Membership growth
16
Membership growth Attracting new members and retaining existing members Jenni Maclean Immediate Past Commodore Blairgowrie Yacht Squadron
description
Attracting new members and retaining existing members. Membership growth. Jenni Maclean Immediate Past Commodore Blairgowrie Yacht Squadron. Membership Growth. Membership Growth at BYS. Maximising new members at BYS. Open days Tackers Development plans. Open Days. - PowerPoint PPT Presentation
Transcript of Membership growth
Membership growth
Attracting new members and retaining existing members
Jenni MacleanImmediate Past CommodoreBlairgowrie Yacht Squadron
Membership Growth
Growth
N
R
Membership Growth at BYS
2012 2011 2012 20130
20406080
100120140160
NR
Maximising new members at BYS
Open days Tackers Development
plans
New members
Open Days Displays at local
shopping village Activities at Club Interest register –
310 contacts Follow-up – 31
memberships
Tackers at BYS Tackers I, II & III 278 enrolments Incentives
membership withenrolment
joining fee reduced / waived
28 memberships Mum, dad and kids Family, friendship, sailing
Development plans Refurbished Scotts’ Shed Clubhouse redevelopment
plans Safe boat harbour extension
plans
Membership Growth
Growth
N
R
Minimising resignations at BYS
Resignations
Junior & youth development
Facility renewal Social activity Keeping traditions
Junior & youth development Training Coaching Leadership Social
sailingother
Facility upgrade Scotts’ shed Safe Boat Harbour
hard standsports boatstravel liftshort term
berths Clubhouse
bistrorace controlfunctions
Social activity Membership groups
kidsfamilies oldies
Recognitionracingvolunteers50 year
membership
Keeping traditions Opening Day Blessing the fleet Club regalia Junior Club Captains
Membership information Gather meaningful data Analyse the data Act on the findings
“If you don’t measure it, you can’t manage it”
Membership Growth
Growth
N
R
Thank you
BLAIRGOWRIE YACHT SQUADRON2013 Victorian Yacht Club of the Year
