Memex Sales Model Qualification Demo Preparation Project Team Demonstration Order Budget Dollars?...

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Memex Sales Model Qualification Demo Preparation Project Team Demonstration Order Budget Dollars? Need? Authorized Project? Willingness to Proceed? Products Manufactured? Annual Revenues? # of Employee's? Early Adopter – Innovator? Goals? Room for Improvement? OEE, Current System? Capacity maximized? Agreement to Advance? Process Definition and Agreement Decision Makers Known? Financing / Funding? Timeline Each Step? Formal Reqmt'sList? Budget Process? Evaluation Criteria? Each Step Defined? Process in Place? Commitment to Process Recap / Review Individual Business Issues Create Forms/Reports Develop Materials Load Sample Data Sample data/reports,etc. Plant Walk-through Confirm Attendee's Confirm Logistics Create Agenda Validate Requirements Prospect Survey Agreement to Advance Demonstrate Capability to Needs Determined in Need/Payoff Analysis Obtain Commitment that Issue is Resolved Agreement to Advance Follow-up With Each Attendee and Each Decision Maker to Identify Open Issues Develop Resolution to Each Issue Obtain Commitment that Issue is Resolved Agreement to Advance Complete Booking Package Complete Turnover Documentation Situation Questions Questions should lead you to following problem questions Ask questions from the Prospect Business Profile Ask questions to gain insightful information that will help you strategize the sales process for this account Problem Questions "What Problems are You Trying to Address?" Address Issues Specified in the Situation Analysis. Find Implied Needs Implication Questions Implications of Problems Specified in Problem Analysis. Continue Implication Questions to Exacerbate the Implications. Gain Agreement to Advance. Need - Payback Questions Determine What Happens if Problem/Implication is not Solved. SET THE CRITERIA (Cycle Back to Process Definition if Necessary). Make Implied Needs Explicit Implementation Planning Meeting / References Deliver the Solution/Begin Transition to Customer Review and Confirm Approval Process Review Need – Payoff Implications tied to Explicit Needs Confirm Financing Plans Review Potential Non- Standard Terms and Pricing with Sales Manager Review Final Contracts Before Presentation to Prospect D e l i v e r y / T r a n s i t i o n P h a s e Obtain Final Commitment to Purchase (negotiate) Need – Payoff Questions Implication Questions Problem Questions Situation Questions D I s c o v e r y P h a s e Comfort / Validation Confirm number of users, required services, additional interfaces or unique contract requirements Present Sample Contracts Purchasing Process Review Decision Criteria and Outstanding Issues Review and Confirm Need – Payoff Findings Create Final Contracts Closing Request List of Issues and Questions from Prospect for the Reference Coach Prospect Prepare Reference for Prospect Call / Visit Conduct Reference Visit Proposal / Cost Justification Collect Implementation Issues Conduct Implementation Planning Meeting Agreement to Advance Present Final Contract Conduct Turnover Meeting Create Cost Justification tied to Explicit Needs Present Cost Justification ROI Present Final Quotation Agreement to Advance Collect Signed Contract and Check Complete Prospect Profile Machine List Executive Meeting Agreement to Advance Agreement to Advance Agreement to Advance 6 5 4 3 1 2 7 8 9 10 10 Lead Generation; Telemarketing, Call-In, Web Site, etc. Webinar Timeline? Competing Projects? Business Pain? Utilization Tracking or MES? ERP? Budgetary Quotation ROI Analysis Confirmed? Confirmed ROI & Payback makes sense, agreed. Champion confirmed? Competition?

Transcript of Memex Sales Model Qualification Demo Preparation Project Team Demonstration Order Budget Dollars?...

Page 1: Memex Sales Model Qualification Demo Preparation Project Team Demonstration Order Budget Dollars? Need? Authorized Project? Willingness to Proceed? Products.

Memex Sales Model

QualificationDemo

Preparation

Project TeamDemonstration Order

Budget Dollars?

