MENU GUIDE Lead Generation Support Site for Manufacturing ...

Lead Generation Support Site for

Manufacturing/Electronics/Automobiles

MENU GUIDE

［ M a n u f a c t u r i n g ］

Nikkei cross-tech active

May 27, 2021

2Copyright ⓒ 2021 Nikkei Business Publications, Inc. All Rights Reserved.NIKKEI xTECH Active ［Manufacturing］ Menu guide

We efficiently acquire and provide

leads as envisioned by your company.

A platform with useful

information for product/

service selection

Potential customers are attracted through two

channels: news and features via Nikkei xTECH and

problem solutions via Nikkei xTECH Active [Manufacturing]

A strong and high-quality

membership database

You can access a strong and high-quality

membership database for information about

880,000 members who are manufacturing field

with many of them having decision-making

responsibility.

Active’s expertise to identify

your target customer segment

Nikkei xTECH Active’s editorial team writes white paper

introductory pages and advertorials (known in Japan as

“tie-up articles”) to ensure lead acquisition.

Nikkei xTECH Active [Manufacturing]

Nikkei xTECH Active expands the area to manufacturing field. Powerful collaboration with Nikkei xTECH and know-how cultivated by Nikkei xTECH Active will accelerate the acquisition of your lead (prospective customer).

* Total number of persons who register NIKKEI xTECH Electronics/Manufacturing/Automobile Newsletter


Manufacturing

27%

Technology/Design14.0%

R&D 9.8%

Production/Manufacturing 2.4%

Material procurement and purchase 0.6%

Delivery/Logistics 0.2%Company managers/Executives 7.2%

Information processing/Information systems

9.8%

Sales8.0%

Planning/Research/Marketing 4.9%

General administration 2.2%

Management planning 2.0%

General affairs/Human resources 1.1%

Specialist (education/training)1.0%

Specialist (construction/civil engineering related) 0.9%Specialist (medicine and healthcare related) 0.6%

Finance/Accounting 0.6%

Editorial/Editorial services/Production 0.6%

Specialist (legal affairs) 0.6%

Public relations/Advertising 0.5%

Specialist (accounting) 0.2%

Others 32.7%

Registrants Profile 1

More than half are managing levelsOver 50% works at manufacturing industry

About ¼ engage in manufacturing.About 10% engage in both management and

Information system

Work at SMB to big enterprise

Registrants: 834,422 (May. 2021)

Manufacturing

52%

Electric and electronic equipment

25.7%

Automobile/Transport equipment

8.9%

Machinery/Heavy electric machinery

7.9%Material 3.9%

Food/Pharmaceuticals/Cosmetics

1.1%Other manufacturing 4.8%

Information operation/Software/SI

12.2%

Wholesale/Retail/Trad e (Trading companies included)

4.3%

Education/learning support 2.9%

Construction 2.4%

Consulting/Accounting/Law firm 2.3%

Network services 2.1%

Broadcast/Advertising/Press 1.7%

Finance/Securities/Insurance 1.4%

Public servant(excluding teachers) 1.3%

Medical 0.9%

Energy 0.8%

Agriculture/forestry and

fishery/Mining 0.6%

Real estate 0.6%

Transportation 0.5%

Recruiting 0.4%

Nursing/Welfare 0.2%

Restaurant/Hotel 0.2%

Travel 0.1% Others

12.9%

Managers

51%

Company managers/Executives

9.5%

Group managers

10.6%

Section managers

15.7%

Chief

15.2%

Others …

1~99

33.4%

100~999

22.0%

1,000~9,999

24.1%

10,000 or over

20.6%

Position

# of employee

Industry

Type of job

Nikkei xTech manufacturing category has huge numbers of registrant in the fields of electronics, manufacturing and automobiles in japan.


