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S U N M O N T U E W E D T H U F R I S AT

E V E N T S L E N G T H S

HolidaysSportsEntertainment Conferences Other

Saudi International Powered by SBIA

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Cairo International Book Fair (Egypt)

Dubai Standard Chartered Marathon

Chinese New Year

Grammy Awards

New Year's Day

Golden Globe AwardsDakar Rally

Consumer Electronics ShowChristmas Day (Orthodox)

Winter YouthOlympics

Abu Dhabi HSBC Championship

Omega Dubai Desert Classic

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London Men’s Spring Fashion Week

Paris Men’s SpringFashion Week

Australia OpenBlue MondayParis: Haute Couture

Arab Health Exhibition & Congress

Dakar Rally Winter Youth OlympicsAbu Dhabi HSBC ChampionshipAustralia OpenOmega Dubai Desert ClassicSaudi International Powered by SBIA

Dubai Shopping Festival World Economic ForumCairo International Book FairArab Health Exhibition & Congress

Consumer Electronics Show

London Men’s Spring Fashion WeekParis Men’s Spring Fashion WeekParis: Haute Couture

5/1 - 17/19/1 - 22/116/1 - 19/120/1 - 2/123/1 - 26/130/1 - 2/2

26/12 - 2/121/1 - 24/122/1 - 4/227/1 - 30/1

7/1 - 10/1

4/1 - 6/114/1 - 19/1 20/1 - 23/1

Tweet inspiration: Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys ) with some ‘awards’ of your own.

Use Twitter Polls to have followers vote for their favorites — this could be research driven, like their favorite type of content or something purely fun, like their favorite emojis.

202001

@TwitterMktgMENA




Gulfood Dubai Food Festival

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New York Spring Fashion WeekLondon Spring Fashion WeekMilan Spring Fashion WeekParis Spring Fashion WeekDubai International Jazz FestivalRedFestDXB

Dubai Tennis Championships

GulfoodDubai Food FestivalInnovation Arabia

6/2 - 13/214/2 - 18/218/2 - 24/224/2 - 3/326/2 - 28/2TBD

17/2 - 29/2

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New York SpringFashion Week

World Cancer Day

Milan Spring Fashion Week

Paris Spring Fashion WeekInnovation Arabia

Dubai International Jazz Festival

Valentine’s DayLondon Spring Fashion Week

Kuwait National Day

Academy Awards

Dubai Tennis Championships

Tweet inspiration: Tweets are often best when short and to the point.

As you draft up your February & future Tweets, here are some things to keep in mind:• Condense your Tweet copy to its core message or hook • Limit yourself to 1-2 hashtags• Keep videos between 6-15 seconds

202002

@TwitterMktgMENA




International Women’s DayThe Big 5 Saudi

Al Isra Wal Miraj (The Prophets Ascension)World Water Day

Dubai International Boat Show

Art Dubai Dubai World Cup

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Geneva International Motor ShowThe Big 5 SaudiDubai International Boat ShowArt Dubai

Holi

5/3 - 8/38/3 - 11/310/3 - 14/325/3 - 28/3

9/3 - 10/3

Holi

World Wildlife Day

Spring EquinoxInternational Day of HappinessFormula 1 Gulf Air Bahrain Grand Prix

Mother’s DayTwitter’s Birthday

Middle East Film & Comic ConDubai Modest Fashion Week

Formula 1 Gulf Air Bahrain Grand Prix

5/3 - 7/3TBD

20/3 - 22/3

Geneva International Motor Show Middle East Film & Comic Con

Tweet inspiration: There’s no shortage of events this month, and while you may not be attending them in person, it doesn’t mean you can’t attend in Tweet.

Use Event targeting within Twitter Ads to target an event’s relevant audience.

202003

@TwitterMktgMENA




Easter

Sham El-Nessim

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EasterRamadan

World Art DubaiCityscape Saudi Arabia Jeddah

Tribeca Film Festival

12/4 - 13/424/4 - 23/5

8/4 - 11/4TBD

15/4 - 26/4

April Fools Day

Earth Day

World Art Dubai

Book Fair (KSA) Orphans Day (Egypt)

Tribeca Film Festival

Arab Club Champions Cup Final

World Health Day

Ramadan

Tweet inspiration: Internal research has shown Tweets with GIFs gained 55% more engagement than Tweets without them. (Added bonus: they’re free, easy, and usually adorable.)Consider using GIFs not only as outbound Tweets, but as replies — joining a popular conversation can be just as effective as starting your own.

Twitter Internal data: Based on study of 3.7M accounts

202004

@TwitterMktgMENA




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Cannes Film FestivalTV BAFTA Awards

The French OpenPGA Championship

Eid al-Fitr

IBM Think12/5 - 23/5TBD

18/5 - 7/6 11/5 - 17/5

23/5 - 24/5

4/5 - 7/5

Star Wars DayIBM Think

French Open

PGA Championship

FA Cup FinalEid al-Fitr

UEFA Champions League Final

UEFA Europa League Final

Labour Day (Egypt)

Kuwaiti Women’s Day

Cannes Film Festival

Tweet inspiration: Conversation targeting allows you to target people who are interacting with a particular topic. You can choose from 25+ categories and 10,000+ topics.

