Mercado de Alimentos en UK

8/8/2019 Mercado de Alimentos en UK

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A Menu for the WorldAn investors guide to the UK ood and drink industry


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The UK is an ideal springboard to launch abusiness into the rest o Europe. We havemanaged to increase our sales volume morethan 20 per cent each year, and are lookingorward to continued success in the UK.

Takaharu Koji Tsuzuki,Chie Representative and General Manager,Asahi Breweries Ltd Europe Branch

We ound the UK to be an ideal frst overseas location orus. The amiliar business and operational environment madenavigating the legal and administrative system easier andreduced our start-up costs. For our company in particular, theUKs expertise in ood processing technology was key ithas enabled us to extend the shel lie o our chilled ready-

meal products rom the standard 7-10 days to 14-20 days.We now employ over 1400 sta in our UK operations more than we employ in Singapore.

Clement WoonChie Executive Ofcer, Singapore Food Industries

Theres so much opportunity or a business likeours in the UK. Its a key location or us and amajor step towards becoming better knowninternationally. We get so much exposure here,

as our customers come rom all over the world.

Salina GaniLearning and Development Manager, PAUL UK

We are really pleasedwith how well NOM Dairyproducts have been received

by the UK market. The highquality o help and advice wereceived rom UK Trade &Investment and TransormingTelord made a hugedierence to us in helping tofnd our base.

David PottsCEO, NOM Dairy

Since entering the UK we have continued our growth boththrough acquisitions and organically and we now supply25 per cent o the total British liquid milk market and are thelargest supplier o milk and cream to the UKs major retailers.We also now boast the UKs largest milk brand, Cravendale,and the UKs frst lactose-reduced dairy brand, Lactoree.We would recommend the UK as a location or otheroverseas businesses. We have a well-established retailnetwork, sophisticated consumers, developed marketingtechniques and the opportunity to develop and launchnew products.

Arla Foods


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The value of the UK Food Chain

31.6bn of which:

Unprocessed - 6.2bnLightly processed - 14.7bnHighly processed - 10.7bn

13.3bn of which:

Unprocessed - 1.1bn

Lightly processed - 4.8bnHighly processed - 7.4bn

Includes everything from primary processing (milling,malting, slaughtering) to complex prepared foods.

Many products will go through several stages.

Employees - 402,000Enterprises - 7,028Manufacturing sites / factories - 9,865

Employees - 188,000Enterprises - 14,381

Employees - 1,140,000Enterprises - 55,299Stores - 94,605

11.4bn of which:

Unprocessed - 0.8bnLightly processed - 4.0bnHighly processed - 6.6bn

UK Consumers61 million people

(restaurants, cafes, canteens)

Employees - 1,366,000Enterprises - 119,154Catering outlets - 386,247

Total ConsumerExpenditure173bn on food, drink and catering services

HouseholdExpenditure92bn on food and drink

Grocery

RetailersGross valueadded - 21.8bn

CaterersGross valueadded - 21.8bn

Food and DrinkWholesalersGross value added - 9.2bn

ConsumerExpenditure (b)81bn on catering services

Food & Drink ManufacturingGross value added - 21.8bn

Exports

Imports (a)


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UK Food & Drink A Menu or the World

Contents

The UK market


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1 Source: ONS/DEFRA Food Statistic Pocketbook 20092 Source: As above3 Source: Improve: the Sector Skills Agreement or the Food and Drink

Manuacturing Sector4 Source: ONS/DEFRA Food Statistics Pocketbook 20095 Source: ONS Foreign Direct Investment 2007 Report,

published February 20096 Source: ONS/DEFRA Food Statistics Pocketbook 20097 Source: Beta Technology Research and Support to

UKTI Food and Drink Investment Brochure



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One o the astest growingmarkets in the world

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Market size and opportunities


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The UK market is dynamic and diverse. It has shown itselto be innovative and adaptable, and quick to respond tochanging trends and pressures within the market.


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Case StudyNOM Dairy Vienna

Milking it in ShropshireNOM Dairy has been based near Vienna sinceit started making dairy products in 1902.In the 1990s, under the direction o ex-Mullerdirector Gerhard Shtzner, NOM undertook alarge-scale restructure and began ocusing oninternational expansion.

In the late 1990s, the UK ood market wasundergoing a rapid transormation, moving

towards healthier eating habits as liestyleschanged. Up until this time, households in theUK did not include yoghurt as part o their dailystaple diet, however, by 2009, 88 per cent ohouseholds were buying yoghurt and the categoryhad grown to 1bn in sales.

We could see that there was a gap in theUK that we wanted to ll, says David Potts,CEO at NOM Dairy.

