MEMBER SERVICES COMMITTEE UPDATE - roof coatings … · MEMBER SERVICES COMMITTEE UPDATE Debra...

MEMBER SERVICES

COMMITTEE UPDATE

Debra Light, Central Fiber

John Stubblefield, Polyglass USA

Member Services CommitteeFuture Projects and Priorities

Member feedback requested:1. Identify key projects

2. Determine committee focus for 2014

year and beyond

RCMA MEMBERSHIP

- RCMA Membership Renewals

- RCMA 2013 New Members

- RCMA Membership Recruitment

RCMA Membership Dues

Total Dues Collected 2013: $253,611

� 2013 Dues Budget: $223,000

� 2014 Dues Budget: $270,000

114% of the RCMA 2013 Membership Dues budget

was collected.

Associate Member Collection: 107% of budget

Regular Member Collection: 108% of budget

Solar Reflective Coatings Council: 140% of budget

• Regular Members:

- American WeatherStar*

- Duro-Last Roofing

- General Coatings Manufacturing Corp.*

- GreenRoof Manufacturing Corporation*

- National Coatings Corporation*

- Progressive Materials

RCMA New Members in 2013

7 NEW MEMBERS JOINED IN 2013

• Associate Member:- Archway Sales*

*attending RCMA 2014 Annual Meeting

RCMA Membership Trends

0

10

20

30

40

50

60

2008 2009 2010 2011 2012 2013

5249

40 3842

48

Total RCMA Members – Year End

RCMA Membership Trends

0

2

4

6

8

10

12

2009 2010 2011 2012 2013

Dropped versus Added Member Companies

Add

Drop

Drops continue

to decline

New members

on the rise

2014 Membership Recruitment

• “Forward to a Friend” Membership Campaign

• Trade Show Recruitment:

- International Builders Show

- International Roofing Expo

- RCI Convention & Trade Show

- American Coatings Show

• Membership & IRCC Brochures

• RCMA Board of Directors Outreach

2014 Membership Recruitment

• Newly developed Membership Brochure

RCMA MEETINGS UPDATE

- 2013 Meeting Review

- Registration trends

- Sponsorship trends

- 2014 Meeting Calendar

2013 Meeting Review

RCMA Annual Meeting

Orlando, FL – March 13, 2013

• 47 attendees; 9 first-time attendees

• 1 non-member attendee; joined the association in 2013

• Launch of RCMA VOC Task Force reports

• Detailed report on RCMA Shipment Report historical trends

• Sustainability Codes for Chemicals and Coatings presentation

from Lorraine Ross, Intech Consulting, Inc.

• Industry issues review: Title 24, asphalt fumes,

GHS / Hazard Communications, etc.

2013 Meeting Review

RCMA GHS / HazCom Training Sessions

Washington, DC – July 23, 2013

• 32 EHS and member attendees

• One-day comprehensive training course on the Globally

Harmonized System of Classification and Labeling of

Chemicals, led by Dr. Michele Sullivan, Ph.D.

• Registrants received 300-page training materials for future

use

2013 Meeting Review

RCMA Federal Government Affairs Lobby Day

Washington, DC – July 24, 2013

• Opening comments from Representative Cory Gardner (CO-4)

• 20 RCMA members met with members of Congress from their states and districts

• 70 different congressional offices visited in total

• Primary issues discussed:

• Clarifying IRS Tax Code IRC 25C to include the use of roof coatings

• Extending or making permanent the Commercial Building Tax Deduction (IRC Sec. 179D)

• Opposing the EPA further lowering the National Ozone Standard

2013 Meeting Review

RCMA Fall Meeting

Oak Ridge, TN – October 8-10, 2013

• 57 attendees, 6 first-time attendees

• Half-day tour of Oak Ridge National Laboratory, featuring:

• ORNL Maxlab and Flexible Research Platforms

• Building Envelope Roofing Research

• Supercomputing and the ORNL graphite reactor

• One and a half days of industry issues updates, including:

• Art Sampson, RCMA Regulatory Affairs Counsel, report on International Agency for Research on Cancer Monograph

• Washington State Puget Sound roof runoff study findings

• Oak Ridge National Laboratory research initiatives

4149 46

40

108

59

4742

57

84

RCMA Member Meeting Attendance TrendsTotal Number of Attendees by Meeting

2010 2011 2012 2013 2014

RCMA Annual Meeting Attendance TrendsTotal Number of Attendees – Last 4 Years

49

40

47

84

0

10

20

30

40

50

60

70

80

90

Total RCMA Annual Meeting Attendees

2011 Annual Meeting

2012 Annual Meeting

2013 Annual Meeting

2014 Annual Meeting

’11 ’12 ’13 ’14

$5,750

$4,750

$10,250

$5,500

$4,000

$14,475

$6,550 $6,850

$2,950

$6,000 $6,000

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

RCMA Sponsorship TrendsTotal Sponsorship Revenue & Number of Sponsors

2010 2011 2012 2013 2014

10 8 16 12 10 11 16 7 11 1320

2014 Upcoming Meetings

International Roof Coatings Conference

July 16-19, 2014

Royal Sonesta Harbor Court Hotel

Baltimore, MD

2014 Fall Meeting

October 14-16, 2014

Hilton Tampa Downtown Hotel

Tampa, Florida

INTERNATIONAL ROOF

COATINGS CONFERENCE

- Conference Partners

- Conference Programming

- Sponsor Spotlight

- Promotion & Publicity

2014 International Roof Coatings Conference


Be There!July 14 – July 17, 2014

Baltimore, MDRoyal Sonesta Harbor Court Baltimore Hotel

- Registration opens Tuesday, April 8 -


2014 Program Overview

Monday, July 14IRCC Opening Reception

Tuesday, July 15IRCC Morning Session

IRCC Afternoon Session

Wednesday, July 16IRCC Morning Session

International Roof Coatings

Conference Programming

Wednesday, July 16RCMA Welcome Lunch

RCMA Afternoon Session

RCMA Reception

Thursday, July 17RCMA Morning Session

RCMA Board Luncheon

RCMA Board Meeting

RCMA Member Meeting

Programming

Non-member attendees are welcome to attend the RCMA Member Meeting portion of the schedule, upon request