Registrants Profile 2 Ranking of the companies’ registrants work at

No. Company name Enrollment

1 Panasonic 12,8682 Fujitsu 7,6183 TOSHIBA 7,1504 Sony 6,4085 DENSO 6,0806 SHARP 4,9827 HITACHI 4,7478 Honda R&D 4,5869 Mitsubishi Electric 4,067

10 NEC 3,94711 Nissan 3,91012 Seiko Epson 3,81413 Canon 3,55914 Murata Manufacturing 3,07615 RenesasElectronics 2,89816 Mazda 2,89017 RICOH 2,79618 TOYOTA Motor 2,79419 HITACHI Group 2,35220 Kyocera 2,19621 HONDA 2,09022 Omron 1,79023 Fuji Xerox 1,72324 Nikon 1,67225 Dai Nippon Printing 1,59026 University of Tokyo 1,55627 Mitsubishi Heavy Industry 1,51028 Konica-Minolta 1,48529 Olympus 1,40530 Toppan Printing 1,40131 TDK 1,33532 Fuji Electric 1,33233 Sumitomo Electric Industries 1,29634 Japan Women's University 1,266

Top 100 companies of registrants


35 Tokyo Electron 1,22736 Yokogawa Electric 1,21037 Yamaha Motor 1,20038 AGC 1,16739 Suzuki Motor 1,16640 Fuji Film 1,09841 Mitsubishi Motors 1,09341 KDDI 1,08843 ALPS Electric 1,08844 OKI Electric Industry 1,06345 Pioneer 1,04046 AISIN Seiki 1,03547 NTT Data 1,01448 IBM Japan 1,00249 MITSUI & CO., 96250 BROTHER INDUSTRIES 95350 Socionext 93252 Asahi Kasei 93253 Nomura Research Institute 92154 Toyota Industries 90254 Komatsu 89356 Isuzu Motors 87157 Tohoku University 87058 NTT Communications 84058 Advantest 81860 Nitto Denko 79461 Daikin Industries 78762 ROHM 78563 IHI 77563 CASIO 76665 SoftBank 76666 Kyoto University 76067 YAMAHA 75368 YAZAKI Corporation 751


69 Itochu Techno-Solutions 71170 NSK 69671 Kawasaki Heavy Industry 69272 WasedaUniversity 69073 FUJITSU LABORATORIES 68774 Toray 68675 AISIN AW 68576 Nihon Unisys 67377 Keio University 66977 Taiyo Yuden 66979 Accenture PLC 66880 Furukawa Electric 66180 Japan Aviation Electronics Industry 66182 Fujikura 660

83 Advanced Industrial Science and Technology(AIST) 656

84 SHIMADZU 65185 Japan Display 64785 Tokyo Institute of Technology 64787 Hitachi High-Technologies 64588 ShibauraInstitute of Technologies 62389 Warner Bros. Entertainment Inc. 61690 Sumitomo 61290 Osaka University 61290 RitsumeikanUniversity 61293 ALPS ALPINE 61194 Sumitomo Chemical 60595 SANYO Electric 60296 NTT 60097 SCREEN Holdings 59698 Yasukawa Electric 59599 NICHIA 587

100 ABeam Consulting 579

Details of Our Service


Area covered by Nikkei xTECH Active

It is possible to acquire leads who actively access the “Monozukuri”(Manufacturing),Electronics and

Automobile categories in main to gather information about relevant products or services!

Construction

I T Manufacturing

• “Monozukuri”(Manufacturing)

• IoT

• Semiconductors/Devices

• Design/Analysis

• Measurement/Control

Manufacturing×IT etc.

Lead generation is possible across

multiple specialized categories.


Active’s expertise to identify target customer segment

Nikkei xTECH Active acquires leads from those who access content written by our editorial team, which is highly versed in cutting-edge technologies by posting recommended articles on a specialized product/service-selection site and using e-mail magazines.

■ Outline of white paper/video program service with a guaranteed number of leads (leads-guaranteed service)

E-mail magazines as chosen on a category-by-category basis

Article written by

Nikkei xTECH Active’s

editorial team

Questionnaire

&

download

＊All images are shown for illustration purposes only.

Lead acquisition

A feature article written by Nikkei

xTECH Active’s editorial team

arouses target customers’ interest!

Real-time downloading is possible on

a download-only website for leads

Attracting target customers by using the most effective approaches such as recommended articles and e-mail magazines chosen on a category-by-category basis


ServicesYou can choose the type of service that exactly meets the

requirements of your company.

