Illustrator Work – Conversion for Flyers

Primary task upon hire at Menards was to convert photo art to vector art to

support “clip art” look Menards flyers formerly appeared as.

Illustrator Work – Assorted Flyer Logos and Bursts

As art technician, also responsible for submitting weekly logos and product bursts for flyers. A small sampling of

these, in keeping with Menards “cartoony” look, but adding movement

and action.

Illustrator Work – Cartoon Art

Cartooning experience earned me additional

task of drawing “Ray” in various poses for POP

displays and select store areas.

Logo Solution– First merchandising assignment. Came up with logo for a new garage

accessory product line sold exclusively in Menards stores. Simple solution that plays up the “extreme” label yet visually certifies the product

as sturdy and strong.

Logo Solution– Working off of the black &

white original, my task was to update the “Quick Ship”

logo for truss delivery. One is a text solution which

focuses on a “point A to point B” graphic, while the

other mixes text with iconography to highlight

time and speed.

Logo Solution– Logo submitted for “Build & Save” sale, intended for web or broadcast TV

advertising. An artistic solution that incorporated a tape measure, a visual cue to the consumer belying Menard’s existence as a hardware store. Art

created solely in Photoshop.

B Sale Layout– Layout opportunities were given

to me with B sales, supplemental sales weeks

focusing on a specific department which required a

fancier and more colorful look. This one in particular was for a Kitchen and Bath Sale to sell accessories for

those departments. Tile was a big seller, so I chose that as the background. Aside

from the bathroom scenes, all was created originally in

photoshop using various techniques.

Christmas Gift Card Holder– Asked to come up with homey and warm gift card holders that older and

younger age groups would enjoy receiving for gifts. The “House and Cardinal” design above remains one of the more popular sellers at Christmas.

Painted effect was achieved using various photoshop filters.

Christmas Mailer– Collage created for contractor’s christmas mailer. Incorporated multiple items for sale into fictional art, a playful scene featuring

mice terrorizing a cat.

Autograph cards– Assigned Special Appearance

autograph cards, where my assignment was to make the

cards more visually appealing than a simple photo, something

that consumers would like to display. Action and still photos

combined using photoshop filters.