When it comes to fun holidays like #StarWarsDay, consider using Conversation targeting to promote your relevant Tweets to members of your audience already showing interest in that day.

202005

@TwitterMktgMENA




UEFA Euro

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US Women’s OpenUEFA EuroWomen’s PGA ChampionshipWimbledon

London Tech WeekCannes Lions

Jeddah Season3/6 - 7/612/6 - 12/723/6 - 28/6 29/6 - 12/7

8/6 - 12/622/6 - 26/6

1/6 - 31/7

Wimbledon

US Women’sOpen

Women’s PGA Championship

Cannes Lions

Social Media Day

Saudi Women Driving Ban Lift Anniversary

MTV Movie & TV Awards

Jeddah Season

Summer Solstice

Father’s Day (UAE/EG/SA)World Music Day

Tweet inspiration: Going on summer vacation? Schedule your Tweets to keep your organic Tweets at work.

You can schedule your Tweets by visiting ads.twitter.com

202006

@TwitterMktgMENA




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British OpenSummer Olympics

Eid al-Adha

12/7 - 19/724/7 - 9/8

30/7 - 3/8

British Open World Emoji Day

Summer Olympics 2020

Eid al-AdhaInternational Day of Friendship

Arafat (Haj) Day

Tweet inspiration: As the Olympics kick off, consider embracing the themes of teamwork and competition with a Tweet challenge of your own.This can be something simple, like “who has the most unread messages in their inbox?” or “what is your best caption for this GIF?”For anything involving an official contest or prizes, be sure to sync with your legal partners.

202007

@TwitterMktgMENA




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Back to School

GamesCom

US Open2020 Paralympic Games

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International Youth Day

Islamic New Year / Hijri

Back to School

Women’s Equality Day

Emirati Women’s Day

Hashtag Day US OpenMTV VMAs

2020 Paralympic GamesGamesCom

Tweet inspiration: Internal research has shown that Tweets with video attract 10X more engagement.As you plan out your video strategy, remember: videos don’t have to be a heavy lift! There’s a lot you can do with slideshows, image animation apps, and your very own smartphone.

Twitter Internal data: Based on study of 3.7M accounts

202008

@TwitterMktgMENA




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Venice International Film FestivalNew York Fashion WeekLondon Fashion WeekParis Fashion WeekMilan Fashion WeekEl Gouna Film Festival

GITEX Technology Week

WNBA Playoffs

2/9 - 12/95/9 - 13/913/9 - 17/923/9 - 1/1017/9 - 23/9TBD

27/9 - 1/10

TBD

World Suicide Prevention Day

International Day of Peace

First Day of Fall

World Tourism DayGITEX Technology Week

World Heart Day

Saudi National DayParis Fall Fashion Week

London Fall Fashion Week

Milan Fall Fashion Week

Ryder Cup

New York Fall Fashion Week

Venice International Film Festival

Tweet inspiration: In the #BackToSchool spirit, consider serving up some educational content of your own. Some ideas: • Tweet a video tutorial • Use a Tweet Thread to answer FAQs • Host a webinar or Periscope • Sharing a little #WednesdayWisdom

202009

@TwitterMktgMENA




Dubai Expo 2020

Breast Cancer Awareness MonthDubai ExpoFashion Forward Dubai

Riyadh SeasonCairo Jazz FestivalThe Big Entertainment Show

1/10 - 31/1020/10 - 10/4TBD

1/10 - 31/12TBDTBD

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Breast Cancer Awareness MonthInternational Coffee DayRiyadh Season

World Smile Day

World Animal Day World Teachers Day

National Dessert Day

Prophet Muhammad’s Birthday

Armed Forces Day (Egypt)

International End Poverty DayOmani Women’s Day

World Food Day

Halloween

BFI Film Festival TBD

Tweet inspiration: ‘Tis the season for planning! As you begin to outline your holiday content, here are some ideas to consider: • Gift guides • Product spotlights • Campaigns that give back • How-to videos • Pre-order campaigns

202010

@TwitterMktgMENA




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MovemberAnnual Runway Dubai Fashion ShowDubai International Motor ShowDubai Airshow

DreamforceThe World Government Summit

1/11 - 30/11TBDTBDTBD

9/11 - 12/1122/11 - 25/11

Diwali

Oman National Day

Dreamforce

The World Goverment Summit

Movember US Presidential Election

White Friday

Cyber MondayFormula 1 Abu Dhabi Grand Prix

World Kindness Day

Dubai Fitness Challenge

Al Janadriyah Festival Arab Fashion WeekCairo International Film Festival

TBD

TBDTBDTBD

Tweet inspiration: Twitter moves fast. Leverage this energy with flash sales, special offers, and urgent language such as “limited time only” and “buy now”.

Pro tip: when offering discounts, express them as a percentage, not a number.

202011

@TwitterMktgMENA




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Dubai Shopping Festival

Dubai International Film FestivalMarrakech International Film Festival

Dubai Rugby 7s

26/12 - 1/2

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Bahraini Women’s Day

UAE National Day

International Human Rights Day

Christmas Eve Christmas

New Year’s Eve

Winter Solstice Dubai Shopping Festival

Bahrain National Day

Qatar National DayUN Arabic Language Day

Tweet inspiration: December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.

202012

Notes and Tweet ideas

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