Number

of leads

guaranteed

Plan regarding the number

of leads guaranteed

Posting

period

guaranteed

Plan regarding the posting period

guaranteed alongside the provision

of leads

No need to

prepare

white paper

No need to prepare white paper

on your company’s products or

services on your own

Editorial

Information

gathering

Editorial team’s coverage

to write an advertorialSegment

Lead provision focused on necessary

attributes possible

Type of service Property of service Key features of service

White paper/

video program

To acquire leads, the editorial team of Nikkei xTECH

Active writes an article introducing your products/services.

Content sponsorship

Nikkei xTECH Active

Research Special

Nikkei xTECH

Active Special

Nikkei xTECH Active carries a magazine article of your

company’s choice in order to acquire leads.

Nikkei xTECH Active conducts a survey and provides its

Results with personal information of respondents.

Nikkei BP writes a high-quality advertorial in line with

the requirements of your company.

Number

of leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

Number

of leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

Number

of leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

Number

of leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

Leads-guaranteed Service

Posting period-guaranteed service

Minimum charge(JPY, Tax excluded)

500K

900K

1.2M

2M


Leads-guaranteed Service (1)

White paper/video program service <Basic>

Number of

leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

■ Details of service ／Price Minimum charge JPY 500,000 (Tax excluded)

Cost per lead JPY 10,000 (Tax excluded) ～

Gtd. number of leads 50 leads～

WP/video program page productionWhite paper (WP)/video introductory page production (up to 400 Japanese characters)

Posting form 1 WP PDF (within 10 MB)/ 1 video posting (within 500MB)

Implementation Realizing conditions/guaranteed leads as contracted

Launch day of posting Every Thursday

Questionnaire ＆

white paper download

or video viewing

Leadacquisition

* For posting, 10 business days are required after an order is placed.* The editorial team writes white paper and video introductory content. Please note that the draft text will not be shown prior to posting.* We expect the lead acquisition period to last 12 weeks. Please note that this length is not a guaranteed duration but just anindication, If a lead acquisition target cannot be achieved over the said period, we will propose that the lead acquisition period be extended or that the lead acquisition plan be replaced by a new one.* You are asked to let Nikkei xTECH Active determine what will be contained in the article to be written by its editorial team to guide potential customers to the relevant content.* What we make available in this service plan is limited to a list of lead information. No posted reports are provided.* There may be cases in which we may not accept certain orders, depending on product attributes or content. We let you know via media whether or not your order is acceptable.* The related material will remain posted — free of charge — even after the end of the lead acquisition period, unless requested otherwise.

【Note】・White papers should mainly discuss utilization or explanation of specific technologies, products or services, as well as information on feature comparison with earlier products or competitors’ products, along with examples of product or service adoption, research reports, market analysis and statistics, among others. Lecture materials are included in this category as well. We do not accept posting of flyers (such as campaign introductions) and catalog materials. ・Your PDF file should be within 10 MB in size and video file should be within 500 MB in size (file formats: WMV/AVI/MPG/MOV/M4V/3GP/3G2/FLV/MP4).

・We ask you not to directly link to the website for acquiring personal information from the posted PDF.・There may be cases in which we will ask you to agree that we will be able to change the properties of your PDF before posting publicly.

Potential customers’ interest is aroused by a white paper* introductory article about your company as written by Nikkei xTECH Active’s editorial team. Then, such customers are guided to the download-only website. This is a plan guaranteeing the targeted number of leads to be acquired by providing noteworthy information through a recommended article and e-mail magazines.

Acquiring as leads personal information which individuals submit when downloading a white paper article or viewing a video program

＊White paperWhite papers are created by businesses to convey solutions to target customers

helping them resolve consumer problems. White papers are an important B2B content marketing tool. According to a U.S. marketing institute’s survey, 78% of B2B enterprise marketers refer to white papers for pre-purchase research. As such, white papers have become one of their key decision-making elements.



You can choose segments with attributes of interest to your company, such as “industry,” “job title,” “job type,” “number of employees” and “region.”

The cost per lead may vary, depending on the proportion (%) of the required target audience in the Nikkei xTECH Active memberships.

