Presented by: Emmanuel Apoorv Ashish Abdul Raja Rahul David

The Menswear Segment constitutes the following:

Formal wear

Casual Wear

Inner wear

Nightwear

Casual Shirts: The segment has witnessed a high growth owing to more and more men opting for casual shirts at workplace and also an increase in the number of international brands offering these shirts.

Casual T shirts: The segment is also witnessing a boom owing to the vibrant youth having a carefree lifestyle. With increase in the disposable income, men are upgrading to premium range of t shirts.

Men's Trousers: The segment witnessed an up gradation of men to high range trousers and super- premium range of trousers.

Men's Formal wear: The segment includes ready made business suits, blazers, etc. There is a high potential of growth owing to availability of high quality, easy to manage and comfortable fabrics.

Men's Undergarments: The segment with more local and international brands in the Indian Market, and increased quality of products, there is a high scope of growth in this segment.

Expected to grow by 40.6 percent to a forecasted a value of $13.8 billion in 2012 (Data monitor, 2008).

Men’s apparel constitutes 46 percent of the total ready-made apparel market in India, (Cygnus Business Consulting and Research, 2004)

Men in India prefer Western dress for most usage including work, social, and formal contexts.

The Raymond Retail Shops are premium retail stores offering complete range of men’s wardrobe.

The largest one stop retail network in the country, controlling 60% of

the market share in India. There are over 350 stores exclusive 'The Raymond Shop' (TRS) in prime

locations, in 150 cities in India.

Includes top-of-the-line brands -Raymond, Manzoni, Park Avenue, ColourPlus and Parx.

Reach of the brand is spread all over the country across big cities and smaller towns thereby targeting a wide spectrum of consumers.

Also extended its presence in some of the leading Malls with new retail format.

Levi Strauss markets apparel in more than 60 countries, 53 production facilities and 32 customer service centers in 49 countries.

Levi Strauss, is planning to open 1050 stores across India in the next three years.

The company plans to have exclusive Levi's stores in 100 towns and Docker's stores in 500. It will also have exclusive signature stores in 1000 towns.

Levi Strauss has 30% share of the premium segment of the denim market and 10% of the overall market across price segments in the country.

With its brands, ITC aspires to build a dominant presence in the

apparel market through a robust portfolio of offerings. Wills Lifestyle has been established as a chain of exclusive specialty stores providing a truly 'International Shopping Experience' through- world-class ambience• customer facilitation • clearly differentiated product presentation.

Wills Lifestyle chain of exclusive stores are present in high potential catchment malls and present over 150 locations through ‘exclusive brand outlets’ (EBOs) and ‘shop-in-shops’.

Retail Formats followed by the company:–‘Provogue Mega Studios’–stores a wide range of merchandise –The company operates through its stores –‘Provogue Studio’ »Located mainly in malls and have allocated space in other

departmental stores on a shop-in-shop basis.

Launched in 1989, it offered Indian consumer luxury of wearing shirts which were as good as the very best in the global context.

Today over 88 million shirts are sold in the Indian market, which is growing at a blistering 100% annually (images-ksa technopak study,2002).

Louis Philippe was able to capture 12% market share within just 3yrs of launch.

With respect to apparel selection there are six influential factors:

Brand consciousnessQuality assessment consciousnessDiscount and bargain consciousnessDesign and style consciousnessPrice and custom-stitch consciousnessSize specification consciousness

The Apparel retail Industry is growing at a very high rate but still there are some barriers, which are hindering the growth of this industry. Some of them are:

The production rate is still not able to match with ever rising demand.The production rate is still not able to match with ever rising demand.

Do not have enough resources and manpower to explore them.Do not have enough resources and manpower to explore them.

Competition has increased.Competition has increased.

As apparel industry is fashion driven, and fashion keeps changing. As apparel industry is fashion driven, and fashion keeps changing. Thus they usually have to work under pressure.Thus they usually have to work under pressure.

Availability of products within the time. i.e SCM in apparel sector Availability of products within the time. i.e SCM in apparel sector

Before liberalization –Many brands were not available –Government disallowed imports of most

products –Luxury items banned/had high import tariffs

Post liberalization –Enhanced availability of branded and superior products at affordable prices

Two incidental factors –Spread of cable and satellite television influencing consumer behavior —Emergence of brand-first foreign product available at affordable price

One-stop shopping, speed and efficiency of purchases

Consumerist attitude –Guilt-free spending –Savings not very high priority –Spending money for look-good -Shift of expense basket from basics

to lifestyle products -Increased spend on Apparel, personal

care

Consumer - High disposable income -Changing consumer preferences -28 states, 100+ religion, 250+ festivals

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