Meng Introduction2012

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www.mengonline.com Setting Executives Apart Setting Executives Apart

description

Marketing Executives Networking Group master presentation of organization benefits

Transcript of Meng Introduction2012

Page 1: Meng Introduction2012

www.mengonline.com

Setting Executives ApartSetting Executives Apart

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About MENG

Mission: MENG is the community of accomplished marketing and sales executives dedicated to helping its members succeed by sharing their knowledge, experience and contacts.

MENG Vision:To be regarded by accomplished marketing and sales executives as the “go-to” community for trusted relationships, information and resources.

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MENG Member Profile

Members are experienced executives, like you: 1,600+ members Members from all marketing functions & industries Nearly all are current or former VPs, CMOs, CEOs Meet MENG requirement of salary of $160K+ 84% have Fortune 500 experience 70% have graduate degrees Membership consists of a smart mix of corporate marketers,

agencies, and consultants so that you get a diversity of opinions, experience, and insights from every viewpoint

Members in transition are supported to achieve their career goals – whether corporate, agency, or consultant

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MENG Member Profile

From 2011 National Member Survey respondents.

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MENG Member Profile

From 2011 National Member Survey respondents.

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Chapters Most chapters have monthly

meetings If you don’t live near a

chapter, the “virtual” chapter enables you to connect with other members

MENG also provides a high level of interaction and content for members via requests, list serves and rich content available online

Chapters Atlanta Boston Chicago Connecticut Dallas Fort Worth Los Angeles New Jersey New York Northern California Irvine/Orange County Philadelphia Phoenix San Diego South Florida Virtual Washington DC

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Member Resources

Exclusive member discounts

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Member Resources

Webinar series, examples: Career Maximization

How to Effectively Use the Internet & Social Media for a Successful Job Search

8 Steps to Obtaining Speaking Engagements for Business & Personal Branding

Social Media Organizational Mindset & Culture Markers Facebook Marketing for Executives Connecting Direct Marketing and Social Media

Marketing Insights Mobile Marketing & Location Based Services Tribalization of Business: How Companies are Leveraging

Communities

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Member Resources

Member White Papers & blogs (examples) Building Brands in a B2B Environment Maximizing Business Value by Optimizing IP The 6 C's to Successful Change Management Crowdsourcing: On the Edge On Customer Experience Design

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Request Examples Requests are the heart of MENG, members

can ask any question of the membership and usually receives anywhere from 5-50 replies with useful information. Examples:

I am trying to perform some market sizing for a client interested in Fresh Fruit/Veg

sortation (based on size, grade, color, etc) for retail merchandising/distribution.

- Any ideas on sources of data for quantity? - Any leads/contacts with fresh distributors

I may be able to talk directly?

Are resume writing services

actually helpful – which ones are

worth the time/money?

I am working for a company that has an interesting

branding exercise. Thought I would solicit other MENG

brand marketing experts for some advice.

I’m looking for a highly recommended SEO agency located in

Orange County, CA.

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Resources to Help You Change Jobs

Hundreds of executive job leads ($150K+) posted by members each year; new ones daily

Preferred Recruiter Program Exclusive Guide to Executive Job Search Job Search Webinars Peer Group Resume Review Professional services (coaching, resume writers) Career site discounts MENG Member Database

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Find MENG online!

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www.mengonline.com

Setting Executives ApartSetting Executives Apart

How can MENG set you apart?

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