■ Segment attributes (option)

Industry

IT fields Information processing/SI/software

Non-Itfields

Agriculture/forestry/fishery/mining

Construction

Manufacturing

Wholesale/retail/commerce

Finance/securities/insurance

Real estate

Services

Communication services

Consulting/accounting/legal affairs

Education/learning support

Medicine/healthcare

Public office worker

Others

Job Title

Senior manager-level or above

Manager-level or above

In managerial position

Job Type

CEO/COO/board member/management planning

General affairs/HR/finance/accounting

PR/marketing

Information processing/information systems

General office administration

Sales

Related to manufacturing (planning/development/production/distribution)

Specialist

Number ofEmployee

1～99

100～499

500～999

1,000 or over

Region

Hokkaido/Tohoku

Kanto

Chubu/Hokuriku

Kinki

Chugoku/Shikoku

Kyushu/Okinawa

White paper/video posting <Segment>

Number of

leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

* Members select the attributes above when they register and update their information. For the segment plan, we provide information about leads that match the segments with attributes you desire.

* The communication services sector is categorized as the one including user companies. Please keep this in mind if you need to exclude them as IT companies.

* You may have up to 10 of competitor domains removed from lead free of charge. At submission of the draft, you need to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.



Research Special

Nikkei xTECH Active conducts a questionnaire survey targeting its readers according to your requests, such as asking about the intention of adopting a product or service in question, and provides you with a list of survey respondents together with information about the survey findings.

■ Details of service／Price Minimum charge JPY 900,000 (Tax excluded)

【Note】・We may not be able to accept your order, depending on the type of survey targets or content. Please contact us in advance. -

・We will plan out the most appropriate way to make your survey known to our readers, but you are not able to confirm in advance the schedule/content of the announcement and no associated report is provided.

・Additional charges may occur in case of segmenting survey targets, changing the reward plan, including how

to send the rewards to the winners -・The program does not include the production of a survey report.・Your company needs to prepare the survey’s questions. -

・You may have up to 10 of competitor domains removed free of charge. At submission of the draft, you need to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.

*１ In addition to the survey questions, respondents will be asked to answer the questions on

individual profile data, such as type of industry, type of job, department, the number of

employees and job title.

*２ The actual expenses will be charged for the costs of rewards other than the amount

mentioned above.

Initial fee JPY 100,000

Unit price of leads JY 10,000（Tax excluded）

Gtd. number of leads 80 leads～

Survey questions Up to 10 questions＊1

Survey targets Nikkei xTECH Active members

Reward for respondents＊2 Gift card certificate worth JPY5,000 x 10 winners

Providing as leads

personal information

which individuals

submit when answering

survey questions —

together with the

survey findings

Leadacquisition

Number

of

leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment



Content sponsorship

■ Details of service ／Price

Leadacquisition

Cost per lead JPY 10,000

Gtd. number of leads 120 leads（Minimum charge JPY 1,200,000）

Implementation

Sponsorship of editorial content

Lead acquisition during the target period

■ Choose magazines for content sponsorship

Number

of

leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment

NIKKEI Electronics

NIKKEI Monozukuri

NIKKEI Automotive

Nikkei BP produces high-quality content on the basis of your requirements as to lead acquisition. We acquire as leads personal information of those who read the second page of the article and beyond.

Acquiring as leads personal information of those who read the second page of the article and beyond

* We expect the lead acquisition period to last four weeks. Please note that this length is not a guaranteed duration but just an indication.* Nikkei xTECH Active determines on its own what traffic drivers should be used and what should be written in each traffic driver.* There are certain solutions to increase the number of leads acquired and segment leads. Please contact us as to such solutions.

【Note】・This plan is exclusively available for one sponsor, in principle.・This lead acquisition plan is not applicable to some of our content. Please confirm the availability in advance. ・This plan provides only the list of people who browse the second page and beyond of the relevant feature article. Please note

in advance that no reports are provided.・You can have up to 10 of competitor domains free of charge. At submission of the draft, you need to provide the confirmed

corporate domains. You may not add domains or change the confirmed domains after the posting.


Posting period-guaranteed service

Active Special

Nikkei BP produces high-quality content on the basis of your requirements as to lead acquisition. We acquire as leads personal information of those who read the second page of the article and beyond.

■ Details of service／Price

【Note】・You may have up to 10 of competitor domains removed free of charge. At submission of the draft, you need to

provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.

・In this plan, we only provide the list of viewers and a PV report following the posting. No report of traffic drivers is provided.

