Memrise reviewKalev Kärpuk

https://medium.com/@kalev.karpuk

Memrise uses a very distinct and interesting narrative for teaching a

language!

The player is an alien who is travelling to

other planets.

Memrise uses a very distinct and interesting narrative for teaching a

language!

The player is an alien who is travelling to

other planets.

Memrise uses a very distinct and interesting narrative for teaching a

language!

Throughout the games progression,

the user meets people from other

planets and learns to communicate with

them

The player is an alien who is travelling to

other planets.

Memrise uses a very distinct and interesting narrative for teaching a

language!

Throughout the games progression,

the user meets people from other

planets and learns to communicate with

them

Signing up to a course starts the

journey, ready to be launched in space

Levels represent what the user will

be learning

For example, level 6 teaches how to ask

more in depth question about a

persons interests...

Levels represent what the user will

be learning

...while level 5 teaches words for

different foods

For example, level 6 teaches how to ask

more in depth question about a

persons interests...

Levels represent what the user will

be learning

Levels in Memrise are strictly correlated to the

ability to speak the language

Back to the main screen

There are elements placed on the main

game screen without giving an intuitive

explanation on what they mean.

There are elements placed on the main

game screen without giving an intuitive

explanation on what they mean.

Ambiguity in elements negatively affects

engagement as the user should know how to

affect every metric on the screen.

Memrise always suggests the next

activity to the user.

Memrise always suggests the next

activity to the user. It’s a behaviour drive. Most of the time the

user clicks on the recommended action which allows Memrise to effectively control

the users path.

Although player still has the choice to

play something else.

This is the list of different learning

methods. Some are free while others are

available only to premium members

This is the list of different learning

methods. Some are free while others are

available only to premium members

Using „Pro“ indicates that the user who can access those feature is

a „pro.“ Buying the premium version also affects your status in

the game

Using „Pro“ indicates that the user who can access those feature is

a „pro.“ Buying the premium version also affects your status in

the game

This is the list of different learning

methods. Some are free while others are

available only to premium members

Bad examples would have been „Paid“ or

„Extra“. The first indicates the game is

pay-to-win and second might create the feeling

that you don’t need those extras to proceed.

Another great narrative in the

game is „planting new words“ instead

of learning them.

The more you learn a word, the more the plant grows. A fully

grown plant represents that the word is now in your long term memory.

„La fruta“ has been recently

learned...

...while „la pasta“ has been mastered.

Completing a game directs the user to the

end-game screen which reviews the

users progress

Tracking consecutive days is easy to implement and

yields great results...

...but in the other hand serves less use when only visible in

the game end screen.

Tracking consecutive days is easy to implement and

yields great results...

Its unclear what the benefit of completing

daily tasks is.

It should offer rewards in form of badges or statuses.Loyal users want to be noticed:

Its unclear what the benefit of completing

daily tasks is.

There is also a time based game

Players get points based on how fast can they translate

words and phrases.

It’s important to note that this game requires no

earphones which eliminates an important

barrier from using Memrise

Players get points based on how fast can they translate

words and phrases.

The game could be more engaging by doing a better job showing the high scores and past

statistics.

The game could be more engaging by doing a better job showing the high scores and past

statistics.

Ideally there would be a „Learn new words“ and „Play again“ buttons to

guide the user to be more engaged.

Level up!

Covering the whole screen is fine to

promote the importance of the

event

Leveling up shows what progress has

been made and what is going to be the

goal in the next level.

Instead of showing how many words we

will learn, it’s better to show what we would accomplish at level 5

(„You will learn how to order various kinds of

food!“)

Leveling up shows what progress has

been made and what is going to be the

goal in the next level.

Throughout the journey the user will get missions that are tightly connected to a

specific point in his journey.

Throughout the journey the user will get missions that are tightly connected to a

specific point in his journey.

„First contact“ illustrates talking to a person you just met

This is by far my favourite element in

Memrise!

This is by far my favourite element in

Memrise!

It’s a mystery.The mission appears

as you gain level 4 but is not mentioned before that. Mystery is an important part

of keeping engagement

This is by far my favourite element in

Memrise!

It’s a mystery.The mission appears

as you gain level 4 but is not mentioned before that. Mystery is an important part

of keeping engagement

Perfect timing! Reaching level 4 is the

point where engagement starts to

drop because the initial excitement is lost. This mission brings the user

right back into the game

The users first „actual“

converstaion.

Memrise keeps the initial narrative which

is essential for a continuous storytelling

It’s easy to fail in this mission when you don’t take learning

seriously.

Memrise really cares whether the user is

learning or not.

Memrise really cares whether the user is

learning or not.

You really don’t want to let this guy down...

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@kalev.karpuk