In 2007, NOM Dairy began looking or a suitablebase in a prominent milk-rich region in the UK.The company approached UK Trade & Investment,

via the British Embassy in Austria, or advice and

support. Telord in Shropshire quickly emerged asa avourite choice, as David explains:

We were very impressed with the proessionalismwe saw rom UK Trade & Investment and its localpartners, such as Transorming Telord. They were

both responsive to our queries and proactive inmaking sure we considered all the options. We are

very happy with our choice to settle in Telord.Many o our employees are rom the local area, orwithin a 20 mile radius. As well as being a key areaor the dairy industry, it is superbly located, witheasy access to motorways, which is essential or

the distribution o the nished products.NOM Dairy has recently completed work on a new60 million dairy in Telord. By next year, it willhave the capability to produce more than hal a

billion pots o yoghurt in the UK. The companyhas also secured a solid private label business withthree o the top our multiples, and is currentlyrolling out distribution or its Naturally brandacross the retail trade.

www.nomdairy.co.uk


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Sector size

The largest manuacturingsector in the UK


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UK Food & Drink A Menu for the World

1 Source: ONS/DEFRA Food Statistics Pocketbook 20092 Source: Food Matters: Towards a Strategy for the 21st Century, July 20083 Source: ONS/DEFRA Food Statistics Pocketbook 20094 Source: ONS/DEFRA Food Statistics Pocketbook 2009


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Case StudySingapore Food Industries

Food, glorious ood!In 1973, Singapore Food Industries beganproviding rozen oods to the military. Today,it is the largest integrated ood company inSingapore, with expertise in ood manuacturing,processing and distribution. In 2009, thecompany was acquired by Singapore AirportTerminal Services Ltd.

Singapore Food Industries rst came to the UK in

1991 to pursue what it saw as lucrative businessopportunities. It was helped along the way byvarious UK Government agencies, oering regionaladvice, where needed, and employment grants.

The company went on to acquire three UKsubsidiaries, including International Cuisine Ltd,one o the UKs leading extended shel-lie chilledready-meal manuacturers, and Daniels Chilled

Foods, which has a 50 per cent share o thechilled soup market under the brand name

New Covent Garden.

we ound the UK to be anideal frst overseas locationor us. The amiliar businessand operational environmentmade navigating the legaland administrative systemeasier and reduced ourstart-up costs.

Singapore Food Industries was initially drawn tothe UK by its competitive business environmentand the quality o its workorce. But it has sinceseen a host o other benets, as Clement Woon,CEO o Singapore Food Industries, explains:

Like many Singaporean companies, we oundthe UK to be an ideal rst overseas locationor us. The amiliar business and operationalenvironment made navigating the legal andadministrative system easier and reduced ourstart-up costs. Recent Government changes tothe labour regulations have urther enhanced the

cost-eciencies o our operations. And, or ourcompany in particular, the UKs expertise in oodprocessing technology was key it has enabledus to extend the shel lie o our chilled ready-meal products rom the standard 7-10 days to14-20 days.

Singapore Food Industries now employs over1400 sta in its UK operations, more people thanit employs in Singapore. Its UK and Europeanoperations are responsible or the majority o theGroups turnover and almost hal o its prots.In 2007, the company was recognised or itscontribution to the UK ood and drink industry

with the International Business Award rom UKTrade & Investment.


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Business environment

Invest with confdence


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1 Source: UNCTAD 20092 Source: World Investment Report 20093 Source: World Bank4 Thomson ISI


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Case StudyMission Foods

On a missionMexican multinational Gruma has approximately20,000 employees and 92 plants across the

world. The company markets its products in 100dierent countries, via its global brands Masecaand Mission, as well as other local brands. In 2008,Gruma had a turnover o US$3.2bn, o which71 per cent came rom non-Mexican operations.

Following success and consolidation in the

American Continent, the UK was chosen as a keymarket or Grumas expansion into Europe. TheUKs advanced economy, its multi-cultural society,and willingness to embrace global eating trends

were important reasons behind this decision.

In 1997, Gruma began exporting tortillas to theUK rom its aliates in the United States. In 2000,it opened its rst tortilla and tortilla chip plantat Coventry in the West Midlands, enabling thecompany to increase distribution signicantly andoer tailor-made products or customers. Six yearslater, the company acquired a fatbreads plant inSeaham near Newcastle, widening the companysportolio to include naan and pitta breads.

The UKs advanced economy,its multi-cultural society, andwillingness to embrace globaleating trends were importantreasons behind this decision.

Grumas worldwide brand Mission was launchedinto the UK retail market the same year, with theintroduction o Mission Deli Wraps. The launchreceived substantial marketing support, which

has increased year on year. The brand has grownto become the leading tortilla wrap in the retail

bakery sector, available in our dierent varieties.

Today, the UK operation has 400 employees acrossthe two plants. Mission has achieved leadershipin the retail wraps category and signicantlycontributed to overall category growth since 2006.

Market share in the wraps bakery sector currentlystands at over 40 per cent. Mission is also aleader in the institutional sandwich-makers sector,oodservice and quick service restaurants.


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Consumers

Sophisticated andcosmopolitan consumers


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There are 61 million consumers in the UK and they are someo the most sophisticated and cosmopolitan in the world.