Need?

Authorized Project?

Willingness to Proceed?

Products Manufactured?

Annual Revenues?

# of Employee's?

Early Adopter – Innovator?

Goals?

Room for Improvement?

OEE, Current System?

Capacity maximized?

Agreement to Advance?

ProcessDefinition andAgreement

Decision Makers Known?

Financing / Funding?

Timeline Each Step?

Formal Reqmt's List?

Budget Process?

Evaluation Criteria?

Each Step Defined?

Process in Place?

Commitment to Process

Recap / ReviewIndividual BusinessIssues

Create Forms/Reports

Develop Materials

Load Sample Data

Sample data/reports,etc.

Plant Walk-through

Confirm Attendee's

Confirm Logistics

Create Agenda

Validate Requirements

Prospect Survey

Agreement to Advance

Demonstrate Capabilityto Needs Determined inNeed/Payoff Analysis

Obtain Commitment thatIssue is Resolved

Agreement to Advance

Follow-up With EachAttendee and EachDecision Maker toIdentify Open Issues

Develop Resolutionto Each Issue

Obtain Commitmentthat Issue is Resolved

Agreement to Advance

Complete BookingPackage

Complete TurnoverDocumentation

Situation Questions

Questions should leadyou to following problemquestions

Ask questions from theProspect BusinessProfile

Ask questions to gaininsightful information that willhelp you strategize the salesprocess for this account

Problem Questions

"What Problems are You Trying to Address?"

Address Issues Specified in the Situation

Analysis.

Find Implied Needs

Implication QuestionsImplications of Problems Specified in ProblemAnalysis.

Continue Implication Questions to Exacerbate the

Implications.

Gain Agreement to Advance.

Need - Payback Questions

Determine What Happens if Problem/Implication isnot Solved.

SET THE CRITERIA (Cycle Back to Process

Definition if Necessary).

Make Implied Needs Explicit

ImplementationPlanningMeeting /

References

Deliver theSolution/BeginTransition toCustomer

Review and ConfirmApproval Process

Review Need – PayoffImplications tied toExplicit Needs

Confirm FinancingPlans

Review Potential Non-Standard Terms andPricing with Sales

Manager

Review Final ContractsBefore Presentation toProspect

D e

l i v

e r

y /

T r

a n

s i

t i o

n

P

h a

s

e

Obtain FinalCommitment toPurchase (negotiate)

Need –Payoff

Questions

ImplicationQuestions

ProblemQuestions

SituationQuestions

D

I s

c

o

v e

r

y

P

h a

s

e

Comfort /Validation

Confirm number ofusers, requiredservices, additionalinterfaces or uniquecontract requirements

Present SampleContracts

Purchasing Process

Review DecisionCriteria andOutstanding Issues

Review andConfirm Need –Payoff Findings

Create Final Contracts

Closing

Request List of Issuesand Questions fromProspect for the

Reference

Coach Prospect

Prepare Reference forProspect Call / Visit

Conduct Reference Visit

Proposal /Cost

Justification

Collect Implementation Issues

Conduct ImplementationPlanning Meeting

Agreement to Advance

Present FinalContract

Conduct TurnoverMeetingCreate Cost

Justification tied toExplicit Needs

Present CostJustification ROI

Present Final Quotation

Agreement to Advance

Collect SignedContract and Check

Complete Prospect Profile

Machine List

Executive Meeting

Agreement to Advance

Agreement to Advance

Agreement to Advance

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22 77

88 99 1010

Lead

Gen

erat

ion;

Tel

emar

ketin

g, C

all-I

n, W

eb S

ite, e

tc.

Webinar

Timeline?

Competing Projects?

Business Pain?

Utilization Tracking or MES?

ERP?

Budgetary Quotation

ROI Analysis Confirmed?

Confirmed

ROI & Payback makes sense, agreed.

Champion confirmed?

Competition?