. Some better selling products have more than one facing.

Fixture A display furnishing to hold merchandise

Fixture Accessory Shelves, Peg Hooks, etc.

Free Standing Store A retail outlet that stands by itself and is not attached to a mall or shopping center

Gondola A type of free-standing shelving unit where products are merchandised, usually secured

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to the floor

Gondola End

A large display of products placed at the end of the aisle, usually linked with promotional activity. High margin items are placed on gondola ends to generate impulse purchases

GM Abbreviation for Grocery Manager

Hang (Swing) Tag Manufacturer’s label describing the merchandise. Also a hanging price tag used on garments and other merchandise

Hard Lines Durable merchandise that includes everything from hardware and appliances to Health and Beauty Accessories

Hot spot An area in a store that is easily accessible and display specials

Imprest Levels/MPL (minimum product level)

The level to which stock is replenished, e.g. if the imprest level is 10 units and 3 units remain at the end of the week, 7 units will be ordered to return stock-holding to 10.

Inventory Merchandise in-stock and currently available

Inventory Shrink Reduction in inventory caused primarily by shoplifting and employee theft

Journey Planner Also known as JP this is the list of store you are required to visit

Just-In-Time (JIT) A replenishment system that reduces the amount of space a retailer needs for back stock. The product is reordered every time the cashier rings up a sale

Kiosk 1) A small leased area, booth or cart inside a mall or store. (2) An interactive display or terminal giving access to an Intranet or to the Internet from inside a store for ordering or checking on merchandise

Label/Price Ticket Contains price information for the consumer. Labels are placed in the shelf channels to the left of the product or on the front runners for peg hooks

Lead In The first product a consumer sees from the main aisle. Planograms have lead in indicators to show which end of the planogram starts near the main aisle.

Linear Shelf Space Is the actual space a product occupies and touches on the store shelf? The horizontal shelf space is measured in centimeters.

Security Tag/Label An EAS label in an active state which will set off the store alarm system if the merchandise is taken past an authorized check point

Loss Leader Merchandise sold at or below cost intended to bring customers into the store

Manufacturer Producer of products and merchandise that people buy

Mark Down A reduction in selling price

Market Intelligence Information pertaining to the marketplace, including competitor, retail and industry activity.

Mass Merchant A discount retailer that carries a wide variety of merchandise. Example: Target, K-mart, Big W

Merchandising Presenting products in their best light to generate more sales

MDQ Minimum Display Quantities – COLES ONLY are set at 20% average of the weekly sales on that product. This is done automatically. If a store requires an increase they can submit a request to increase the MDQ

MPL

Minimum Presentation Levels – WW ONLY are set at 25% of the shelf capacity. To determine this you need to count the number of facing x the number of products that fill front to back, then divide by 25% (or 4).

Mystery Shop Store visit requiring merchandiser anonymity in order to evaluate customer service or gather product information in an unbiased manner; form of market research

Off location Positioning or displaying product in an area away from its shelf position to encourage impulse buying.

OOS Abbreviation for Out of Stock; item not available for sale at this time

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Overhead The shelf above a section holding overstocks or discontinued items also called Copping

Overstock Additional stock of product that is full to capacity on the shelf or peg

Peg Board The backing on many fixtures where hooks are inserted to display product.

Peg Hook Metal or plastic hooks that fit into the pegboard to hold product.

Pegged Merchandise Product that is merchandised on peg hooks

Planogram A schematic drawing of fixtures that illustrate product placement. Picture or layout plan describing where merchandise is to be placed on the fixtures. (POG)

POG Abbreviation for Planogram.

POS Abbreviation for Point of Sale material. Printed material that draws attention to the product on the shelf.

Pop-Up Shop Pop-up retail, (pop-up store/flash retailing) is a short-term retail space involving "popping up" one day, then disappearing anywhere from one day to several weeks later. (small and temporary but can build up interest by consumer exposure)

Preferred Product Placement

Shelves that are located between hip level and eye level

RIC Abbreviation for Range In Charge

Relay The repositioning of products on a shelf.

Reserve Stock The stock held in the storeroom, available to replenish the shelves.

Reset A major change or revision to an existing planogram, a section, department or an entire store

Retailer An individual or firm that sells goods and services directly to the consumer

Rotate Stock Stock new merchandise behind old merchandise when filling displays. Can also mean replacing old stock with new stock

Schematic Line-art drawing of the planogram, showing how many shelves or peg hooks to use.

Seasonal Merchandise

Products that are in demand at a certain time of year, such as Christmas or Back-to-School

Secret Shopper A merchandiser who samples service or products without the knowledge of the employees and reports the findings to the manufacturer or merchandising company

Shelf Channel The indented front of the shelf where labels or plastic label strip holders are placed

Shelf Label Label showing item placement on the shelf and description of product size, price, UPC code, ordering code, movement and date tag was printed

Shelf Maintenance Ensuring that products look their absolute best at all times and that positioning adheres to planogram.

Shelf Talker A small sign that points out sale, product features, price or promotion

Shrinkage Retail shrinkage is a reduction or loss in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud

SKU Abbreviation for Stock Keeping Unit. Some SKU’s have more than one facing. Each SKU is associated with a different product on a planogram (POG) and is a number assigned by the retailer to keep track of the type, color and size of a product

Soft Lines Clothing merchandise including accessories

Specialty Retailer A retail outlet that concentrates its merchandising efforts in a particular category of items within that category. Example: ToysRUs, JB Hi-Fi

Stock Rotation New stock is placed behind current stock on the shelf to minimise wastage.

Stock Turnover A measure for determining how quickly merchandise is being sold

Telzon Hand-held tracking unit used to order and track store inventory

To Face Up To place a product so that it is visible on shelf, at the front

T-Stands Basic apparel fixtures with posts topped by cross bars

Universal Product Code

Standard for encoding a set of lines and spaces that can be scanned and interpreted into numbers to identify a product. A sequence of numbers and bar code on the back of each product

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UPC Abbreviation for Universal Product Code

UPC/EAN/APN Unique Product Code/European Article Number/Australian Product Number. Different names for the unique barcodes which appear on product packaging.

URC Abbreviation of Unscheduled Range Change

Vendor Person or company providing merchandise or service to a retail store

Visual Merchandising

Arranging items for display. Also known as Visual Presentation

Wing Display A display that flanks or attaches to the side of a Gondola End (End Cap)

Wobbler Promotional stick on hanging label, that hangs off the shelf

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