BOOTSTRAP MARKETINGBrandon T. Luong, Founder Guanxi Innovations

@BrandonTLuong

AGENDAAGENDA

‣Brand-Marketing Strategy‣Marketing Implementation‣Analyze & Adjust

BRAND-MARKETING STRATEGY

BOOTSTRAP MARKETING

@BrandonTLuong

BRAND-MARKETING STRATEGY

A brand is the set of expectations, memories, stories and relationships that account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

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”- Seth Godin

BRAND-MARKETING STRATEGY

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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- Peter Drucker

BRAND-MARKETING STRATEGY

Branding

‣Strategy‣Sets company image guidance

‣Gathers consumer intelligence second hand

Marketing

‣Tactical‣Delivers company’s message to target consumer

‣Gathers consumer intelligence directly from source

vs

BRANDING VS MARKETING