The market or ethnic oodsis orecast to increase in valueby more than a third (36 per cent)between 2004 and 2013 up to1.76bn.5 In 2008, the retail valueo all ethnic cuisine was alreadyestimated to be in excesso 1.3bn.6


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1 Source: ONS/DEFRA Food Statistics Pocketbook 20092 Source: 2007 fgure taken rom Key Note Market Review 2008 Drinks Market3 Source: ONS/DEFRA Food Statistics Pocketbook 20094 Source: 2007 fgure taken rom Key Note Market Review 2008 Drinks Market5 Source: Key Note Market Report Plus 2009: Ethnic Foods6 Source: ONS/DEFRA Food Statistics Pocketbook 20097 Source: Key Note Market Review 2009 Food Industry8 Source: ONS/DEFRA Food Statistics Pocketbook 2009


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Case Studyvida e ca

Quality choiceSince 2001, vida e ca has specialised in servingits customers consistently great espresso andespresso-based coee in a riendly, welcomingenvironment. It has 40 stores across its homecountry o South Arica and, in 2009, was readyto look urther aeld.

Shaun Bond, Marketing Director o vida, explains:We considered various locations or our rst

overseas store. But, when we came to London andound an existing lease in Regent Street that wewere able to take over, we jumped at the chanceto make the most o this rare opportunity.

Having secured premises in one o Londons mostsought-ater locations, vida turned to UK Trade& Investment or help in getting ready to open.As a oreign business, vida was subject to strictrequirements regarding business licences and sta

visas. UK Trade & Investment was able to supplyreerences and inormation to the Home Oceto smooth the way. It helped vida to achieve anA-rated UKBA sponsor licence, which allowed itto bring its own sta to work here.

UK Trade & Investment wasable to supply reerences andinormation to the Home Ofce

to smooth the way. It helpedvida to achieve an A-ratedUKBA sponsor licence, whichallowed it to bring its own sta

to work here.

As well as helping with the business-critical issues,UK Trade & Investment oered much practicaladvice that was helpul, too, such as advising thecompany to apply or 50 visas at once, eventhough it only needed ve, as it would save timeand money later.

Shaun adds: UK Trade & Investment really pavedthe way or us, thinking o little things that madea big dierence. Our trade adviser was amazinglyhelpul and proessional, oering answers beore

we even knew we had a question! Our rst store isnow up and running, and people are really takingto the vida concept. Were already keeping an eyeout or our next London store, and we will alwaysturn to UK Trade & Investment to make the mosto their expertise.

www.vidaecaffe.com


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Logistics

Fast and easyaccess to market


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Image courtesy of Rail Images


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1 Source: Eurostat, 20092 Source: ONS/DEFRA Food Statistics Pocketbook 2009


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Case StudyAsahi, Japan

Success on tap

Takaharu Koji Tsuzuki, Chie Representative

and General Manager o Asahi Breweries LtdEurope Branch, recalls: We rst started thinkingo expanding into the UK in the mid 1990s,and always knew we wanted this oce to be aspringboard to Europe.

Research revealed a large demand or premiumbeers in the UK and the company was impressedwith the UKs business culture and high ethicalstandards o the business community.

The company set up its rst UK branch in Londonto increase distribution o its beer in Europeancountries. UK consumers are very acceptingo new brands o beer, comments Takaharu.Fosters, Carlsberg and Stella Artois are all oreignand have been ully accepted into the market.

Asahis popularity continued to grow in the UK,

and the company looked or a way to produce itsbeer locally. In 2005, it teamed up with ShepherdNeame, one o Britains oldest breweries, andlicensed the production o Asahi Super Dry.Shepherd Neame now markets and distributesAsahi Super Dry around the UK. The beer is soldon draught in more than 500 pubs, as well as inthe bottle in restaurants and supermarkets aroundthe country.

The UK is an ideal springboard to launch abusiness into the rest o Europe, concludesTakaharu. We knew that rom here we would beable to target other markets.

www.asahibeer.co.uk

In 1998, one o Japans most popular beer brewers decided to travelhal-way around the world in the hope o breaking into the UK andEurope. Today, 11 years later, the UK is Asahis biggest market inEurope and the base or its European headquarters.

We have managed to increaseour sales volume more than20 per cent each year, and arelooking orward to continuedsuccess in the UK.


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Innovation

Groundbreaking researchand development


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G

K

A Northern Ireland 40

B Scotland 8b, 13, 15, 16, 17, 19, 30, 43

C North West 34

D North East 35

E Yorkshire & Humber 4, 29, 32, 42, 45, 48

F Wales 20, 21, 44

G West Midlands 5, 6, 22, 47

H East Midlands 36, 37

I South West 1, 23

J South East 2, 3, 7, 8a, 8c, 10, 12, 26, 27, 38, 39, 41

K London 9, 14, 25, 31, 33, 46

L East of England 11, 18, 24, 28


AD

C

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F

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JI

B


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Retail

A thriving retail sector


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Investor support

Support to make it happen


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UK Food & Drink Be with the best


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Mercado de Alimentos en UK

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