2014 Conference Programming

Dr. Karma Sawyer, United States Department of Energy

“The Building Envelope Emerging Technologies Portfolio in DOE’s Building Technologies Office”

Alice Kennedy, Baltimore Office of Sustainability

“Advancing Installation of Reflective Roofing Systems through Community-Based Social Marketing

and the Baltimore Energy Challenge”

Dr. James L. Hoff, Center for Environmental Innovation in Roofing

“Introducing the RoofPoint Energy and Carbon Calculator: Measuring the Energy and Environmental

Contributions of Roofing Systems”

Jeffrey Steuben, Cool Roof Rating Council

“When the Going Gets Rough: The Impact of Substrate Texture on Solar Reflectance Ratings”

Dr. Hashem Akbari, Concordia University

“Advances in Developing Standards for Accelerated Aging of Cool Roofing Materials”

Michael D. Fischer, Kellen Company

“Energy Efficiency and Sustainability in Codes and Standards: Impact on the Roof Coatings Industry”

Dr. Justin Jitao Chen, Dr. Steven Jiguang Zhang, Dr. Joseph Rokowski, and

Loganathan Ravisanker, Dow Chemical Company

“Novel PUA Hybrid Chemistry for Elastomeric Roof Coatings”

Joe Mellott and Tom Diamond, The Garland Company

“Overcoming Vapor Drive Issues in Cool Roofing”

Kurt Shickman, Global Cool Cities Alliance

“Cool Surfaces: An International Opportunity”

Dr. Michael R. Van De Mark, Missouri S&T Coatings Institute

“Solvent Reduction Technology - What are the Rules?”

Dr. Kaushik Biswas, Oak Ridge National Laboratory

“Impact of Dynamic Insulation Technologies on Steep-Slope Roof Assemblies”

Steve Heinje, Quest Construction Products

“The Roots and Future of Sustainability”


2014 Conference Programming

RCMA 2014 IRCC

Early Bird Sponsorship:

$17,025

RCMA 2012 IRCC

Sponsorship Total:

$14,475

20 11 16 7 11

$0

$5,000

$10,000

$15,000

$20,000

Sponsorship Revenue

$14,475

$17,025

2012 IRCC (Total)

2014 IRCC (Early Bird)

Sponsorship Trends



2014 Conference Sponsors

Diamond Sponsorships $2,500 each – Maximum of 3 SOLD OUT

Monday IRCC Opening Reception Maximum of 2 Sponsors SOLD OUT

Wednesday RCMA Reception Maximum of 1 Sponsor SOLD OUT

Platinum Sponsorships $1,500 each – Maximum of 4 1 Available

Tuesday IRCC Lunch Maximum of 2 Sponsors SOLD OUT

Wednesday RCMA Lunch Maximum of 1 Sponsor 1 Available

Thursday RCMA Board of Directors Lunch Maximum of 1 Sponsor SOLD OUT

Gold Sponsorships $1,000 each – Maximum of 5 2 Available

Tuesday IRCC Breakfast Maximum of 2 Sponsors 1 Available

Wednesday IRCC Breakfast Maximum of 2 Sponsors SOLD OUT

Thursday RCMA Breakfast Maximum of 1 Sponsor 1 Available

Silver Sponsorships $750 each – Maximum of 8 6 Available

Tuesday IRCC Morning Break Maximum of 2 Sponsors 1 Available

Tuesday IRCC Afternoon Break Maximum of 2 Sponsors 2 Available

Wednesday IRCC Morning Break Maximum of 2 Sponsors 1 Available

Wednesday RCMA Afternoon Break Maximum of 1 Sponsor 1 Available

Thursday RCMA Morning Break Maximum of 1 Sponsor 1 Available


2014 IRCC Platinum Sponsors


2014 IRCC Bronze Sponsors

2014 IRCC General Sponsors


2014 Conference Partners


Publicity – Promotional Efforts

- Distribution of Promotional Brochures at industry trade shows

- Press releases

- Blast emails to a dozen industry distribution lists

- Postcard mailers

- Personal letters to key industry contacts

- Notices to RCMA LinkedIn group

- Industry events calendars

- RCMA website


Publicity – IRCC Promotional Brochure


Publicity – Press Coverage 2014

“RCMA Announces Presentation Topics for 2014 International

Roof Coatings Conference” – January 30, Press Release• Coatings World: January 31

• Roofing Magazine: February 3

• Roofing Contractor: February 6

• Metal Roof Restoration: February 6

Industry Calendar Coverage• Global Cool Cities Alliance

• Western States Roofing Contractors Association

• Durability + Design

QUESTIONS?

MEMBER SERVICES COMMITTEE UPDATE - roof coatings … · MEMBER SERVICES COMMITTEE UPDATE Debra...

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