Membership Marketing on a Shoestring Budget

22
Membership Marketing on a Shoestring Budget CalSAE ELEVATE March 27, 2014

description

Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.

Transcript of Membership Marketing on a Shoestring Budget

Page 1: Membership Marketing on a Shoestring Budget

Membership Marketing on a Shoestring Budget

CalSAE ELEVATEMarch 27, 2014

Page 2: Membership Marketing on a Shoestring Budget

introductions

about me… about you…

@ewengel

Page 3: Membership Marketing on a Shoestring Budget

agenda

five tips stories examples table discussion report out

crowdsourced tips activity

@ewengel

Page 4: Membership Marketing on a Shoestring Budget

tips

barter email WOM customer service DO sweat the small stuff

@ewengel

Page 5: Membership Marketing on a Shoestring Budget

@ewengel

1. Barter!

Page 6: Membership Marketing on a Shoestring Budget

@ewengel

400,000 companies

$12 billion

(International Reciprocal Trade Association)

Page 7: Membership Marketing on a Shoestring Budget

@ewengel

Page 8: Membership Marketing on a Shoestring Budget

@ewengel

2. Email!

Page 9: Membership Marketing on a Shoestring Budget

@ewengel

ROI of 4300%

(Direct Marketing Association)

Page 10: Membership Marketing on a Shoestring Budget

@ewengel

Page 11: Membership Marketing on a Shoestring Budget

@ewengel

3. WOM!

Page 12: Membership Marketing on a Shoestring Budget

@ewengel

10% 1%

10-54% overall marketing impact

(MarketShare & Keller Fay)

Page 13: Membership Marketing on a Shoestring Budget

@ewengel

Page 14: Membership Marketing on a Shoestring Budget

@ewengel

4. Customer Service!

Page 15: Membership Marketing on a Shoestring Budget

GOOD service…

87% told someone33% told 5+52% bought more

BAD service….

95% told someone54% told 5+55% switched providers

@ewengel

Page 16: Membership Marketing on a Shoestring Budget

@ewengel

Page 17: Membership Marketing on a Shoestring Budget

@ewengel

5. DO sweat the small stuff!

Page 18: Membership Marketing on a Shoestring Budget

@ewengel

Page 19: Membership Marketing on a Shoestring Budget

@ewengel

What are YOUR great ideas?

Page 20: Membership Marketing on a Shoestring Budget

@ewengel

What will YOU do differently tomorrow?

Page 21: Membership Marketing on a Shoestring Budget

@ewengel

getmespark.com/blog

Page 22: Membership Marketing on a Shoestring Budget

Keep in touch!

Elizabeth Weaver Engel, M.A., CAECEO & Chief StrategistSpark Consulting@[email protected]/blog

@ewengel