Annie Charron, Ph.D ., UQAM Annie Lincourt et Manon Vallières ,
Member Meeting | 31015 | Annie Longsworth
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The Art & Science of Communicating Sustainability Sustainable Brands Corporate Member Meeting Las Vegas – 3.10.15
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Transcript of Member Meeting | 31015 | Annie Longsworth
The Art & Science of Communicating
SustainabilitySustainable Brands Corporate Member Meeting
Las Vegas – 3.10.15
Why communicate sustainability?
• Build customer loyalty
• Demonstrate innovation
• Show ROI
• Share progress
• Education/behavior change
• Competitive advantage
• Employee pride
Confidential – Not to be repurposed without Permission
Some things to think about
• Use your unique channels
• Make it look (and feel and be) easy
• Let the consumer be the hero
• Align with personal values
• Transparency is today’s currency
• Sexy and funny are still unexpected in this category
• Create an experience
Confidential – Not to be repurposed without Permission