* A content production cost will be included in case of a guaranteed lead acquisition period plan selected.

* There are case additional production fee is charged for special request.

Posting period 12weeks

Minimum charge JPY 2,000,000

Implementation

Content production (up to 2,800 Japanese characters)

* Equivalent of 2 pages in A4 magazine length or 4 web pages

Lead acquisition during the target period

Leadacquisition

Acquiring as leads

personal

information of those

who read the

second page of the

article and beyond

Ord

er p

laced

Info

rmatio

n g

ath

erin

g

by e

dito

rial te

am

Pro

ofre

ad

ing

Con

firm fin

al d

raft

Postin

g

About 4 weeks

■ Flow chart of content production

Number

of

leads

guaranteed

Posting

period

guaranteed

No need to

prepare

white paper

Editorial

information

gathering

Segment


Optional Plan

Creating original questionnaire

The standard questionnaire can be customized according to the needs of your company.

■ Detail/Charges for optional plan

■ Settable questionnaire content

*The questions will be screened beforehand. Please submit the draft of your questions 10 business

days in advance.

Charges for optional plan

Up to 5 questions: JPY200,000（excluding tax）

Please contact us if you have 6 or more questions.

Usable question format

・Radio buttons (select only one)

・Check boxes (select as many as you need)

・Free entry space

Limit on the number of choices

・Though there is no limit on the number of choices per question, please try to set a

reasonable number of them to make it easier for the reader to reply.

Free entry space

・An “Other” answer option can be added to a multiple set of answer choices as a comment

field.

・An independent “Free Comment” field can be created.

* In both cases, the length of each comment entered by readers is limited to 100 Japanese

characters.

Other restrictions

・The length of each question should be as brief as no more than 100 Japanese characters.

・As for reply choices, we may not accept them either if they are too long.

・The content of customized questionnaires will be screened beforehand and there may be

cases in which some amendments may be requested.

Standard questionnaire

Customized questionnaire


Information necessary for writing an article

⚫ A white paper focusing on important points

→ As we create an article based on a white paper provide by your company, it is necessary for you to refer to those points which

you want the article to focus on. Please note, however, that we can compile an article even if no white paper is provided.

⚫ Registration for use of the lead generation support system

→ A dashboard is used to confirm the number of leads and gather personal information as lead. In this connection, you need to register

to use the lead generation support system.

(1) User (responsible for obtaining personal information) * We only accept the person assigned to represent your company.

We usually accept one person, but your company may assign more than one person. Please contact us on multiple registration. The registered user(s) may obtain dashboard-enabled information, such as the number of leads and a list of personal information.Also, a weekly update on lead acquisition (the number of leads acquired) is e-mailed to the registered user(s).

(2) Default information about the number of leadsThe registered user has no right to access the dashboard. Instead, default information about the number of leads acquired is e-mailed on a weekly basis.

⚫ URL for your company’s privacy policy

→ To enable the visitor to see your company’s privacy policy, a link is embedded near a download button for getting related materials.

Your full name / Company name / Department name / Phone number / Individual e-mail addressImperative

Information

(group address

unacceptable)

E-mail：Imperative

Information


Q & A⚫ Is it possible to check the content of the white paper introductory page written by Nikkei xTECH Active’s editorial team

before it is posted?

→ No. In principle, the draft text will not be shown to you before it is posted. Pease contact us in advance if you need to do so.

⚫ Is it impossible to submit an application if the PDF file exceeds 10 MB in size?

→ It may be possible in some cases. Please contact us in advance.

⚫ Is it possible to remove the questionnaire at the time of downloading?

→ Yes. Please indicate this request when applying.

Frequently asked questions

Notice⚫ Cancellation policy

→ If you cancel your order after receipt of the order, you will be charged a cancellation fee of the full amount of your order as a rule.

⚫ Copyright of the white paper

→ You guarantee that the content of the white paper (including video materials) you provide will not infringe the copyright or other rights of a third party. If it is found to be in violation of copyright, Nikkei BP reserves the right to withdraw the publication at its discretion.

{Contact}

Technology Media Advertising Dept.

[email protected]

TEL：+81-3-6811-8021

4-3-12 Toranomon, Minato-ku, Tokyo 105-8308 Japan

Nikkei Business Publications, Inc.

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