Membership Marketing on a Shoestring Budget
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Transcript of Membership Marketing on a Shoestring Budget
Membership Marketing on a Shoestring Budget
CalSAE ELEVATEMarch 27, 2014
introductions
about me… about you…
@ewengel
agenda
five tips stories examples table discussion report out
crowdsourced tips activity
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tips
barter email WOM customer service DO sweat the small stuff
@ewengel
@ewengel
1. Barter!
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400,000 companies
$12 billion
(International Reciprocal Trade Association)
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@ewengel
2. Email!
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ROI of 4300%
(Direct Marketing Association)
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@ewengel
3. WOM!
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10% 1%
10-54% overall marketing impact
(MarketShare & Keller Fay)
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@ewengel
4. Customer Service!
GOOD service…
87% told someone33% told 5+52% bought more
BAD service….
95% told someone54% told 5+55% switched providers
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@ewengel
@ewengel
5. DO sweat the small stuff!
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@ewengel
What are YOUR great ideas?
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What will YOU do differently tomorrow?
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getmespark.com/blog
Keep in touch!
Elizabeth Weaver Engel, M.A., CAECEO & Chief StrategistSpark Consulting@[email protected]/blog
@ewengel