CIA MEMO ON JERUSALEM · Title: CIA MEMO ON JERUSALEM Subject: CIA MEMO ON JERUSALEM Keywords
Memo Formal
2
Memorandum To: Steve Williamson From: Mr. Yella Milli, XYZ Consultants Date: The 7 th November, 1996 Subject: Odwalla Inc.is an American health-conscious juice company that sells fruit juice , smoothies and food bars. The vision is to provide natural, fresh and nutritious juice to the healthy segment of the juice market. The 1996 Odwalla E. coli outbreak began on October 7, 1996, A 16-month-old girl died and 66 people fell sick. On October 30, 1996, Health officials in Washington State informed the company that they had discovered a link between several cases of E. coli 0157:H7 and Odwalla fresh apple juice. The link was confirmed on November 5. Sales plummeted by 90%, Odwalla's stock price fell 34%. Customers filed more than 20 personal-injury lawsuits and the company looked as though it could well be destroyed. The overwhelming feeling at the time of the crisis was that a community of ordinary people was devastated at having created a product that had led to mass poisoning and loss of life. The company's values spoke about nourishing people - when the crisis came they adhered to this by accepting responsibility for their actions. This helped get the company through the crisis. There are critics who refused to credit the company with any integrity whatsoever - but even they had to concede that this was an exercise in crisis management. CC: [Send copies to anyone affected by the memo.]
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Transcript of Memo Formal
MemorandumTo: Steve Williamson
From: Mr. Yella Milli, XYZ Consultants
Date: The 7th November, 1996
Subject:
Odwalla Inc.is an American health-conscious juice company that sells fruit juice, smoothies and food bars. The vision is to provide natural, fresh and nutritious juice to the healthy segment of the juice market.
The 1996 Odwalla E. coli outbreak began on October 7, 1996,
A 16-month-old girl died and 66 people fell sick. On October 30, 1996, Health officials in Washington State informed the company that they had
discovered a link between several cases of E. coli 0157:H7 and Odwalla fresh apple juice. The link was confirmed on November 5.
Sales plummeted by 90%, Odwalla's stock price fell 34%. Customers filed more than 20 personal-injury lawsuits and the company looked as though it
could well be destroyed.
The overwhelming feeling at the time of the crisis was that a community of ordinary people was devastated at having created a product that had led to mass poisoning and loss of life. The company's values spoke about nourishing people - when the crisis came they adhered to this by accepting responsibility for their actions. This helped get the company through the crisis.There are critics who refused to credit the company with any integrity whatsoever - but even they had to concede that this was an exercise in crisis management.
CC: [Send copies to anyone affected by the memo.]
Attachments: [List any attachments to the memo. Only list items referred to in the body of the memo.]
